Top 14 strategies to grow & gain more followers on Threads

Meta’s Threads, also called Instagram Threads or simply Threads, is a relatively new social media platform launched in July 2023. Yet, the app has managed to garner over 200 million monthly active users in just over a year as of August 2024. 

In other words, there is already a lot of competition on Threads. So, standing out among such a large number of users can be a difficult task for individuals and businesses. 

Therefore, being familiar with the effective strategies that can help you reach more people and grow on Threads is important. 

In this comprehensive article, you’ll learn all the tips and strategies you need to know to make your mark on Threads.

But first, let’s discuss some basics.

What is the Threads app & why should you grow your following on it?

In terms of features and interface, Threads is similar to X. In fact, Threads was announced just in time after Twitter’s rebranding to X, probably to reach the users who were disillusioned by the rebranding. 

However, a significant difference between Threads and X is that Threads is directly linked to a user’s Instagram account. Therefore, you must have an Instagram account to access or sign up for Threads. 

The primary focus of Threads is on text-based content, but you can also post polls, videos, and images on Threads. Each text post on Threads can be up to 500 characters long. The multi-threads option can also help you post longer content on the platform. 

According to Mark Zuckerberg, Threads is designed to combine Instagram’s key features to help users share text and ideas. Moreover, Threads also encourages building a friendly community and creative space. 

But building a large community of followers is only possible when you are utilizing the best strategies and practices to post on Threads. 

Top 14 strategies to grow on Threads

Establishing a strong presence on any social media platform, including Threads, requires a strategic approach that covers all key aspects of social media management. 

Let’s look at the key strategies you can implement to grow your Threads account and reach more people:

1. Optimize your profile

When you are using Threads with the goal of reaching more people and increasing your number of followers, you have to consider the overall look and appeal of your profile. Most of the users are likely to ignore the social media accounts if they are not fully optimized and sufficiently presentable. 

The key things you can do to optimize your Threads profile are:

• Select a relevant and appealing profile picture. Relevancy in this context means if you have a personal account, you should put up your own picture, while for a professional account, you can use a logo, symbol, or other graphics that represent your business or project.

• Writing a short, but clear and effective, bio is another key thing you need to do to immediately tell the target audience about who you are. 

Here’s an example of an optimized Threads profile with a professional profile photo and a brief description of the user and what he posts about:

Related: How to maintain a perfect social media profile in 2024

2. Use your existing following on other social media platforms

Even though Threads has become a popular social media network, it is still in its early stages, as it is just one year old. On the other hand, many other social media platforms, such as Facebook and Instagram, have been around for more than a decade now. 

So, there is a high chance you are already using other social media platforms and have an existing following on them.

In such a case, you should definitely utilize your existing following on other social media platforms to promote your Threads account and content. This strategy can give your account a significant boost by ensuring the people in your existing network follow your Threads as well. 

You can get the maximum benefits of cross-promoting your Threads profile by:

• Reposting your content from Threads to other social media platforms. 
• Create exclusive content on Threads and share its teaser on other platforms to ensure your existing followers are enticed to follow you on Threads. 
• Adding the link of your Threads profile to the bio of other profiles, such as on Instagram.

Here’s a great example of how Mark Zuckerberg promotes his Threads account through a bio link on his Instagram profile. 

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Bonus tip:

The links in your social media profiles do not have to be messy or too salesy. You can easily customize them to make them concise and engaging with Replug’s bio links feature.

3. Consider your niche and target audience

A personal account typically has a lot of room for creativity and posting content related to different industries, topics, and even countries. On the other hand, business accounts have to be careful while creating and posting content on any social media platform, including Threads. Irrelevant or poor-quality content can drive people away from your accounts. 

Therefore, it is essential to analyze your niche and what type of audience you hope to gain through your content. 

For example, ContentStudio is an all-in-one social media management tool that can help individuals and agencies manage multiple social media accounts from the same dashboard. 

Hence, at ContentStudio’s Threads account, we post content related to the tool’s new features and social media management and marketing tips. Let’s take a brief look at our account:

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Related: 15 strategies to identify and engage your social media target audience

4. Analyze your competitors

Unlike most of the other social media platforms, you are unlikely to find many data references to curate engaging content for your Threads account. Therefore, an effective way to grow your account is by analyzing your competitors and determining what they are doing on their accounts. 

To be more specific, you should look at the following aspects of your competitors’ Threads account:

• Try to evaluate your competitor’s overall social media strategy to see how they are trying to attract users and maximize audience engagement. 
• Analyze the posting frequency to ensure you can outperform or at least match the competition in terms of Threads post quantity. 
• Analyze the type of content they are posting and see what types of posts are getting the most engagement. 

A comprehensive and effective competitor analysis can provide you with significant insights into the best practices of growing a Threads account in your specific niche. You can use these insights to refine your own social media strategy, getting more followers on Threads.

Example

Here’s an example of a basic engagement comparison between a text post and an image post. It shows that the text-only post received more likes, comments, and reposts than the image post. If you find a similar trend in most of the posts of your competitors, you should use this data to craft content that is getting the most engagement in your niche. 

5. Create original, relatable, and shareable content

Just creating content and posting it on your Threads account is not enough to attract the audience and make them your loyal followers. You have to focus on creating content that provides some sort of value to your target audience and encourages them to share the content with others. 

Here are the three key aspects you should focus on:

• Originality: Reusing or rephrasing an existing piece of content is unlikely to be beneficial to grow your Threads account. Instead, it is vital that you produce unique and original content. 
• Relatibility: The internet and social media platforms, including Threads, are full of content. Most of us tend to scroll through most Threads’ posts without paying any attention unless we find it interesting or relatable. So, you should put yourself in your audience’s shoe and create content that is interesting, relevant, and relatable. 
• Shareability: Strong word-of-mouth is always a great way of reaching more people. You should curate content that is interesting enough for the audience to share with others. For example, you can post jokes as per your niche or participate in trending memes to reach more people and maximize your the chances of your content being shared with others. 

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Related: A complete guide to content creation in 2024

6. Be consistent

Posting engaging and relevant content consistently is vital to expanding your reach and gaining followers on Threads. Since it is primarily a text-based platform, you can add multiple posts to your Threads account daily. 

By posting regularly, you are ensuring that the algorithm takes your profile seriously and that your followers remain interested in seeing your posts. 

Bonus tip: Use ContentStudio to post consistently on Threads

ContentStudio is a powerful social media management tool that allows you to post content on Threads in real-time and schedule the content in advance. So, you can create a comprehensive content plan as part of your strategy to grow on Threads and gain more followers. 

Here’s a preview of ContentStudio’s Planner that shows different Threads posts scheduled and published with the tool. 

If you are interested in learning the exact process of scheduling different types of content on your Threads account with ContentStudio, you can check out our guides:

• How to schedule image posts on Threads
• How to schedule a carousel on Threads?
  

7. Interact with others (comment, repost)

One important thing to remember about social media growth is that it goes both ways. Most of the users with public profiles on platforms like Threads have a common goal of expanding their reach and getting more followers. 

Keeping such a common goal in mind, it is vital that you interact with other Threads account, including both personal and business ones. Regular interactions with others is the key to building an engaging and active community. 

Some key ways of interacting with other users on Threads include:

• Liking the posts that you find interesting and commenting on them. 
• Sharing others’ posts through the ‘Repost ’ or ‘Quote’ option. Remember, the other user will get the notification when you share their content, and they are highly likely to visit your profile. 

Other than interacting with the posts of other users, you should also make sure that you are responding to all the comments on your posts quickly. Moreover, interact with anyone who messages you and try to initiate conversations yourself as well. 

Related: 15 must-follow social media etiquettes for everyone

Asking questions is a quick way of gaining your followers’ attention. You can ask questions related to your specific products and services or any general topic to increase engagement. Here’s an example:

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8. Capitalize on the trends

Growing your Threads account steadily through consistent posting is definitely the best way to cultivate a loyal audience base. But hopping on the trends can also help you get viral overnight and reach a massive audience. 

There are different types of Thread content and post types you can use to capitalize on the social media trends:

• Share trending memes, jokes, and posts with engaging captions. Here’s an example of a Threads post with the viral phrase very demure, very mindful. 

• Other than sharing memes and posts about current topics, you can also utilize the classic trends, such as posting daily motivational quotes, good morning or good night messages, and posts that are specific to religious festivals or holiday seasons. 

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9. Use relevant tags

Most social media users are already aware of the importance of using relevant hashtags in their posts to reach the target audience. However, in Threads, the concept of using hashtags, or more specifically, the Topic Tags, is a little different. 

Here’s an example of different users using the Tag ‘Tech Threads’ in their posts. All of these posts are categorized and organized under the Tag. 

An official survey of Topic Tags in June 2024 revealed that Threads has more than 50 million Tags. ArtThreads, PhotographyThreads, and BookThreads were ranked among the most popular Tags. 

Threads allow only one Tag per post, and it can be up to 50 characters in length. So, you must use a Tag that is relevant to your post topic. 

For instance, if you are talking about a book recommendation, you can use the tag ‘#BookRecommendation’ like in the following example:

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Your hashtag will automatically be converted into the Topic Tag. You can add other hashtags to your Threads post but don’t overuse them, as it can make your post lengthy and cluttered.

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Ultimately, the feature of Topic Tags is currently exclusive to Threads, so you must use it to have a greater reach, as it is a powerful way of reaching people who might be interested in your content. 

10. Try different types of content

Considering that Threads is a relatively new social media platform, the jury is still out on what type of content performs best on it. Threads is promoted as a text-based platform, so most users share their content in text format. Yet, images and carousel posts are also gaining attention.

The best way to navigate these different types of content is to try out different formats, styles, and content types yourself. You should closely monitor the performance of your content to see what types of posts are performing well. 

The best way to determine is by repurposing the same content idea into a text-only Thread post as well as images or videos to see which one your audience likes the most. 

Other than the content types, you can also bring variations within your content style and format. For instance, you can write text content with or without emojis. Similarly, you can add links within your Threads post and vary the length of the posts.  

Overall, there is a lot of room to get creative while crafting content for Threads. So, you should experiment with different types of content and enjoy the process of finding the sweet spot where you can grow your Threads account. 

If you are still confused about what you should post on Threads, check out our detailed article: 20+ Instagram Threads ideas to get more followers

11. Use a balanced and engaging tone

Having the passion to grow your Threads account is great, but you need to remember that organic growth is a time-consuming process. You don’t need to get too salesy or remind the audience to follow you or interact with you in every single post. 

Instead, it is important to use a balanced tone that encourages users to interact with your post in a fun and entertaining manner. Well-established brands also know that marketing-heavy content does not seem to work on social media platforms like Threads, so it is important to attract new followers in an organic manner. 

Duolingo’s Threads account is a perfect representation of how you can use humorous and entertaining content to promote yourself:

12. Use engaging images and videos

As stated before, Threads is primarily a text-based platform. Your content is likely to get noticed when you craft engaging content. At the same time, you can augment your content with engaging social media images and videos. 

However, your approach to sharing pictures and videos on Threads should be different from other platforms like Instagram. 

On Instagram, you can get away with sharing many different types of media content that might not even be directly related to your niche. On Threads, you should post images and videos that are unique, engaging, and relevant to your niche. 

You can also adopt the approach of posting unfiltered photos of your brand on Threads to provide real insights to your followers. 

For example, if you are launching a new product line, you can share the behind-the-scenes photos with complete written details on Threads. It takes us back to the strategy of cross-promoting your product, as you can tease the release of such content on other platforms like Instagram to generate excitement among your audience. 

Ultimately, high-quality and engaging content, both in terms of text and visuals, will attract more followers and also help you build a loyal base of followers. 

13. Add appealing CTAs

The engagement level and success of your social media strategy can all come down to how good your call-to-actions (CTAs) are. You must have come across different CTAs like ‘like, comment, and share’ or ‘buy here.’

Many of your followers are likely to be paying attention to the CTAs, so you should choose them after careful consideration. Here’s an example of a CTA in a Threads post that is promoting a product:

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Related: What are CTAs in marketing? Explained with examples

14. Engage with influencers

Collaborating with others, including social media influencers, is an effective way of quickly increasing your following. Make sure that you are working with influencers within your specific niche to get the maximum results. 

A significant benefit of collaborations and influencer marketing is that it can put your account on the map and help you build authority. It is recommended that you try to build long-term working relationships with the influencers. Frequent collaborations will boost your profile’s visibility and get you more followers. 

You can easily find influencers on Threads by searching for them on the platform and see who’s open for collaborations, such as:

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Bonus tips: How do you use ContentStudio to get more followers on Threads?

We’ve already touched upon the usage of ContentStudio to grow a Threads account. But let’s summarize all the key aspects of ContentStudio that can help you build a strong presence on Threads and get more followers:

Craft engaging text with ContentStudio’s AI writing assistant

Writing engaging content for your Thread posts can seem difficult, especially when you are starting with trying different types of content. The good thing is that you don’t have to do it manually, as ContentStudio has a built-in AI writing assistant. 

You can use this AI-powered writing assistant to craft engaging content for Threads. Here’s an example:

Schedule Threads content

ContentStudio’s scheduling capabilities can help you get more followers by ensuring you are always active on your Threads account. You can bulk schedule the Threads post and make a thorough content calendar to optimize your social media marketing and growth strategies. 

Cross-promotion

Cross-promoting your Threads’ content is a reliable way of utilizing your existing social media following. It becomes quicker and easier with ContentStudio, as you can integrate all of your major social media accounts like Instagram, Facebook, X, and TikTok with it. 

As a result, you can manage all of your social media accounts from the same dashboard, repurpose the content for cross-promotion, and increase your following across all social media platforms. 

Here’s an example that shows the same content being scheduled to be posted on both X and Threads accounts. 

Conclusion

Threads is still an emerging name in the social media industry. This is the perfect time for users, including individuals as well as brands, to use the strategies discussed throughout this article and make their mark on the platform. 

By focusing on growing your Threads account and getting more followers, you can establish yourself as a reliable and authoritative name on the platform. 

Ultimately, being consistent in posting engaging content on Threads will expand your reach and get you more followers. The best part is that ContentStudio can help you in this process by streamlining social media management, creating content, and managing a content calendar to get maximum engagement on Threads. 

FAQs

How to become popular on Threads?

There is no one specific method to become popular on Threads quickly. The key to this is to remain consistent in posting engaging content for your followers and follow the best practices to manage your Threads account. 

How to get viral on Threads?

You can maximize your chances of getting viral on Threads by producing content that aligns with the trending topics. Other than sharing memes, try to create your own original memes that will encourage other users to share them. If you have a business, you should also consider announcing a massive sale, such as on Black Friday, to excite your target audience. 

Do hashtags work on Threads?

Yes! However, you can only add one main hashtag, which is called the Topic Tag on Threads. You can add additional hashtags as well, but Threads recommends users use one Tag relevant to their content. 

Can I schedule my posts on Threads in advance?

Yes! You can use ContentStudio to schedule different types of posts on Threads in advance. It will give you great peace of mind that your content for an entire week or even months is taken care of, so you can focus on other social media management activities.