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The era of hanging out on social media for fun and catching up with school friends is long gone. Today, social media provides businesses with a landscape to dominate over competitors and maximize their reach. According to Statista, Instagramâs monthly active users are expected to reach 1.44 billion by 2025.
Instagram is a top-tier social media platform, but unfortunately, every business that exists on Instagram doesnât exactly know how to grow the audience or stand out on an Instagram business account.
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Thatâs where we come in; we have been publishing articles on social media management to help guide small businesses, startups, digital marketers, and budding entrepreneurs for a while. If you have been trying to figure out how to grow your audience on the Instagram business profile, then you donât need to break a sweat now, as weâve got this covered for you.
Youâre about to find out what you can do to leverage the Instagram platform to grow your following and authority. Once you go through all the Instagram growth hacks Iâm about to share, youâll comprehend how to create Instagram content that turns things around for your Instagram business.
It doesnât essentially mean everything that goes viral on social media is the most pleasing thing to watch. Often, something odd and strange also gets picked up and makes headlines everywhere.
Have you seen that viral video of a guy who saved his shopkeeper friend from being electrocuted in Karachi, Pakistan?
The worldâs popular outlets showed that clip on TV and social media and reported how the quick-thinking of the guy saved a life. Does it mean those guys are influencers now or made a fortune after that?
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I donât think so. And thatâs my point. Iâd instead focus on gradual growth on social media and build a brand than get viral everywhere and gone after two months or so. If youâre a social media user, you must have noticed that numbers, for example, total followers or views or likes are an essential signal of credibility regardless of the background check.
The Netflix show âEmily in Parisâ has a dialogue that pretty much sums this up. The main character, Emily, a social media strategist, tries to explain her point of view on social media. She says, âItâs not just about the number of followers. Itâs about content, trust, interest, and engagement.â
Most of you might have created an Instagram account, uploaded 20 photos in the next 8 weeks, and abandoned it after nothing significant happened. Perhaps, no one told you that itâs not how it works. You donât need to turn a blind eye to whatâs working for successful Instagrammers; but instead, learn from the influencers and grow Instagram accounts.
Here are three key elements of Instagramâs success:
It all begins with choosing the right niche. If you are excited about car photography, donât start a healthy food recipe Instagram account. Instead, go for a car photography Instagram account. Furthermore, do a little bit of hashtags research before starting to set up an Instagram business account. Similarly, businesses can dive deep into their industry-related keywords and hashtags to encircle specific areas to target.
Once you know what your industry is and who your audience is, the next thing you should do is pay attention to the type of content youâre going to put out on Instagram. Remember that Instagram has changed a lot; now, multiple forms of videos and pictures go hand in hand with Instagram. You can use workplace pictures, team meeting photos, sit-down videos, biz quotes, and how-to posts for Instagram content. Take a while and learn about the types of videos, Instagram video size guide, and Instagram content before running it.
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Youâd hardly find any Instagram influencer or social media expert who says audience engagement is useless. Audience engagement helps the Instagram algorithm determine how the content of the particular account is perceived by the audience. The higher the audience engagement, the faster the account growth.
It doesnât matter whether youâre running a business account or a personal account; the above-mentioned key elements are a secret sauce of Instagram growth for both types of accounts.
Instagram provides businesses and brands with a separate account called a business profile. Tracking engagement and interactions is possible with an Instagram account for business. You may use extra features like Instagram Insights and the option to run advertising if you have a business profile. Your businessâ reach can be improved with the help of these tools, and you will be able to better understand your customer.
Iâve got a handful of tips that wonât just help you step on the right foot but also skyrocket your Instagram growth.
Take your Instagram reach and following to the next level by applying the following tactics:
An essential tip for Instagram success is the accessibility to Instagram statistics. Itâd only be possible if you have a business account. So once youâve set up your Instagram business account, the next step is converting your account into a business account. This step would be a stepping stone for your Instagram growth. What happens when you convert a personal account into a business account is that it gives you access to Instagram business analytics (one of the significant differences between Instagram business and personal). Youâd discover why insights are vital to gaining followers on Instagram. Here are the steps required to create an Instagram business account:
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Think of your profile as your homepage on Instagram if youâre using it for business. To entice potential clients, you have 150 characters, one link, and a few action buttons. You only get one chance to make a great first impression on Instagram, which serves as a storefront for your company, so use it right. Here are four tips to optimize your bio and profile:
Hereâs how the Spanish manufacturing and design brand âMangoâ has optimized its bio and profile:
Instagram visitors should be able to tell immediately what your business sells, who you are as a brand, and what your business stands for when they visit your page.
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As far as Instagram for businesses is concerned, companies that leverage Instagram are always keen to direct followers to the link in the bio, whether itâs a discount sales page or a new blog post. Since brands and entrepreneurs use their Instagram bio to amplify their reach, it shows how imperative this section is for growth.
The niche refers to the category or segment to target. It wonât hurt to get off the mark with a specific niche in mind. After all, one of the fundamentals of growing on Instagram is how well you begin your campaign. Most users who donât grow their Instagram following make a common mistake; they have no idea of their niche. As a result, they pump out irrelevant pictures, and when they donât see traction, they just walk away from the platform.
Monitor content by keywords, topics or sources of your interest. Curate content that drives engagement on all of your channels.
14 days free trial - no credit card requiredHere are five characteristics of starting a niche-based Instagram account:
I. Itâs easier to set out on a journey youâre familiar with, meaning youâd know what youâre talking about in your Instagram content.
II. It often involves your interest, skill, or passion, which makes the process a bit exciting.
III. Starting an Instagram account based on your strength brings trustworthiness and authoritativeness to your brand.
IV. Since youâre interested in the niche, so you donât get bored of talking about the specific things day in, day out, which brings consistency to the posting.
V. A niche-based Instagram might as well attract prospective clients and help convert them into paying customers.
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Instagram accounts for brands and companies should keep the buyer persona in mind while creating content on Instagram, and things would start to work out. For instance, take a look at this example:
Iamafoodblog is a food blog. Look at their Instagram feed; they stick to their niche when posting on Instagram. The takeaway is that keep your niche and audience in mind by putting out content on Instagram.
Choose switch to a professional account option; this would be the last option in your account settings.
Consistency is crucial for choosing how frequently you post and for your visual motif. Even though posting daily might seem simple, it isnât always the best course of action.
Related Read: Whatâs the Best Time to Post on Instagram in 2022?
However, by being consistent and posting frequently, you can teach your audience when to look for new content and encourage them to engage with you on Instagram. The more your followers engage with you, the more the Instagram algorithm rewards you by placing your content at the front of their feeds.
Maintaining a regular schedule ensures that engagement is maximized and that there are no quiet times in activity between updates. Itâs sufficient to start off with once a week.
Organize all your social posts and visualize your clientâs social media content plan with an interactive Content Calendar
14 days free trial - no credit card requiredOne of the best tips I can give you on growing an Instagram account is to start following industry-related Instagram accounts. If you have a misconception that putting out content is the only way out, then youâre wrong. You got to put yourself out there and engage with similar faces.
Since it doesnât cost any money to follow others on Instagram, so what you can do is that use the search feature on Instagram and type in industry-related keywords to tap on the relevant accounts. Once you stumble upon a similar account to yours, scroll through the feed, and follow the account if you like it. Here are five factors to look at when following the industry-related accounts:
Sometimes, Instagram suggests users similar accounts to follow; donât hesitate to check out those accounts. Todayâs social media platforms understand usersâ intent by their behaviors and persevere accordingly. So donât completely ignore the Instagram recommendations.
The more you respond to the platform, the better it will start to understand. If everything is going well, you will notice that the algorithm is helping you grow or putting you on a pedestal. It doesnât happen on a whim; but instead, it takes time. All you need is to be patient and consistent on the platform.
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To win on Instagram and get thousands of followers, you must create relevant and enticing content that attracts, engages, and helps the audience. However, it doesnât happen with a single type of content. Sometimes, a video goes viral, or a fantastic picture gets shared everywhere. Therefore, choosing multiple avenues inside Instagram would give us more chances to dominate the platform. Thatâs where the idea of the content mix comes in. A content mix means a combination of multiple formats of content, such as photos, 1-minute square videos, Instagram live, reels and stories. Make sure theyâre polished and eye-catching. Remember that Instagram is, first and foremost, a visual platform. Itâs also important to know that you should stick to your niche. Some users go off the rails when experimenting with different formats of content on Instagram. Creating a balance between all formats would be a perfect strategy. Take a look at Gary Vaynerchukâs content mix:
If you scroll through his Instagram feed, youâd notice that he has a variety of content on Instagram. Not only does he posts quotes, but he also shares videos. Furthermore, youâd always see his raw videos and talks in the Instagram stories.
He is famous for putting out a lot of content on social media. Understandably, he has a team to create and post content. Once, he revealed that around 20 people are on this content development team. No wonder he pumps out so much content on Instagram, Snapchat, Facebook, Twitter, YouTube, and TikTok.
Using Instagram for business doesnât mean you must bombard your audience with sales pitches. You canât effectively market on Instagram without engaging your target audience. Engaging with your audience is an essential part of Instagram and is crucial for profiles that are business oriented to build a solid customer base. Hereâs an example of engaging with your audience:
Some of the engagement metrics on Instagram include:
Below is how âMangoâ interacts with its audience in the comment section, another great for of engagement:
Hashtags are an essential ingredient of the social media success recipe. If Instagram supports hashtags and you arenât using them, then it means youâre missing out on a lot of opportunities. One of the reasons why itâs important is that your competitors would be capitalizing on the hashtags, and you are not. Iâve seen so many beginners struggle with the hashtags; either they donât use the hashtags at all, or they try to use irrelevant hashtags that no one is using. One of the easiest ways to find out whether or not this is the right hashtag to use, you can go to the Instagram search page, and type in your hashtag.
If Instagram shows the number of posts against that hashtag, then it means itâs worth trying. Try creating a mixture of popular and less popular hashtags. It seems like we have established that hashtags are important for Instagram posts. The next thing you should know is that the right hashtags matter. If you start using irrelevant or widely common hashtags, then it wonât work out.
For instance, if youâre a mineral water company, and youâre posting a picture of your 500ml water bottle and using the hashtags such as #water, #health, and #bottle, then the chances are, you wonât get much traction on your post.
The reason is that the above-mentioned three hashtags are widely popular and common. So your post wonât get much traction since hundreds of thousands of people would be using the same hashtags at that time.
On the other hand, if you use slightly different but relevant hashtags, you might have a shot. For instance, #healthylifestyle #basicneeds #waterbottle and #bestmineralwater are not-so-common yet relevant to the industry.
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Instagram post description is a significant real estate that shouldnât be left empty. Everything a social media platform offers has significance and often plays a vital role in growth. If you arenât paying close attention to your Instagram post descriptions, then keep reading this point. If you ever come to a point on social media where you need validation for a strategy, business tactic, or tool, then always look at the influencers on that platform. If they are doing it, it means itâs worth it.
I have been using Instagram for at least five years, and I havenât seen a single post from an influencer without a meaty post description. Understandably, they know the importance of social media real estate, and theyâd do everything to make the most of their social media content. Here are three key elements of writing a compelling post description:
I. Provide value:
The delivery of value is important, and the post description is the best place to make that happen. If the followers arenât getting any value from your post or description, they wonât stop by and give their precious time. They have plenty of posts to scroll through. So donât hesitate to deliver value upfront.
II. Ask questions:
You can ask questions at the end of the post description. What it does is that it encourages viewers to respond to the question and it begins the engagement. When people respond to your posts in the comments, it gives a signal to the platform that this content is useful. And thatâs how it gets recommended to others.
III. Use Emojis:
You may or may not like emojis, but they are pretty common and popular on social media. Inject your description with a few different emojis, and see if they make any difference in the engagement.
A lot of things work together on Instagram to make a post go viral or to an account to gain popularity. It may seem that photos make all the difference, but in reality, several factors play a role in making any account stand out on Instagram.
It would be accurate to say that Instagram reels and videos have boosted brands and influencers to new heights. It has become incredibly simple for businesses to drive their visibility through reels. Instagram Reels is fantastic because it gives businesses a tonne of creative liberty to express themselves. The product teasers will benefit significantly from this functionality. Instagram Collabs are a new way to drive visibility on Instagram â especially on Reels, which are only growing more popular. The Collabs feature allows you to invite someone to collaborate on a Feed post or Reel, so they can share the content with their followers, which can be suitable for businesses looking to market their products. Here is an example of a product review using reels:
Contests and freebies are incredibly popular among people of all ages and interests. In addition to being great to receive something for nothing, friendly competition can be entertaining. Additionally, it increases brand recognition for business owners and increases their interaction with the algorithm. The best part is that contests often have a great return on investment. Giveaways help you increase brand awareness because they bring in additional individuals in addition to likes, comments, and shares.
However, itâs always best to be clear about the objectives you hope to achieve with the strategy while performing giveaways.
As there is so much competition on Instagram for viewersâ time and attention, if you want your audience to respond to your posts, you must have a powerful and compelling call to action. Your âcall to action,â also known as a CTA, is what youâre asking the viewer to do. It is one of the efficient forms of getting conversions and redirecting users to your platform, leading to a gain in customers. Here is an example of how âSpotifyâ uses CTAs in its stories.
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There are also other examples of CTAs being used, such as: âSwipe up,â âShop now,â âGet your tickets,â âVote,â etc.
Social media scheduling is handy when you want to take your followers, organic reach, and engagement to the next level. What a social media management tool does is that it enables you to post content on social media even when you are not around. You might already know that now you can schedule tweets without a third-party platform and Facebook page posts via creator studio on Facebook. However, most social media posting tools schedule Instagram posts through a push notification system, meaning youâd have to open the scheduling app and approve the post even if you scheduled it. It was quite a headache until ContentStudio changed the game.
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Hereâs how you can schedule your posts using ContentStudio:
ContentStudio allows you to publish multiple images and single videos directly to Instagram using the Instagram API.
You can select âComposerâ in the top navigation bar by hovering over âPublishâ.
Click âSocial Media Postâ on the next screen.
Choose the Instagram business account you wish to post to and compose your post.
Following these mandatory requirements, you can upload multiple images or a single video file.
Your post can be published immediately by clicking on âPost Nowâ or scheduled for later publication.
There is a reason why influencers, brands, and agencies use social media management tools for social media scheduling and posting and social media analytics.
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One of the perks of converting a personal account into a business account is access to Instagram account analytics. Go to the analytics section, open your profile, and tap on the Insights button. What this means is that you could understand how people are discovering, reacting, and engaging with the content. You get to know:
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Going through your Instagram analytics gives you an inside-out performance report of your Instagram strategy. You can always tweak and test once you feel that your Instagram strategy needs an overhaul.
Stack your key social metrics against those of your competitors and make targeted steps towards social media success.
14 days free trial - no credit card requiredAre you ready to grow and stand out on Instagram?
Iâve shared some tips on growing your following and standing out on Instagram. These Instagram hacks arenât made-up tips; instead, I have learned these tips from Instagram influencers and social media experts.
If you have made it to the end of this article, it means that youâre serious about growing your audience and standing out on Instagram. And hereâs a little secret: tips arenât the only thing you need to grow your audience on Instagram.
In hindsight, I can tell you that experimentation goes a long way. If youâre using Instagram for business, test out various content strategies and different content formatting to see what works best for you.
Furthermore, if you arenât enjoying content creation, youâd give up at some point. So try to infuse passion into your Instagram strategy, which would reflect the results.
So, we hope you are ready to grow on Instagram.
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