Free UTM Builder
The simplest UTM tool to create UTM codes for free. Create UTM links and start tracking the success of your social media marketing campaigns today!
Website URL*
Your complete website link
Campaign source*
The referrer (utm_source)
Campaign medium*
Marketing medium (utm_medium)
Campaign name*
Unique identifier for campaign (utm_campaign)
Campaign term
Identify the paid keywords (utm_term)
Campaign content
Use this to differentiate ads (utm_content)
Campaign ID
Ads campaign ID (utm_id)
| UTM Parameter | Description | Required | Example |
|---|---|---|---|
| URL | Use to specify the URL of the website linked to your campaign | Mandatory | https://contentstudio.io |
| Campaign name | Names the specific campaign to track (e.g., summer_sale, product_launch) | Mandatory | utm_campaign=black-friday-sale |
| Medium | Specifies the marketing medium (e.g., email, CPC, organic) | Mandatory | utm_medium=organic |
| Source | Identifies the traffic origin (e.g., newsletter, social media) | Mandatory | utm_source=social media |
| Campaign ID | Use to identify the unique campaign ID | Optional | utm_campaign_id=123456 |
| Content | Describe ad or content variation (if applicable) | Optional | utm_content=ad_variant |
| Term | Includes keywords for paid search (if applicable) | Optional | utm_term=keyword |
All you need to know about free UTM Builder tool
What Does UTM Mean?
UTM stands for Urchin Tracking Module. The term originated from Urchin Software Corporation, which created analytics software that later became the foundation for Google Analytics. UTM codes are used to track the effectiveness of online marketing campaigns and to identify the sources of traffic to a specific website.
What Are UTM Codes?
UTM codes are snippets of text added to the end of a URL that help analytics tools, like Google Analytics, track the performance of campaigns and content online. They allow marketers to see where their website traffic is coming from and to evaluate the success of marketing efforts across different platforms and campaigns.
- 1. utm_source: Identifies the source of traffic (e.g., Google, Facebook, newsletter).
- 2. utm_medium: Defines the medium through which the traffic was generated (e.g., social, email, CPC).
- 3. utm_campaign: Names the specific campaign to which the URL is related (e.g., spring_sale, launch_campaign).
- 4. utm_term (optional): Used for paid search campaigns to note the keywords for the ads.
- 5. utm_content (optional): Differentiates similar content or links within the same ad or campaign (e.g., banner_ad, textlink).
Example of links with UTM
For example, a URL with UTM codes might look like this:
https://contentstudio.io/pricing?utm_campaign=special-offer&
utm_medium=organic&utm_source=social%20media
When someone clicks on this URL, the UTM parameters are sent to your analytics dashboard, providing insights into the effectiveness of your marketing efforts by tracking where the traffic originated and how users interact with your site.
What is a UTM Builder?
A UTM Builder is a tool that helps you generate UTM codes—small tags added to URLs that track traffic sources, mediums, and campaigns. These tags work seamlessly with analytics platforms like Google Analytics, providing valuable insights into your marketing performance.
Why Use a UTM Builder?
Understanding where your traffic is coming from is crucial for optimizing your campaigns. A social media UTM Builder or UTM code generator allows you to:
- 1. Identify which channels drive the most traffic.
- 2. Track the ROI of specific campaigns.
- 3. Optimize your marketing strategy based on data.
UTM Best Practices
To get the most out of your UTM Builder, follow these best practices:
- 1. Use consistent naming conventions: Standardize your campaign names and mediums to avoid confusion.
- 2. Be descriptive: Clearly define your sources and content to differentiate campaigns.
- 3. Shorten long URLs: Use a URL shortener to keep your UTM links clean and shareable.
- 4. Test your links: Double-check for errors before sharing your URLs.
Common Mistakes to Avoid
- 1. Overloading URLs with unnecessary parameters.
- 2. Using inconsistent or vague campaign names.
- 3. Forgetting to track specific content variations.
- 4. Sharing untagged links for key campaigns.
How to Use a UTM Builder
To use a UTM Builder, follow these steps:
- 1. Enter your website URL into the UTM Builder.
- 2. Add the required parameters, such as: Campaign name (e.g., spring_sale), Source (e.g., Facebook), Medium (e.g., email).
- 3. Generate your UTM-tagged URL.
- 4. Use the URL in your campaigns and track performance in your analytics dashboard.
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