While both platforms provide you with content discovery,
ContentStudio comes as a complete package containing all the necessary tools for your content marketing success.
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Uploading content to attract viewership that helps with giving you that pedestal you need to become an effective influencer is the way to go, however, one cannot focus on a single niche in the marketing industry. It’s like shooting a thread through the loop of a needle, in a haystack. Our view is of compatibility across multiple mediums that grant more chances for getting your content the viewership it needs.
Tracking performance and detailed analysis is key to identifying whether or not your marketing strategy is working. Furthermore, ensuring the target community can get back to you with feedback and the ability to delegate the vast number of responses from your viewers is not a luxury, it is your right.
Regularly publishing content is not easy, coupled together with publishing said content randomly is also not very effective. To be able to automate a lot of the menial tasks, identify the hottest times to post and schedule it for that time, whether day or night, is something best left to customizable automation features that ContentStudio offers.
Team collaboration is of course a necessity. With the processes standardized, there isn’t much difference between ContentStudio and UpContent. Notifying team members, a quick review of the content obtained, and tracking the overall output of employees on different levels is a given in both platforms. However, ContentStudio provides the ability to segregate clients thus even if the content is the same but the strategy differs other associated factors would also need customization which is lacking in UpContent.
The basic requirements in discovering content are equally available on both platforms: A strong crawler to discover the latest updates and retrieve them, a tool to automatically publish the latest content, to tap into various credible sources via RSS feeds. However, that is not enough. The content needs to be uploaded at the right time via scheduling and at the right place via the strategies put in place, distinguished by the various content categories, which are only available in ContentStudio.
With ContentStudio, your clients and work will be organised with each client having a specified team working with them using workspaces. As an alternative to Upcontent, you can manage your team and work for each client by tagging/assigning tasks to your teams while ensuring team coordination with live comments on assigned tasks. Superior management and organisation and tools for all your needs with ContentStudio as your Upcontent Alternative.
While both ContentStudio and Upcontent cost nearly the same at $99/month & $95/month respectively, going for an annual subscription reduces the monthly cost for ContentStudio to $79/month while Upcontent goes down to $85.5/month. However, ContentStudio provides you with a lot more features for a more economical price. You do not need third-party apps like Hootsuite or Buffer to post or publish your discovered and curated content. ContentStudio provides all these perks included in its plan.
If you simply require a Content discovery service for a marketing strategy, Upcontent provides superb content discovery tools for a much lower cost with their Sharer plan.
Should you wish to also publish across your social platforms, Upcontent requires the assistance of third-party apps such as Hootesuite that you must pay for separately.
ContentStudio provides you with powerful tools necessary for thorough content marketing applications such as content categorizations, queue scheduling, and even automation. Curate your search criteria to find the perfect content to share, then create a simple automation recipe to automatically publish the content across your social platforms.