ContentStudio year in review 2024: Highlights and future plans

2024 was a defining year for ContentStudio — a year marked by innovation, growth, and a sharpened focus on delivering real value to marketers, agencies, and brands worldwide. From expanding platform capabilities to integrating AI features, the journey has been about helping users simplify content management and supercharge their social media performance.

But beyond the product updates and feature rollouts, what truly shaped this year were the stories of teams achieving more: smoother collaboration, sharper analytics, and stronger engagement across channels. As we look back, it’s clear that these wins weren’t just milestones for us — they were proof that we’re building a tool that grows alongside our customers’ evolving needs.

In this ContentStudio’s year-in-review 2024 blog, we’ll unpack the highlights of 2024 and the breakthroughs that defined our progress and offer a sneak peek into what’s next on the roadmap.

ContentStudio’s year in review 2024: New features and improvements

Let’s have a look at what we’ve achieved monthwise.

1. January: TikTok Grid View and Facebook Story publishing

• TikTok Grid View

ContentStudio introduced the TikTok Grid View, a feature designed to help users manage and plan their TikTok content more effectively. This tool provides a structured, visual layout of upcoming posts, allowing users to see how their feed will appear once published.

Unlike basic scheduling tools, the Grid View offers a comprehensive planner emphasizing visual alignment and consistency. It helps ensure that each post contributes to an organized and cohesive TikTok profile, which is especially valuable for brands and creators aiming for a polished look.

• Facebook Story Publishing

Facebook Story Publishing for Facebook Pages allows users to easily create and share engaging photo and video updates directly through the platform.

Users can upload content with a simple and intuitive interface, customize it with text or drawings, and preview stories before publishing. This addition streamlines managing Facebook Stories, helping brands and creators maintain a lively and consistent presence on their pages.

2. February: TikTok Analytics and TikTok Carousel Posts

• TikTok Analytics

TikTok Analytics provides insights into your performance, revealing top-performing posts, audience demographics, and growth trends. Analyze insights to tailor your strategies, make informed decisions, and maximize content impact.

This update lets users dive into comprehensive insights, including video views, likes, shares, comments, follower growth, and engagements.

• TikTok Carousel Posts

TikTok Carousel Posts enhance users’ engagement with their audiences on the platform. This feature allows users to create multi-image posts, combining up to 35 images into a single, scrollable carousel.

Alongside image uploads, the feature offers options to set unique titles, manage comment settings, and apply auto music, giving users more creative flexibility in their TikTok marketing efforts. With this addition, ContentStudio provided a new way for brands and creators to deliver richer, more interactive content, further strengthening its role as an all-in-one social media management platform.

3. March: Pinterest Analytics and PostNitro integration

• Pinterest Analytics

Pinterest Analytics gives users more profound insights into how their pins perform. This feature lets users track key metrics such as impressions, clicks, saves, engagements, and follower growth, helping them better understand which content resonates with their audience.

Pinterest Analytics provides a detailed breakdown of pin performance, including outbound clicks and overall reach. This enables brands and creators to refine their content strategies for greater impact. With these insights, users can make more informed decisions to optimize their Pinterest presence and improve overall engagement.

• PostNitro integration

PostNitro is an AI-powered software-as-a-service platform that creates optimized social media carousel content at scale. The technology automatically generates carousel post content, allows customization with brand assets, and creates shareable posts in minutes.

PostNitro integration with ContentStudio simplifies the process of creating captivating carousel images.

4. April: Google account integration and Facebook group posting via API

• Google account integration

With this feature, signing in or signing up can be done quickly with a single click using a Google account. This eliminates the need to manage multiple usernames and passwords, reducing login friction and streamlining the user experience. By simplifying account access, ContentStudio continues to focus on improving usability and making its tools more accessible for teams and individuals alike.

For a detailed guide, read here.

• Facebook group posting via API

Following Meta’s discontinuation of the Facebook Groups API in April, ContentStudio introduced a Facebook Group Posting via notification feature to help users continue sharing content to their groups.

With this update, users can now publish to Facebook groups through push notifications sent via the ContentStudio mobile app. This solution offers an efficient workaround to the API change, ensuring that teams and creators can maintain their group posting workflows without interruption.

5. May: Social Inbox integration on iOS App & Invite Instagram collaborator

• Social Inbox Integration on iOS App

The Social Inbox feature on the iOS mobile app makes it easier for users to manage conversations on the go. This update allows seamless engagement across Instagram, LinkedIn, and Facebook directly from a mobile device. With this addition, users can efficiently respond to messages, comments, and interactions anytime, improving responsiveness and streamlining social media management from anywhere.

• Invite Instagram Collaborator

The Invite Instagram Collaborator feature enables users to co-create posts with other Instagram accounts. This addition allows brands, creators, and influencers to leverage Instagram’s collaboration tool directly within the platform, making expanding reach and increasing content visibility easier. Users can tap into new audiences and strengthen engagement by integrating collaboration posts into their social media strategies, enhancing brand exposure and partnership opportunities.

6. June: Instagram multi-format posting & Campaign/Label performance report

• Instagram Multi-Format Posting

ContentStudio rolled out Instagram Multi-Format Posting, allowing users to create carousel posts directly within the platform. This enhancement allows up to 10 images or videos to be added in a single post, with options to customize the order and add individual captions for each item.

The interface was also updated to streamline posting options, offering a more intuitive and user-friendly experience. With built-in editing and scheduling tools, users can create and manage engaging carousel posts from one centralized workspace.

• Campaign/Label performance report

The Campaign/Label Performance Report, is designed to enhance your social marketing strategies by offering deeper insights into your label performance. This feature allows you to effectively monitor the performance of your outgoing posts in campaigns and content by using labels. By analyzing how your audience engages with labeled content, you gain valuable insights that help refine and optimize your marketing efforts.

Related Read: Optimize your social strategy with ContentStudio’s Label Performance Analytics

7. July: Meta Threads in ContentStudio & TikTok publishing via App notification

• Meta Threads in ContentStudio

You can now connect your Threads account to ContentStudio, allowing you to manage and schedule your Threads posts directly from the platform. This integration streamlines your workflow, ensuring your content is consistently engaging and timely.

Read Up: How to connect & post on Meta threads with ContentStudio

• TikTok Publishing via App Notification

Using the App Notifications method, you can seamlessly schedule and publish your TikTok posts through ContentStudio.

This approach allows you to enhance your posts with TikTok’s advanced in-app features, such as custom text, stickers, music, and more, ensuring your content is engaging and perfectly tailored to your audience. To start, connect your TikTok account, add media, select publishing type as the TikTok app notifications, and choose to publish or schedule it.

8. August: Set preferred time and date formats & Facebook Reach Analytics

• Set preferred time and date formats

Previously, you faced challenges due to inconsistent time formats across different parts of our application.

To address this, we’ve introduced a new feature that allows you to set a preferred time format, ensuring consistency and clarity throughout the application.

This enhancement streamlines your experience by aligning all time displays with your chosen format, making it easier to manage schedules and interpret data. 

• Facebook Reach Analytics

Now, you can quickly check the reach of your Facebook page. See how many people are viewing your posts and better understand your audience.

To analyze, simply go to the Analyze section, click Facebook on the left panel, and scroll down to find the Facebook Reach Analytics.

9. September: Facebook & Instagram Reel analytics

• Facebook Reel analytics

You can now visualize and analyze Facebook Reels‘ performance with a dynamic graph in Facebook Analytics.

To check, simply go to the Analyze section, click Facebook on the left panel, and scroll down to find the Facebook Reel Analytics.

• Instagram Reel analytics

You can now dynamically visualize and analyze their Instagram Reels’ performance with a new graph in Instagram Analytics.

To analyze, simply go to the Analyze section, click Instagram on the left panel, and scroll down to find the Instagram Reel Analytics.

10. October: Set preferred landing page & Usermaven web analytics integration

• Set preferred landing page

You can customize your login journey by selecting the page you want to land on right from the Settings section. This feature offers greater convenience, whether it’s the Dashboard, Planner, Inbox, or any other module. It boosts workflow efficiency by ensuring you are precisely where you need to be from the start. To check, go to the Your Profile, under Account settings, and set the preferred landing module.

• Usermaven web analytics integration

The Usermaven integration in ContentStudio lets you seamlessly track and analyze web analytics directly from your dashboard. See how your website and social media work together. Track visitors, clicks, traffic, sources, top pages, conversations, and more within your ContentStudio workspace.

To check, go to the Analyze section, click Usermaven under Web Analytics on the left panel, and explore the metrics.

11. November: White Label solution & AI favorite prompts

• White Label solution

ContentStudio’s White Label feature lets you customize the platform to reflect your brand, including your Logo, Favicon, Business Name, Email Settings, and Domain Settings. Ideal for agencies and businesses, it provides a seamless, professional experience for your clients.

• AI Favorite prompts

Now, you can easily access your preferred AI prompts with the new ‘Favorites’ tab. This feature allows you to organize your top prompts with titles and quickly filter them efficiently. With enhanced placeholders for better customization, managing your favorite prompts has never been simpler.

12. December: Default location for Facebook, Instagram & Planner Notes

• Default location for Facebook and Instagram

ContentStudio introduces seamless location management for Facebook and Instagram. This powerful location-tagging feature enhances your posts’ visibility and saves time by letting you assign default locations to your social accounts for consistent tagging. You can also fetch and customize these locations effortlessly while composing posts.

• Planner Notes

The Notes Creation feature in ContentStudio’s Planner module helps you manage your plans and reminders effortlessly. You can add, edit, and organize notes directly in the Calendar View with customizable titles, descriptions, dates, and colors.

To get started, go to the Planner module and select Calendar View.

Related Read: How to add Notes to Planner

What’s next: Sneak peek into ContentStudio’s 2025

As we look ahead to 2025, ContentStudio is preparing to build on this year’s progress with even more powerful updates and innovations. The focus will remain on enhancing user experience, expanding integrations, and introducing smarter automation tools to help users stay ahead in the fast-changing world of social media.

Expect improvements in AI-driven content recommendations, deeper analytics, and more collaboration features designed to support teams and agencies. We’re also working on expanding platform support to new social networks and refining mobile app functionalities for greater flexibility on the go.

With these upcoming developments, ContentStudio remains committed to helping brands, marketers, and creators achieve their goals more efficiently and effectively. Stay tuned — the best is yet to come.

FAQs

What were the major features ContentStudio released in 2024?

In 2024, ContentStudio launched several key updates, including TikTok Grid View, Facebook Story Publishing, TikTok Carousel Posts, Pinterest Analytics, Google Account Integration, and improved mobile app features like Social Inbox, Instagram collaboration tools and more.

How have these new features improved the user experience?

The 2024 updates focused on enhancing content planning, improving analytics insights, expanding platform integrations, and streamlining mobile access — all designed to help users manage social media workflows more efficiently.

Will ContentStudio support more social media platforms in 2025?

Yes, ContentStudio is working on expanding support to additional social networks in 2025 to offer users a more comprehensive social media management solution.

What improvements can we expect in ContentStudio’s mobile app?

Future updates will further enhance the mobile app’s flexibility, with better engagement tools, improved content scheduling, and expanded inbox functionalities for managing conversations on the go.

How can users stay informed about upcoming ContentStudio features?

Users can follow ContentStudio’s official blog, subscribe to the newsletter for product updates, or check the in-app announcements to stay current on the latest features and roadmap plans.