15 best Hootsuite alternatives for marketing agencies in 2025
Social media has become a crucial part of digital marketing, providing opportunities for professionals and enthusiasts alike. While several social media scheduling tools have been around, not all succeed. If you are looking for Hootsuite alternatives, you have come to the right place.
Are you searching for an alternative to Hootsuite for your marketing agency to manage multiple client accounts?
Hootsuite is a popular social media marketing tool used by many influencers and brands, but you may be interested in exploring other options.
Before we explore some of the most popular social media tools, we must clarify the criteria for choosing the best tool for an agency.
So, without any further ado, let’s jump right into it.
Table of contents
15 best Hootsuite alternatives for social media agencies
15 best Hootsuite alternatives for social media agencies
Here are some of the most popular Hootsuite alternatives to try out:
Hootsuide alternative #1: ContentStudio
ContentStudio is a popular social media management tool that caters to businesses, influencers, agencies, and large organizations. It’s a social content management powerhouse to publish, schedule, discover, plan, and analyze social media and blog content to take your social media marketing to the next level.
Simply put, it’s a go-to platform for social media automation for small and large businesses, allowing them to put their social media marketing on autopilot.
ContentStudio integrates with over 30 social media, content creation, and publishing platforms flawlessly. In addition to scheduling content across dozens of platforms, it gives complete control over social publishing through approval workflows.
It lets you add social media employees to draft social media posts, but they won’t be published unless the Super Admin approves them. It’s an award-winning social media management dashboard trusted by over 70,000 satisfied customers worldwide. Give this tool a try!
Top features:
- Social media scheduling & publishing
- AI assistant
- Client workspaces
- Best time to publish
- AI caption generator
- Social media automation
- Content approval workflow
- Custom publishing queues
- Content calendar
- Multi-channel analytics
- Competitor analytics
- Task management
- Team collaboration
- Social inbox
- RSS feed reader
- Content and influencer discovery
Social channels:
- X (Twitter)
- TikTok
- YouTube
- WordPress
- Medium, and more
Platform integrations:
- Shopify
- Webflow
- GMB
- Giphy
- Pixabay
- Flickr
- Imgur
- Replug
- Usermaven
- PostNitro
- Bit.ly
- Feedly and more.
G2 rating
Pros
- Cost-effective for agencies
- AI-powered writing assistant
- Customizable workflows to fit your needs
- Seamless team collaborations
- Competitor analytics
Cons
- Expensive pricing for small businesses
- The interface can be intuitive for some users
Hootsuide alternative #2: Buffer
Buffer is a well-known social media management tool that allows individuals and brands to schedule their social media content across all major platforms.
Buffer’s primary focus is helping users plan, create, and schedule social media content. Furthermore, it enhances social media users’ publishing experience through features like a calendar, analytics, and an easy interface. It is considered one of the most convenient Hootsuite alternatives.
Related Read: Create a winning social media content calendar in 2024 [+Free Template]
Top features:
- Social media publishing
- Social media analytics
- Audience engagement
- All-in-one social links page
Pricing:
- Free plan – $0 for three social media channels
- Essential plan – $5 per social media channel/monthly
- Team plan – $10 per social media channel/monthly
- Agency plan – $100/monthly; 10 social media channels
G2 rating
Pros
- User-friendly interface
- Offers a visual scheduling calendar
- Enables smooth team collaboration
- Provides affordable pricing plans
Cons
- Limited analytics features
- Offers fewer integrations with third-party tools
Hootsuide alternative #3: AgoraPulse
Agora Pulse is an excellent social media scheduling tool for businesses and influencers. It helps users publish or schedule social media content on Facebook, LinkedIn, Twitter, and Instagram.
Agora Pulse has a robust social media reporting system to monitor the key performance indicators across multiple social media channels. Some social media management tools make social media marketing more accessible for individuals and brands.
Top features:
- Social media scheduling
- Social media monitoring
- Social media reporting
- Social media scheduling
- Social media inbox
- Social media ROI
Pricing:
- Free plan – $0; 3 social media profiles
- Standard plan – $49; 10 social media profiles
- Professional plan – $79 per month; 10 social media profiles
- Advanced plan – $119 per month; 10 social media profiles
- Custom plan – Custom pricing
G2 rating
Pros
- Robust social listening features
- Offers an intuitive and easy-to-use interface
- Wide range of features
Cons
- Steeper learning curve as compared to Hootsuite
- Some features are exclusive to highly-priced plans
Hootsuide alternative #4: SproutSocial
SproutSocial is a top-tier social media management tool used by organizations, businesses, and entrepreneurs worldwide. It offers extensive social analytics and reporting, especially for large-scale social media agencies and organizations.
It’s undoubtedly one of those social media management tools that isn’t just focused on social media scheduling features. Instead, it’s a fully integrated SaaS tool that unlocks the potential of a social media platform to rejuvenate users’ social media marketing strategy.
The algorithm of this social dashboard is intelligently designed to understand the metrics, users’ behaviors, community response, performance measurement, and brand establishment.
Top features:
- Social engagement analysis
- Social media automation
- Social campaigns management
- Social data and analytics
- Social collaboration for teams
Pricing:
- Standard – $199 per seat, 5 social profiles
- Professional – $299 per seat, unlimited social profiles
- Advanced – $399 per seat
- Enterprise – custom pricing
G2 rating
Pros
- Offers a wide range of features
- Offers robust social listening capabilities to monitor mentions and trends
Cons
- Higher price point can be a barrier for smaller businesses
- Limited integrations with third-party tools
Hootsuide alternative #5: Later
Later is a social media management dashboard and one of the most popular Hootsuite alternatives that helps users plan, organize, publish, and schedule content across all major social media platforms. The platform allows users to share and schedule content on Instagram, Facebook, Pinterest, TikTok, and LinkedIn.
It is a one-stop shop for social media management for businesses worldwide. It’s trusted by 7 million active users, including multinational companies and small business owners worldwide.
Top features:
- Social media scheduling
- Social analytics
- Linkin.bio tool
- User-generated content
- Hashtag suggestions
- Stock photos platform integration
Pricing:
- Free – $0 per month; limited features
- Starter – $16.67 per month; 1 user, 1 set of each social platforms
- Growth – $30 per month; 3 users, 3 sets of each social platforms
- Advanced – $53.33 per month; 6 users, 6 sets of each social platforms
- Agency – $133.33 per month; 10 users, 15 sets of each social platforms
- Enterprise– custom pricing; 20 users, 30 sets of each social platforms
G2 rating
Pros
- Extensive Instagram-specific features
- Visually focused interface
- Much affordable plans for small businesses and influencers
Cons
- Fewer third-party integrations
- Limited analytics features
- Lack of team collaboration features
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14 days free trial - no credit card requiredHootsuide alternative #6: Planable
Planable is an effective social media management tool for influencers, agencies, and enterprises. It lets you schedule content across all top-tier social media platforms.
Planable is a social media scheduling tool that offers approval workflows and workspaces. These features help agencies and social media experts manage social media for multiple clients, making it one of the most convenient Hootsuite alternatives.
Furthermore, you can plan, collaborate, organize, and publish content either by yourself or by delegating it to the sub-ordinates and still have control over the publishing process through an approval workflow system.
Top features:
- Social media scheduling
- Social content calendar
- Team collaboration
- Media storage
Pricing:
- Free – $0 per user; 1 user, 50 posts
- Basic – $33 per workspace/month; 4 social media accounts per workspace, 2 approval workflows
- Pro – $49 per workspace; 10 social media accounts per workspace, 3 approval workflows
- Enterprise – Custom pricing
G2 rating
Pros
- Offers real-time collaboration
- An intuitive drag-and-drop interface
- Multiple approvals with approval workflow
- Affordable pricing, particularly for small teams
Cons
- Lacks social listening and detailed analytics
- Fewer integrations with third-party tools
Hootsuide alternative #7: Kontentino
Kontentino is a contender in the social media scheduling tools market. It’s best suited for large organizations and marketing agencies. This social media management tool’s key areas are planning, scheduling, and reporting.
Besides all the primary social media scheduling facilities, it also offers approval workflows and collaboration features that help agencies manage social media for their clients.
Kontentino supports all top-tier social media platforms except for TikTok.
Top features:
- Social media scheduling
- Social media calendar
- Approval workflows
- Social media analytics
Pricing:
- Starter – €49/month; 3 users, all basic features,
- Standard – €79 per month; 5 users, everything in the Starter plan,
- Pro – €109 per month; 10 users, all Standard plan features, and more
- Enterprise – Contact the Kontentino team for a quote.
G2 rating
Pros
- Direct Instagram publishing
- Robust content approval workflows
- Detailed post-performance insights
Cons
- Limited third-party integrations
- Limited advanced listening and analytics tools
- Not suitable for small businesses and teams
Hootsuide alternative #8: MeetEdgar
MeetEdgar is an excellent social media automation tool for social media management. It assists brands and entrepreneurs in streamlining their social media content publishing.
One of the benefits of using MeetEdgar is that it offers a pre-curated content library that provides an influx of social media content without relying on freshly designed content.
Moreover, it doesn’t delete a social media post once it’s published. Rather, it allows users to reschedule existing postings for the future. Furthermore, it provides content tracking to help users better understand what content is performing. Here’s why its among Hootsuite alternatives:
Top features:
- Social media scheduling
- Social media calendar
- Content library
- Automated social sharing
- Automatic post re-sharing
- URL shortener
Pricing:
- Eddie – $24.91 per month; 5 social media accounts, unlimited posts, 20 team members
- Edgar – $41.58 per month; 25 social media accounts, unlimited posts, 20 team members
G2 rating
Pros
- MeetEdgar ensures the automatic recycling of evergreen content
- Allows content categories for organization
- Creates multiple variations of your social posts automatically
Cons
- Supports fewer platforms compared to Hootsuite
- Lacks in-depth insights and advanced analytics
- Lacks social listening features
Hootsuide alternative #9: Oktopost
Oktopost is a social media management dashboard best suited for B2B businesses to plan, organize, publish, and analyze their marketing content.
It is an all-in-one tool for designing and implementing a B2C social media marketing strategy. Furthermore, this tool ensures a seamless flow of social media content to establish a stronger relationship with the audience across all major social media channels.
Top features:
- Social media scheduling
- Social media analytics
- Social campaign management
- UTM codes implementation
- Content approvals
- Social media team management
Pricing:
- Contact the support team for pricing
G2 rating
Pros
- Powerful features for social selling and employee advocacy
- In-depth analytics tailored to B2B marketing
- Integrates deeply with marketing tools like Pardot, Marketo, and other CRM systems etc
Cons
- A narrow focus on B2C and small businesses
- Supports fewer social media platforms compared to Hootsuite
- Complex and difficult to setup
- Expensive for small businesses and teams
Hootsuide alternative #10: Post Planner
Post Planner is a social media scheduling tool for small and medium businesses. It helps brands and entrepreneurs automate their social media publishing across multiple platforms.
Social media automation provides social media managers with a hands-off approach to social media posting, which helps them allocate more time to engagement, replying to comments, and answering DMs.
Furthermore, the History section allows users to analyze the social media posts’ performance. You can always re-queue the top-performing posts for more exposure.
It’s a complete social media dashboard with several helpful social media tools for running a social media marketing campaign, making it a good enough tool amongst many Hootsuite alternatives.
Top features:
- Social media scheduling
- Social media calendar
- Re-scheduling posts
- Analytical reporting
- Post engagement stats
- Instagram first comment
- Bulk social media posts uploading
Pricing:
- Free – 1 user, 1 social media account
- Starter – ₹ 400 /mo; 1 user, 3 social media accounts, 150 posts,
- Growth – ₹ 1,500 /mo; 2 users, 12 social media accounts, 1,000 posts
- Business – ₹ 2,500 /mo; 5 users, 25 social media accounts, 5,000 posts
G2 rating
Pros
- Allows to schedule evergreen content to be reused
- Facilitates content curation
- Budget-friendly for small businesses and teams
Cons
- Limited platform support
- No social listening features
- Basic analytics
Hootsuide alternative #11: HeyOrca
HeyOrca is a social media management tool for all-sized businesses and organizations. It helps them create, schedule, share, and automate social media marketing content.
One of the challenges of social media content publishing is sticking to the schedule or posting regularly. HeyOrca helps users with social media scheduling, approval workflows, and team collaborations to increase social media posting.
Furthermore, a social media calendar gives an overview of how the social media campaign is progressing. HeyOrca has a content calendar feature to provide a cohesive view of social media content publishing. It’s undoubtedly a go-to social media marketing tool if you’re looking for Hootsuite alternatives for small, medium, and large businesses.
Top features:
- Social media scheduling
- Social media clients
- Social media content calendar
- Social media reporting
- Team collaboration
Pricing:
- Basic – $59 per month
- Standard – $99 per month
- Pro – $149 per month
G2 rating
Pros
- Seamless client approvals
- Visual content calendar
- Real-time team collaborations
Cons
- Lacks advanced automation features
- Limited analytics
- No social listening feature
Hootsuide alternative #12: SocialBee
SocialBee is a powerful social media management tool for bloggers, entrepreneurs, and small businesses. This dashboard tool integrates with industry-leading platforms and apps to streamline social media marketing campaigns without hassle.
Plus, it seamlessly connects with all top-tier social media platforms to help increase social media productivity and improve social media management.
Top features:
- Social media scheduling
- Content creation
- Content re-scheduling
- Social media analytics
- Team collaborations
Pricing:
- Bootstrap – $24 per month
- Accelerate – $40 per month
- Pro – $82 per month
G2 rating
Pros
- Allows content categories
- Facilitates content recycling via evergreen content features
- Offers concierge services
Cons
- Lacks real-time engagement tools
- No social listening features
- Basic analytics
Hootsuide alternative #13: Eclincher
Eclincher is a fantastic social media management dashboard for small and medium businesses, agencies, and enterprises. It has all the necessary tools and features to help create, grow, and scale social media reach.
This social media management tool connects with all major social media networks and seamlessly integrates with some marketing and content creation tools to strengthen your social media marketing efforts.
Top features:
- Social media scheduling
- Content calendar
- Social engagement
- Social analytics
- Collaboration & Approval
Pricing:
- Basic: USD 65.00/mo
- Premier: $ 175.00 USD/mo
- Advanced: USD 425.00/mo
G2 rating
Pros
- Offers robust social listening tools
- Advanced scheduling features
- Detailed analytics and reporting tools
Cons
- The learning curve is steep for beginners
- High prices for similar features as compared to Hootsuite
- Limited free plan
Hootsuide alternative #14: Sendible
Sendible is a reputed social media marketing tool for solopreneurs, entrepreneurs, and businesses trusted by over 30,000 agencies, marketers, and brand managers. This tool helps you grow your brand by managing your social media profiles without switching between platforms.
It provides a single dashboard to streamline a collaborative environment for publishing, managing, and analyzing your social media content publication. It can help you automate tedious social content management through approval workflows and team collaboration.
Top features:
- Content planning
- Social scheduling
- Approval workflows
- Team collaborations
- Social analytics
- Social listening
- Mobile apps
Pricing:
- Creator – $29 per month
- Traction – $89 per month
- Scale – $199 per month
- Advanced – $240 per month
- Enterprise – $750 per month
G2 rating
Pros
- Offers detailed analytics and customizable reports
- Provides content recommendations based on trends
- Seamless client management for agencies
Cons
- Expensive pricing plans for small businesses
- It can be complex to use for beginners
Hootsuide alternative #15: Swat.io
Swat.io is a cloud-based social media management solution that assists marketing teams with multichannel monitoring, content authoring, and customer care. It features collaboration, analytics, and campaign reporting modules and is primarily intended for agencies, media outlets, and broadcasting companies.
Top features:
- Social media management
- Content planning
- Social media publishing
- Community management
- Customer service
- Automation
- Analytics
Pricing:
- Small – €39 per month
- Medium – €89 per month
- Large – €199 per month
G2 rating
Pros
Strong focus on community management features
Includes social listening tools
Offers detailed analytics and reporting
Cons
- Fewer integrations with third-party apps
- Pricing can be on the higher side, especially for smaller businesses
Navigate the world of social media tools: Expert tips for agencies
Any agency that helps businesses with digital marketing and social media marketing always needs a state-of-the-art social media dashboard that can handle multiple accounts at the same time.
A perfect social media tool means a social media marketing software that helps brands and agencies make their social media management easier.
Related Read: How to Build an Accomplished Social Media Team for Your Agency
As digital marketing becomes increasingly important, businesses need a robust social media dashboard to manage multiple accounts efficiently.
Choosing the right tool can take time and effort. We can help you find an agency that can help your business succeed. Make sure you have the right tool to power your social media success.
Here are the essential steps for choosing the perfect social media tool:
1. Choosing the right social media platforms to focus on
Choosing the right social media platforms is crucial for businesses to effectively reach their target audience and achieve their goals. It’s important to regularly review and update platform choices as they change over time.
By carefully selecting the most relevant platforms, businesses can allocate resources and efforts more efficiently for better results.
2. Evaluating social media dashboards: How to set criteria
Evaluating social media dashboards is essential for choosing the right tool for your business or marketing agency. Many options are available, so setting criteria to compare them is important.
Cost, features, user-friendliness, and compatibility with your social media platforms should all be considered when deciding which dashboard works best for you. Doing this research upfront can save time and money in the long run.
3. Maximizing your online presence: How to shortlist social media tools
To shortlist the most effective social media tools for your business, you should consider the following factors:
1: Your target audience and their preferred social media platforms
2: Type of content you want to share,
3: Your budget and resources
4: Goals and objectives
It is also helpful to research which tools are most popular and influential in your industry and seeks recommendations from other businesses or professionals.
4. Comparing social media tools: How to analyze essential features
Social media can be a powerful resource for businesses, but choosing the right ones is important. To make the best decision, you must carefully compare and analyze the essential features of each platform. Some key factors to consider:
- Types of Content That Can Be Shared
- Demographics and Interests of the Platform’s User Base
- Using Analytics and Tracking Tools.
Take advantage of key opportunities – take the time to analyze the essential features and choose the right tools that will help your business thrive.
Plan, Organize and Schedule Your Social Content
Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.
14 days free trial - no credit card requiredLet’s conclude!
We’ve spilled the beans about the top social media platforms or the best Hootsuite alternatives you can ask for. We also highlighted the top features, pricing structures, and other details to make things easier for you.
We handpicked some of the best social media management tools for both small business and large-scale organizations. Don’t worry about paying upfront because most of these tools offer a free trial, which sounds great.
So, which Hootsuite alternative do you want to try out first?
FAQs
1. Is Hootsuite the best tool?
Are you tired of using social media management tools that just don’t cut it?
Look no further than ContentStudio! While Hootsuite is a solid choice, ContentStudio takes the cake with its superior customization and collaboration options.
Not only can you tailor your content and scheduling to fit your needs, but the user interface is a breeze to navigate with its handy sorting features. And the analytics and reporting capabilities.
ContentStudio has Hootsuite beat Hootsuite. So don’; try to word for it, and try ContentStudio to see the difference for yourself!
2. Is ContentStudio better than Hootsuite?
Need to choose between ContentStudio and Hootsuite for your social media management?
While both are solid options, ContentStudio stands out with its powerful planning and scheduling tools, visually stunning user interface, and efficient customer support.
Plus, with automated post ideas and seamless platform integration, it’s the perfect choice for maximizing efficiency and keeping your content fresh.
If you want top-notch customer service and an easy-to-use platform, consider switching to ContentStudio.”
3. Which Hootsuite alternative is better for small businesses –ContentStudio, AgoraPulse, or Buffer?
Small businesses have a lot of choices when it comes to choosing the right social media management tool.
ContentStudio is ideal for small businesses that want an efficient system with powerful features.
It offers robust analytics tools, automated sequences, and customizable filters to help users organize their content quickly and efficiently.
4. Which is better, Hootsuite or ContentStudio?
ContentStudio for sure.
5. What is cheaper than Hootsuite?
Looking for the perfect social media management tool that fits your organization’s needs and budget?
ContentStudio has covered you with various pricing options to suit any size!
Check out our quick review to find the right plan for you.
6. Which social media management tools are best in 2024?
1. ContentStudio
2. Buffer
3. AgoraPulse
4. SproutSocial
5. Later
6. Planable
7. Is Hootsuite the best tool?
Are you tired of using social media management tools that just don’t cut it?
Look no further than ContentStudio!
While Hootsuite is a solid choice, ContentStudio takes the cake with its superior customization and collaboration options.
Not only can you tailor your content and scheduling to fit your needs, but the user interface is a breeze to navigate with its handy sorting features. And let’s remember the robust analytics and reporting capabilities.
ContentStudio has Hootsuite beat in that department, too. So don’t just Instead try our word for it.
Try ContentStudio and see the difference for yourself!
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