15+ CMS for social media businesses of all sizes in 2024

Are you seeking efficient ways to manage social media content across businesses of varying scales? CMS for social media plays a pivotal role in streamlining content creation, scheduling, and distribution. 

They empower businesses to curate engaging content seamlessly, fostering stronger online presence and audience engagement.

In today’s digital landscape, where over 71 million websites leverage CMS platforms, their significance cannot be overstated. These systems democratize website creation, enabling users without coding expertise to establish and maintain professional online platforms.

In this article, we delve into a comprehensive list of the best content management system options tailored for social media businesses of all sizes in 2024.

What is a CMS?

A Content Management System (CMS) is a software application designed to facilitate the creation, management, and modification of digital content without requiring advanced technical skills. It provides users with an intuitive interface to effortlessly upload, edit, and publish various types of content, including text, images, videos, and documents, on social media sites or online platforms. 

CMS systems play a crucial role in simplifying website management, catering to a diverse array of users from individuals and small businesses to large enterprises and e-commerce websites. They empower users to maintain dynamic and up-to-date online presences with ease.

In 2020, the CMS software market in the United States alone was valued at $11 billion, contributing significantly to the global market worth of approximately $40.8 billion. 

Projections indicate that by 2027, the global CMS software market will soar to $112 billion, with the on-premise segment expected to reach $59 billion, reflecting a compound annual growth rate of 14.8%. 

Amid the pandemic, the cloud-based segment is anticipated to experience even higher growth at 16.3%.

Despite the dominance of WordPress, which holds a substantial 62.8% market share till March 2024, there is a wealth of CMS solutions available to cater to diverse user needs and preferences. 

These platforms continue to evolve, offering enhanced features and capabilities to meet the ever-changing demands of the digital landscape.

Why is a content management system important? 

A CMS for social media is important because it simplifies website management tasks, enabling efficient content creation and publication.

Here are some factors highlighting the importance of CMS in today’s digital landscape.

• Ease of use for non-technical users

A primary advantage of using a content management system (CMS) is its ease of use, particularly for individuals with limited technical expertise. With intuitive interfaces and user-friendly controls, CMS platforms allow non-technical users to manage website content effortlessly. 

This accessibility empowers business owners, marketers, and content creators to take control of their online presence without relying on developers or IT professionals.

• Effortless content updates with CMS

One of the most significant advantages of utilizing a CMS for social media is its ability to facilitate content updates and edits without the intervention of a developer.

Traditional website CMS management often required coding knowledge and technical skills, making it challenging for non-developers to make even minor changes to the site’s content or layout. 

• Promotes collaboration among multiple users

Effective collaboration is essential for maintaining a cohesive and dynamic online presence, and content management systems (CMS) play a crucial role in facilitating collaboration among multiple users. 

Whether it’s content creation, editing, or publishing, CMS platforms offer robust features that enable teams to work together seamlessly, regardless of their location or time zone. 

• Offers pre-designed templates 

Consistency in website appearance is crucial for building brand identity, establishing credibility, and providing a seamless user experience. 

CMS for social media offer a wide range of pre-designed templates that enable businesses to maintain a consistent look and feel across their entire website.

• Improves organization and storage of website content

Efficient organization and storage of website CMS are essential for maintaining a streamlined workflow, ensuring content discoverability, and enhancing user experience. 

Content management systems (CMS) offer robust features for organizing and storing content, enabling businesses to manage large volumes of information effectively.

Selecting a CMS: Key considerations 

Choosing the right CMS for social media is crucial for your online presence. With numerous options available, it’s essential to weigh various factors to make an informed decision.

Here are some key considerations when selecting a CMS: 

• Needs of your team

When selecting a CMS, consider your team’s technical proficiency. If your team lacks technical expertise, prioritize a user-friendly CMS with a drag-and-drop interface. 

• CMS hosting category

Assess the various CMS hosting options available, including cloud-based, on-premise, and self-hosted solutions. Determine which hosting category aligns best with your budget and technical capabilities. Cloud-based hosting offers scalability and accessibility, while on-premise solutions provide greater control over data and security.

• Traditional CMS vs. headless CMS

Decide between a traditional CMS and a headless CMS based on your website’s complexity and flexibility needs. Traditional CMS integrates the front-end and back-end, simplifying content management but limiting customization options. 

In contrast, a headless CMS decouples the content management and presentation layers, offering more flexibility for omnichannel content delivery and custom integrations.

• Scalability

Choose a CMS that can accommodate your website’s growth and increasing traffic. Consider scalability features such as performance optimization, load balancing, and support for additional functionalities. 

Assess your long-term business goals and ensure that the chosen CMS can scale accordingly to meet evolving demands.

• Security

Prioritize security when selecting a CMS to safeguard your website and sensitive data. Look for platforms with robust security features, including encryption, regular updates, and proactive threat monitoring. 

Evaluate the CMS’s security track record and adherence to industry standards and regulations to mitigate the risk of data breaches and cyberattacks.

• Cost

Evaluate the total cost of ownership for the CMS, including upfront expenses and ongoing fees for hosting, maintenance, and support. Compare pricing models and features to determine the most cost-effective solution that aligns with your budget and scalability needs.

Also explore: How much does social media management cost in 2024?

Top 15 CMS for social media businesses 

In today’s digital landscape, selecting the right CMS for your social media business is crucial. With an abundance of options available, finding the perfect fit can be overwhelming. 

Here are the following best content management system options for social media businesses:

1. ContentStudio 

ContentStudio is a comprehensive social media content management platform designed for businesses, marketers, and agencies seeking streamlined content creation, scheduling, analytics, and collaboration. It also offers multiple free tools to generate post ideas, social media captions, and hashtags effortlessly.

Lets see why ContentStudio has secured its position as the best CMS for social media in 2024, focusing particularly on its unparalleled content management capabilities.

• Unified dashboard: ContentStudio offers a unified dashboard that brings together all your social media accounts under one roof. This means no more toggling between multiple platforms, saving you time and streamlining your workflow.

• AI-powered content creation: Effortlessly create captivating social media posts, captions, blogs, hashtags and images using ContentStudio’s intuitive AI assistant. Craft compelling content that resonates with your audience and effectively communicates your brand message.

• Content scheduling: Plan and automate your social media content strategy with ContentStudio’s scheduling feature. Schedule posts for optimal times to maximize audience engagement and ensure consistent visibility across platforms.

• Content calendar: The content calendar feature within ContentStudio provides a comprehensive overview of your scheduled posts across various platforms. Easily visualize your content strategy, plan ahead, and ensure a consistent posting schedule for maximum engagement.

• Content curation: Curating content is made simple with ContentStudio’s intuitive interface. Save time by curating content directly from the platform’s content discovery tool, customize it to align with your brand voice, and schedule it for publication across your social media channels—all within a few clicks.

• Post customization: ContentStudio empowers users with robust post customization options. From adding hashtags and mentions to optimizing post formats for each platform, you have full control over how your content appears to your audience.

• Performance analytics: Measure the success of your social media efforts with a comprehensive analytics suite. Track key metrics, such as reach, engagement, and audience/followers growth, and gain valuable insights into what content resonates most with your audience.

• Content approval workflow: ContentStudio facilitates seamless content collaboration among team members with its built-in collaboration tools. Assign tasks, share content ideas, and communicate effectively within the platform, fostering teamwork and productivity.

• Content recycling: Maximize the lifespan of your evergreen content with ContentStudio’s content recycling feature. Easily repost and repurpose your top-performing content to keep your social media profiles active and engaging.

• Integration capabilities: ContentStudio integrates seamlessly with a variety of third-party tools and platforms, further enhancing its functionality. Whether it’s email marketing software, CMS platforms, or analytics tools, ContentStudio ensures smooth data flow and interoperability across your tech stack.

Pricing:

ContentStudio offers various plans, including:

• Starter: For beginners at $25/month
• Pro: Starting at $49/month
• Small business: Starting at $99/month

2. WordPress

WordPress, a leading CMS, is ideal for social media businesses due to its adaptability and widespread use. With its customizable features and extensive plugin ecosystem, it offers seamless integration with social media platforms, enabling businesses to effectively manage their online presence.

Pros:

• WordPress allows extensive customization through themes, plugins, and code modifications.
• A vast community of developers, designers, and users.
• Built-in SEO features and plugins enhance search engine visibility.
• Easy content creation, publishing, and organization.
• Scales well for growing businesses.

Cons:

• Beginners may find it overwhelming initially.
• Regular updates and security management are essential.
• Heavy plugins can impact site speed.

Key features:

• Simplify content creation, formatting, and publication with WordPress’s user-friendly interface.
• Customize your website to fit your unique needs, whether it’s a blog, business site, portfolio, or online community.
• Manage content effortlessly, from drafts to scheduled posts, with WordPress’s comprehensive publishing tools.
• Ensure security and control access with WordPress’s flexible user management system.

Pricing:

• WordPress.org: Free (self-hosted). Additional costs for hosting, domain, and premium plugins/themes.
• WordPress.com: Offers free and paid plans with varying features.

3. Wix

Wix offers a comprehensive website building solution, encompassing hosting, domain registration, and CMS capabilities. Its user-friendly interface makes it ideal for small businesses seeking an all-in-one platform to create and manage their online presence.

Pros:

• Drag-and-drop interface for building websites.
• A wide range of customizable templates.
• No need for separate hosting.
• Access to various apps and integrations.
• Built-in SEO features.

Cons:

• Less flexibility compared to self-hosted solutions.
• May not be ideal for large-scale businesses.
• Free plan displays Wix ads.

Key features 

• Easily create and edit social media posts (images or videos).
• Plan and automate content distribution.
• Track engagement, views, and conversions.
• Connect with social platforms for seamless posting.
• Personalize branding and design.

Pricing:

• Free Plan: Basic features with Wix branding.
• Premium Plans: Paid plans start at $14/month (billed annually).

4. Drupal

Drupal is a free, open-source CMS written in PHP. It competes with other CMS platforms like Joomla and Plone. Unlike out-of-the-box solutions, Drupal emphasizes development-heavy customization, allowing you to build precisely what you need.

Pros:

• Drupal excels in managing news content around the clock. Its continuous flow of news creates revenue opportunities through subscriptions and advertising.
• Beyond editorial work, Drupal seamlessly integrates with social media platforms, offers advanced monetization tools, and supports third-party integration.
• Drupal easily scales with growth, making it suitable for expanding media businesses.
• Drupal is regularly updated and upgraded to keep up with evolving needs.

Cons:

• Beginners may find Drupal challenging due to its complexity.
• Maintenance and development of Drupal websites demand coding expertise.
• If not optimized properly, Drupal can consume significant resources, affecting site speed.

Key features:

• Display links (icons) to your social media profiles.
• Drupal’s advanced customization options enable tailored content creation.
• Drupal grows with your business, accommodating increased traffic and content.
• Multiple users can work on the same content simultaneously.
• Advanced features for revenue generation.

Pricing:

• Platform: Drupal itself is free and open-source.
• Plug-ins and Integrations: Additional plug-ins and integrations may come at an extra cost.

5. Shopify

Shopify streamlines the creation and management of online stores with its all-in-one e-commerce platform. From website creation to inventory management, payment processing, and marketing tools, it offers a comprehensive suite of features to help businesses succeed in the online retail space.

Pros:

• Shopify provides everything you need to run an online business, from product listings to checkout.
• Access to an industry-leading customer support team.
• Sell physical, digital, bundled, or subscription-based products.
• Built-in security features protect your customers’ data.
• Easily manage order fulfillment and sourcing.

Cons:

• Additional fees for non-Shopify payment processing.
• Paid themes can be expensive.
• Some apps come with additional costs.
• Migrating away from Shopify can be complex.

Key features 

• Seamlessly connect your store to social media platforms like Facebook, Instagram, and TikTok.
• Keep customers informed about product launches, promotions, and events.
• Encourage customers to share reviews, photos, and videos.
• Shopify is designed by SEO experts, ensuring your store ranks well in search engines.
• Create discounts and special offers.
• Upload your catalog to profiles for multi-channel social selling.

Pricing:

• Basic Plan: $29/month
• Shopify Plan: $79/month
• Advanced Plan: $299/month

6. Joomla

Joomla is an acclaimed open-source CMS renowned for website development and content management. As a community-driven project, it offers unrestricted use, making it a favored choice globally. Its award-winning status underscores its reliability and versatility, attracting users seeking robust solutions for their online presence.

Pros:

• Joomla allows website development without advanced skills. Its user-friendly interface and graphical templates simplify customization.
• Suitable for various websites, from static blogs to social networking platforms and e-commerce sites.
• Categorizes extensions by function, reducing bloat and compatibility issues.
• Joomla offers ready-to-use tools for search engine optimization.

Cons:

• More intricate than WordPress, especially in terms of user interface.
• Requires familiarity with its features.
• Larger communities may need server upgrades.

Key features 

• Detailed user profiles with various field types.
• Efficiently manage new members.
• Upload media without using FTP.
• Define your site’s appearance with templates.
• Built-in tools for SEO.

Pricing:

• Joomla itself: Free and open-source.
• Extensions: Some extensions may have additional costs.

7. TYPO3

TYPO3 is an open-source web content management system with a global community. It’s backed by approximately 900 members of the TYPO3 Association. TYPO3 has evolved into a powerful website builder and a robust CMS, making it suitable for various use cases.

Pros:

• TYPO3’s modular architecture allows flexibility and customization.
• Manage an unlimited number of websites and content languages in a single installation.
• Seamlessly integrate marketing tools into your TYPO3 setup.
• TYPO3’s open-source nature allows you to build tailored projects.
• Enjoy the benefits of open source technology with vendor support and a strong community.

Cons:

• TYPO3 can be complex for beginners.
• Larger installations may require server upgrades.
• Advanced customization often demands coding skills.

Key features: 

• Deliver content across digital channels with planning, modeling, authoring workflows, DAM, and SEO.
• Manage unlimited websites and content languages in one installation.
• Seamlessly connect marketing tools to deliver consistent brand messages.
• Create fast, information-rich digital properties.
• Engage users across devices, channels, and native apps.

Pricing:

• TYPO3 CMS is free and open-source.
• Additional costs may arise from extensions or integrations.

8. Zoho Social

Zoho Social empowers marketers and businesses of all sizes to manage their multiple social media accounts effectively. It offers features for content scheduling, monitoring, collaboration, and analytics across various social platforms.

Pros:

• Connect and manage social channels likeFacebook, Instagram, Twitter, LinkedIn, Google My Business, and YouTube within Zoho Social.
• Easily schedule and publish posts across multiple platforms.
• Track conversations, mentions, and audience interactions.
• Invite team members to collaborate on social media management.
• Assess performance metrics and gain actionable insights.

Cons:

• While Zoho Social offers value, pricing may be a consideration for some businesses.
• New users might need time to explore all features.

Key features:

• Plan and publish posts at optimal times.
• rack conversations, mentions, and indirect references.
• Invite team members and manage roles.
• Measure engagement, audience growth, and campaign effectiveness.
• Visualize your content pipeline and maintain consistency.

Pricing:

• Standard plan: Starts at$10/month
• Professional plan: Priced at$30/month
• Premium plan: Available for$40/month

9. Buffer

Buffer is a social media management tool that simplifies content creation, scheduling, analytics, and collaboration across various platforms. It’s trusted by brands, businesses, and individuals to enhance their social media presence.

Pros:

• Connect and manage social channels likeFacebook, Instagram, Twitter, LinkedIn, TikTok, Google Business Profiles, and Pinterest Within Buffer.
• Easily schedule and publish posts across multiple platforms.
• Assess performance metrics and gain actionable insights.
• Invite team members to collaborate on social media management.

Cons:

• While Buffer offers value, pricing may be a consideration for some businesses.
• New users might need time to explore all features.

Key features:

• Plan and publish posts at optimal times.
• Measure engagement, audience growth, and campaign effectiveness.
• Invite team members and manage roles.
• Tailor posting times for each platform and profile.
• Buffer suggests the best days and times for content publication.

Pricing:

• Free plan: Ideal for individuals and businesses getting started with social media.
• Publish pro: $15/month per channel for professionals who use publishing, analytics, and engagement tools.
• Team: $12/month per channel for teams who want unlimited users, collaboration, and reporting.
• Agency: $120/month for 10 channels, designed for marketing agencies.

10. Hootsuite

Hootsuite is one of the oldest and most trusted social media management tools. It offers a wide range of features, serving as a digital social media manager for businesses. While it doesn’t replace the need for an in-house marketing professional, it significantly enhances social media marketing efforts.

Pros:

• Manage multiple social accounts and schedule unlimited posts.
• Easily design, schedule, and publish content from one dashboard.
• Use Canva templates and let AI write captions and hashtags.
• Access custom analytics and competitive benchmarking tools.

Cons:

• Hootsuite discontinued its free plan, and pricing starts at $99/month (billed annually).
• Customer support may be slow to reply.
• Hootsuite does not integrate with Google Business Profiles.

Key features:

• Create, schedule, and publish content across various channels.
• Engage with your audience and improve customer satisfaction.
• Analyze performance metrics and gain valuable insights.
• Optimize your Instagram profile with a custom-branded URL.
• Streamline collaboration and manage permissions

Pricing:

• Professional plan: Starts at $99/month (billed annually).
• Team plan: Suitable for teams, starting at $189/month (billed annually).
• Enterprise plan: Custom pricing based on requirements.

11. SocialPilot

SocialPilot simplifies social media management with its comprehensive array of tools, including content scheduling, analytics, collaboration features, and more. By offering seamless integration with various platforms, it empowers brands to enhance their online presence, streamline workflows, and effectively engage with their audience across different channels.

Pros:

• Connect and manage social channels like Facebook, Instagram, Twitter, LinkedIn, Google My Business, and YouTube within SocialPilot.
• Easily schedule and publish posts across multiple platforms.
• Access detailed metrics for your content performance.
• Invite team members and manage client approvals.

Cons:

• While SocialPilot offers value, pricing may be a consideration for some businesses.
• New users might need time to explore all features.

Key features :

• Plan and publish posts at optimal times.
• Measure engagement, audience growth, and campaign effectiveness.
• Invite team members and manage roles.
• Tailor content for each platform.

Pricing:

• Professional plan: Starts at $25.50/month (billed annually).
• Small team plan: Suitable for teams, starting at $42.50/month (billed annually).
• Agency plan: Priced at $85/month (billed annually).

12. Sprout Social

Sprout Social is an all-encompassing social media management platform designed to empower businesses. It facilitates conversation management, surfaces actionable insights, and drives tangible business outcomes. By integrating social content, messaging, data, and workflows into a unified system, Sprout Social streamlines operations and enhances the effectiveness of social media strategies.

Pros:

• Manage messages across platforms (Facebook, Instagram, Twitter, LinkedIn, and WhatsApp) in one place.
• Real-time brand monitoring with keyword, hashtag, and location searches.
• Monitor and manage business reviews across platforms like Google, Facebook, Yelp, and TripAdvisor.
• Turn social messages into actionable tasks, assign, and route them efficiently.
• Measure engagement, response rates, and productivity.

Cons:

• Plans start at $249 per month, which may be expensive for small businesses.
• Unlike some competitors, Sprout Social does not offer a free version.

Key Features:

• Monitor and engage with messages across multiple platforms.
• Execute real-time brand monitoring with keyword searches.
• Monitor and manage business reviews across platforms.
• Turn messages into actionable tasks.
• Track engagement, response rates, and productivity.

Pricing:

• Standard plan: Starts at $249/month.
• Professional plan: Priced at $399/month.
• Advanced plan: Costs $499/month.

13. HubSpot

HubSpot is a cloud-based customer relationship management (CRM) platform that helps companies track and nurture leads, analyze business metrics, and create exceptional customer experiences. It’s suitable for both business-to-business (B2B) and business-to-consumer (B2C) businesses across various industries.

Pros:

• Access essential CRM features without cost.
• Stay informed about lead interactions.
• Tailor email communication for leads and existing customers.

Cons:

• Pricing may be a consideration.
• Limitation on email communication.

Key features:

• Easily create and schedule social media posts.
• Track conversations and mentions of your brand.
• Tailor content for better engagement.
• Optimize your content for search engines.
• Measure performance and track key metrics.

Pricing:

• Starter plan: Starts at $30/month (billed annually).
• Professional plan: Priced at $400/month (billed annually).

14. Squarespace

Squarespace is an all-in-one website builder known for its stunning designs and user-friendly interface. It empowers individuals and businesses to create professional-caliber websites without extensive technical skills. Whether you’re a small business owner or an artist, Squarespace offers a comprehensive solution for establishing your online presence.

Pros:

• Choose from over 100 responsive templates, ensuring your site looks polished.
• Customize layouts, fonts, and colors with ease.
• Squarespace seamlessly integrates e-commerce features into most plans.
• No worries about running out of space.
• Your website will look great on any device.

Cons:

• While Squarespace offers 24/7 customer support, it lacks phone support.
• Customization options may be less extensive compared to some other platforms.
• Squarespace doesn’t offer a free version, but it does provide a 14-day free trial.

Key features:

• Easily create and schedule social media posts.
• Seamlessly connect your social accounts for sharing and engagement.
• Use tools like Unfold to edit video content for different platforms.
• Squarespace provides built-in tools for optimizing your content.
• Encourage sharing and interaction with your brand.

Pricing:

• Personal plan: Starts at $16/month (billed annually).
• Business plan: Priced at $23/month (billed annually).
• Basic commerce plan: Costs $27/month (billed annually).
• Advanced commerce plan: Available for $49/month (billed annually).

15. Weebly

Weebly is a user-friendly website builder tailored for beginners, enabling the creation of professional websites or online stores without coding expertise. Its intuitive interface makes it ideal for those seeking quick website setup with minimal learning curve, making it a convenient choice for individuals and small businesses alike.

Pros:

• Weebly offers a free plan with basic features.
• Affordable premium plans starting at $10 per month (billed annually).
• Drag-and-drop site builder with a user-friendly editor.
• Ideal for beginners.
• All Weebly sites come with pre-installed core security features and a free SSL certificate.
• Weebly supports online stores.

Cons:

• Unless you’re on the Professional plan or above, your site may display Square ads.
• Some restrictions on design customization.

Key features:

• Easily create and schedule social media posts.
• Seamlessly connect your social accounts for sharing and engagement.
• Weebly provides built-in tools for optimizing your content.
• Encourage sharing and interaction with your brand.

Pricing:

• Personal plan: Connect to a custom domain for $10/month (billed annually).
• Professional plan: Connect your domain and add more customization for $12/month (billed annually).
• Performance plan: Add features that drive growth and manage operations for $26/month (billed annually).

Wrapping up 

The landscape of CMS for social media businesses continues to evolve, offering a plethora of options catering to diverse needs and preferences. Among the top contenders is ContentStudio, a comprehensive platform that excels in streamlining content creation, scheduling, analytics, and collaboration. Its intuitive interface and robust features make it a standout choice for businesses of all sizes seeking to enhance their online presence and drive real business impact.

FAQs 

What is an example of a CMS?

An example of a CMS is WordPress, a widely-used platform for creating websites and blogs. It offers a user-friendly interface and a vast ecosystem of plugins for customization and functionality enhancements.

What are the different types of CMS?

Different types of CMS include traditional CMS like WordPress, headless CMS such as Contentful, and enterprise CMS like Adobe Experience Manager. Each type offers unique features and functionalities to cater to various content management needs.

What does a content management system do?

A content management system (CMS) simplifies content creation, editing, and publishing processes for websites and digital platforms. It provides tools for managing and organizing content, streamlining workflows, and often includes features for user permissions, search functionality, and customization.