How to schedule Twitter (X) video post

Twitter, now rebranded as X, has become a powerful platform for sharing video content. Whether you’re promoting your brand, sharing a product demo, or creating engaging stories, videos can significantly enhance your reach and engagement. 

However, manually posting videos can be time-consuming, and it’s easy to miss optimal posting times. 

Scheduling your Twitter (X) video posts can streamline your social media strategy, ensuring your content is published at the best times for your audience. 

In this guide, we’ll walk you through the process of scheduling Twitter (X) video posts using ContentStudio, a comprehensive social media management tool.

Twitter video post requirements

Before scheduling, it’s essential to understand the requirements for Twitter video posts. Ensuring your videos meet these specifications will help you avoid upload issues and guarantee the best possible quality for your audience.

• Length: Videos must be 2 minutes and 20 seconds or less. Keeping your videos concise ensures they fit within Twitter’s limits while maintaining viewer engagement.
• Resolution: The minimum resolution for Twitter videos is 32 x 32 pixels, and the maximum resolution is 1920 x 1200 or 1200 x 1900 pixels. Adhering to these resolutions will help you achieve the best visual quality.
• Formats: Twitter supports MP4 and MOV formats on mobile apps and the web, as well as MP4 with H264 format and AAC audio. Using these formats ensures compatibility and smooth playback.
• File Size: The maximum file size for Twitter videos is 512MB. Keeping your file size within this limit helps prevent upload issues and ensures faster processing.

By meeting these requirements, you can ensure your videos are uploaded without any technical hiccups, allowing you to focus on creating engaging content.

How to schedule X (Twitter) video posts with ContentStudio?

ContentStudio is a versatile social media management tool that simplifies the process of scheduling posts across multiple platforms. Using ContentStudio, you can schedule your Twitter (X) video posts to go live at optimal times, enhancing your reach and engagement. Here’s a step-by-step guide on how to do it:

Step 1: Open ContentStudio’s dashboard

If you haven’t already, visit ContentStudio’s website and create a free account.

Existing users can simply log in using their credentials.

Step 2: Connect your Twitter account

Once you have opened the ContentStudio’s dashboard, click on your profile picture in the navigation bar and open Social Accounts. Scroll down to the Twitter area and choose to Connect Twitter profile. 

Provide permission to complete the connection process. 

Your connected Twitter account will now show up under Social Accounts. 

Step 3: Create your Twitter video post

Select your connected X account from the left bar. 

Upload the video(s) you want to include in your Twitter post from your computer. 

Preview your video in the Post Preview section and write an engaging caption to attract your audience. 

Click on the Schedule radio button. 

Choose a suitable date and time for posting the video on your Twitter account. 

Finally, click the Schedule button to ensure the video post is added to your content calendar.

ContentStudio will post the video on the selected date and time. 

Why schedule Twitter video posts with ContentStudio?

Scheduling your Twitter video posts offers a multitude of advantages, allowing you to become a social media rockstar:

• Consistent presence: By pre-planning your content, you can maintain a steady stream of videos on your Twitter feed, keeping your audience engaged and coming back for more.
• Target the right time: Not everyone scrolls Twitter at the same hour. Scheduling lets you publish your videos when your followers are most active, maximizing their reach and engagement.
• Content calendar: Scheduling helps you visualize your content calendar in advance, ensuring a well-balanced mix of video types and topics to keep your audience interested.
• Save time: Batch-creating and scheduling your videos frees up precious time for other tasks. No more scrambling to post at the last minute!
• Analyze & refine: By monitoring the performance of your scheduled videos, you gain valuable insights into what resonates with your audience. This data allows you to refine your strategy for future posts.
• Peace of mind: Scheduling eliminates the stress of forgetting to post at the designated time. Sit back, relax, and focus on creating amazing content!

Conclusion

Scheduling your Twitter (X) video posts is a strategic move that can significantly enhance your social media presence. 

By understanding the video post requirements and utilizing a powerful tool like ContentStudio, you can ensure that your content is published at the most effective times, reaching a wider audience and driving better engagement.

The benefits of scheduling are numerous, from maintaining consistency to optimizing posting times and reducing stress. Embrace this efficient approach to social media management, and you’ll find that you can not only save time but also improve the impact of your video content.

Start scheduling your Twitter (X) video posts today and experience the difference it can make in your social media strategy. 

FAQs

Can you post a video on Twitter?

Yes, you can! Twitter supports video uploads but with some limitations.

What video format is needed for a Twitter post?

For mobile uploads, MP4 and MOV formats are accepted. On desktop, stick to MP4 with H264 video codec and AAC audio codec.

Can I post an 8-minute video on Twitter?

Unfortunately, no. Twitter limits video length to a maximum of 2 minutes and 20 seconds.

What is the best video size for a Twitter post?

While Twitter accepts a wide range of resolutions, for optimal viewing, aim for a minimum of 32×32 pixels and a maximum of 1920×1200 pixels (or 1200×1900 pixels for portrait videos).