If comparing the two with long tables seems tedious to absorb it all together, then you will appreciate our step by step breakdown that follows. Let’s start with how NOT to break your bank:
Hootsuite can’t help discover anything
Hootsuite will not give you the ability to look for new ideas or keep a track of what’s trending, what type of content is being shared within your industry of business, or if there is any new content on developments in your industry that you could get on top of before it becomes mainstream.
With ContentStudio, you can automate a huge portion of your daily scheduling needs. Bulk upload content in a CSV file, automate content sharing from your favorite websites to educate your audience, and add a mix of evergreen posts via an automation recipe that adds a little bit of auto-generate spice (variations of the post) to ensure your audience doesn’t get bored. Talk about the amount of time you can save and thus, spend on other activities instead of scheduling posts all day long.
Based on recent user reviews of Hootsuite, their analytics are rather basic with nothing a additional to what you may get from the actual social channel itself. Furthermore, if you need the analytics, you have to add it on, pretty much anything you need you will have to add it on to your subscription for an extra charge. Not with ContentStudio. You get our Advanced Analytics with detailed insights allowing you to identify your audience and everything included in a single $99 per month package compared to the $599 per month package you will need to try and match the features we provide in Hootsuite.
So the features related to the Social inbox are pretty much the same between ContentStudio and Hootsuite. We both understand the importance of monitoring customer interactions and keeping them engaged. Profiling each interaction and assigning it to relevant team members. However, do note that with Hootsuite, you are probably going to pay extra for each additional tag you think could come handy, not with ContentStudio. We prefer the No-Stress policy.
You may prefer to go with Hootsuite if you are 100% reliant upon your own creativity and intuition when creating content. You have everything on one screen at the same time so you can quickly create posts from under your sleeves. If you are a traditionalist and prefer to have everything in sight at all times and if the clutter doesn’t faze you, this is probably where your interest lies.
The other thing about Hootsuite is that it’s all about the add-ons. Every little feature requires an add on and thus adds on charges that may at some point become too overbearing for your bank. You’d like to manage your campaigns? Add on; You need Analytics? Add on; You need to tag the messages in your Social Inbox? Sure! Add on; It also goes as far as if you need additional users, you will have to upgrade your package altogether!
Simple and straightforward is more to our speed at ContentStudio. Keep everything organized, separate your clients and ensure only the relevant teams have access to those client’s workspaces, make sure social connections don’t get mixed up, neat and clean.
Best part, our Small B&A package @ $99 pretty much matches everything you get with Hootsuite’s $599 per month package, and so, you do not need to worry about any add-ons. Furthermore, regardless of the package you are on, ContentStudio allows customization of your package thus giving you the control over your expenses by choosing to increase upon any single or multiple aspects of your package limitations.