The next big things: 15+ TikTok trends to watch for in 2024
Published by Hamna Ghufran
Are you excited to follow the popular trends on TikTok in 2024? TikTok, with its more than 1 billion people using it every month, has become a big deal in culture. This app for sharing videos is run by Bytedance and has reached many people.
In fact, about 23% of all internet users worldwide use TikTok. It has been downloaded over 4.1 billion times, showing its influence.
Exploring TikTok trends shows us how important the app is in today’s culture. It’s where many dance moves and funny videos become popular. People on TikTok are always finding new ways to express themselves, making the app a key place for fun and creative ideas online.
This article will explore 15+ TikTok trends set to dominate 2024. From innovative content formats to emerging subcultures, these trends offer a glimpse into the ever-changing landscape of TikTok.
What is the significance of TikTok trends for creators?
TikTok trends are not just passing crazes. They’re really important for people who make content on TikTok. These trends help shape what TikTok is like and give creators many advantages, especially if they want to get more viewers and better connect with their audience.
As of July 2023, Zach King’s “Magic Ride” is the most popular short video on TikTok, with more than 2.3 billion views. Right after that comes a Christmas video by makeup artist James Charles, which has been watched 1.8 billion times. Zach King also has the third most-watched video, “Unexpected Hiding Spots,” with over 1.1 billion views.
Now, let’s delve into the significance of TikTok trends for creators and the benefits they offer:
1. Visibility and reach
Engaging with trending challenges or using popular sounds can significantly boost a creator’s visibility. When creators participate in trending content, they can reach a broader audience, attracting more followers, likes, and shares.
2. Content inspiration
TikTok trends serve as a wellspring of inspiration for creators. Whether they put their unique spin on existing challenges or draw inspiration to create original content, trends keep creators’ content fresh and relevant, preventing stagnation and attracting viewers seeking the latest trends.
3. Community connection
Joining in on trends fosters a sense of community among creators and viewers alike. By participating in trends, creators become part of a larger conversation, connecting with others with similar interests. This engagement allows creators to collaborate, comment, and build meaningful relationships with their audience.
4. Algorithmic boost
TikTok’s algorithm favors trending content, significantly boosting creators who participate in trends. When a creator’s video aligns with a trending topic, it has a higher chance of appearing on the coveted “For You” page. This increased exposure can lead to a substantial uptick in follower count and overall engagement.
5. Creativity and experimentation
Trends provide a platform for creators to unleash their creativity and experiment with different formats, styles, and ideas. By participating in trends, creators gain insights into what resonates with their audience and discover their unique voices. It’s an opportunity to push creative boundaries and explore new concepts.
15+ TikTok trends to watch for in 2024
TikTok is always changing, and in 2024, it’s full of new trends that make it exciting. There are many fun challenges and creative ways people use the app. These changes show us what users like and how TikTok keeps up with their interests.
Let’s dive into some top trends you should look out for this year on TikTok.
1. Live Q&A sessions
Live Q&A sessions are poised to be a dominant trend on TikTok in 2024. With the platform’s emphasis on real-time interaction, creators and brands leverage live streams to engage directly with their audience. These sessions allow for immediate feedback, fostering a sense of connection and authenticity.
Imagine a makeup artist hosting a live Q&A session where followers can ask questions about beauty tips and techniques in real-time. The artist responds with personalized advice and product recommendations, creating a dynamic and engaging viewer experience.
As TikTok continues to prioritize live content, expect an increase in live Q&A sessions across various niches, from fitness and fashion to cooking and DIY. These sessions allow creators to showcase their expertise, build rapport with their audience, and drive engagement on the platform.
@jenatkinhair doing my makeup while i answer some work questions i get from you guys in DMs. There’ll be a part 2 so keep the questions coming!! #careeradvice #hairstylistsoftiktok #hairstylisttok #entrepreneurmindset #grwmstorytime
2. E-Commerce on TikTok
In 2024, TikTok is delving deeper into e-commerce, introducing new features that enable creators to seamlessly sell products within the app.
As online shopping continues to surge, TikTok recognizes the potential to integrate shopping directly into the user experience. Creators can showcase products in their videos and provide links for viewers to purchase without leaving the app.
Related Read: Social selling: A guide to social media success
This trend marks a significant shift in how brands and creators monetize their content on TikTok. By merging entertainment with commerce, creators can turn their passion into profit while providing audiences a convenient and engaging shopping experience.
With e-commerce features on TikTok, creators have a new avenue to monetize their influence and reach. From fashion hauls to product reviews, creators can leverage their platform to promote brands and drive sales, creating a symbiotic relationship between content creation and commerce.
@justnlalonde How To Scale An ECOM Brand With TikTok Organically
3. Search engine shift
TikTok’s evolution as the preferred search engine for Gen Z is a trend to watch in 2024. With increasing users turning to TikTok to find information and answers, the platform is becoming a go-to destination for knowledge and discovery.
Example: Consider a student searching for quick tutorials on math concepts. Instead of turning to traditional search engines, they browse TikTok, where creators share educational content in bite-sized, engaging videos. Through TikTok’s algorithm, the student discovers helpful videos that make learning fun and accessible.
This trend reflects a broader shift in how younger generations consume information, favoring visual and interactive formats over traditional text-based search results. As TikTok continues to refine its search capabilities and algorithms, more users are expected to rely on the platform for everything from DIY tutorials to product reviews and lifestyle tips. Brands and creators who understand and adapt to this trend will gain significant visibility and engagement on TikTok in 2024.
@neilpatel TikTok is Gen Z’s Google. Gen Z uses TikTok to search for restaurants, local eats, and more. Even Google executives are aware of this trend. How is Google responding to this pilgrimage of Gen Z audiences to TikTok? Google is looking into creating a place for short-form videos on Google to compete with TikTok. I believe Google is too late. What do you think? #genz #tiktokovergoogle #tiktok #google #googlevstiktok #googleupdate #socialmediatrends #tiktoknews
4. The rise of niche communities on TikTok
The trend of niche communities on TikTok has transformed the platform into a vibrant tapestry of diverse interests and cultures. TikTok is no longer limited to dance moves and lip-syncing. It has become a hub where individuals with specialized interests can share their passions and connect with like-minded creators.
One prominent example of a niche community on TikTok is the gardening community. Gardening enthusiasts worldwide converge on the platform to share tips, tricks, and the joy of nurturing plants. Similarly, the crafting community on TikTok has flourished, with creators showcasing their DIY projects, from intricate knitting patterns to innovative upcycling ideas. Beyond hobbies, TikTok niche communities also encompass lifestyle topics such as minimalism, sustainability, and self-care.
@communitygardenlive There’s a new plant in the villa 💅 #plant #communitygarden #gardening #garden #funny
5. Live streaming
In 2024, live streaming remains a prominent trend on TikTok. It facilitates real-time interaction between creators and their audience. This dynamic engagement keeps viewers involved, fostering a sense of connection and community.
Through live streams, creators can directly interact with their audience, responding to comments, answering questions, and even incorporating viewer suggestions into their content. This immediate feedback loop enhances the viewing experience, making it more interactive and engaging.
Furthermore, live streaming allows creators to showcase behind-the-scenes moments, host live events, or share exclusive content in real time. These authentic glimpses into the creator’s life or creative process add a personal touch to the content, further captivating the audience’s interest.
@yaboysavage_ i really mean it when i say NO ONE moves like bro 🥶👀 #fypシ #viral #madden #madden24 #nfl #tiktoklive
6. Community-driven brand storytelling
Community-driven storytelling on TikTok is transforming brand communication by empowering the audience. Brands embrace this trend, inviting users to actively shape narratives through UGC campaigns, challenges, and interactive features like duets.
This approach humanizes brands, fostering relatability and trust by incorporating audience feedback. It engages users, tapping into their creativity and wisdom to produce authentic and impactful content. As brands prioritize community involvement, Community-driven storytelling on TikTok remains vital for shaping brand identity and connecting with audiences.
@stylasocials Here’s a great video example of a storytelling vlog 🤓 👉🏼 @Bella P.S Welcome to the Mazda gang @Bella 🤝🏼 I hope you’re loving your new whip 🤍 the other video I recommended you watch 👉🏼 @Tyla 👱🏼♀️ TikTok Strategist #storytelling #contenttips #contentcreatortips #tiktokgrowthcoach #tiktokstrategist #stylasocials #greenscreenvideo
7. Real people spotlight
TikTok trends in 2024 emphasize real people, authenticity, and relatability. This shift in focus moves away from polished and curated content to showcase genuine individuals and their stories. Creators and brands alike recognize the value of authenticity in connecting with audiences, leading to increased user-generated content and collaborations with everyday TikTok users.
Example: A clothing brand embraces this trend by featuring real customers in its TikTok marketing campaigns. Instead of professional models, it highlights diverse individuals from its community wearing its products in everyday settings. This approach humanizes the brand and resonates with viewers who see themselves represented in the content.
@virtuososthreads As an aspiring clothing brand owner, the journey to success is not just about having a great idea or a unique style; it’s also about building and leveraging skills that can propel your business forward. The conversation above highlights a crucial aspect of entrepreneurship: the value of acquiring new skills, such as graphic design, and how they can significantly impact your business journey. When you’re starting out, resources can be limited, and every decision you make can have a substantial impact on your budget and business trajectory. Learning a skill like graphic design is not just about saving costs on branding and marketing materials; it’s about gaining the autonomy to bring your creative vision to life exactly as you see it. This skill empowers you to create your own logos, promotional materials, and even designs for your clothing line, ensuring that every piece of content aligns perfectly with your brand’s identity. Moreover, this skill becomes more than just a tool for your primary business. It opens up avenues for additional income streams, such as offering graphic design services to others. This can be particularly beneficial in the early stages of your business when you’re working to establish your brand and might need extra funds for inventory, marketing, or new releases. The ability to design your own graphics also means you can quickly adapt to market trends, customer feedback, and personal inspiration without the delay and cost of outsourcing. This agility in business can give you a competitive edge, allowing you to respond rapidly to the dynamic fashion market. In essence, acquiring skills like graphic design is a strategic move for any aspiring clothing brand owner. It’s an investment in yourself that pays dividends in the form of cost savings, additional income, creative control, and business agility. As you embark on your entrepreneurial journey, remember that the skills you develop are not just tools in your arsenal; they are stepping stones to building a resilient, adaptable, and successful brand. #brandowner #brandstartup #streetwearbrand #howtostartablackbusiness #clothingbusiness #clothingstartup #entrepreneur #entrepreneurship #brandbuilding
8. Meme momentum
In 2024, memes continue to move at lightning speed on TikTok, shaping internet culture in real time. The platform’s fast-paced environment fosters the rapid evolution and spread of meme culture, influencing trends and humor across the internet. Brands and creators who stay attuned to these trends can capitalize on meme formats and humor to engage with audiences and stay relevant in the ever-evolving landscape of TikTok.
Also Read: 7 brands that are killing it with their strong meme game on Instagram
Example: A delivery service taps into meme culture by creating humorous videos that play on popular TikTok memes. By incorporating familiar meme formats and references, they entertain their audience and increase brand visibility and engagement on the platform.
@michaeldapaah_ Delivery drivers be like 😂 #fyp #haha #funny #foryou #bigshaq #swil #securethepackage #skit
9. TikTok’s experimental phase: A call to brands
This year, TikTok is entering an “experimental” phase, signaling a time of innovation and evolution on the platform. Brands are urged to prepare for this shift by embracing new features and strategies to stay ahead of the curve.
As TikTok continues introducing innovative tools and functionalities, brands can explore new ways of engaging with their audience. Whether experimenting with interactive Tiktok ads, leveraging emerging trends, or collaborating with creators on unconventional campaigns, brands must be ready to adapt and innovate in this dynamic landscape.
This trend underscores the importance of agility and experimentation in digital marketing. Brands that are willing to take risks and push boundaries are more likely to capture the attention of TikTok’s ever-evolving audience.
@smythjewelers Renowned bridal line Verragio is now available at all Smyth locations! Join us December 14-16 to celebrate!
10. Social impact challenges
In 2024, TikTok trends are witnessing the rise of challenges with a cause, emphasizing social impact and positive action. These challenges go beyond entertainment, aiming to raise awareness about important issues and inspire meaningful change. Creators and brands leverage the platform’s reach to address social and environmental concerns, galvanizing the TikTok community to support various causes.
Example: A fitness influencer launches a “Run for a Cause” challenge on TikTok, encouraging users to track their running miles and raise funds for a local charity. Participants share their progress and spread awareness about the cause, fostering a sense of unity and purpose within the TikTok community.
@chris_kellum Running challenge – 5K a day for the next 30 days #running #runningchallenge #5kaday #30daychallenge
11. Behind-the-scenes glimpses
In 2024, TikTok trends are embracing behind-the-scenes glimpses, leveraging ephemeral content to offer viewers intimate insights into creators’ lives. This trend revolves around sharing candid moments and authentic experiences, allowing creators to connect with their audience personally. Through short-lived videos, creators glimpse their daily routines, creative processes, and memorable moments, fostering a sense of authenticity and relatability.
Example: A musician utilizes behind-the-scenes glimpses to offer viewers a sneak peek into their songwriting process. Through quick, candid videos, the musician shares snippets of rehearsals, studio sessions, and moments of inspiration. This approach humanizes the artist and provides fans with an exclusive look at the creative journey behind their favorite songs.
@kellyrosemusic Behind the scenes of my songwriting process #fyp #songwriter #singer #music
12. Find your niche
TikTok trends are emphasizing the importance of finding your niche within the platform. This trend encourages creators to identify and focus on specific topics, interests, or styles that resonate with their audience. By carving out a distinct niche, creators can establish themselves as experts in their field and attract a dedicated following of like-minded viewers.
Example: A cooking enthusiast finds their niche on TikTok by specializing in plant-based recipes. Through engaging videos showcasing delicious vegan meals, cooking tips, and grocery hauls, they cater to a niche audience interested in plant-based living. By consistently delivering valuable content within their niche, they attract followers who share their passion for vegan cooking.
Finding your niche on TikTok allows creators to stand out in a crowded landscape and build a loyal community around their content. Brands that understand the importance of niche marketing can tailor their messaging and campaigns to specific audience segments, increasing engagement and driving meaningful connections with their target audience.
@cooking_enthusiast SHORTS: COOKING Mariana Mix | Step by Step Video | Very Fast Edition | #shorts #food #shorts #fypシ #fyp #viral #viraltiktok #viralvideo #viralvideos #trending #tiktok #trend #tiktokindia #tiktoker #follow #cooking #cookingathometiktoktv #cookinghacks #cookingtiktok #cookingtips #cookingvideo #cookingcat #cookinghack #cookingvideos #cookingshow #cookingrecipes #cookingrecipe #cookingreact #cookingrecepie #cookingrecip #cookingrecipesrepost #cookingreciepes #cookingrecipies #cookingrecepies #cookingrecipesblog #recipe #recipes #recipesoftiktok #recipesforyou #recipevideo #recipeideas #recipetok #recipeoftheday #recipy #recipeshub #recipehack #recipys #recipysimple #kitchen #easycooking #delicious #chinesecooking #chinesefood #chinesekitchen #kitchen
13. Put real people front and center
This year, TikTok trends emphasize the importance of putting real people front and center in content creation. This trend encourages creators and brands to prioritize authenticity by featuring genuine individuals in their videos. By showcasing real people and their stories, creators can forge deeper connections with their audience and foster a sense of relatability and trust.
Example: A skincare brand shifts its TikTok content strategy to highlight real customers sharing their skincare journeys. Through testimonials, before-and-after transformations, and user-generated content, the brand puts its customers front and center, showcasing their authentic experiences with the products. This approach humanizes the brand and resonates with viewers seeking genuine recommendations and relatable content.
By putting real people front and center, creators and brands can differentiate themselves in a competitive digital landscape and create content that resonates with audiences on a personal level. This trend reflects a broader shift towards authenticity and transparency in social media marketing, where real stories and experiences hold more sway than polished advertisements.
@marybedford #stitch with @Marybedford NEUDE🤎🤎🤎 it doesn’t feel real me writing this but my own make up brand is here 🥹 i’ve dreamt of this for so long, thank you for making it possible 🤎 @NEUDE
14. Curiosity-driven content
In 2024, TikTok trends are all about curiosity-driven content. Unlike platforms that provide definitive answers, TikTok thrives on encouraging users to explore diverse topics. It’s a place where every curiosity and interest reaches its “peak,” leading to many relevant perspectives and uncharted rabbit holes.
Creators leverage this trend by producing engaging content that sparks curiosity and invites viewers to delve deeper into various subjects. From science to culture, TikTok is a platform for exploration and discovery. Each video offers a new angle, inviting users to learn and engage with content in a way that resonates with their interests.
This trend reflects TikTok’s unique appeal as a platform that celebrates curiosity and fosters a community of inquisitive minds seeking inspiration and knowledge with every scroll.
@the_gooch Simple science experiments you can do at home #science #experiments #home #scienceathome #foryou #fyp #forkids
15. Entertainment trumps all else
In 2024, the overarching trend on TikTok is prioritizing entertainment above all else. Users flock to the platform seeking captivating and engaging content that entertains and delights.
Creators understand that to capture and retain the audience’s attention, their content must be entertaining first and foremost. Whether through humor, storytelling, or visual spectacle, the key is to provide content that resonates with viewers on an emotional level.
This trend emphasizes crafting content that stands out in the crowded digital landscape. Creators consistently delivering entertaining and engaging content are rewarded with increased visibility, engagement, and follower growth.
Ultimately, on TikTok, entertainment reigns supreme. Creators who can master entertaining their audience will thrive in this fast-paced and ever-evolving social media landscape.
@zachking They rejected my application to Hogwarts but I still found a way to be a wizard. 🧹#illusion #magic #harrypotter
16. Social impact and activism
One of the prevailing trends on TikTok this year is the rise of social impact and activism. Activists and influencers leverage the platform to amplify their voices and drive meaningful societal change.
From raising awareness about social issues to advocating for policy reform, TikTok has become a powerful tool for social activism. Influencers use their platforms to educate followers, share personal stories, and encourage collective action on pressing issues.
This trend reflects TikTok users’ growing awareness and desire for social change. By addressing important topics such as racial justice, environmental sustainability, and mental health advocacy, creators inspire their audience to become more engaged and active citizens.
@iconic_perspective Do you feel obligated to stand with Israel because you’re a Christian? This calls for a time when we should set aside religious doctrine and fight for Humanity & Freedom #israel #palestine #gaza #fyp #foryoupage #freepalestine #freeisrael @Fiki orzim Official together we build the bridge of awareness, and from different Faiths an example of what the world should be doing. To get more information, check out his page #unitehumanity #humanrights #socialactivism
How to find trends on TikTok?
As TikTok continues to evolve, with new trends emerging daily, staying ahead of the curve is crucial for creators and marketers alike. Tools like ContentStudio can streamline the process of trend discovery and content scheduling, ensuring your TikTok strategy remains relevant and engaging.
Here’s how you can leverage ContentStudio to find and capitalize on trends:
1. Content discovery
ContentStudio offers powerful features for discovering trending topics and hashtags on viral TikToks. It enables users to uncover the latest trends, viral challenges, and popular content within their niche. With its comprehensive search functionality, creators can efficiently navigate the platform’s dynamic landscape and identify opportunities to go viral on TikTok.
2. Trend analysis
ContentStudio provides valuable insights and analytics to help you understand the performance of different trends over time. Analyzing engagement metrics allows you to identify which trends are gaining traction and tailor your content strategy accordingly.
3. Scheduling and management
With ContentStudio’s scheduling tools, you can easily plan and organize your TikTok content calendar. Whether you’re scheduling individual posts or creating multi-platform campaigns, ContentStudio offers a centralized platform for managing your TikTok presence.
4. Collaboration and workflow
ContentStudio allows for seamless collaboration among team members, enabling you to coordinate content creation, review, and approval processes efficiently. With customizable workflows and approval settings, you can ensure that your TikTok content meets brand standards and guidelines.
By leveraging the features and capabilities of ContentStudio, creators and marketers can effectively identify, capitalize on, and manage TikTok trends, maximizing their reach and engagement on the platform.
Wrapping up
TikTok is becoming more popular, and tools like ContentStudio are helpful for people who make content or do marketing. With ContentStudio, you can easily find cool stuff to discuss, see trends, plan when to post things, and work with others. It has a user-friendly setup and great ways to see how well your content is doing.
This helps creators stay up-to-date with new trends and improve their posts for more attention. As TikTok continues to change the online world in 2024 and beyond, ContentStudio is a great support system that gives users the tools and information they need to succeed in social media marketing.
FAQs
What defines a TikTok trend?
A TikTok trend is defined by its popularity and widespread adoption among users, typically characterized by recurring themes, challenges, or viral content.
Can TikTok trends influence other social media platforms?
Yes, TikTok trends can influence other social media platforms as they often transcend boundaries and inspire similar content creation across various channels.
What are the benefits of following TikTok trends?
Following TikTok trends offers several benefits, including increased visibility, engagement with a broader audience, and the opportunity to stay relevant and connected within the TikTok community.
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