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15 Best Hootsuite alternatives for marketing agencies in 2023

Let us help you find an appropriate Hootsuite alternative so you can easily manage and grow your social channels.

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hootsuite alternatives

Why You Should Consider Alternatives to Hootsuite

With many other tools in the market, it is worth exploring new options that suit your needs.

  • Hootsuite plans are expensive and start at $99/month for only ten social profiles.

  • Approval workflow process is available on enterprise plans.

  • Absence of blog publishing and website automation features.

  • Customer support is offered only on enterprise plans.

  • Additional users and social accounts are offered only on enterprise plans.

  • Limited reporting and analytics capabilities.

Let us help you find the best Hootsuite alternative for social media management, select a tool that offers more features, saves you money, and helps you grow your social channels

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ContentStudio is a great Hootsuite alternative for agencies, brands, and marketers who want to take their social media marketing to the next level. It offers a range of features tailored specifically for creating and implementing your social media strategy.

Not only does it allow you to publish, schedule, and analyze content across platforms, but it also helps you discover new ideas and plan your content with its easy-to-use editor – all in one place.

ContentStudio provides an integrated solution that simplifies social media management, so you can focus on what truly matters: connecting with your audience.

Here are the key features that ContentStudio does better than Hootsuite:

  • Competitive pricing: ContentStudio offers much more without breaking the bank when compared to Hootsuite. You can connect up to 25 social accounts for Just $99/month, whereas Hootsuite only allows up to 20 social accounts and costs you $249. Additionally, add-ons allow the customization of individual limits, including social accounts, team members, storage, etc.

  • Social media management: The platform allows you to schedule, publish, and manage your social media posts across multiple channels, including Facebook, Twitter, Instagram, LinkedIn, and more.

  • Content distribution & promotion: ContentStudio provides tools for the distribution and promotion of your content across multiple channels, including email, social media, and other platforms.

  • AI-powered content generation: AI-generated captions and images can help you save time and overcome writer's block when creating social media posts.

  • Team collaboration: ContentStudio allows teams to collaborate on content creation and distribution by offering tools for task assignment, feedback, and overall cooperation.

  • Workflow management: Manage multi-stage approvals for efficient content creation and distribution. With tools for task assignment, feedback, and real-time progress tracking, users can manage the workflow from start to finish, ensuring that content is thoroughly reviewed and approved before publication.

  • Unified social inbox: With ContentStudio, you can manage your social media conversations in a single place and take better care of your customers and followers.

  • Analytics: ContentStudio provides insights and analytics to help you track the performance of your content, including metrics such as engagement, reach, and conversions. Stay ahead of the competition by comparing and measuring your social profiles with theirs.

  • Blog content management: ContentStudio empowers you to create and publish content to blog channels, namely WordPress, Medium, Shopify, Webflow, Tumblr, etc.

  • Content curation: ContentStudio provides a platform for creating and managing your content and curating relevant third-party content to share with your audience.

  • Integrations: ContentStudio integrates with popular platforms and tools, such as WordPress, Medium, Webflow, Replug, Bit.ly, and more, allowing you to streamline your workflow and get more out of your content.

  • 24/7 customer support: At ContentStudio, we're always here for you - day or night, rain or shine. With 24/7 live chat and email support, our expert team is ready to help you succeed no matter your plan. Because for us, customer satisfaction is not just a priority, it's our passion.

hootsuite alternative

$99

/mo

20%OFF with annual billing

Plan Type

Agency

Team Members

5

Social Accounts

25

Approval Workflows

Yes

Content Calendar

Yes

Social Inbox

Yes
hootsuite alternative

$249

/mo

Plan Type

Team

Team Members

3

Social Accounts

20

Approval Workflows

No

Content Calendar

Yes

Social Inbox

Yes
FeaturesContentStudiohootsuite
Supported Networks1107
Instagram Grid PlannerNot Available
Shareable Calendar URLNot Available
AI Generated Content
Scheduling Views

Calendar, Feed, List, Grid, Kanban Board, and Table

Calendar and List

Content Discovery
Content Curation
Content Categories (Publishing Queues)Not Available
White-label reports

Add-on cost

Approval Workflow

Advanced

Basic

Real-time team collaboration

Yes

Not Available
Repurpose content

Evergreen recipe to repurpose your highly engaging content.

Not Available
Publishing to blog channelsNot Available
hootsuite alternative

Here are some other incredible features you won't want to miss:

  • Optimize social media presence with ContentStudio’s ‘Best Time to Post’ feature.

  • Maximize your Twitter reach with the ‘Threaded Tweet Feature’ (Up to 25 tweets, 7000 extra characters).

  • Streamline your content creation with our ‘AI-powered Generation’.

  • Organize and access marketing content easily with ‘Media Library’.

  • Boost engagement, reach, and discoverability with an Auto-Comment Feature from ContentStudio.

  • Effortlessly monitor and manage Google Business Reviews with our real-time Social Inbox.

Frontier Flights

"ContentStudio has been an excellent tool for creating and scheduling content for our social media channels. It has saved us a lot of time with its easy-to-use interface and intuitive features."

Stacey Van C, Social Media Manager (Frontier Flights)

Stacey Van C.

Social Media Manager (Frontier Flights)

Buffer

Buffer is a well-known social media management tool that allows individuals and brands to schedule their social media content across all major platforms.

The primary focus of Buffer is to help users plan, create, and schedule social media content. Furthermore, it enhances social media users’ publishing experience through features like a calendar, analytics, and an easy interface.

  • Social media management tool

  • Offers scheduling and automation of posts

  • Collaboration features for teams

  • Analytics and insights for performance metrics

  • Content library for saved and categorized successful content

  • Social listening for monitoring mentions, keywords, and hashtags

  • Mobile app for managing accounts on-the-go

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Buffer and Hootsuite are both social media management tools. Buffer is simple, and affordable and focuses on social media scheduling and publishing with solid analytics.

Hootsuite is comprehensive with advanced analytics, collaboration features, wider network support, and a higher pricing point. Both tools offer unique features and pricing options to fit different business needs.

Price: Buffer's plans start at $0 and go up to $100 per month with a free plan and four pricing plans.

AgoraPulse

Agora Pulse is an excellent social media scheduling tool for businesses and influencers. It helps users publish or schedule social media content on Facebook, LinkedIn, Twitter, and Instagram.

Agora Pulse has a robust social media reporting system to monitor the key performance indicator across multiple social media channels.

AgoraPulse is a worthy Hootsuite alternatives for those in need of an effective online presence.

  • Social media listening

  • Social media publishing

  • Team collaboration

  • Inbox management

  • Reporting and analytics

  • Facebook Ad management

  • Customizable dashboard

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AgoraPulse and Hootsuite are both popular social media management tools used by marketers and businesses alike.

AgoraPulse provides a suite of powerful features for managing social media content such as automated campaigns and rich analytics, while Hootsuite allows its users to manage multiple social networks in one convenient place.

Price: They have a 14-day free trial and four pricing plans starting at $29 per month

Sprout Social

SproutSocial is one of the top-tier social media management tools. Organizations, businesses, and entrepreneurs use it globally. It’s a platform with extensive social analytics and reporting, especially for large-scale social media agencies and organizations.

No doubt, it’s one of those social media management tools that aren’t just focused on social media scheduling features. Instead, it’s a fully-integrated SaaS tool to unlock the potential of a social media platform to rejuvenate users’ social media marketing strategy.

  • Social media scheduling

  • Social media listening

  • Analytics and reporting

  • Integrated Inbox

  • Advanced Sentiment analysis

  • Advanced Advertising

  • Team collaboration

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SproutSocial and Hootsuite are both popular social media management platforms renowned for their ease of use, comprehensive analytics capabilities, and comprehensive suite of features.

Sprout Social has an edge over Hootsuite when it comes to collaboration between team members as Sprout facilitates communication with a built-in inbox feature.

Price: It has three plans starting at $249/user/month, with prices increasing for the Professional and Advanced plans.

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Later

Later is a social media management dashboard that helps users plan, organize, publish, and schedule content across all major social media platforms. The platform allows users to share and schedule content on Instagram, Facebook, Pinterest, TikTok, and LinkedIn.

It is a one-stop shop for social media management for businesses worldwide. It’s trusted by 7 million active users, including multi-national companies and small business owners across the globe.

To sum it up, if you are looking for a Hootsuite alternative that facilitates easy post scheduling and content collection, then Later likely fits your needs.

  • Schedule posts, captions, and hashtags in advance

  • Calendar view of scheduled posts

  • Upload multiple photos and videos

  • Analytics

  • Auto-publish to Instagram

  • Manage multiple Instagram accounts from one Later account

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Later and Hootsuite both offer powerful solutions for social media management, however, each brings something different to the table.

Later is great for scheduling posts ahead of time and organizing content into collections for quickly accessing again later, whereas Hootsuite is particularly well-suited for monitoring multiple networks at once and provides deeper analytics and reporting options.

Price: It offers a free plan and several paid plans, starting at $18 per month for the Lite plan and going up to $80 per month for the Advanced plan.

Planable

Planable is the perfect Hootsuite alternative for influencers, agencies, and enterprises. It lets you schedule social media content across all top-tier social media platforms.

It is one social media scheduling tool that offers approval workflows and workspaces. Such features help agencies and social media experts manage social media for multiple clients.

  • Real-time Collaboration

  • Approval Workflow

  • Content Calendars

  • Automated Posting

  • Customizable Branding

  • Real-time analytics

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Planable and Hootsuite are both formidable social media management tools. Planable offers smoother planning, collaboration, and team workflow functionality for businesses of any size to create social media content.

Hootsuite is a robust platform with comprehensive analytics capabilities, great mobile apps, and an extensive library of tools to help you take control of all your social media accounts in one place.

Price: Pricing is based on a subscription model, with monthly plans starting at $11. Pricing may vary based on the specific features and team size required for your organization.

Kontentino

Kontentino is one of the contenders in the social media scheduling tools market. It’s best suited for large organizations and marketing agencies. The key areas of this social media management tool are planning, scheduling, and reporting.

Besides all the basic social media scheduling facilities, it also offers approval workflows and collaboration features that help agencies manage social media for their clients.

  • Content Calendar

  • Teams Collaboration

  • Approval Workflow

  • Automated Posting

  • Analytics

  • Clients Approval

  • Advanced Campaigns and Reports

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Kontentino and Hootsuite are popular digital marketing platforms used by many companies today.

Kontentino is a great choice for those who want to collaborate and plan content with their teams, while its automation features help streamline your workflow.

Hootsuite's social media management platform is primarily focused on managing, monitoring, and reporting activities related to a company’s social media channels.

Meanwhile, Kontentino is a Hootsuite alternative that offers features such as content collaboration, employee engagement, and performance tracking within teams that help to streamline your workflow.

Price: It offers a free trial and a variety of pricing plans, with pricing starting at 44€ per month. The pricing may vary based on the number of users and the specific features your organization needs.

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MeetEdgar

MeetEdgar is an excellent social media automation tool for social media management. It assists brands and entrepreneurs in streamlining their social media content publishing.

One of the benefits of using MeetEdgar is that it offers a pre-curated content library that provides an influx of social media content without relying on freshly designed content.

Moreover, it doesn’t delete social media posts published. Rather it allows users to re-schedule the existing postings for the future. Furthermore, it provides content tracking to help users better understand what content is performing.

  • Content Library

  • Schedule and Automation

  • Analytics and Reporting

  • Customizable Posting Schedule

  • Queue and Categories

  • Team Management

  • Support

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MeetEdgar and Hootsuite are the most popular social media automation tools available today. Both have a slew of features that make it easier to manage any number of accounts across multiple platforms.

MeetEdgar provides you with more options when it comes to scheduling content, while Hootsuite offers more in terms of analytics reports.

If you're looking for Hootsuite alternatives out there in the market for managing your social media presence more efficiently, MeetEdgar is one to consider.

Price: It offers several pricing plans, including a $19/month Pro plan and a $799/month Company plan.

Oktopost

Oktopost is a social media management dashboard best suited for B2B businesses to plan, organize, publish, and analyze their marketing content.

It is an all-in-one tool for designing and implementing a B2C social media marketing strategy. Furthermore, this tool ensures a seamless flow of social media content to establish a stronger relationship with the audience across all major social media channels.

  • Social Media Management

  • Advanced Analytics

  • Lead Generation and Nurturing

  • Employee Advocacy

  • Multi-Channel Marketing

  • Campaign Management

  • Advanced permission and roles

  • Social Listening

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Oktopost and Hootsuite are effective social media management tools offering robust features. Oktopost is designed as a customer engagement platform, while Hootsuite enables businesses to efficiently track and manage multiple accounts.

Oktopost emphasizes employee advocacy, helping managers measure the impact of their employee's actions on the organization's bottom line with its enterprise-level analytics.

Price: It offers several pricing plans, including a Professional plan starting at $99/month and an Enterprise plan customized based on the client's specific needs. Prices may vary based on the number of users and features needed.

Post Planner

Post Planner is a social media scheduling tool for small and medium businesses. It helps brands and entrepreneurs automate their social media publishing across multiple social media platforms.

Social media automation provides social media managers with a hands-off social media posting, which helps them allocate more time to engagement, replying to comments, and answering DMs.

  • Content Curation

  • Post scheduling

  • Optimal Timing

  • Multiple Social Media Integrations

  • Group and team management

  • Customizable Posting Schedule

  • Content Library

  • Marketing Automation

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Post Planner and Hootsuite are both powerful tools for social media management. Post Planner offers various features such as content curating, scheduling, etc.

On the other hand, Hootsuite offers extensive analytics, team collaboration capabilities, and efficient campaign management. Ultimately, both offer different features to help individuals or teams reach their social media goals.

Price: It offers a Pro plan starting at $27/month and an Enterprise plan starting at $197/month with additional features and support. They also have a Free plan with limited features.

HeyOrca

HeyOrca is another excellent Hootsuite alternative for all-sized businesses and organizations. It helps them create, schedule, share, and automate social media marketing content.

One of the challenges of social media content publishing is sticking to the schedule or posting regularly. It helps users with social media scheduling, approval workflows, and team collaborations to ramp up social media posting.

  • Social Media Scheduling

  • Social Media Collaboration

  • Social Media Approval

  • Analytics and Reporting

  • Facebook Post Promotions

  • Custom Branding

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HeyOrca and Hootsuite are two popular social media management tools that efficiently plan, schedule, and analyze content performance.

HeyOrca is particularly advantageous for teams or agencies with its Team Calendar feature, which allows multiple people to collaborate on one post. Additionally, HeyOrca offers advanced scheduling capabilities with bulk timeline uploads and evergreen posts that can easily be copied into future timelines.

Price: It has a Starter plan that starts at $35/month, a Pro plan starting at $59/month, and an Agency plan that is customized based on the specific needs of the client.

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SocialBee

SocialBee is a powerful social media management tool for bloggers, entrepreneurs, and small businesses. This social media dashboard tool integrates with industry-leading platforms and apps to streamline social media marketing campaigns without any hassle.

Plus, it seamlessly connects with all top-tier social media platforms to help increase social media productivity and improve social media management.

Whether you're new to social media marketing or an experienced user looking for Hootsuite alternatives, give SocialBee a try.

  • Customizable Scheduling

  • Recycling

  • Team Collaboration

  • Analytics and Reporting

  • Advanced Targeting

  • Customizable Branding

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SocialBee and Hootsuite provide social media marketing solutions to organizations of all sizes.

SocialBee offers automation support, allowing you to create content faster without compromising on quality, while Hootsuite provides in-depth analytics and is ideal for larger-scale projects.

SocialBee is better suited to businesses that need more hands-on social media management. At the same time, Hootsuite is favoured by businesses with high social media activity, which can use the detailed insights they receive from the platform.

Price: It offers various pricing plans starting from $19/month, with options for Start, Grow and Scale plans. They also have a free plan with limited features.

Eclincher

Eclincher is a fantastic social media management dashboard built for small & medium businesses, agencies, and enterprises. It’s equipped with all the necessary tools and features that help create, grow and scale social media reach.

This social media management tool connects with all major social media networks. Plus, it seamlessly integrates with some marketing and content creation tools to strengthen your social media marketing efforts.

  • Social Media Management

  • Advanced Automation

  • Social Inbox

  • Analytics and Reporting

  • Influencer Marketing

  • Content Curation

  • Advanced Targeting

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Eclincher and Hootsuite are two popular digital marketing tools that aim to help users optimize and manage their social networks.

However, Hootsuite's features and pricing structure can be limiting for some users. Fortunately, there are Hootsuite alternatives like Eclincher accessible which offer a comprehensive analytics and reporting suite, making tracking campaigns easier. Hootsuite's affordability and its variety of app integrations enable users to cross-promote content across multiple platforms.

Price: It offers various pricing plans starting from $65/month, with options for Starter, Pro and Agency plans. They also have a free plan with limited features.

Sendible

Sendible is a reputed social media marketing tool for solopreneurs, entrepreneurs, and businesses trusted by over 30,000 agencies, marketers, and brand managers. This tool is here to help you grow your brand by managing your social media profiles without going back and forth on different platforms.

It provides a single dashboard to streamline a collaborative environment for publishing, managing, and analyzing your social media content publication.

  • Social Media Management

  • SMS and email marketing

  • Social listening

  • Smart Suggestions

  • Influencer Marketing

  • Social Inbox

  • Advanced Targeting

  • Content Curation

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Sendible and Hootsuite are both incredibly popular social media management tools that enable businesses to efficiently schedule and manage their social presence.

Sendible offers more features focused on personalizing automated messages, analytics, customer engagement features and CRM functionality, while Hootsuite is better for campaigns, customer service and scheduling posts since it has an easy-to-use three-tab feature menu organization.

Price: It offers various pricing plans starting from $29/month, with options for Starter, Growth, and Enterprise plan. They also have a free plan with limited features.

Swat.io

Swat.io is quickly becoming a Hootsuite alternative that assists marketing teams with multichannel monitoring, content authoring, and customer care. It features collaboration, analytics, and campaign reporting modules and is primarily intended for agencies, media outlets, and broadcasting companies.

  • Collaborative Calendar

  • Smart workflows

  • Influencer Marketing

  • Social Listening

  • Content Library

  • Customizable Branding

  • Social Media Management

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Swat.io and Hootsuite are both popular social media management tools, but there are important differences between them.

Swat.io is focused on providing visibility into your social media performance to make informed decisions. It has a sophisticated analytics suite that can help you understand how successful your content is at reaching its targets while offering team collaboration tools to ensure everyone is sharing the same message across platforms.

On the other hand, Hootsuite provides a more basic platform with automated scheduling, auto-posting and reporting capabilities.

Price: It offers various pricing plans starting from €56,00/yearly, with options for Starter, Business, and Enterprise plans. Prices may vary based on the number of profiles, users, and features needed.

Wrapping Up

Hootsuite has been a popular social media management tool for quite some time, offering a variety of features for managing multiple social media accounts. However, in recent years, newer options like ContentStudio have emerged in the social marketing arena that offers even more unique selling points and better results at a cost-effective price. This makes ContentStudio the better choice for marketing agencies looking to stay ahead of the competition and make branding easier with the right social media management tool.

ContentStudio's user-friendly interface and unique features like content discovery, creation, and a built-in calendar make managing multiple social media accounts easy. It's also a cost-effective option for businesses of all sizes compared to Hootsuite.

Try ContentStudio's 14-day free trial to see why it's the go-to choice for marketing agencies and businesses. With advanced features and a user-friendly interface, it can help you achieve better results and make branding easier on social media.

A few frequently asked questions

Can Hootsuite be considered the best tool for social media management?

When it comes to social media management tools, there are many options available in the market.

Hootsuite is undoubtedly a solid choice, there are other tools available that may suit your needs better. One such tool is ContentStudio, which offers superior customization and collaboration options.

With ContentStudio, you can tailor your content and scheduling to fit your needs, and the user interface is easy to navigate with its handy sorting features.

How does ContentStudio compare to Hootsuite in terms of social media management capabilities?

For small businesses, which social media management tool is the better alternative to Hootsuite - ContentStudio, AgoraPulse, or Buffer?

What are some less expensive alternatives to Hootsuite?

What are the best social media management tools for the year 2023?

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