10 powerful SEO tools agencies need in 2025

blog authorPublished by Hareem Malik
Jun 4, 202522 minutes
blog

Today’s SEO digital environment is highly variable, and what worked yesterday might bring zero value tomorrow. It creates especially mounting pressure for SEO agencies that must deliver measurable results across multiple clients while keeping ahead of ever-changing algorithms. Unlike solo marketers or in-house teams, agencies tackle multi-client campaigns, performance tracking, reporting, and team coordination, all on a large scale. This is where purpose-built SEO software for agencies comes in handy.

These solutions serve agency workflows by offering white label reporting, multi-client dashboards, task automation, and bulk keyword and backlink management. The right platform is not only about a productivity boost. It also provides consistency, accuracy, and strategic insight across all client accounts. 

Our experts unleash the 10 best SEO software for agencies that empower users with the potent functionality, data precision, and flexibility needed to lead the pack in the 2025 search engine game. Let’s explore things close up!

Side-by-side comparison table

ToolBest ForWhite LabelingKey FeaturesPricing(Starting)Best Use Case 
SE RankingAll-in-One + White-LabelFull SupportRank tracking, site audit, backlink checker, white-label reporting, and lead generation$65 per monthIn-house teams, agencies, and local SEO
SemrushCompetitor IntelligenceLimitedCompetitive research, keyword tracking, PPC data, backlink gap, and reporting$139.95 per monthLarge teams and enterprise clients
AhrefsLink Building Not AvailableBacklink database, link intersect, content explorer, and site audit$129 per monthLink-building agencies
Surfer SEOContent Creation + BriefsNot AvailableContent editor, NLP optimization, SERP analyzer, and content audit$79 per monthContent teams and blog-focused SEO
Moz ProLocal SEO CampaignsBasic BrandingLocal SEO tools, on-page optimization, link tracking, and keyword explorer$49 per monthSmall agencies and local SEO
BrightLocalLocal SEO + CitationsFull SupportCitation building, GMB auditing, local search grid, and review management$29 per monthSMB agencies and local SEO 
WebCEOEnterprise-Level SEOExtensiveAll-around SEO toolkit with team collaboration features, branded portals, and task automation$99 per monthLarge agencies and custom solutions
AgencyAnalyticsClient ReportingFull Support60+ integrations, automated reports, client portals, and keyword & backlink tracking$59 per monthReporting-heavy workflows and agencies
DashThisCross-Channel ReportingFull SupportIntegrates SEO, PPC, social, email, and drag & drop dashboards$42 per monthMarketing agencies and cross-platform
SitecheckerSite Audits + MonitoringLimitedTechnical SEO audit, daily health monitoring, and visual reports$59 per monthTechnical SEO and audit-first agencies

Key features to look for in SEO software for agencies

When choosing SEO software for agencies, the features can make a huge difference in efficiency, customer satisfaction, and long-term success.

  • White-label reporting – Enables agencies to deliver fully branded, client-ready reports that add to professionalism and client trust.
  • Task automation & API access – Removes the burden of repetitive assignments such as report generation and auditing. API access allows integration with internal dashboards or CRMs for tailored workflows.
  • Rank tracking & keyword grouping – Evaluates keyword performance throughout various regions and devices, and runs keyword campaigns by theme, intent, or client.
  • Backlink analysis & monitoring – Discovers new link-building opportunities, gained/lost backlinks, and assesses competitor link profiles for strategic insight.
  • Content marketing – Covers topic research, SERP analysis, and AI-powered editors to craft SEO-friendly, high-ranking content.
  • Local SEO tools – Includes features like citation monitoring, local rank tracking, and Google Business Profile optimization to assist agencies serving local businesses.
  • Integration with GSC, GA, Looker Studio – Offers flawless data aggregation and cross-platform reporting, boosting client perspectives while saving time spent on manual data handling.

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Best SEO software for agencies (In-depth comparison)

SE Ranking – best all-in-one tool with white-label features

se ranking

Description + key features

Are you tired of playing second fiddle and craving to leave your competitors in the dust? SE Ranking is the SEO solution you need. 

Known for its intuitive interface and accomplished toolset, the platform equally caters to in-house pros and agencies. It promises to dramatically revolutionize your workflow with valuable features from profound keyword and competitor research to backlink management and on-page & off-page streamlining. One can enjoy vast datasets, unique insights, and robust metrics within every module, in addition to trailblazing AI and NLP technologies. 

Users increasingly switch to SE Ranking, stating it is not only an effective tool for local SEO purposes but also the best SEO software for agencies. The core reasons for this are a matchless agency pack, a lead generation widget, and white-label reporting capabilities.

  • White-label reporting – Helps present SEO data professionally to clients through custom-branded reports with personalized domains and login portals.
  • Keyword rank tracker – Tracks keyword performance across search engines in any location and device.
  • Keyword research – Gives insights into targeted keywords within organic and paid searches and expands your keyword list with precious gems.
  • Backlink monitor – Covers link status tracking, new/lost backlinks, and toxic link detection.
  • Website audit – Spots technical SEO issues that prevent from hot ranking positions and provide valuable fixing guidelines.
  • Competitive research – Scrutinizes competitor marketing efforts in terms of keywords, backlinks, traffic, and PPC.
  • On-page checker – Identifies how well specific pages are optimized.
  • Content marketing tools – Allows producing top-notch content based on content score optimization, competitor content analysis, and an AI-driven editor.
  • Local SEO tools – Assists in ranking high within local searches by tracking local SERPs and managing Google Business Profile data.
  • Integrations – Seamless synchronization with Google Analytics, Google Search Console, Looker Studio, and other reporting platforms.

Pricing

The pricing structure is well-thought-out and far more affordable than most SEO tools for agencies. Based on three main pillars, rank-tracking frequency, the number of monitored keywords, and flexible charges, it will suit any business requirements and budget. You may opt for three plans:

  • Essential – $65 monthly
  • Pro – $119 monthly
  • Business – $259 monthly

You can also test out the platform for 14 days completely free, which is a generous offering.

Pros & cons

Pros

  • A full-featured toolset for users of all skill levels
  • User-friendly interface with minimal learning curve and helpful materials 
  • The most affordable pricing on the market for the feature suite
  • One of the greatest keyword and backlink databases
  • Outstanding local SEO and agency-focused functions
  • Regular updates and strong data granularity
  • Generous free trial period 

Cons

  • Some advanced features require being tech-savvy
  • Backlink index is somewhat limited when compared to Ahrefs
  • Data might appear overwhelming for entry-level users

Best for

  • Small to mid-sized companies in need of dedicated keyword and competitor monitoring
  • Digital marketers leveraging SEO within social media campaigns
  • Agencies seeking professional-grade, branded client reporting
  • Teams that juggle multiple local SEO clients
  • SEO specialists who target technical audits and backlink analysis 

Powerhouse, scalability, and cost-efficiency make SE Ranking an unbeatable SEO software for agencies pursuing an effortless, versatile SEO toolbox with remarkable white-label functionality.

Semrush – best for competitor intelligence

semrush

Description + key features

Semrush is widely recognized as a leading SEO instrument for its in-depth competitive research capabilities. Trusted by marketers and agencies around the globe, it suggests a full-fledged set of tools to uncover what competitors are doing and how to outpace them. At the same time, the platform has everything needed to streamline your digital strategies.

  • Organic & paid competitor research – Allows users to delve into competitors’ organic and paid search rankings, top-performing keywords, ad copies, PPC spending, and SERP features.
  • Traffic analytics – Provides a clear picture of the estimated traffic, sources, engagement metrics, and high-ranking pages of any given domain.
  • Keyword & backlink gap analysis – Investigate multiple domains simultaneously for SEO and backlink opportunities.
  • Market explorer – Pitches the macro view of the competitive space, helping understand traffic trends, audience demographics, and the share of rivals.
  • Branded & white-label reporting – Quickly craft reports for clients with a professional touch.

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Pricing

The platform is not about a low pricing policy, but considering the wealth of tools and features even at the entry-level plan, it is deservedly among the leading software for SEO agencies. Based on the business goals and scale, users may choose from 3 subscription options:

  • Pro plan: $139.95/ month – matches freelancers or small teams.
  • Guru plan: $249.95/ month – comes with content tools and branded reports.
  • Business plan: $499.95/ month – perfect for agencies with high limits, API access, and advanced tools.

Similar to SE Ranking, the platform includes a two-week free trial. When you pay for a year in advance, it also saves up to 17%. 

Pros & cons

Pros

  • Expansive keyword dataset and regular updates
  • Comprehensive SEO toolkit, covering content, advertising features
  • Stellar competitor insights and market data
  • Fantastic GA, GSC, and Looker Studio integration

Cons

  • More expensive than other SEO tools for agencies 
  • Takes time to master due to extensive features
  • Fewer white-labeling options, unlike SE Ranking 

Best for

  • Mid-sized to big SEO and digital marketing agencies
  • Highly competitive industries that require thorough market analysis
  • Teams with a strong focus on SEO and PPC campaigns
  • Agencies offering SEO services with well-assembled strategies

With its emphasis on competitive intelligence and proactive SEO planning, Semrush is unrivaled SEO software for an agency. No other solution can brag about such rich competitor information in 2025.

Ahrefs – best for link building agencies

ahref

Description + key features

Many consider Ahrefs a golden standard from an all-in-one SEO functionality point of view. Its suite of tools supports any SEO and marketing strategies, particularly excelling at link-building. Unparalleled insights into backlink profiles fueled by award-winning metrics and massive databases turn it into a potent weapon for SEO professionals and agencies alike.

  • Site explorer – Ensures holistic analytics of any URL or site on organic and paid search traffic, site structure, and backlink profile.
  • Content explorer – Reveals top-performing content within your niche by social shares and backlinks, unearthing valuable link-building prospects.
  • Keyword explorer – Suggests promising keyword ideas based on search volume, difficulty score, and competition analytics.
  • Rank tracker – Tracks keyword ranking dynamics across different search engines and locations, which gives agencies a snapshot of their link-building endeavors.
  • Site auditScans the pages for SEO issues from HTML tags and content quality to resources and external pages, allowing agencies to fetch complete reports.

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Pricing

The pricing policy is less generous compared to other prominent, versatile tools like SE Ranking. However, the scope of features each plan covers is worth a penny. From small businesses and freelancers to agencies and enterprises, everyone can get what they expect:

  • Lite – $129 monthly
  • Standard – $2499 monthly
  • Advanced – $449 monthly
  • Enterprise – $1,4999 monthly

While there is no free trial period to test the platform on the fly, users can enjoy 2 months free with an annual subscription.

Pros & cons

Pros

  • Ensures a giant backlink dataset and precise link analysis
  • Clean interface with easy-to-navigate modules
  • Premium content optimization tools
  • Excellent rank-tracking capabilities and fast crawling

Cons

  • Pricey plans compared to most SEO tools for digital agencies
  • Lacks white-label reporting and PPC analytics features
  • It takes time to tackle advanced features for entry-level users

Best for

  • Agencies that produce link-building strategies for their clients
  • SEO experts running a complete backlink analysis
  • Digital marketers who work on brand recognition
  • Teams handling multiple SEO projects

Ahrefs is a fantastic SEO tool for agencies seeking link-building power. Vast datasets and outstanding metrics packed in intuitive dashboards will smoothly guide you through optimization processes to climb up the SERPs. Still, remember about limited white-label reporting capabilities that might affect the workflow.

Surfer SEO – best for content creation and briefs

surfer seo

Description + key features

SEO Surfer is a stunning content-oriented tool for those aiming to raise their online presence and rapidly gain paying customers. While bridging core SEO tools under one roof, content capabilities are its selling point. Packed with NLP algorithms, the app streamlines the entire content workflow, from content briefing and writing to optimization, which makes it a nifty software for SEO agencies.

  • Content editor – Harnesses real-time SEO enhancements for structure, word count, NLP-ready key phrases, and pictures. 
  • Keyword research – Assists in finding dozens of relevant keywords and topic clusters to perform well-organized site content. 
  • Outline builder – Automatically structures the content into an in-depth outline covering headings, questions, and keyword suggestions. 
  • Audit tool – Analyzes existing content for SEO gaps and provides efficient troubleshooting tips.
  • Integration – Aligns with Google Docs, Jasper, and WordPress to enhance publishing workflows.

Pricing

Understanding different business needs and budget opportunities, SEO Surfer introduces three flexible pricing models: 

  • Essential – $79/ month
  • Scale – $175/ month
  • Custom – adjusts to your enterprise-specific objectives

The scope of features extends with the number of created and edited articles via the Content Editor. 

Pros & cons

Pros

  • Simple-to-use interface for both beginners and experts
  • Real-time data on search engine trends to unearth traffic-driving keywords
  • Impeccable AI-powered brief generation
  • Deep content analysis based on competitor high-ranking pages
  • Strong scalability and team collaboration options

Cons

  • Fails to deliver white-label reports
  • Takes SEO proficiency to fully leverage its functionalities
  • Basic customization capabilities might not suit large projects or advanced sites 

Best for

  • SEO agencies with a slew of clients and campaigns
  • Freelance content strategists who craft optimized content at scale
  • Marketing teams pursuing to improve organic visibility
  • Businesses that want to streamline content to comply with current SERP standards

Surfer SEO is a top-tier software for SEO agency and marketers in need of creating powerful content to dominate the ranks. Its smart brief generator, optimization guides, and real-time suggestions contribute to faster content production and maximize visibility benefits.

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Moz Pro – best for local SEO campaigns

moz

Description + key features

Moz Pro is a veteran, all-in-one SEO application, particularly adept at running local SEO campaigns. It helps digital agencies and marketers skyrocket local visibility with powerful features to track rankings, audit websites, analyze competition, and manage local listings with high precision.

  • Local market analytics – Gives a bird’s eye view of local keyword dynamics and competitor presence.
  • Rank tracking – Covers advanced local and national keyword ranking tracking and reporting.
  • Site crawl & audit – Detects technical problems affecting local visibility search results.
  • On-page optimization – Offers practical recommendations for improving performance at the page level.
  • Link explorer – Analyzes backlink profiles and finds local link-building funnels.
  • Moz local integration – Strengthens local visibility by editing business listings throughout various directories.

Pricing

MOZ Pro presents 4 reasonably priced packages that gradually unlock extra features with each upcoming plan:

  • Starter – $49 monthly
  • Standard – $99 monthly 
  • Medium – $179 monthly 
  • Large – $299 monthly 

You can also save up to 20% when paying yearly.

Pros  & cons

Pros

  • A straightforward-to-use interface with the ability to manage and optimize business information under one roof
  • Very precise rank tracking, especially for geo-targeted campaigns
  • Trusted metrics like Domain Authority and Page Authority
  • Automated location data distribution to search engines, online directories, apps, etc., alongside duplicate listing deletion options

Cons

  • Premium features can be pricey for small agencies
  • Not as much real-time data compared to tools for SEO agencies
  • White-label reporting is limited, only basic branding

Best for

  • Local SEO agencies dealing with multi-location businesses
  • Those who track local keywords and conduct cross-platform citation management
  • Small to mid-sized companies looking to improve their local search visibility

Moz Local is a decent decision for different-scale local search marketing objectives. Built-in listing management and reputation monitoring functions can put it in the row with the best SEO tools for agencies.

BrightLocal – best for local SEO and citations

brightlocal

Description + key features

BrightLocal is among the top-rated platforms by famous brands, companies, and digital agencies worldwide. It is geared toward local search optimization and citation management with a wealth of features you can expect from high-end SEO software for agencies.

  • Citation builder – Helps marketers deliver business info on 100+ sites in one go, fix citation inaccuracies, and remove duplicate listings to swiftly and effectively increase rankings.
  • Local search auditing – Analyzes, tracks, and enhances every facet of your local SEO profile, including GMB listings, links, and reviews. 
  • Local search grid – Discloses popular similar businesses nearby and compares how you perform against them. 
  • Reputation management – Enables a holistic picture of all reviews and acts responsively to accelerate response time.
  • White-label reporting – Covers automated reports with customized metrics according to the client’s optimization needs.
  • Lead generation widget – Stimulates converting potential leads into paying customers.

Pricing

Amidst the best SEO software for agencies, BrightLocal beckons with its cost-effectiveness. There are 3 pricing options:

  • Track  – $29 monthly
  • Manage – $36 monthly
  • Grow – $44 monthly

You can test the platform for 14 days free of charge.

Pros & cons

Pros

  • Intuitive interface
  • Accurata local rank tracking and easy citation building
  • Extensive white-label reports with detailed findings
  • A budget-friendly pricing system

Cons

  • Users must be SEO-savvy to use the platform in full
  • No keyword and competitor research tools

Best for

  • Digital marketing agencies managing local SEO for multiple clients
  • Small-to-medium businesses, franchises, or multi-location brands that want to optimize local search presence
  • Agencies in need of credible white-label SEO reporting

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BrightLocal is a fantastic SEO software for agencies to propel local online visibility through scalable citation management, accurate tracking, and advanced reporting.

WebCEO – best for enterprise-level agencies

webceo

Description + key features

Dealing with daily SEO tasks and complex digital marketing campaigns is as easy as pie with WebCEO. Large agencies and teams can embrace 24 pro-level all-in-one SEO tools, from keyword and competitor research to backlink analysis, rank tracking, SEO audits, and extensive white-label reporting.

In addition to the standard toolbox, the platform is the best SEO software for agencies thanks to:

  • Tools for PPC and social media marketing to trace SMM dynamics across major networks
  • Granular domain analysis
  • Internal links and backlinks management
  • Innovative white-label features to generate professional-looking reports
  • Team collaboration and project management capabilities
  • Content Submission tool to earn numerous quick-win backlinks by automatically submitting the site to over 90 red-hot directories/RSS feeds

Pricing

In contrast to other professional-grade SEO software for agencies, the app is one of the cheapest options on the market. The range of tools and optimization capabilities gradually unfolds with each following package:

  • Startup – $119/month
  • Agency unlimited – $99/month
  • Corporate – $299/month

To decide if the platform matches your marketing workflow, try it out for 14 days for free.

Pros & cons

Pros

  • Multilingual interface
  • Detailed optimization that offers suggestions for over 50 ranking factors, encompassing mobile friendliness, page load speed, Schema markup, and changes to HTML code
  • Outstanding competitive intelligence with the Keyword Research tool
  • Google Search Console, Google Analytics, and Google My Business integration
  • Local and mobile SEO features
  • White-label reports with your domain name

Cons

  • Long learning curve and missing some important metrics
  • Keyword discovery and social media tracking are somewhat limited 

Best for 

  • Enterprise-level SEO agencies in the quest for scalability and branding flexibility
  • In-house teams juggling multiple domains
  • Those who present professional SEO reports to high-end clients

Searching for an affordable and straightforward-to-use platform with all SEO tools in one place? WebCEO is an excellent option. It equally promotes in-house teams and dedicated digital agencies to reach high ranks and become prominent in the social media space.

AgencyAnalytics – best reporting dashboard

agency analytics

Description + key features

If you are a freelancer or a marketing agency pro, AgencyAnalytics will be ideal for SEO research and client reporting. This is an all-in-one tool for SEO agencies that generates brief and comprehensive dashboards and reports to manage campaigns effectively.

AgencyAnalytics relies on three core pillars – Keyword Rank Tracker, a Backlink Manager, and a Site Auditor. With fully customizable, white-labeled reports, users can forget about exhausting manual data-related labor.

Thanks to the flexible integration system with nearly 80 platforms, you can greatly streamline your email marketing, social media, and eCommerce strategies. 

Pricing

This software for SEO  agencies supports 3 flexible subscription models:

  • Freelancer – $59 monthly
  • Agency – $179 monthly
  • Agency Pro – $349 monthly

The plan varies depending on the number of campaigns to manage, site audit pages, custom metrics, and the integration volume.

The platform also enables a 20% discount on annual plans.

Pros & cons

Pros

  • Easy to operate, customizable reporting dashboards
  • Supports integration capabilities with leading SEO and marketing tools
  • Features seamless automation and scheduling options that save time
  • Fully white-labeled for client branding

Cons

  • Missing in-depth SEO analysis tools compared to dedicated SEO software for agencies
  • More clients can drive higher costs

Best for

  • Agencies requiring automated data-rich SEO reports 
  • Marketing teams that perform SEO campaigns for several clients at a time
  • Agencies seeking to aggregate SEO, PPC, and social media insights into a single dashboard

AgencyAnalytics is a well-designed software for SEO agencies that seamlessly manages the marketing and SEO data for your clients.

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DashThis – best for cross-channel client reporting

dashthis

Description + key features

If you are looking for the best SEO tools for agencies to generate complete cross-channel reports without any hassle, DashThis is the destination. It compiles pertinent data from all the online marketing activities of a business into a single, easy-to-comprehend dashboard, which saves time and improves client communication.

DashThis assists in preparing white-labeled and branded reports using drag-and-drop widgets, preset templates, and custom KPIs. Users can also access SEO tools like Moz and Ahrefs as well as enjoy integration capabilities with over 34 platforms, including Google Analytics, Facebook Ads, HubSpot, and LinkedIn. The ready-made reports can be submitted via URL or PDF and set for automatic sharing.

Pricing

The entry pricing is much more attractive than that of similar SEO tools for SEO agencies. Overall, users can pick from 4 fairly-priced plans:

  • Individual – $42/month
  • Professional – $135/month
  • Business – $264/month
  • Standard – $409/month

A generous 15-day free trial is available.

Pros & cons

Pros

  • Excellent integration across different channels
  • User-friendly interface with automated, comprehensive reporting features
  • Completely white-labeled for client branding
  • No-limit users and data sources in all plans

Cons

  • Shallow SEO tools and analytics customization
  • Increased cost with additional dashboards

Best for

  • Agencies dealing with multi-channel digital marketing campaigns
  • Businesses that require quick, well-designed reports for clients
  • Teams looking to consolidate SEO, PPC, social media, and email metrics
  • Anyone to get multiple-channel performance reporting in a single dashboard 

DashThis is an unmatched SEO software for agencies that need a simple, yet powerful cross-channel reporting solution. Its numerous integrations, hands-off reports, and white-label options simplify multi-platform performance tracking while improving client transparency.

Sitechecker – best for site audits and monitoring

sitechecker

Description + key features

Sitechecker is an SEO platform renowned for first-class site auditing with an industry-progressive web crawler. Aside from revamping your SEO health, the platform consolidates valuable data from GSC and GA and ensures step-by-step improvement instructions on rankings, backlinks, and content. 

Its innovative toolbox facilitates users in discovering broken links, reviewing site structure, and defining top landing pages to streamline the site adequately. With Keyword Rank Checker capabilities, the SEO team may review and assess site domains for Google rankings. 

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Sitechecker also reveals tech on-page gaps to bridge, like meta tags, page response speed, indexation, etc. Site Traffic Checker gauges site traffic stats by various channels and in different timelines. Real-time alerts notify teams of changes that might affect rankings.

Pricing

Truly speaking, it would be hard to find cheaper SEO tools for agency for the functionality offered: 

  • Basic – $59/month
  • Standard – $149/month
  • Premium – $349/month 

While selecting an annual subscription, users might profit from a 2-month free trial.

Pros & cons

Pros

  • Easy-to-use and navigate interface
  • Unlimited traffic, rank, and on-page SEO checks
  • White-label reporting, mobile rank tracking, and SERP history are available
  • Instant notifications and team collaboration options

Cons

  • Insufficient explanations on issue fixes
  • Limited integrations with third-party tools

Best for

  • Agencies that perform regular SEO health reviews for clients
  • Teams needing real-time monitoring for multiple sites
  • Firms that offer technical SEO services and audits
  • Agencies seeking prompt diagnostics and actionable insights

Sitechecker is an ideal tool for agencies focused on technical SEO audits and proactive website monitoring, coming with clarity and control over site performance.

Bonus tools to power up your SEO stack

Google Search Console

google search console

Google Search Console is a freemium platform that enables agencies to track and boost a website’s performance on Google Search. It offers keyword information and indexing issues in addition to gleaning metrics on Core Web Vitals. Best used for monitoring organic visibility and technical SEO. 

  • Pros: free and accurate insights 
  • Cons: limited historical data 

It stands out with strong SEO audits and reporting, which is a hallmark of SEO tools for agencies.

Google Analytics

google analytics

Google Analytics (GA4) is a free tool that offers in-depth insights concerning the volume of traffic on a given website, along with user activities. Data can be filtered based on the source, device, and even the geo-location, which is beneficial to agency use. It also integrates Google Ads and Google Search Console. 

  • Pros: rich data, customizable reports
  • Cons: steep learning curve

It works well for measuring campaign ROI and user engagement.

ChatGPT

chatgpt

An all-around AI assistant, ChatGPT helps agencies draft content, strategize, and even automate SEO tasks. It promotes conducting keyword research, writing content briefs, and client communication. Like previous SEO tools for agencies, it is free, but with optional premium plans ($20/month+). 

  • Pros: fast and versatile
  • Cons: takes fact-checking

It fuels scaling content production and outlining SEO strategies.

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Screaming Frog

screaming frog

Screaming Frog is powerful desktop-based SEO software that runs advanced technical audits. It checks for broken links, duplicate content, and other metadata problems. A free version is available for up to 500 URLs, followed by a paid plan starting at £199/year. 

  • Pros: lightning-fast with a detailed output
  • Cons: not cloud-based

As it supports deep site audits, it perfectly suits large-scale SEO campaigns.

Final verdict

There is no one-size-fits-all solution – the best SEO software depends on your agency’s size, goals, and client base.

Need scalability and white-label reporting? SE Ranking or WebCEO are excellent.

Focused on content and on-page SEO? Surfer SEO is a top pick.

Managing local clients? BrightLocal and Moz Pro are tailored for that.

Use this guide as a roadmap to match the right tool to your specific workflow  – and give your agency a competitive edge.

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