ContentStudio
The Best Hootsuite Alternative

If comparing the two with long tables seems tedious to absorb it all together, then you will appreciate our step by step breakdown that follows. Let’s start with how NOT to break your bank:

Social Media Marketing Automation that does what you need

  • Stop paying for packages that are highly restricted and require full package upgrades for a menial limit increase.
  • Blogs are obviously important, thus, get the ability to manage your overall online presence, not just your social media.
  • Managing your clients without the ability to completely segregate client profiles/brands and assigning relevant team members is implausible.
  • Without automating a few of those very menial tasks, you cannot really shave time off your daily tasks to focus on other responsibilities.
  • The $99 package with ContentStudio vs the $599 package at Hootsuite has a lot to do with inflated prices, 6x more at that.

CONTENTSTUDIO

Plan Type
Small Business & Agency
Social Accounts
25 (add-on 1 for $1)
Team Members
5 (add-on 1 for $2)
Blog Sites
10 (add-on 1 for $1)
Brand/Client Segregation
5 Workspaces (add-on 1 for $2)
Automation
7 Advance recipes with unlimited campaigns

$99

Per Month

HOOTSUITE

Plan Type
Business
Social Accounts
35 (upgrade package for more)
Team Members
5 (can add-on upto 5 more)
Blog Sites
N/A
Brand/Client Segregation
N/A
Automation
N/A

$599

Per Month

4.7 starts out of 5

Discover Trending Content, Thought Leaders & Market Insights

Contentstudio

  • Keyword Search on Web and Twitter UGC
  • RSS feeds Customization
  • Content Curation with Categorical Segregations
  • Research Content Insights
  • Influencer Discovery and tracking

HOOTSUITE


Hootsuite can’t help discover anything




Hootsuite will not give you the ability to look for new ideas or keep a track of what’s trending, what type of content is being shared within your industry of business, or if there is any new content on developments in your industry that you could get on top of before it becomes mainstream.

Multi-Channel Composer to Schedule and Plan Strategically

Contentstudio

  • Advanced Social Media & Blog Composer
  • Categorical scheduling & Queue Schedules
  • Multiple Planner views with Drag & Drop
  • Advanced Automation recipes

HOOTSUITE

  • Basic Social Media Composer- no blog publishing
  • Basic Queue Scheduling with limited options
  • Only Calendar view
  • N/A

With ContentStudio, you can automate a huge portion of your daily scheduling needs. Bulk upload content in a CSV file, automate content sharing from your favorite websites to educate your audience, and add a mix of evergreen posts via an automation recipe that adds a little bit of auto-generate spice (variations of the post) to ensure your audience doesn’t get bored. Talk about the amount of time you can save and thus, spend on other activities instead of scheduling posts all day long.

Advanced Analytics for Informed Decisions

Contentstudio

  • Detailed post performance tracking
  • User activity
  • Audience demographics
  • Engagement & Clicks tracking
  • Report scheduling & branding for clients
  • UTM parameters & Google Analytics integration

HOOTSUITE

  • Basic performance appraisals of posts
  • User activity
  • N/A
  • Basic
  • Tedious and time consuming, (no branding for clients)
  • N/A

Based on recent user reviews of Hootsuite, their analytics are rather basic with nothing a additional to what you may get from the actual social channel itself. Furthermore, if you need the analytics, you have to add it on, pretty much anything you need you will have to add it on to your subscription for an extra charge. Not with ContentStudio. You get our Advanced Analytics with detailed insights allowing you to identify your audience and everything included in a single $99 per month package compared to the $599 per month package you will need to try and match the features we provide in Hootsuite.

Social Inbox for Audience Interactions and Profiling

Contentstudio

  • Monitor incoming messages
  • Team assignments
  • Message tagging (unlimited)
  • Saved Replies

HOOTSUITE

  • Monitor incoming messages
  • Team assignments
  • Message tagging (addons)
  • Saved Replies

So the features related to the Social inbox are pretty much the same between ContentStudio and Hootsuite. We both understand the importance of monitoring customer interactions and keeping them engaged. Profiling each interaction and assigning it to relevant team members. However, do note that with Hootsuite, you are probably going to pay extra for each additional tag you think could come handy, not with ContentStudio. We prefer the No-Stress policy.

PRICING COMPARISON

Breaking the Bank

You may prefer to go with Hootsuite if you are 100% reliant upon your own creativity and intuition when creating content. You have everything on one screen at the same time so you can quickly create posts from under your sleeves. If you are a traditionalist and prefer to have everything in sight at all times and if the clutter doesn’t faze you, this is probably where your interest lies.

 

The other thing about Hootsuite is that it’s all about the add-ons. Every little feature requires an add on and thus adds on charges that may at some point become too overbearing for your bank. You’d like to manage your campaigns? Add on; You need Analytics? Add on; You need to tag the messages in your Social Inbox? Sure! Add on; It also goes as far as if you need additional users, you will have to upgrade your package altogether!

Simple and straightforward is more to our speed at ContentStudio. Keep everything organized, separate your clients and ensure only the relevant teams have access to those client’s workspaces, make sure social connections don’t get mixed up, neat and clean.

 

Best part, our Small B&A package @ $99 pretty much matches everything you get with Hootsuite’s $599 per month package, and so, you do not need to worry about any add-ons. Furthermore, regardless of the package you are on, ContentStudio allows customization of your package thus giving you the control over your expenses by choosing to increase upon any single or multiple aspects of your package limitations.

What Our Users Are Saying

Don’t take our word for it – Here’s what our users are saying!

More than 50k+ professionals already trust ContentStudio for their social media management and content marketing needs.