10+ Surefire ways to go viral on threads in 2025
Published by Hamna Ghufran
How do you make your content stand out in a crowded digital space? With social media constantly evolving, how to go viral on Threads is more challenging than ever. Threads, Meta’s text-based platform, gained rapid traction, hitting 41.79 million active users on its launch day and 49.4 million on the second day.
As user engagement surged by 50% on Android between May and August 2024, it’s clear that Threads is becoming a powerhouse for discussions and trends.
But what triggers a content piece to reach more people in a shorter time than a normal piece of content? Regardless of whether the material is personal or more generalized, the delivery method can make all the difference.
With Threads projected to generate $8 billion in revenue by 2025, it is high time to get a grip on virality. Well, in this article, we’ll outline 10 tactics that will help you develop content that’s highly appealing, attention-grabbing, and discoverable.
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Why should you focus on virality?
It is much more than a flash in the pan, it is the key to organic traffic, engagement, and increased audience trust. Getting viral means that it is shared by more people without the need for a single dollar spent on an ad, which is very effective in marketing. Irrespective of whether you are an enterprise, personality, or content producer, the ability to go viral is a way to become noticed in a world that is gradually filling up with similar faces on digital interwebs.
Consider the “Will It Blend?” campaign by Blendtec. Blending unusual items like smartphones, the brand turned simple product demonstrations into viral sensations. The result? A 700% increase in sales over three years. Similarly, Old Spice’s “The Man Your Man Could Smell Like” campaign led to a 125% sales surge in just six months by leveraging humor and shareability. These examples prove that viral content doesn’t just generate views—it drives real business impact.
With social media engagement at an all-time high, especially on platforms like Threads, focusing on virality ensures your content reaches the right audience at scale.
Whether through everyday topics, a captivating narrative, or even quizzes, a correctly implemented viral strategy can change your image.
What is virality on Instagram Threads?
Viral, in context to Instagram Threads, is defined as content that quickly spreads and receives vigorous engagement with the help of thread features in terms of likes and comments targeting a large audience in a short period.
This is evident when a post creates an emotional appeal for the users, compels them to endorse and spread the post throughout their networks.
Wendy’s social media strategy
Wendy’s, the fast-food chain, has effectively utilized humor and wit to create viral content. Their playful and sometimes sassy interactions on social media platforms have garnered significant attention. For instance, their humorous roasts and quick-witted responses to competitors and customers have been widely shared, enhancing their brand visibility and engagement.
Cristiano Ronaldo’s Instagram engagement
Cristiano Ronaldo, a globally renowned footballer, frequently shares personal and professional moments on Instagram. His posts often receive millions of likes and comments, exemplifying virality. For example, a photo he shared with Lionel Messi became one of the most-liked Instagram posts, highlighting how content featuring popular figures can achieve rapid and widespread engagement.
10+ simple ways to go viral on Threads using ContentStudio
To become viral on Threads, there needs to be a well-planned way of creating content, engaging the audience, and ensuring that one ‘s content is visible. This platform is best utilized in real-time conversations for brands and creators who wish to reach new consumers.
That’s where ContentStudio comes in. As a powerful social media management tool, it simplifies post scheduling, trend tracking, and engagement monitoring, making it easier to go viral.
Let’s explore 10+ proven strategies and how ContentStudio can help you execute them effectively.
1. Make use of AI generators
Originality and interaction with the audience are crucial for the post’s success on Threads, but generating new content every day may be impossible. AI generators help shorten this time by giving you great content ideas and good-quality captions relevant to your audience. They assist in writing the post, helping you ensure that it will gain attention and elicit some form of response.
Example
A digital marketer wanted to share daily social media tips but struggled with time. By using AI, they generated bite-sized, value-packed posts like “3 Hacks to Boost Your Threads Engagement in 2024.” One post went viral, gaining over 7,000 shares and a 55% engagement boost, proving that AI-assisted content can be both effective and shareable.
However, crafting AI-generated content that truly resonates with your audience requires fine-tuning and consistency.
The solution? AI-powered content tools.
Content creation platforms like ContentStudio take AI-powered content generation to the next level.
With ContentStudio’s AI assistant, you can generate engaging captions, rephrase existing content, and personalize posts based on your brand’s tone. It also suggests hashtags, trending topics, and post ideas to maximize engagement.
2. Engage in viral challenges
Among the easiest ways individuals can achieve a trending status in Threads is by taking part in common challenges at the time. Engagement comes with viral challenges leading to expanding your audience and overall discoverability. When it’s the right meme or trend, a viral question, or an industry problem you can simply hop on and see the numbers soar.
Example
A fitness coach noticed the #7DayWorkoutChallenge trending on Threads. Within a week, their engagement doubled with tips on the daily workout and asking their followers to join in. This challenging format encouraged many people to participate and share it—thus, new followers of 5000+ and an 80% increase in post engagement.
However, staying on top of trends and choosing the right challenges can be time-consuming.
The solution? Trend monitoring tools.
ContentStudio’s discovery feature lets you track viral challenges in real-time and plan your participation accordingly. The platform also allows you to schedule challenge-related posts, engage with participants, and track performance metrics, maximizing your reach.
By actively participating in viral challenges, you increase engagement and visibility. Use ContentStudio’s trend tracking and scheduling tools to jump into the right challenges at the right time and go viral on Threads.
3. Leverage user-generated content
Everyone enjoys watching videos that they consider natural and authentic. When you have more Threads, UGC can help you gain credibility with your audience, engage your community, and reach more people. If the audience puts in content, it will be shared to other platforms and people widening your followers circle beyond your friends.
Example
A skincare brand recently initiated the #MyGlowRoutine challenge where they encouraged fans to post side-by-side pictures of themselves before, during or after applying the brand’s products.
When the customers reposted these comments, one saw that the interaction was up by 75%, while sales actually rose by 30% within the month. The UGC campaign made their content feel more authentic and relatable, leading to higher shares and interactions.
However, manually finding and managing user-generated content can be overwhelming.
The solution? Automated content curation.
With ContentStudio’s UGC tracking and reposting feature, you can automatically discover, manage, and share user-generated content from Threads.
You can also easily track what people are saying about your brand, collect testimonials, and track engagement from UGC campaigns.
Now, sharing user content is an effective approach to developing credibility and interest from the target audience. Increase the effectiveness of the Threads audience-generated content by employing ContentStudio in the management of your UGC.
4. Use interactive polls & questions.
People want to start polls and ask questions on Threads as it is one of the most effective ways to promote discussion and get more contributors. They call users to begin expressing themselves, thus enhancing the interactivity of your content.
Example
A marketing expert posted a poll asking, “What’s the best social media growth strategy?” with options like “Consistency,” “Engagement,” and “Hashtags.” The post received 10,000+ votes, hundreds of comments, and shares, leading to a 65% increase in profile visits. The simplicity of the poll encouraged more users to interact, boosting its reach.
However, keeping track of responses and engaging with participants manually can be challenging.
The solution? Engagement automation tools.
With ContentStudio’s engagement tracking and automation tools, you can schedule polls, track responses, and engage with voters efficiently. The platform also provides insights on poll performance, helping you refine future interactive content strategies.
Using interactive polls and questions increases visibility and keeps your audience engaged. Use ContentStudio to effortlessly create and manage high-impact polls and watch your engagement grow on Instagram Threads.
5. Collaborate with other thread creators.
For those of you who have never set foot in a twos buddy, partnerships are one of the easiest ways to expand the reach, gain trust, and increase engagement. You can gain even more traffic after joining other creators on Threads since you can share links and follow each other.
Example
A food blogger partnered with a nutritionist to create a “7-Day Healthy Eating Guide” on Threads. The nutritionist shared science-backed insights, while the blogger provided easy-to-follow meal plans. This collaboration resulted in both creators gaining 3,000+ new followers each, and their posts received 50% more engagement than usual.
However, finding the right collaborators and managing joint content can be difficult.
The solution? Influencer discovery tools.
ContentStudio’s influencer discovery feature allows you to find relevant creators, track engagement metrics, and manage collaboration posts seamlessly. The platform will enable you to schedule co-branded posts, monitor engagement, and analyze performance data for optimized partnerships.
Collaborating with other creators amplifies your reach and builds credibility. Use ContentStudio to discover the right partners, streamline content sharing, and maximize engagement on Threads.
6. Be consistent with your posting.
To go viral on Threads, consistency is key. Posting regularly keeps your audience engaged and ensures your content remains visible. Threads’ fast-paced nature means that if you disappear for long periods, your engagement drops, and your content becomes less discoverable. Regular posting helps build momentum, keeping your audience invested and increasing your chances of getting noticed.
Related Read: How to maintain engagement using a social media posting tool
Example
A fitness coach started a #DailyWellnessTip series, sharing simple health advice every morning. Over three months, their engagement rate increased by 60%, and they gained 5,000 new followers by showing up consistently. Their audience knew when to expect content, which kept them coming back for more.
However, keeping up with a daily posting schedule can be challenging.
The solution? Post automation.
Social media management tools like ContentStudio help you schedule and automate posts, ensuring a steady posting rhythm even when offline. With content planning features, AI-driven post recommendations, and auto-publishing tools, ContentStudio makes it easy to stay consistent on Threads without the stress of manual posting.
Maintaining consistency is one of the easiest ways to improve your chances of going viral. Use ContentStudio to plan, schedule, and automate your content for a steady, high-impact presence on Threads.
7. Create highly shareable content
Related Read: How to create shareable content in 2025?
That nifty Threads account isn’t determined by the frequency with which you post; it’s about the quality of your content. Shareable content is very effective, not only that informs, but that elicits an emotional response from the reader so they feel the impulse to repost, comment, etc.
It can be a piece of advice, which might be helpful and interesting, a meme that we can easily connect ourselves with, a question, or an inspiring topic that is currently trending. The more viral you make your content, the more exposure your content will receive on the social networking sites.
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Example
A marketing expert posted a “10-Second Copywriting Tip That Will Change Your Engagement” with a simple, actionable advice. The post was reshared 15,000 times and led to a 70% boost in profile visits, proving that short, valuable content is more likely to spread across the platform.
However, coming up with viral-worthy content ideas consistently can be challenging.
The solution? AI-powered content generation.
With ContentStudio’s AI assistant, you can generate engaging post ideas, optimize captions, and discover trending topics that are more likely to be shared. The platform also provides content curation tools to help you find the most relevant and viral-worthy discussions.
Highly shareable content increases your reach without extra effort. Use ContentStudio’s AI and content curation tools to craft posts that people can’t help but share.
8. Leverage trending topics
When it comes to going viral, timing is critical. Harnessing trending topics will allow you to place your post into the flow of conversations on such topics and consequently gain a greater reputation among users.
Regardless if it is a meme a popular culture or even an industry trend, creating your content to fit into the current trend skyrockets the audience’s engagement.
Example
A tech influencer jumped on the #AIRevolution trend, sharing their take on the latest ChatGPT update. Because the topic was already trending, the post gained 12,000 likes and sparked over 800 comments, making it one of their most successful.
However, keeping up with rapidly changing trends can be overwhelming.
The solution? Trend monitoring tools.
ContentStudio’s trend discovery feature lets you track the latest discussions, hashtags, and viral topics across multiple platforms in real-time. The platform also offers AI-driven content recommendations to help you craft posts that align with ongoing trends.
Riding trends at the right moment can exponentially increase engagement. Use ContentStudio to track viral conversations and create timely, relevant posts that capture attention.
9. Use high-quality visuals
Even though Threads is a mostly text-driven application, images are still somewhat important for making your messages stick out. Images, GIFs, and short videos increased the lift for the content and made posts gain more shares. Regardless of whether it is making an infographic out of reaction meme, or a post for the brand you are working, good quality visuals will catch the eye of people.
Example
A travel blogger shared a stunning aerial shot of Bali with a short, engaging caption. The post went viral, receiving 25,000 shares and a 120% engagement increase, proving that compelling visuals can drive massive interaction.
However, not everyone has the time or skills to create high-quality images consistently.
The solution? Built-in design tools.
With ContentStudio’s Canva integration and stock image library, you can easily design visually compelling content directly within the platform. The tool also allows you to store and repurpose media assets, ensuring brand consistency across all your posts.
Using high-quality visuals significantly improves post-performance. Use ContentStudio’s integrated design tools to create visually engaging posts that capture attention on Threads.
10. Encourage interactions in comments.
Going viral isn’t just about getting likes—it’s about sparking conversations. Posts with active comment sections are likelier to be shown to a broader audience. Encouraging replies, starting debates, or asking simple questions can boost engagement and visibility.
Example
A business coach posted, “What’s the best career advice you’ve ever received?” The open-ended question led to over 2,000 comments, multiple reshares, and a 3x increase in profile visits. The post stayed relevant for days as new users continued to engage.
However, managing a high volume of comments can be time-consuming.
The solution? Automated engagement tracking.
With ContentStudio’s social inbox and engagement monitoring tools, you can track and respond to comments in real time, set up auto-replies, and manage interactions across multiple threads. The platform ensures no conversation goes unnoticed, helping you maintain an active and engaging presence.
A vibrant comment section keeps your content alive and growing. Use ContentStudio’s engagement tracking tools to encourage and manage conversations efficiently on Threads.
11. Use engaging storytelling
Storytelling is one of the most powerful ways to capture attention and create a lasting impression. People connect with authentic, relatable, and emotional narratives, making them more likely to engage, comment, and share. Whether it’s a personal experience, a behind-the-scenes moment, or a compelling customer journey, a well-told story can make your Threads post go viral.
Example
An entrepreneur shared a raw, emotional story about their first business failure and how they turned things around. The post struck a chord, leading to thousands of likes, comments and reshared success stories from other users. The vulnerability and relatability made it highly engaging.
However, crafting compelling stories consistently can be challenging.
The solution? AI-powered content structuring
With ContentStudio’s AI assistant, you can generate story-driven captions, refine narratives, and structure posts for maximum engagement. The platform helps you identify key emotional triggers, optimize storytelling techniques, and format posts effectively.
Storytelling makes your content more memorable and impactful. Use ContentStudio’s AI-powered content tools to craft engaging narratives that capture your audience’s attention and boost engagement on Threads.
Examples of viral Threads to inspire you
Virality on Threads isn’t just about luck—crafting posts that resonate, spark conversations, and encourage engagement. Whether it’s humor, deep reflections, or trending topics, certain posts have the power to spread like wildfire.
Here are some examples of viral Threads that captured attention and engagement.
Game of Thrones meme sparks fan reactions.
This Thread posthumously claims that the same dragon “actor” played Drogon in Game of Thrones and Sea Smoke in House of the Dragon. The sarcasm, combined with fan nostalgia, makes it highly shareable. With thousands of likes and reshares, it’s fueling engagement among fantasy lovers and meme enthusiasts alike.
Relatable singlehood reflection goes viral
This post resonates deeply with many users by discussing the emotional acceptance of long-term singleness. Its honest and introspective tone encourages engagement, with thousands of likes and hundreds of reshares. The relatability factor, combined with themes of self-love and family support, makes it highly shareable, fueling meaningful discussions in the comments.
Stunning ocean photography post goes viral
A multi-image Instagram post showcasing breathtaking ocean scenes has gained significant traction. While comments are limited, extensive reposts and shares have amplified its reach, demonstrating how captivating visuals can achieve virality through user-driven promotion.
Conclusion
Going viral on Threads in 2025 requires more than just posting content—consistency, engagement, and strategically leveraging trends. If you’re wondering how to go viral on Threads, the key is to create shareable, high-quality posts that resonate with your audience. Whether participating in viral challenges, using AI-generated content, or collaborating with influencers, a well-planned strategy can maximize your reach.
ContentStudio simplifies this process by providing AI-powered content generation, automated scheduling, trend tracking, and engagement analytics. With its tools, you can optimize your Threads strategy, ensuring you post at the right time, engage effectively, and maximize visibility.
Using ContentStudio, you can effortlessly streamline your efforts and increase your chances of going viral on Threads.
FAQs
How do I make my Instagram Threads go viral?
To go viral on Threads, create engaging, shareable content, use trending topics, and interact with your audience. Posting consistently and leveraging AI tools like ContentStudio can also boost visibility.
How many Threads do you need to go viral?
There’s no set number, but consistency matters. Regularly posting high-quality, engaging content increases your chances of a post gaining traction and going viral.
What type of content performs best on Threads?
Relatable memes, thought-provoking questions, trending discussions, and visually engaging posts tend to perform best and attract more shares.
Does posting time affect how to go viral on Threads?
Yes, posting when your audience is most active increases engagement. Use analytics tools like ContentStudio to find the best times for maximum reach.
How important are hashtags for going viral on Threads?
While Threads doesn’t rely heavily on hashtags, using 1-2 relevant ones can improve discoverability and boost engagement.
Can AI-generated content help me go viral on Threads?
Yes, AI tools like ContentStudio can generate engaging captions, optimize content, and suggest trending topics to increase your chances of virality.
What are the best engagement strategies for increasing visibility on Threads?
Encourage discussions, reply to comments, ask open-ended questions, and participate in viral challenges to keep your audience engaged and expand your reach.
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