LinkedIn keyword generator

1. 1

   Pick a category

   Choose the category closest to your field or content niche from the dropdown.

2. 2

   Name your audience

   Type who you want to reach or who you are, for example "marketers", "data engineers" or "HR leaders".

3. 3

   Generate

   Click Generate LinkedIn keywords now to produce a keyword list.

4. 4

   Choose your keywords

   Review the suggestions and select the ones most relevant to your role and goals.

5. 5

   Place them on your profile

   Add the selected keywords to your LinkedIn headline, About section, experience descriptions, skills section and posts.

LinkedIn SEO means optimizing your profile, company Page and posts so they show up when people search LinkedIn, and often Google too. LinkedIn search works like a search engine: it matches what someone types against the words in profiles and posts, then ranks the results.

LinkedIn does not publish how its ranking works, but a few signals are widely understood to matter:

• Keyword match. Words in your headline, current job title, About section, Experience and Skills.
• Profile completeness. Complete profiles with a photo, headline, About, experience and skills tend to appear more often.
• Connections and network. Search results lean toward people in your network, so first- and second-degree connections see you more.
• Activity. Posting and commenting regularly keeps your profile in front of the people you want to reach.

The keyword generator handles the first part: finding the words. The rest of this page shows where to put them.

LinkedIn indexes keywords from multiple profile fields. Placing keywords across these fields reinforces the relevance signal LinkedIn receives for your profile.

Headline (220 characters)

The headline is one of LinkedIn's most important fields for search. It appears in search results, connection requests and everywhere your name appears on the platform. Include your main job title keyword and one or two niche descriptors. "Product Marketing Manager | B2B SaaS | GTM Strategy" uses about 50 characters and contains three searchable terms. Need help with wording? Try the LinkedIn bio generator.

About section (2,600 characters)

The About section gives you the most space for keywords. Write it in a natural, first-person voice and use keywords in complete, meaningful sentences. About sections that read like lists of terms are hard to read and put people off.

Experience descriptions

Each job entry has a description field. Experience descriptions that include relevant role keywords and measurable results serve both human readers and LinkedIn search. Your job titles matter too, so use the standard title people search for.

Skills section (up to 100 skills)

LinkedIn lets you add up to 100 skills, and recruiters can filter searches by skill. Add the industry-standard terms for what you do, and choose the skills you want to highlight most so they appear near the top of your profile.

Recommendations and endorsements

When connections endorse your skills or write recommendations that mention your role keywords, it adds credibility for those terms. Ask colleagues to endorse the specific skills that matter for your target role.

Posts and articles

LinkedIn search also covers posts. Using your core keywords in posts and articles helps people find your content and connects it to your profile topics. Draft keyword-rich posts with the LinkedIn post generator.

Recruiters use LinkedIn search with keyword-based Boolean queries to find candidates. Understanding how recruiters search helps you identify which keywords to prioritize in your profile.

Boolean search operators commonly used by LinkedIn recruiters:

Profiles that contain the exact phrases recruiters use in their searches are more likely to show up. Reviewing job descriptions for the roles you want, then pulling out the phrases that repeat across postings, is the most direct way to find the terms a recruiter in your field would search.

• MarketingCopy

  content marketing, demand generation, SEO, marketing automation, B2B marketing

• SalesCopy

  B2B sales, account executive, pipeline management, SaaS sales, CRM

• Software engineeringCopy

  software engineer, Python, cloud architecture, AWS, full stack development

• DataCopy

  data analyst, SQL, data visualization, Power BI, machine learning

• HR and recruitingCopy

  talent acquisition, technical recruiting, employer branding, HR business partner

• ProductCopy

  product manager, product strategy, roadmap, user research, go-to-market

• DesignCopy

  UX designer, UI design, Figma, design systems, user research

• FinanceCopy

  financial analyst, FP&A, financial modeling, budgeting, forecasting

Company Pages are searchable too. Put your main keywords in the places LinkedIn and Google read first:

• Tagline (120 characters). Say what you do and for whom, in plain words.
• About / Overview (2,000 characters). Describe your products, services and customers using the terms buyers search for. The first lines matter most.
• Industry and specialties. Pick the right industry and list your specialties with real search terms.
• Posts. Use the same core keywords in your Page posts so the Page and its content tell a consistent story.

Keywords drive profile search results. Hashtags label posts. Use keywords everywhere on your profile, and add 3 to 5 hashtags to each post.