How to get more views on Instagram in 2025?

Are you struggling to get your Instagram posts the attention they deserve? Staying ahead of the curve can be challenging with the platform constantly evolving. But here’s the good news—getting more views in 2025 is all about understanding what works best.

Did you know that posts with video content receive 38% more engagement than image posts? And that posts with at least one hashtag see 12.6% more engagement than those without? This shows that using Reels and strategic hashtags could be your secret weapon.

From mastering the art of hashtags to creating share-worthy content, there are proven ways to boost your visibility and discover how to get more views on Instagram posts.

In this article, we’ll discuss the latest strategies to help you maximize your Instagram views and make your content stand out in the crowded social media landscape. 

Related Read: How to schedule Instagram posts, Reels & stories in 2024

What counts as a view on Instagram? 

On Instagram, a view measures how often your video content has been watched. However, views don’t apply to all content formats. They are specific to video feed posts, Instagram Reels, and Instagram stories.

Instagram Impressions are different; they track how often content appears on users’ screens, focusing on reach rather than engagement.

Here’s what counts as a view for each format:

• Video feed post: A view registers if a user watches for at least three seconds.
• Instagram Reel: Similar to video posts, the view counts after three seconds.
• Instagram story: Each unique user viewing the story is recorded as a view.

For instance, imagine you post a video feed post showcasing a new product. If 100 users watch the video for at least three seconds, you’ll see 100 views on that post. Now, if you share the same content as an Instagram Reel and it receives 150 views, that means 150 unique users watched it for three seconds or more.

Additionally, if you post an Instagram story featuring a behind-the-scenes look at your product launch, and 80 different users view it, you’ll see 80 views recorded for that story. Each scenario highlights how views are calculated differently across formats, helping you understand your audience’s engagement.  

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What is the difference between Instagram views and impressions? 

Instagram views and impressions are two metrics that help you measure the success of your content, but they focus on different aspects. Views refer to how many times your video content is watched, showing user engagement.

Impressions, on the other hand, indicate the number of times your content is displayed to users, representing your post’s reach and visibility.

Here are the key differences between them:

Definition:

• Views: Counts the number of times a video is actively watched by users.
• Impressions: Tracks how often your content appears on someone’s screen, regardless of user interaction.

Unique vs. repeated count:

• Views: Counts each view once per user, even if the same user watches the video multiple times.
• Impressions: Includes every instance of the content appearing, counting multiple times if the same user sees it repeatedly.

Purpose:

• Views: Used to gauge user interest and engagement, specifically with video content.
• Impressions: This helps measure the overall visibility and reach of your content.

For example, Imagine you post a video on Instagram. It receives 400 views and 1,200 impressions. This means 400 unique users watched the video, while it appeared on users’ screens 1,200 times. Some viewers saw it multiple times, increasing its visibility.  

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15 simple ways to amplify your Instagram view count

Growing your Instagram view count can feel challenging, especially with so much content. But if you want to learn how to get more views on Instagram posts, implementing a few strategic steps can significantly boost your visibility and engagement on the platform.

Here are 15 simple ways to amplify your Instagram view count: 

Related Read: 15 tips to grow your Instagram engagement rate

1. Create eye-catching thumbnails

Creating eye-catching thumbnails is a simple yet powerful way to boost your Instagram views. Thumbnails are the tiny preview images that represent your video content, and they play a significant role in whether someone decides to watch your video or scroll past it. To make your thumbnails stand out, use bold colors, clear text, and engaging visuals directly related to the video’s theme.

A well-designed thumbnail should be intriguing and make viewers curious enough to click on the video. Consistency in style and branding also helps make your content easily recognizable.

Example: Suppose you’re posting a fitness routine video on Instagram. Create a thumbnail with a dynamic image of a person in a workout pose, add bold text like “5-Minute Fat Burn,” and use bright colors like yellow or red to draw attention. This visual can make the content more appealing and encourage users to tap on it, increasing your view count.  

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2. Experiment with different formats

Trying out various content formats is a great way to discover what works best for your audience and boost your Instagram views. Different formats, such as videos, carousels, photos, Reels, and stories, each have unique appeal.

Mixing it up lets you see which type of content gets the most engagement and tailor your content strategy accordingly. Experimenting with formats also keeps your profile fresh and exciting, encouraging your audience to return for more.

Example: If you run a travel account, you might post a carousel featuring stunning photos from a recent trip, followed by a Reel showcasing the best moments from your adventures, and then share a story highlighting travel tips. This variety can captivate different audience preferences. 

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Also Read: What is a carousel post? Benefits, platform requirements, & creation tips

3. Utilize Instagram analytics

Instagram analytics is essential to understand what works best for your audience. By analyzing data like engagement rates, audience demographics, and the performance of your posts, you can make informed decisions to refine your content strategy.

This data helps you identify peak times for posting, which content formats resonate the most, and what type of hashtags drive more visibility. Utilizing Instagram analytics allows you to continuously improve your approach and tailor your posts to what your audience truly enjoys, ultimately boosting your views.

Example: Imagine you’re a fitness coach. By checking Instagram analytics, you might discover that your workout videos perform best on weekdays during the evening. Based on this insight, you can schedule future videos to go live at those times. You could also notice that posts with motivational quotes get more engagement, so you focus on creating more. 

4. Create shareable content

Creating shareable content is key to expanding your reach and increasing your Instagram views. When your content is engaging, valuable, or entertaining, followers are more likely to share it with their friends or on their own stories.

Shareable content includes things like funny memes, relatable quotes, tips and tricks, or impactful visuals that connect with your audience on a personal level. The more your followers share your content, the higher the chances of it going viral, leading to a significant boost in views.

Example: If you’re a travel blogger, post a mix of short Reels showcasing quick travel tips, carousel posts with beautiful destinations, and stories sharing behind-the-scenes moments. This variety will engage your followers differently, increasing your chances of being seen by a wider audience. 

5. Write compelling captions

Captions are a powerful tool to amplify your Instagram views by engaging your audience and encouraging interaction. A good caption should be intriguing, relevant to your post, and invite followers to share their thoughts or experiences. Adding a call-to-action (CTA) in your captions, like asking a question or encouraging users to tag friends, can lead to more comments, shares, and views on your content.

Example: If you post a stunning photo of a sunset, a compelling caption might read, “What’s your favorite sunset memory? 🌅 Tag a friend you’d love to watch the sunset with! 💛” This invites your audience to engage by sharing their own memories and tagging friends, increasing interaction on your post. Your post gains visibility as more users comment and share, resulting in higher views. Using thoughtful, engaging captions enhances your content and fosters a sense of community among your followers.

Try Out: ContentStudio’s free Instagram caption generator

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6. Create high-quality content

High-quality content is the backbone of a successful Instagram strategy. Content that is visually appealing, well-edited, and aligned with your brand’s style grabs users’ attention and encourages them to engage. High-resolution images, captivating videos, and professional graphics can make your posts stand out in a crowded feed. By focusing on quality, you increase the likelihood of viewers watching your content longer and interacting with it, ultimately leading to more views.

Example: If you’re a food blogger sharing a recipe, create a beautifully styled video that showcases the dish’s preparation process. Use close-ups of the vibrant ingredients and the cooking techniques, and incorporate natural lighting to enhance the colors. Add engaging background music and overlay text to highlight key steps or tips. This high-quality content makes the recipe visually appealing and invites viewers to save or share it with fellow food enthusiasts, leading to increased views on your post.

7. Post consistently

Consistency is key to keeping your audience engaged on Instagram. Posting regularly helps your content appear in your followers’ feeds more often, reminding them of your presence and encouraging interaction. Consistency builds a habit for your audience to look forward to your posts, which can lead to increased views over time. Finding a posting schedule that works for you can significantly boost your visibility, whether daily, three times a week, or weekly.

Example: If you’re a travel influencer, commit to sharing new content every Monday, Wednesday, and Friday. On Mondays, you might post stunning photos from your latest adventure, while Wednesdays could feature travel tips or local cuisine highlights. Your audience will anticipate your posts and engage more regularly by consistently delivering fresh content on set days. This approach strengthens your relationship with your followers and boosts your chances of reaching new viewers through shares and interactions, ultimately increasing your overall views on Instagram.

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8. Share user-generated content

Sharing user-generated content (UGC) is a powerful way to build a community and increase your view count. When you highlight content created by your followers, it shows appreciation and encourages others to engage and share their posts. UGC acts as social proof, making your brand more relatable and trustworthy, leading to higher engagement rates and more views on your profile.

Example: Suppose you have a skincare brand. If a customer posts a photo of themselves using your products and tags your brand, share that image on your profile with a caption that celebrates their experience. This encourages other followers to share photos with your products, boosting engagement and visibility. 

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9. Leverage short-form video content

Short-form video content, such as Instagram Reels and stories, has taken the platform by storm, making it an essential part of your strategy to amplify views. These quick, engaging videos cater to users’ short attention spans and can effectively convey your message in a fun and dynamic way.

Instagram’s algorithm favors video content, often placing it in the Explore section, which helps you reach a wider audience. You can create compelling videos that resonate with your audience by experimenting with trends, tutorials, or quick tips.

Example: If you’re a cooking influencer, you might create a 30-second Reel demonstrating a quick recipe. By showcasing the cooking process in a fast-paced, visually appealing manner, you can capture viewers’ attention and encourage them to save or share the video. 

10. Incorporate eye-catching visuals

Eye-catching visuals are crucial in a visually-driven platform like Instagram. Bright colors, interesting angles, and unique compositions can make your posts stand out in a crowded feed. Using high-quality images and engaging graphics attracts attention and encourages users to stop scrolling and engage with your content.

Whether using bold typography in your graphics or capturing stunning landscapes, compelling visuals can significantly boost your view count.

Example: If you’re a food blogger, using vibrant, well-styled images of your dishes can make a big difference. For instance, instead of a standard shot of a pasta dish, try capturing the dish from an overhead angle, showcasing the vibrant colors of the ingredients. You might also include colorful garnishes and natural lighting to enhance the visual appeal. These eye-catching visuals will not only draw in your followers but also encourage them to share your posts, leading to increased views and engagement on your profile.

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11. Use geo-tagging

Geo-tagging your posts is a smart way to increase visibility and attract local followers. Adding location tags to your photos enhances discoverability among users searching for content in specific areas. This strategy not only boosts engagement from local users but can also connect you with travel enthusiasts or community members interested in local experiences. Additionally, geo-tagged content is more likely to appear in location-based searches, further amplifying your reach.

Example: A great example of effective geo-tagging is The Local Cafe, a small coffee shop in a bustling neighborhood. By consistently tagging their posts with the cafe’s location, they attract nearby customers who search for coffee spots in their area.

For instance, a photo of their signature latte, tagged with the cafe’s address, pops up in local searches. This drives foot traffic and encourages customers to check in and share their experiences, creating a sense of community and boosting engagement with the café’s Instagram account.

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12. Collaborate with other creators

Collaborating with other creators is an effective strategy for expanding your audience and increasing engagement. By partnering with someone in a similar niche, you can create fresh, unique content that appeals to your follower base. This collaboration can take various forms, such as joint posts, co-hosted Instagram Lives, or giveaways. Such partnerships expose your content to a broader audience and foster a sense of community and shared creativity among creators.

Example: Here are two mental health advocates collaborating on Instagram.

13. Host Instagram live sessions

Hosting Instagram live sessions is a powerful way to engage your audience in real time. Live videos create an interactive atmosphere where followers can ask questions, share thoughts, and feel more connected to you. This strategy boosts engagement and signals to Instagram that your content is valuable, potentially increasing its visibility in feeds. Live sessions can cover various topics, including tutorials, Q&A sessions, or behind-the-scenes looks.

Example: Here’s how Kismetbagels came live on National Bagel Day.

14. Run polls and interactive content

Running polls and interactive content in your Instagram stories effectively increases engagement and gathers insights from your audience. This strategy invites your followers to participate in decision-making, which not only fosters interaction but also helps you understand their preferences. Polls can be fun and informative, allowing followers to voice their opinions and feel involved in your content.

Example: If you’re a fashion influencer, consider posting a poll on your Instagram Stories asking, “Which outfit do you prefer for a summer brunch?  A or B?” Include two stylish images of outfits labeled A and B. This interactive content not only engages your followers by inviting them to vote but also provides you with valuable insights into their preferences. The results can guide your future posts, ensuring that your content resonates with your audience, ultimately leading to increased engagement and visibility on your profile.

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15. Engage with similar accounts

Engaging with similar accounts is a strategic approach to boost your visibility on Instagram. By actively interacting with accounts in your niche—liking their posts, leaving thoughtful comments, and sharing their content—you can build relationships that may lead to reciprocation. This increased engagement helps create a supportive community, enhancing your overall presence on the platform.

Example: Regularly commenting on other food accounts can help you connect with fellow enthusiasts if you’re a food blogger. For instance, complimenting a recipe post or sharing your take on a dish can encourage them to check out your profile. This mutual interaction can lead to greater exposure for your content, especially if they also reciprocate by engaging with your posts.

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Top 5 tools to track and increase Instagram views 

Tracking and increasing your Instagram views is essential for maximizing engagement and expanding your audience. With the right tools, you can gain valuable insights into your performance, understand your audience better, and optimize your content strategy.

Whether you’re a brand looking to grow or a creator aiming to enhance your visibility, using effective analytics tools can make a significant difference.

Here are the top 5 tools to track and increase Instagram views:   

1. ContentStudio 

ContentStudio is a powerful social media management tool that simplifies the process of content creation, scheduling, and analytics, particularly for Instagram. It enables users to efficiently plan, publish, and track their Instagram posts and Reels, helping them maximize their reach and engagement.

With a focus on data-driven strategies, ContentStudio offers comprehensive analytics that provides valuable insights into audience behavior and content performance. This tool is perfect for marketers and businesses looking to enhance their social media presence by understanding what resonates with their audience.

By leveraging its features, users can create tailored content strategies that boost their Instagram view counts while maintaining a consistent posting schedule.

Key features:

• Comprehensive analytics: Provides detailed insights into Instagram performance metrics, including views, likes, comments, and shares for posts and Reels.
• Audience growth tracking: Monitors follower count trends over time, allowing users to effectively assess growth and engagement strategies.
• Post-performance analysis: Analyzes top-performing posts to identify what content resonates most with the audience, helping refine future content strategies.
• Competitor analysis: Offers insights into competitors’ engagement rates and posting strategies, enabling users to adapt successful tactics for their own content.
• Custom reports: Allows users to create tailored analytics reports that focus on specific metrics relevant to their goals, facilitating informed decision-making.
• Optimal posting times: Suggests the best times to post based on audience activity, maximizing visibility and engagement potential for each post.
• Visual data representation: Presents analytics in clear, intuitive graphs and charts, making it easier to understand performance trends at a glance.
• Content scheduling: Enables scheduling of posts and Reels at optimal times to maintain a consistent presence and engage followers effectively.

2. Phlanx 

Phlanx is a valuable tool for anyone involved in influencer marketing, competitive analysis, or simply curious about the engagement metrics of popular accounts. Its Instagram engagement calculator provides insights into total followers, engagement rates, and average post likes and comments. 

While it doesn’t allow users to select a specific time period, it still serves as a useful resource for understanding how different accounts are performing on Instagram.

Key Features:

• Instagram engagement calculator for analyzing follower counts and engagement rates.
• Insights into average likes and comments on posts for a better understanding of performance.
• User-friendly interface for easy navigation and quick data access.
• Great for influencer marketing strategies and competitive analysis.

3. Keyhole 

Keyhole is a powerful analytics tool designed to help you track and measure your Instagram performance. With real-time tracking, it provides insights into hashtags, keywords, and audience sentiment, allowing you to understand what resonates with your audience.

Keyhole also enables competitor analysis, helping you identify successful strategies used by others in your niche. By leveraging its robust analytics, you can refine your content strategy and boost your Instagram views effectively.

Key features:

• Real-time tracking of hashtags and keywords.
• Audience sentiment analysis for engagement insights.
• Competitor analysis to benchmark against industry leaders.
• Performance metrics for posts and campaigns.
• Customizable reports for data presentation.

4. Later 

Later is an intuitive social media scheduling tool designed to help users manage their Instagram accounts effectively. With its visual content calendar, you can plan your aesthetic feed to create a cohesive look that attracts followers. Later also offers robust scheduling tools, ensuring you maintain a consistent posting schedule.

Additionally, its analytics features enable you to track engagement and post performance, allowing you to optimize your content strategy for better results on Instagram.

Key features:

• Visual content calendar for organized feed planning.
• Scheduling tools to maintain a consistent posting routine.
• Analytics features to monitor engagement and performance.
• Linkin.bio feature for driving traffic to external sites.
• User-friendly interface for easy navigation and management. 

5. Sprout Social 

Sprout Social is a powerful social media management tool that offers extensive analytics to help brands monitor trends and engagement on Instagram and other platforms. With its Smart Inbox feature, users can efficiently track keywords and hashtags, making it easier to engage with their audience.

The platform’s visual reporting tools provide real-time insights, allowing businesses to assess their performance and adjust their strategies accordingly. Sprout Social is designed to enhance your social media presence and drive more views to your Instagram content.

Key features:

• Comprehensive analytics for tracking engagement and trends.
• Smart Inbox for efficient keyword and hashtag monitoring.
• Visual reporting tools for easy interpretation of data.
• Ability to schedule posts for optimal engagement times.
• Customizable reports to assess performance metrics over time.

Key takeaway 

Enhancing your Instagram view count in 2025 requires a strategic approach that combines high-quality content creation, audience engagement, and data-driven insights.

By experimenting with various content formats, collaborating with other creators, and utilizing analytics tools like ContentStudio, you can effectively optimize your Instagram strategy.

These efforts will not only increase your visibility but also foster a loyal community around your brand. As the platform continues to evolve, staying adaptable and informed will be crucial in maximizing your success on Instagram.

FAQs 

How many views do you need to make money on Instagram? 

There isn’t a specific number of views required to make money on Instagram. However, brands typically look for influencers with at least 1,000 followers and consistent engagement to consider partnerships and sponsorships.

Can you see who views your Instagram videos?

No, Instagram does not allow users to see a specific list of people who view their videos. You can view the total number of views and the usernames of viewers for Stories, but not for feed posts or Reels.

What types of content can I monetize on Instagram?

You can monetize various types of content on Instagram, including sponsored posts, product placements, affiliate marketing, Instagram Live sessions, and IGTV videos. Influencers and creators often collaborate with brands to promote products or services through their content.

How do I apply for brand partnerships on Instagram?

To apply for brand partnerships on Instagram, first, switch to a business or creator account. Then, use the “Branded Content” tool to tag brands in your posts. You can also reach out directly to brands via direct message or email to express your interest in collaborating.

Can I see who viewed my Instagram story?

Yes, you can see who viewed your Instagram Story. Simply swipe up on your Story, and you’ll see a list of users who have viewed each part of your Story. This feature helps you understand your audience engagement better.

What are Instagram Reels, and how can they help increase views?

Instagram Reels are short, engaging videos that can be edited with music, effects, and various creative tools. They can help increase views by allowing you to reach a broader audience, as they are prominently featured on the Explore page and can go viral quickly.

What is the difference between views and impressions on Instagram?

Views indicate how many times a video has been watched, while impressions represent how many times a piece of content has been displayed on users’ screens, regardless of whether they interacted with it. Impressions include views as well as other instances of content visibility.

How can I increase my engagement rate on Instagram?

To increase your engagement rate on Instagram, post high-quality content consistently, interact with your audience by responding to comments and messages, use relevant hashtags, run contests or giveaways, and collaborate with other creators to reach new audiences.