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Top 20 Buffer alternatives for marketing agencies in 2023

Finding the right social media tool to streamline your social media management? Buffer is a popular choice, But consider switching to a new and improved buffer alternative solution.

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buffer alternatives

Why should you consider alternatives to Buffer?

Buffer is a popular social media management tool. Still, it also has some drawbacks that users may encounter:

  • Limited supported social media platforms

  • Analytics limitations

  • Limited customization options

  • User experience issues

  • Expensive with limited features

  • Limited scheduling options

  • No team collaboration features

  • Lacks in-depth reporting capabilities

  • No built-in content creation tools

  • No influencer marketing features

  • Lacks the full marketing automation suite features

Let us help you find the best Buffer alternative for social media management, Select a tool that offers more features, saves you money, and helps you grow your social channels

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ContentStudio is at the top of the buffer alternatives list. It is a content marketing and management platform that helps businesses create, distribute and analyze the performance of their content across multiple channels.

These are some of contentStudio’s features that made it better than buffer:

  • Social Media Channels: ContentStudio supports a wider range of social media platforms than Buffer.

  • Multi-Channel Analytics: ContentStudio offers advanced analytics and reporting features that are more in-depth compared to Buffer.

  • Content Creation Tools: ContentStudio has built-in content creation tools that allow for the easy creation of social media posts and graphics.

  • Scheduling Options: ContentStudio has flexible scheduling options that allow businesses to schedule posts at specific times and frequencies.

  • In-Depth Reporting: ContentStudio has in-depth reporting capabilities that give businesses insights into their social media performance.

  • AI-powered Caption & Image Generator: Save your time and efforts by generating social media captions and images using AI.

  • Social media management: Schedule, publish, and manage your social media posts across multiple channels, including Facebook, Twitter, Instagram, and LinkedIn.

  • Multi-tier approval workflow: Reviewing, approving, and managing content before publication involving all the stakeholders. Manage multi-stage approvals for efficient content creation and distribution. With tools for task assignment, feedback, and real-time progress tracking, users can manage the workflow from start to finish, ensuring that content is thoroughly reviewed and approved before publication.

  • Team Collaboration: ContentStudio has strong team collaboration features that allow for efficient team management and delegation of tasks.

  • Influencer Marketing: ContentStudio has influencer marketing features that allow businesses to quickly identify and collaborate with influencers.

  • Team collaboration: ContentStudio offers tools for task assignment, feedback, and overall collaboration to enable teams to collaborate on content creation and distribution.

  • Blog content management: ContentStudio allows you to publish content to blogs, including WordPress, Medium, Shopify, Webflow, Tumblr, etc. Buffer focuses primarily on social media.

  • RSS Feeds: ContentStudio allows you to add, follow, and monitor your favourite feeds. You can instantly share RSS feed content to social channels & bulk upload your favourite RSS feeds via OPML.

  • Evergreen Content: Use contentStudio's evergreen content automation to repurpose your most effective & highly engaging content.

  • Bulk Upload: Bulk Upload lets you schedule 5000+ posts to your social media channels via CSV data import.

hootsuite alternative

$99

/mo

20%OFF with annual billing

Plan Type

Agency

Team Members

5

Social Accounts

25

Approval Workflows

Yes, All Plans

Content Calendar

Yes

Client Workspaces

5

Social Inbox

Yes

Social Media Automation Recipes

Advanced recipes with unlimited campaigns
hootsuite alternative

$100

/mo

Plan Type

Business

Team Members

Unlimited

Social Accounts

25

Approval Workflows

Yes (Not all Plans)

Content Calendar

Yes

Client Workspaces

N/A

Social Inbox

Yes (Not all Plans)

Social Media Automation Recipes

N/A
FeaturesContentStudiohootsuite
Supported Networks3228
Content Calendar
Content DiscoveryNot Available
Media LibraryNot Available
Direct Instagram Scheduling
Client Workspaces Not Available
AI-Generated Content
AI-Generated Images Not Available
Instagram Grid Planner Not Available
Content Categories Not Available
Approval Workflow

Advanced

Basic

Real-time team collaborationNot Available
Content Repurposing

Use evergreen automation to reuse your most engaging content

Not Available
Blog Composer & AutomationNot Available
RSS feed AutomationNot Available
SEO ToolboxNot Available
hootsuite alternative

Here are some other incredible features you won't want to miss:

  • Managing the brand's social media presence, including creation and monitoring.

  • Managing and responding to social media messages and comments in real-time using “Social media inbox”.

  • Providing insight into optimal times for posting with the “Best time to post feature”.

  • Connecting multiple tweets for longer conversations engagement with the “Threaded tweets feature”.

  • Selecting high-quality, relevant content with “Robust Content Curation”.

  • Reviewing, approving, and managing content before publication with “Content Approval Workflow”.

  • Distributing content to reach the target audience through various channels.

  • Scheduling and publishing content at specific times Using “custom publishing queues”.

CruzCreative.Agency

"ContentStudio is a time and lifesaver. We love the automation recipes, especially “articles to social media”. You put your social on autopilot, sit back and reap the rewards."

Stacey Van C, Social Media Manager (Frontier Flights)

Agata Pawlak

Founder, CruzCreative.Agency

Sprout Social

Sprout Social provides users with a complete package for managing social media. Moreover, it also recommends the ideal email time. Creating, arranging, editing, and publishing content using the same tool's asset library is possible.

  • Manage multiple social media accounts

  • Advanced analytics and reporting

  • Robust team collaboration

  • Flexible scheduling and publishing

  • Unified inbox and custom reports

  • Social listening and monitoring

  • Integrates with other tools and apps

alternative

VS

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Sprout Social provides more robust customer support than Buffer. As far as meeting business needs are concerned, Buffer seems more suited.

Sprout Social is a more comprehensive tool that offers a broader range of features, including advanced analytics, & team collaboration features. On the other hand, the buffer is a simpler and more streamlined tool well-suited for businesses that need basic social media scheduling and publishing capabilities.

Promo Republic

PromoRepublic is a social media marketing tool that emphasizes a lot on design. It provides marketing companies with the knowledge and resources to manage social media.

Unlike other tools, you don't need to open other graphics software to create attractive posts. PromoRepublic resembles Canva in many ways, but social media management lets you schedule and distribute your designs. Thus, being one of the finest in the buffer alternatives list.

  • Activity dashboard

  • Alerts/notifications

  • Artwork management

  • Automated publishing

  • Automated scheduling

alternative

VS

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PromoRepublic seems more robust than Buffer in case of feature updates & customer support. Buffer offers a more user-friendly interface for scheduling and publishing social media posts.

While Promo republic provides a large library of customizable templates, a content calendar & advanced analytics. This makes it a good choice to manage multiple social media accounts and requires more in-depth analytics.

PromoRepublic help businesses create and distribute visually appealing content, while buffer focuses more on publishing social media posts.

Napoleon Cat

NapoleonCat is a great social media publishing and analytics tool that helps you to engage with your audience. It also assists in automating your customer service process. Hence saving your time and effort.

  • Alerts/notifications

  • Automated publishing

  • Automated scheduling

  • Brand tracking

  • CRM

  • Calendar management

  • Campaign analytics

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Both tools provide a very user-friendly interface. However, NapoleonCat is easier to set up and administer. It seems more robust to meet the business needs than buffer providing better customer support. It is also the preferred option when it comes to feature updates.

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Sprinklr

The customer experience management platform Sprinkler provides a comprehensive social media, customer service, and marketing solution.
As an alternative to Buffer, it offers a broader range of capabilities, including customer service and marketing automation.
Sprinklr is designed to help businesses manage their customer interactions, content, and data, in one place to drive better customer experiences and business outcomes.

  • Social Media Management

  • Customer Service

  • Marketing Automation

  • Data Management

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Sprinklr offers a unified inbox for managing customer interactions across multiple channels, whereas Buffer is primarily focused on social media management. Sprinklr has built-in marketing automation capabilities, while Buffer focuses primarily on scheduling and publishing social media content. Sprinklr integrates with a broader range of marketing and customer experience tools, while Buffer primarily integrates with social media networks.

Sprinklr offers enterprise-level features such as workflows, permissions, and collaboration tools, whereas Buffer is geared more toward small to medium-sized businesses.

SocialFlow

SocialFlow's technology helps publishers and brands use social media sites like Facebook and Twitter more effectively. It makes keeping track of your social media efforts easy. Furthermore, it suggests what should be promoted based on your analytics on which social media channel.

  • Customizable dashboards

  • Social Analytics

  • Social publishing

  • Campaign optimization

  • Social engagement

alternative

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SocialFlow focuses on real-time optimization of content, using data and machine learning algorithms to determine the best time to post for maximum engagement, advanced analytics, and reporting features.

Whereas, Buffer offers a simpler, more streamlined user interface for scheduling and publishing content. It offers a broader range of integrations with third-party tools.

SocialFlow focuses more on real-time optimization and analytics, while Buffer is more geared towards ease of use and a wider range of integrations.

Hootsuite

Hootsuite is a well-known brand in the social media marketing industry. This tool is perfect for marketing teams and small to medium-sized agencies. It helps in social media post creation, analysis, and insight into user profile analytics. It also has several third-party integrations that give it credibility.

  • AB testing

  • Access controls/permissions

  • Activity dashboard

  • Activity tracking

  • Activity/news feed

  • Advertising management

  • Alerts/escalation

  • Alerts/notification

alternative

VS

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Hootsuite has more advanced collaboration and team management features, including the ability to assign tasks and approval workflows. It also offers a broader range of integrations, including the ability to manage paid social media advertising.

Buffer focuses more on individualized posting schedules and optimization for each social media account, whereas Hootsuite offers more flexibility for managing multiple accounts in bulk.

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MeetEdgar

MeetEdgar is a tool for managing social networks that provide efficient marketing strategies to assist you in promoting your items. It enables you to organize your content so that social media updates can be generated automatically.

MeetEdgar offers comprehensive, useful, and approachable organizational tools. This makes resharing content and optimizing it for social media relatively straightforward.

  • Social media scheduling

  • Social media calendar tool

  • Content library

  • Automated social sharing

  • Automatic post resharing

  • URL shortener

alternative

VS

alternative

MeetEdgar offers a content library feature, allowing users to categorize and save content for later reuse. MeetEdgar has an auto-posting feature that automatically re-posts old content, whereas Buffer focuses on manual scheduling.

MeetEdgar has a more robust analytics section with detailed post-performance and audience engagement reporting, whereas Buffer provides a simplified analytics overview.

Crowdfire

With Crowdfire, customers can access a wide range of tools for planning and organizing content for social media. Crowdfire provides the tools you need to improve your online visibility. It is also helpful for tasks other than scheduling and uploading media. You may also learn more about what material works well through its reports and statistics. Like all other Buffer alternatives, it's one of the best tools.

  • Automated publishing

  • Brand tracking

  • Content management

  • Customer engagement

  • Multi-account management

  • Post scheduling

  • Reporting/analytics

  • Social media monitoring

alternative

VS

alternative

Crowdfire has a wider range of features for social media account management, including content discovery, content curation, and follower growth management.

It offers more advanced analytics and reporting, including audience demographics and engagement data, than the buffer. Crowdfire is more affordable than Buffer, with free basic and lower-priced premium plans.

Buffer provides a stronger focus on individualized posting schedules and optimization for each social media account, whereas Crowdfire offers a more comprehensive approach to managing multiple accounts.

Missinglettr

Creating a social media content plan that you can effectively share on your social media accounts requires much time and effort. Missinglettr is a marketing tool that takes care of this for you. Its major goal is to make it easier for you to populate your content calendar with postings that feature your content and relevant content from other websites.

  • Activity dashboard

  • Automated publishing

  • Calendar management

  • Campaign analytics

  • Campaign management

  • Campaign scheduling

  • Campaign tracking

alternative

VS

alternative

Missinglettr is focused on post-promotion and repurposing of blog content, whereas Buffer is a more general-purpose social media management tool.

Missinglettr provides a comprehensive suite of features for promoting blog content, including automatically creating social media posts, email campaigns, and retargeting ads.

Missinglettr is a better choice for businesses looking to promote and repurpose their blog content. At the same time, Buffer is a more affordable and simpler solution for individuals and small teams looking to manage their social media presence.

SocialBee

A robust social media scheduling tool, SocialBee, was introduced in 2016. Its objective is to make it simpler for companies to use social media to grow. It provides cutting-edge social media scheduling tools, allowing users to manage many accounts from a single interface.

Additionally, it enables users to resupply information that can be published over time by scheduling content directly from RSS feed readers or Pocket. Ultimately, it's a great social media marketing tool that lets you organize content, plan and reuse it on your favourite social networks, and track outcomes from one location.

  • Social media scheduling

  • Content creation

  • Content re-scheduling

  • Social media analytics

  • Team collaborations

alternative

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SocialBee provides a broader range of features for social media growth and engagement, including audience targeting, influencer outreach, and lead generation.

SocialBee has more advanced collaboration and team management features, including assigning tasks and approval workflows.

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Sendible

Sendible is the next tool on our list of buffer alternatives since it's one of the best tools for teams and businesses to manage their social media. It has many features and produces excellent, customizable reports, but you must pay for in-depth analysis.

  • Access controls/permissions

  • Activity dashboard

  • Activity tracking

  • Ad hoc reporting

  • Alerts/notifications

  • Approval process control

  • Automated publishing

alternative

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Sendible provides advanced collaboration and team management features, including assigning tasks and approval workflows.

Sendible is best suited for businesses looking to target and engage with their audience across multiple social media platforms, as well as manage and track their social media presence.

Buffer is best suited for individuals and small teams looking to optimize their social media presence by scheduling and publishing posts at optimal times and tracking performance.

Fanbooster

Fanbooster is an easy-to-use application for managing social networking. Users can save time by scheduling material for social media. Additionally, they are more productive because it is simple to put up specific posts to publish on several social media networks. Organizations can utilize Fanbooster to develop approval procedures that facilitate collaboration and content evaluation.

  • Content planning

  • Social scheduling

  • Approval workflows

  • Approval workflows

  • Team collaborations

  • Social Analytics

  • Social listening

alternative

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alternative

Fanbooster is geared towards businesses and marketing teams that need a comprehensive solution for social media marketing and growth.

Buffer is more suited for individuals and small teams looking for a simpler solution for scheduling and publishing social media posts. Fanbooster provides better customer support than Buffer.

Buffer also lacks special categories, unlike Fanbooster, which categorizes social media analytics, suites, and monitoring.

Social Champ

An all-in-one tool for managing social media, Social Champ has effectively been developed to govern the digital sphere and allow its clients to reap great benefits. Clients can quickly manage incoming messages and product requests with Social Champ and generate creative posts with essential photographs and videos.

  • Access controls/permissions

  • Automated publishing

  • Automated scheduling

  • Calendar management

  • Campaign management

  • Campaign scheduling

alternative

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Buffer has a simpler and more intuitive user interface, making it easier for individuals and small teams to use.

Buffer provides a stronger focus on individualized posting schedules and optimization for each social media account.

Social Champ offers a more comprehensive approach to managing multiple social media accounts.

Buffer lacks a customer engagement feature. Social champ also has a much greater number of platform integrations. Automated Publishing, brand tracking, and content management are some of the social champ’s feature that makes it stand out.

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Hubspot

HubSpot is a popular buffer alternative for social media management. It provides a range of features that make it easy to schedule, publish, and analyze your social media content. The platform is intuitive and easy to navigate, making it simple for anyone on your team to get up and running quickly.

The platform also integrates with various other tools, such as CRMs and email marketing platforms, making managing your marketing efforts in one place easy. HubSpot's social media management tool is available at different price points, depending on your desired features.

  • Schedule posts in advance

  • Collaborate with team members

  • Analyze the performance of your content

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Hubspot provides a wider range of inbound marketing and sales features, including email marketing, landing pages, forms, and a CRM.

Buffer primarily focuses on scheduling and publishing social media posts with limited collaboration features.

Hubspot provides a large number of features than Buffer. It also integrates with a larger number of platforms with extensive customer support.

Hubspot helps to convert a contact into a sales opportunity. HubSpot has an excellent customer support team, and the platform has a how-to and detailed demo section for starters.

Agora Pulse

Agorapulse is a comprehensive buffer alternative for social media management. Its range of features, support for multiple social media platforms, and integrations make it a powerful tool for businesses of all sizes.

  • Schedule posts across multiple social media accounts

  • Analyze the performance of your social media campaigns

  • Collaborate with team members and clients

  • Monitor and respond to social media messages and comments in one place

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Agorapulse offers a wider range of features for social media management, including audience engagement, competitor analysis, and team collaboration.

Agorapulse provides advanced social listening and sentiment analysis features, allowing users to monitor and respond to mentions and comments across multiple social media platforms.

Buffer provides a stronger focus on individualized posting schedules and optimization for each social media account, whereas Agorapulse offers a more comprehensive approach to managing multiple accounts.

Later

Later is a social media scheduling tool often compared to Buffer as an alternative. Both tools have similar features, such as scheduling posts in advance and analytics, but Later offers additional functionality, such as automated posting, hashtag management, and a built-in hashtag suggestion feature.

  • Visual planner for Instagram

  • Scheduling for Instagram, Pinterest, TikTok, and Twitter

  • Multi-account management

  • Analytics and insights

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Later provides a visual planning and calendar interface, making it easier to visualize and plan social media content.

Later offers advanced features for Instagram, including the ability to schedule and publish multi-photo and video posts, as well as a story schedule. But Buffer provides more advanced collaboration and team management features.

Later provides great customer service with excellent video support.

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StoryChief

StoryChief is a content marketing and collaboration platform often compared to Buffer as an alternative. Both tools have similar features, such as social media scheduling and content management, but StoryChief offers additional functionality for creating, editing, and publishing content.

  • Collaboration

  • Multi-channel publishing

  • Content marketing

  • Content curation

  • Workflow automation

  • Integrations

  • Reporting and analytics

  • Multi-language support

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If you're looking for a platform to help you create, manage, and publish content across multiple channels, Storychief might be a better option for you. It provides features such as a content calendar, collaboration tools, and publishing options, which make it ideal for content marketers and teams looking to streamline their content production process.

On the other hand, if you're focused primarily on managing your social media presence, Buffer might be the better option for you. It provides features such as post scheduling, performance analytics, and a content calendar, which make it easier to manage your social media profiles and analyze your performance.

Tailwind

Tailwind is a popular buffer alternative for scheduling and publishing social media content. Tailwind is a visual marketing and scheduling tool for Instagram, Pinterest, and Facebook. It helps users create eye-catching graphics, improve their brand's visual identity, and increase engagement on social media.

  • Easy-to-use scheduling interface

  • Advanced analytics and performance tracking

  • Automated content suggestions and recycling

  • Collaboration and multi-account management

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Tailwind is a visual marketing and scheduling tool for Instagram, Pinterest, and Facebook, designed to help you create beautiful, eye-catching graphics.

Buffer allows you to schedule posts to multiple social media accounts, including Instagram, Facebook, Twitter, LinkedIn, and others.

So, if your main focus is creating and scheduling visually appealing graphics for your Instagram, Pinterest, or Facebook account, Tailwind might be the better choice for you. If you need to manage and schedule posts for multiple social media accounts, Buffer might be the better option.

Zoho Social

Zoho Social is a comprehensive social media management tool that helps businesses and teams manage their social media presence. It offers scheduling and publishing, analytics, reporting, lead generation, team collaboration, and customer engagement tools.

  • Social media scheduling and publishing

  • Performance metrics and analytics

  • Social listening and monitoring

  • Lead generation and management

  • Team collaboration

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Buffer helps you to schedule and publish posts to multiple social media accounts, including Instagram, Facebook, Twitter, LinkedIn, and others. It is user-friendly and suitable for small to medium businesses, individuals, and teams who need to efficiently manage their social media presence.

On the other hand, Zoho Social is a comprehensive social media management tool offering features beyond just scheduling and publishing. It includes analytics, reporting, lead generation, team collaboration, and customer engagement tools, making it a suitable choice for small to large businesses, marketing agencies, and teams who need a more robust and complete social media management solution.

Wrapping Up

To ensure a smooth and cohesive execution of your social media marketing strategy, it's crucial to choose an automation tool that can support your implementation process from start to finish. While Buffer is a popular option, there are other platforms available that offer even more features and capabilities at a comparable cost.

ContentStudio provides an intuitive platform for creating and scheduling social media posts across a variety of platforms, including Facebook, Instagram, Twitter, Youtube, Tiktok, LinkedIn, Pinterest, and many more. It also includes content curation, analytics, and workflow automation features that can help you streamline your social media marketing efforts.

Try ContentStudio's 14-day free trial to see why it's the go-to choice for marketing agencies and businesses. With advanced features and a user-friendly interface, it can help you achieve better results and make branding easier on social media.

A few frequently asked questions

What are the best Buffer alternatives?

  1. ContentStudio
  2. Sprout Social
  3. Promo Republic
  4. Napolean Cat
  5. Sprinklr
  6. Social Flow
  7. Hootsuite
  8. Meetedgar
  9. Crowdfire
  10. Missinglettr
  11. SocialBee
  12. Sendible
  13. Fanbooster
  14. Social Champ
  15. Hubspot
  16. Agorapulse
  17. Later
  18. Storychief
  19. Tailwind
  20. Zoho Social


Ultimately, the best Buffer alternative for you will depend on your specific needs and priorities as a social media marketer. It's important to evaluate each tool carefully and choose the one that best suits your needs.

Can I use Buffer for free?

What makes contentStudio better than buffer?

Is Buffer a complete social media tool?

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