Free Facebook keyword tool

1. 1

   Enter a topic

   Type your content category, niche or topic. One or two words is enough to start, for example "vegan recipes" or "marketers".

2. 2

   Generate

   Click Generate Facebook keywords now to get a keyword list.

3. 3

   Pick the relevant ones

   Keep the keywords that match your content. Drop anything too broad or off-topic.

4. 4

   Use them

   Work them into your post captions, Page bio and About section, Reel captions or ad copy.

The generator returns keywords at different levels: broad category terms for general reach and niche-specific phrases for reaching a smaller, more interested audience.

Facebook keywords are the words and phrases that help Facebook understand what a post, Page, Reel or ad is about and which people to show it to. Facebook search reads text from post captions, Page names and bios, About sections, group names and event descriptions. When someone searches for a topic on Facebook, the platform surfaces posts, Pages and groups with relevant text.

Keywords matter outside search too. Facebook increasingly recommends content from accounts people don't follow, especially Reels. Clear keywords in your caption help that content reach the right people.

Facebook's own search bar is a free way to check what people look for and what already ranks.

1. 1Type a keyword into the Facebook search bar and look at the autocomplete suggestions. These are real searches.
2. 2Press Enter and use the filters (Posts, People, Reels, Pages, Groups, Events) to see which content shows for that keyword.
3. 3Open the top posts and Pages. Note the words they use in captions and names.
4. 4Repeat with longer phrases, like "meal prep for beginners", to find specific topics with less competition.

Use the keyword ideas from the generator above as your starting list, then check the best ones in Facebook search.

Post captions are the main place Facebook reads keyword text. Write naturally. One clear main keyword per post works better than a list of terms. Then let the Facebook post generator turn your keyword and topic into a full post.

Post caption: The text of the post is indexed by Facebook search. Include the main topic keyword in the first two sentences. Facebook shows a short preview before "See more", so front-loading the keyword keeps it visible.

Hashtags within the caption: Facebook hashtags are clickable and open a feed of posts on that topic. They are part of the caption text and add to keyword relevance. Use 2 to 3 relevant hashtags per post. Learn more about how to use Facebook hashtags.

Alt text on images: Facebook lets you edit the alt text on photos. Descriptive, keyword-relevant alt text improves accessibility and gives Facebook more text to understand the post.

Link titles and descriptions: When you share a link, Facebook pulls the title and description from the page. Make sure that page has a clear, keyword-rich title before you share it.

Your Page is found through Facebook search and Google. Put your main keyword in the places both read.

• FitnessCopy

  home workout, beginner strength training, workout for busy moms

• FoodCopy

  easy dinner recipes, meal prep ideas, air fryer recipes

• Real estateCopy

  homes for sale in [city], first-time home buyer tips, open house

• BeautyCopy

  skincare routine, makeup tutorial, salon near me

• Local businessCopy

  [city] bakery, family restaurant [city], weekend events [city]

• TravelCopy

  budget travel tips, weekend getaway ideas, road trip itinerary

• EducationCopy

  online courses, study tips, homeschool resources

• B2BCopy

  small business marketing, social media tips, productivity tools

Facebook Ads use a different system from organic posts. Meta Ads Manager does not offer keyword targeting the way Google Ads does. Instead, Facebook Ads targeting uses interests, behaviors, demographics, custom audiences and lookalike audiences.

Ad copy (primary text, headline, description): The words in the ad tell people why it's relevant. Specific, benefit-focused keywords in the headline make the ad clearer than generic copy.

Interest targeting: When you build an audience in Meta Ads Manager, typing a topic into Detailed targeting suggests related interests and shows an estimated audience size. This is the closest thing to a Facebook ads keyword tool.

Audience expansion: Meta can show your ad to people outside your chosen interests if it predicts they'll respond (Advantage+ audience). Clear, keyword-relevant ad copy helps it find the right people.

Competitor ads: The free Meta Ad Library shows the active ads any Page is running, so you can see which words and offers competitors use.

Facebook Reels are shown mostly through recommendations, not just to your followers. The keywords in the caption help Facebook understand the Reel and decide who to show it to.

For Reels, place the main topic keyword in the first line of the caption. A Reel about home renovation with "Small bathroom renovation, before and after" in the first line is easier to classify than one with a generic caption. Add the same words as on-screen text when it fits.