The effectiveness of AI in email marketing

Artificial intelligence (AI) has already taken the world by storm. It’s no surprise that industries such as information technology, medical science, automobiles, and marketing have adopted artificial intelligence more quickly than others.

SAAS and digital marketing tools are inducting AI-powered features into their software to stay relevant in the market. Clearly, AI is being adopted across multiple industries more quickly than expected.

In the current digital marketing landscape, brands, influencers, and agencies use email marketing to attract, inform, nurture, and convert prospects.

Undoubtedly, email marketing plays a crucial role in providing a funnel to convert prospects into loyal customers. The customer journey begins from the awareness stage and ends at the loyalty stage.

Let’s dive deep into the concept of using AI in email marketing and try to comprehend its effectiveness, benefits, and uses.

Also Read: 13 best ways to integrate social media and email marketing

What is AI in email marketing?

AI continues to revolutionize different industries, including digital marketing. Email marketing is one of the essential pillars of digital marketing. It is crucial to engage and communicate with the prospective audience and loyal followers. The question arises as to what role AI plays in modern-day email marketing.

AI in email marketing refers to the utilization of artificial intelligence across different email newsletter areas, such as email copywriting, audience segmentation, email subject optimization, and performance analysis.

The infusion of AI in email marketing is inevitable these days. Marketers and bloggers aim to enhance their subject lines, email bodies, and call-to-action elements in their email marketing campaigns. Most email marketing tools offer AI-powered features that play a pivotal role in making email campaigns successful.

Mailchimp is one of the top-tier email marketing services that has over 20 million active users globally. It helps marketers and conversion optimization experts with personalized campaigns using AI-generated automation emails that are ready to publish.

It also helps businesses craft branded emails that target customers more likely to convert, utilizing AI-assisted tools. All it takes for users to review, edit, and send to publish.

Most major email marketing services are utilizing big data and artificial intelligence to develop new features that are proving to be a game-changer for marketers.

Also Read: Role of artificial intelligence in business development

Can AI replace email marketers?

As technological advancements progress at a rapid pace, it is often asked whether they could impact the human workforce.

The same is true for artificial intelligence – many people are curious about how and when AI will disrupt the state of human jobs.

So, let’s crack this open and discuss the assumption of AI being able to replace email marketers.

Here are the arguments why some believe that AI can replace email marketers:

• AI reduces human effort to perform any task – email marketing is no exception
• It minimizes the cost of content production that may result in the lay-offs of email marketing experts
• It processes the requests faster than a human being, which makes it suitable for research and analysis
• It helps users create and schedule content in bulk quality within seconds that would otherwise take hours to complete
• It can analyze email campaign performances based on the campaign data better than the human expert

Let’s shed some light on the arguments on why AI can’t replace email marketers:

• AI might be able to create email copy faster than a human, but it can’t infuse the human factor that builds the connection
• It’s impossible to create personalized email content based on real-life experiences with AI that the audience can relate to or take inspiration from
• AI may be effective in finding answers to questions by utilizing its machine-learning capabilities efficiently. Still, it will not be able to incorporate human emotions and feelings into the decision-making process.
• Most of the AI-generated text is a regurgitation of existing content on the web. While human-produced content can be unique and fresh with new perspectives in it
• One of the drawbacks of producing AI-generated content is that it’s easily detectable by human analysts who are skilled at identifying it.

Takeaway: AI in email communication has both pros and cons that are essential to consider before making a decision.

It’s crystal clear that AI is unlikely to fully replace email marketers in the near future. While it’s true that AI can enhance email marketing capabilities, such as content generation, personalization, segmentation, and analytics, it will surely not replace the jobs of email marketers.

Here’s an example: 

This question popped up on Reddit a while back:

A couple of prominent answers might surprise you. The below-mentioned answers support our thesis on AI in email marketing:

Benefits of AI in email marketing

Using AI in emails is only going to improve and expand. Many brands, influencers, and affiliate marketers seeking SEO alternatives consider building an email list as an alternative way to gain traction.

Related Read: 20 best affiliate marketing programs for beginners in 2025

Let’s take a look at some of the benefits of AI in email marketing:

1. Email newsletter content production at scale

AI can ramp up the creation of email newsletter content without spending hours on email copies. It enables marketers to produce large volumes of personalized emails without hiring copywriters or lead-gen specialists.

Most of the AI tools can generate tailored content that resonates with individual recipients, ensuring relevance and engagement. The majority of marketers use AI tools like ChatGPT and Jasper AI to create or improve email newsletter content.

The benefit of using the power of AI in email marketing is scalability, meaning businesses can put out high-quality email newsletter content without exhausting vital resources on it. 

Otherwise, it would require significantly more time, effort, and money to produce newsletter content at that scale.

2. Effective newsletter copy that drives conversion

One of the essential aspects of email marketing is the conversion. If an email newsletter isn’t conversion-driven, it won’t make a difference.

A considerable benefit of AI-powered tools is that they can analyze past campaign data to identify what types of copy drive the most conversions. Additionally, it can continuously optimize the copy based on real-time feedback, ensuring that emails remain practical and relevant, which results in the maximum return on investment (ROI) for email marketing efforts.

Moreover, the AI-assistant features in email marketing software can significantly enhance the overall email copy and clarify the core message. Such optimization often leads to higher open rates, improved click-through rates, and, ultimately, better conversions.

3. Better email subject lines to get attention

Email subject lines are crucial to increasing email open rates, which turns out to be the first step toward higher click-through rates afterward.

Most top-tier email marketing services utilize machine learning technologies that can test and refine subject lines to maximize open rates based on audience demographics, past engagement, and industry trends.

AI in email newsletters can enhance the effectiveness of email subject lines by analyzing data on the phrases and keywords that capture recipients’ attention, thereby improving the overall impact of the email. This is why AI in email marketing is worth it.

4. Easily discover relevant email content ideas

An important aspect of email marketing is the email content ideas. Email newsletter subscribers quickly become disenchanted if they receive a couple of boring emails from the sender unless they have been loyal readers for years.

AI-powered tools can help generate relevant email content ideas by analyzing customer interests, industry trends, and social media activity. It empowers marketers to stay ahead of the curve and consistently deliver valuable content that keeps subscribers engaged.

5. Finding action words to incorporate in the emails

Action words are crucial for driving engagement and conversions in email marketing. AI can analyze the performance of various CTAs across different campaigns and identify the most effective ones.

By inducting these high-performing action words into email content and subject lines, marketers and brands can enhance the persuasiveness of their messages and encourage desired actions from recipients.

One of the perks of using AI tools in email marketing is that they can also suggest CTAs or headlines based on the specific goals of each campaign, ensuring the message resonates with the target audience.

6 incredible ways to use AI in your email marketing strategy

Building a powerful email marketing strategy involves several key steps. One of the essential steps is capitalizing on artificial intelligence. Undoubtedly, AI is making a significant impact in every aspect of digital marketing, with email marketing being no exception. Let’s explore six ways to use AI in email marketing:

1. Create highly engaging email newsletter subjects

Email marketing and copywriting go hand-in-hand. One can’t be a great email marketing strategist without being an excellent copywriter.

One area where email marketers need to showcase their copywriting skills is in the email subject line. It’s the part that entices the subscriber to even pay attention to your email, let alone open it and take action.

One of the fundamental tips for crafting a compelling email newsletter subject line is to have multiple options to choose from. The best way to make it happen is by utilizing the ChatGPT for it.

All it takes is a great ChatGPT prompt to create highly engaging email newsletter subject lines. For instance, if you want to choose an email subject for a web hosting giveaway, you might want to use a prompt like this:

So, that’s one of the incredible use cases of AI in email marketing.

2. Generate thought-provoking AI-based images

Images are crucial to delivering the brand message effectively, regardless of the medium of communication. An effective image not only optimizes the content but also brings clarity to the message.

Marketers, influencers, and bloggers use images in social media posts, blog posts, webinars, and email newsletters. The purpose is to add value, deliver a message, and support the hypothesis.

Previously, the use of stock photos, infographics, and featured images was widespread among marketers. However, marketers and bloggers are now switching to AI-generated images.

One effective way to utilize AI is by creating AI-generated images. Dozens of AI tools can generate high-resolution, high-quality photos that appear nearly realistic.

Example: Let’s examine the AI-generated image created with Koala AI.

We created this image to include in a blog post. The prompt used for generating this AI image was straightforward. Koala AI was asked to create an image of solar panels in the rain. The AI-generated image that turned out was quite decent and realistic.

3. Fix grammar and sentence structuring

Writing emails that create waves in the industry is an underrated art. Grammar and sentence structuring mistakes in email newsletters can make a bad impression. However, loyal readers might overlook random typos, but such errors can catch the attention of new subscribers.

One of the key use cases of AI in email marketing is to refine the email copy by correcting grammatical, punctuation, and sentence structure errors using a reputable grammar checker tool.

Grammarly is one of the best grammar-checking tools on the market, utilizing artificial intelligence and machine learning to make any text error-free.

Here’s a glimpse from the Grammarly dashboard:

As soon as the user pastes the text into the Grammarly tool, it starts analyzing the text and highlighting errors immediately. It allows users to resolve errors by clicking the Accept button for each error.

4. Paraphrase text to improve email copy

Emailing marketing has a steep learning curve. Most successful digital marketers utilize email marketing as a persuasive tool, but it’s not possible without honing the art of writing irresistible emails.

However, putting in the work and utilizing the best AI writing tools available can make a significant difference. One of the AI tools that are a must-have in the email marketing arsenal is QuillBot.

It offers multiple services, including plagiarism checking, paraphrasing, grammar checking, and others. Most marketers and bloggers use QuillBot to paraphrase text pieces, improving their blog posts and email copies.

Take a look at this example:

QuillBot uses AI and machine learning to determine the crux of the text and, hence, paraphrases the text accordingly.

5. Write email sequences using AI writing tools

Email sequences refer to the series of emails that an email sender sends to a subscriber who has opted to receive them.

Bloggers and affiliate marketers use email sequences to train their subscribers. For instance, they set up an email sequence for building a topical map for a niche blog.

Any subscriber interested in learning the process of creating a topical map for a niche blog may want to sign up for this email sequence to receive the series of emails.

Perplexity is yet another great AI writing tool that is helpful to email marketers. Not only is it good at writing sequential answers to the question, but it also cites sources for the points added to the answer.

Here’s a quick example:

6. Insert actionable call-to-actions using AI

Call-to-actions are the pointers that direct visitors toward the funnel where the action takes place. Marketers and bloggers use action words as call-to-action buttons in their email newsletters to push the readers to take action.

The commonly used action words utilized as call-to-actions include “click here,” “get access,” “check it out,” “read more,” and “read the full story.”

Poe is one of the primary AI writing tools created by Quora. It utilizes several AI models, such as GPT 4o, Gemini 1.5, Claude 3.5, and many others. This AI writing tool can be used for generating actionable call-to-actions for email newsletters.

Top 5 best AI tools for email marketing

Numerous AI-based tools assist in running email marketing campaigns for brands, organizations, and agencies. Let us share a few handpicked AI-powered tools that are pretty handy for email marketing:

1. Rasa.io

Rasa.io is a powerful email newsletter tool that enables email marketers to send personalized newsletters to their subscribers. It curates custom lists of articles that resonate with each subscriber and sends out unique emails to the list members, along with necessary news and updates.

Pricing:

• Plus plan costs $219 per month
• Pro plan starts at $564 per month

How it helps in email marketing

Rasa.io utilizes AI to comprehend user behavior and design automation campaigns accordingly. It’s a smart email marketing tool that uses AI and machine learning, which can significantly enhance email engagement, open rates, and conversions.

2. Drift

Drift is an advanced marketing platform powered by machine learning and artificial intelligence. It provides a comprehensive toolkit for generating leads, attracting new customers, building email lists, and expanding a business. It’s a full-fledged CRM software that offers features such as live chats, meeting scheduling, chatbots, landing pages, and email marketing.

Pricing

• Premium plan costs $2,500 per month.
• For Advanced and Enterprise plans, contact the sales teams

How it helps in email marketing

Drift is an AI-powered conversation platform for customer engagement. It’s a one-stop shop for brands to create personalized conversations with customers throughout their buying journey.

Since Drift is an intelligent email management software that tracks your contacts’ details and keeps your record up-to-date, it makes this email software a one-of-a-kind tool.

3. Jasper

Jasper is a powerful AI writing tool that provides AI writing assistance to brands, entrepreneurs, influencers, and marketers. It offers over 50 AI templates that serve as prompts to accelerate the AI content creation process. Tools like Jasper are particularly useful in digital marketing, social media marketing, and content creation.

Pricing

• Creator plan costs $49 (per seat)
• Pro plan starts at $69 (per seat)
• Business plan – contact Jasper AI team

How it helps in email marketing

Email marketing is all about delivering valuable content that becomes irresistible. Email subject lines, email body, and the message in the email makes all the difference.

Jasper AI is an advanced AI writing tool equipped with over 50 templates that make content creation faster than ever. This AI writing tool not only speeds up the email writing process but also makes emails more effective.

4. Optimove

Optimove is an all-in-one digital marketing platform that enables marketers to grasp audience attention, retain customers, drive more sales, and improve ROI. It offers several tools under one umbrella. Optimove offers a native email marketing solution that enables the creation of personalized email marketing campaigns.

Pricing

Contact the sales team for the prices

How it helps in email marketing

Since Optimove offers an integrated email marketing solution that provides a personalized user experience for marketers and brands, it can significantly help boost email engagement, click-through rates, and conversion rates.

It uses machine learning and AI to analyze campaign performances and provides recommendations to optimize email campaigns. It’s a no-brainer that a tool like Optimove could contribute to brand position and awareness.

5. Copy.ai

Copy.ai is an AI-powered digital marketing platform that helps brands, marketers, and influencers create content, automate funnels, and distribute it across multiple platforms. It empowers your email marketing campaigns by fine-tuning email subject lines, call-to-actions, and messaging to make the email content attractive and digestible.

Pricing

• Free plan – 0$
• Starter plan – $36 per month
• Advanced plan – $186 per month
• Enterprise plan – contact the sales team

How it helps in email marketing

It’s an AI-powered marketing solution that can significantly impact email marketing campaigns by creating, customizing, and delivering high-quality, irresistible emails to the target audience. It helps marketers and brands create email workflows and integrate useful tools to enhance the efficiency and performance of their campaigns. So, it could surely improve your overall email marketing campaign’s outcome.

Start using AI for email marketing today

The use of AI for email marketing isn’t limited to writing compelling email copies. Marketers pay close attention to crafting attractive subject lines, designing AI-generated images, and analyzing email data to inform decision-making.

The scope of AI in email marketing is wider than most of us think. The only hiccup is finding the best resources, tools, and ideas to implement in email marketing campaigns.

At ContentStudio, we recognize the importance of exploring new possibilities with AI. We didn’t stop at the AI hashtags generator. Instead, we launched a range of free AI tools for social media marketers, bloggers, and influencers to harness the power of AI in digital marketing.

ContentStudio offers a 14-day free trial – no credit card required. Try it now!

FAQs about the effectiveness of AI in email marketing

Here are some of the commonly asked questions about AI in email marketing:

What is the best AI to generate emails?

There are several AI tools to generate emails. Try out Jasper AI or Koala AI for this purpose and see how they perform.

How is AI used in Gmail?

There are multiple third-party AI tools available to write emails, complete sentences, email open notifiers, and signature inserters that utilize artificial intelligence in Gmail.

How to generate email with AI?

Pick any recommended AI email writing tool to generate AI-based emails. Furthermore, there are many Chrome extensions, such as AI email writer that let users write emails with AI.

Can AI reply to emails?

Email responders are the answer to this question. There are email marketing software that allows users to integrate automated AI replies in their email campaigns.