How to schedule Pins for Pinterest with source URLs?

blog authorPublished by Nawal Mansoor
Aug 9, 20247 minutes
blog

Pinterest is a visual discovery and bookmarking platform that allows users to find, save, and share ideas through images and videos. It is a great platform for content creators, businesses, and individuals to share their ideas through visually appealing content. 

An important part of scheduling and posting Pins for Pinterest is including the source URLs to direct traffic to your website and other relevant platforms. 

Let’s explore the benefits of scheduling Pinterest pins and how you can use ContentStudio, a comprehensive social media management tool, to schedule Pins for Pinterest with source URLs.

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Why schedule Pins on Pinterest with source URLs?

Pinterest isn’t just a visual playground; it’s a powerful platform for driving traffic, building brand awareness, and generating leads. To maximize its potential, scheduling Pins with accurate source URLs is essential. 

1. Boost your website traffic

  • Direct clicks: Every Pin with a source URL is a potential visitor to your website. By scheduling Pins consistently, you’re creating a steady stream of traffic.
  • Search engine visibility: Pinterest is a search engine. Linking your Pins to high-quality content improves your website’s SEO.

2. Enhance your Pinterest authority

  • Relevance: Accurate source URLs demonstrate that your Pins are relevant and valuable to Pinterest users.
  • Trustworthiness: Pinterest rewards accounts that provide high-quality content. By consistently linking to valuable resources, you build trust with the platform.

3. Maximize Pin repinning

  • Engaging content: When your Pins link to engaging content, people are more likely to repin them, expanding your reach.
  • Credit where it’s due: Pinterest has a massive 522 million monthly active users base. You credit the original content creator by including a source URL and encourage others to share your Pin.

4. Save time and effort

  • Efficiency: Scheduling Pins in advance saves you time and ensures consistent posting.
  • Automation: Many Pinterest scheduling tools automate the process of adding source URLs, streamlining your workflow.

How to use ContentStudio to schedule Pins for Pinterest with source URLs?

Scheduling Pins for Pinterest with a source URL using ContentStudio is a straightforward process that ensures your content is consistently posted at optimal times, driving traffic and engagement. Follow these detailed steps to get started:

Step 1: Access the ContentStudio dashboard

Begin by logging into your ContentStudio account. Once logged in, navigate to the ContentStudio dashboard, your central hub, to manage and schedule all your social media content.

dashboard

Step 2: Connect your Pinterest Board

Once you have access to the ContentStudio dashboard, the next step is to connect your Pinterest board with ContentStudio. To do so, Open Social Accounts after clicking on your profile picture. 

Social Accounts

Navigate to the Pinterest section and connect your Pinterest boards/profile if not connected. 

list of connected pinterest boards

Step 3: Create your Pinterest Pin

Hover over the Compose option in the navigation bar and open Social Post

Social Post

Select your connected Pinterest board from the left bar, write relevant content, and add the source URL to create your pin.

add source url

Step 4: Schedule your Pinterest Pin

Once the content and source URL of your Pinterest Pin is finalized, you can schedule the Pin by clicking on the Schedule radio button located under the Posting Schedule section. 

schedule radio button

Select a suitable date and time you want your Pin to go live on Pinterest. 

date and time

Click the Schedule button to add the Pinterest Pin to your content calendar. 

Finally, click on the Schedule button

How to make the most of scheduled Pins with source URLs?

Here’s how you can maximize the benefits of adding relevant source URLs to your Pinterest Pins:

  • Use high-quality and engaging images: Ensure your images are high-resolution and visually appealing.
  • Optimize Pin descriptions: Use relevant keywords and clear, concise descriptions with a call-to-action.
  • Choose relevant Boards: Pin your content to the most appropriate boards based on the topic.
  • Pin at optimal times: Analyze audience activity to schedule Pins during peak times.
  • Maintain a consistent posting schedule: Schedule Pins daily or several times weekly to keep your audience engaged.
  • Monitor and analyze performance: Track metrics like impressions, clicks, and saves to optimize your strategy.
  • Use Rich Pins: Enable Rich Pins to provide extra information directly on the Pin.
  • Leverage seasonal and trending topics: Align your Pins with holidays, events, and trending topics.
  • Repurpose and recycle content: Update and recycle older Pins with new descriptions or images.
  • Encourage user engagement: Ask questions in descriptions and respond to comments to boost engagement.
  • Utilize Pinterest’s advertising options: Use Promoted Pins to reach a wider audience and drive more traffic.
  • Collaborate with influencers: Partner with influencers to increase visibility and credibility.

Tips for effective scheduling

Here are some key tips and tricks to help you schedule your Pinterest puns for the right time:

  • Plan ahead: Schedule your Pins at least a week in advance to ensure a steady flow of content.
  • Use analytics: Monitor the performance of your scheduled Pins and adjust your strategy based on the data obtained with ContentStudio’s detailed analytics
  • Engage with your audience: Regularly check your Pinterest account to respond to comments and engage with your audience.
  • Mix content types: Schedule various content, such as blog posts, product images, and infographics, to keep your profile diverse and interesting.
  • Optimize for mobile: Ensure your Pins look good on mobile devices, as many Pinterest users access the platform via mobile.
  • Test different times: Experiment with different posting times to identify when your audience is most active.
  • Stay consistent: Regularly post to build and retain your audience.
  • Reevaluate regularly: Review your scheduling strategy and adjust based on performance and new trends.
  • Automate with ContentStudio: Utilize ContentStudio’s automation features to streamline your scheduling process and save time.

Conclusion

Scheduling Pins for Pinterest with source URLs is a strategic approach to maintaining a consistent and engaging presence on the platform. By leveraging tools like ContentStudio, you can streamline your content creation process, ensuring your Pins go live at optimal times for maximum visibility and engagement. This saves you valuable time and drives a steady flow of traffic to your website, blog, or online store.

FAQs

How do I add a source URL to my Pin?

To add a source URL to your Pin, simply include the URL in the designated field when creating your Pin in ContentStudio. This URL will direct users to the relevant content, such as a blog post, product page, or website.

How many Pins should I schedule per day?

A good rule of thumb is to schedule 5-10 Pins per day. This keeps your content consistent and increases the chances of your Pins being seen. However, the ideal number can vary based on your audience and content strategy.

Can I edit a scheduled Pin?

Yes, you can edit a scheduled Pin in ContentStudio. Simply go to the scheduled posts section, select the Pin you want to edit, make the necessary changes, and save your updates.

How do I track the performance of my Pins?

You can track the performance of your Pins using ContentStudio’s analytics and reporting tools. Monitor metrics like impressions, clicks, saves, and engagement rates to understand how your Pins are performing.

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