Create your influencer media kit with ease: Step-by-step guide

Influencers monetize their social channels through partner programs, creator bonuses, affiliates, courses, and digital goods, but the options don’t end here.

Influencer marketing is among the most popular ways to make money from social media channels if you have a relevant, sizeable audience.

While brands mostly reach out to social media influencers, content creators, and bloggers who seem to connect with their potential customers, influencers also create offers to present to the brands. This is where an influencer media kit comes in.

Let’s dive into this and learn everything about it.

What is an influencer media kit?

An influencer media kit is a well-crafted document or page that influencers create to showcase their number of followers, engagement metrics, audience demographics, types of content, and past campaign performances.

The purpose of creating this media kit is to highlight their social media statistics while pitching collaboration opportunities. An effectively designed influencer media kit lays out everything a brand or organization needs to know about the influencer, which helps them decide on the paid partnership.

Therefore, this media kit (aka the press kit) can be an essential marketing tool for content creators and social media influencers to attract, engage, and convert influencer marketing leads.

Example: Aysia B. is a content creator and micro-influencer in the lifestyle niche. She enjoys a sizeable social media and blog audience. Aysia is hosting her media kit on her website:

Images source

Check out her influencer media kit:

She has a three-page influencer media kit available for brands and digital marketing agencies through a Canva template. Anyone can download her media kit as a PNG, JPG, or PDF.

Why do you need an influencer media kit?

Influencer media kits have quickly become an essential source of information that leads to further engagement between brands and influencers. Not only do they open a doorway to engagement with brands, but they also play a vital role in prospect conversion.

Let’s shed some light on the key reasons why someone needs to build an influencer media kit:

Share your brand persona

One fundamental reason for putting together an influencer media kit is to present your brand values—it includes everything your brand stands for or believes in—to convey the true essence of the brand.

The introductory section of the media kit usually portrays the influencer’s values, genre, achievements, passion, and expertise. It consists of everything this influencer’s profile revolves around.

Related Read: How to build brand voice with social media automation

Showcase social media statistics

The most integral part of the influencer media kit is showcasing the influencer’s social media statistics. Brands, agencies, and organizations can access the influencer media kits beforehand to analyze the influencer profiles for potential collaborations.

The purpose of putting all the effort into gathering social analytics, compiling data, and designing the media kit is to present the social media statistics in an organized way.

Display past campaign performances

One core reason for creating an influencer media kit is to highlight past brand campaign performances. Brands and agencies are interested in reviewing influencers’ past campaigns.

Therefore, an influencer media kit provides insights into influencers’ past campaigns to help brands and clients understand the potential reach, engagement, and ROI.

Also Read: From likes to leads: Enhancing ROI of social media

Initiate a brand engagement process

Generally, influencers present their media kits on their websites, landing pages, or social media bio links. The goal (with this) is to entice the brands to click through and start the engagement process.

Accessing the influencer media kit means the brand or client is interested in working with the creator or influencer. Therefore, it is a conversation starter between the brand and the influencer.

Unveil potential partnership opportunities for brands

Creating powerful influencer media kits paves the way for new brand partnership opportunities as they bridge the gap between brands and influencers. Every successful brand wants to advertise its products or services at an optimal price.

Since influencer marketing is known for its high ROI and is far more profitable than traditional online advertising, the influencer media kit can be used to drive influencer marketing opportunities.

So, these are some of the major reasons why influencers, YouTubers, and content creators should create and highlight their influencer media kits on their marketing platforms.

Key components of an influencer media kit

It’s safe to say that an influencer media kit is a digital resume that allows influencers and content creators to showcase their brand’s value to potential clients. Here are the essential components that are worth mentioning in the media kit in no specific order:

1. About me section

An “About me” is the introductory section of the media kit – it’s more like an elevator pitch that tells brands who you are, what you do, and what makes you unique. It sets the stage for brands and agencies to get to know you and connect with your personality.

2. Expertise/Skill

Next is the skills or expertise area, which uncovers an influencer’s hidden talent or expertise. It allows you to highlight your expertise and showcase why you’re a credible voice in the industry. Whether content creation, storytelling, or audience engagement, this section proves your value to brands.

3. Social media statistics

Brands and agencies want to work with growing and top-notch influencers, so they want to see quick data analysis that helps them make data-driven decisions. Showcasing your all major social media statistics, such as follower count, engagement rates, reach, CTR, and impressions helps brands evaluate your impact and brand value.

ContentStudio is a powerful social media management dashboard that can help you create, streamline, and analyze social media statistics. Influencers can use this tool to post, schedule, and analyze social media content across all major social media platforms. Start your 14-day free trial!

4. Audience demographics

One of the essential parts of the influencer media kit is the audience demographics, as they reveal the type of audience the brand is getting engagement from, such as gender, age, location, preferences, interests, etc.

This section helps brands determine if their audience aligns with their target market. Adding these followers’ demographics to the media kit ensures that it becomes more compelling and informative for the clients.

5. Past collaborations & testimonials

Past campaigns and collaborations work as social proof, which builds trust and authority and translates into conversion going forward.

Don’t shy away from featuring previous brand partnerships and testimonials to spice things up and reassure potential clients that you deliver results. Moreover, highlighting the client’s names or logos on the influencer media kit goes a long way.

Read Up: Social media collaboration: How to make it work?

6. Content portfolio

It doesn’t hurt to display some of your previous work on the media kit, but it’s up to influencers to design their own media kits.

A curated showcase of your best work demonstrates your creative style and quality. Whether it’s high-performing posts, reels, or campaigns, this section proves what you bring to the table.

7. Services offered

Crafting and delivering your offer is an art. Clearly outlining what you can do and how you can do helps your message get across.

Don’t hesitate to mention what you’re interested in, whether it’s sponsored posts, product reviews, brand partnerships, or event coverage. This helps brands understand how they can work with you.

8. Pricing (optional)

Including pricing can streamline negotiations, but it’s optional. If listed, keep it flexible or provide a starting rate to encourage discussion without scaring off potential partners.

However, most influencers don’t want to mention their pricing in the influencer media kit as it can reveal their pricing to competitors.

9. Contact information & social links

Contact details are vital to communication, so include up-to-date phone numbers, email addresses, social media links, and website URLs in your media kit. Try to make it as easy for brands to reach out as possible.

10. Engaging design and layout

Last but not least is the design of the influencer media kit. A well-designed media kit reflects professionalism and brand consistency, so create a highly creative, professional, and appealing media kit design for potential customers to take you seriously.

How to create an influencer media kit

We’ve discussed why having an influencer media kit is important and the essential components that make a perfect one. Now, let’s go through the step-by-step process of creating the influencer media kit:

Step #1: Compile your influencer media kit components

First, gather all the data to create your influencer media kit. It includes social media analytics, a profile/bio, statistics on past campaigns, testimonials, clients’ logos (optional), and contact details.

You can get a lot of this information using ContentStudio.

Image source

Once the media kit data has been compiled, you’re all set to move to step two, which is to design the influencer media kit.

Step #2: Utilize the best tools to create the media kit

Capitalize on every tool, resource, and software available to design the best influencer media kit you can create.

Image source

Canva and Kettl are two of the most popular online graphics designing tools, but you can pick any other tool you’re familiar with to design your media kit. Utilize your social media publishing tool to access the social media statistics to add to your media kit. Once it’s done, head over to step three.

Step #3: Make it available in multiple formats

The most recommended file format for an influencer media kit is PDF. However, you can provide it in multiple formats to make it even easier for brands to download and access. The additional file formats include PNG/JPG, HTML landing page, or slideshow.

Since PDF files can be indexed and ranked in Google, most influencers and content creators opt for this file format. The best option is to make your influencer media kit available in multiple formats.

Canva lets you download your file in multiple formats. Take a look at this screenshot:

Step #4: Add it to every digital marketing channel

Once the media kit is designed and uploaded, the next step is to mention it everywhere. Most influencers only mention their influencer media kit on their website. However, so much real estate can be used to drive traffic to the media kit.

You can mention your influencer media kit’s link in your:

• Social media bio/description
• Email signature
• Newsletter
• Blog
• Website

The purpose of creating the influencer media kit is to put them in front of as many eyeballs as possible. Therefore, try to add it to every social and marketing profile.

Here’s an example:

Olga Kukharuk uses her email signature to link to her company’s website. Similarly, influencers can link to their media kits in their email signatures, as well as several other areas discussed in this section.

Influencer media kit examples

Let’s go through some of the examples of different influencers using media kits:

1. Stefanie Gass

Stefanie Gass is a business coach and podcaster. She has a popular podcast called “Online Business for Christian Women.” She runs a successful seven-figure coaching business.

Take a look at her influencer media kit:

Image source

Unlike most influencers who use PDF or Canva templates to create their media kits, Stefanie presents them on her website. Her media kit is not only well-designed but also contains every key component to mesmerize potential customers.

2. Tara Bianco

Tara Bianco is a UGC expert, content creator, and entertainer. Her areas of interest are dancing, traveling, and lifestyle. Check out her media kit:

Image source

Tara uses Canva to create and display her influencer media kit. She has around 20-page long influencer media kit in which she shares details about their work, experience, brand collaborations, pricing details, social statistics, and other details.

3. Lacie Wiggins

Lacie Wiggins is a business owner who runs her photography business along with her family-owned fashion boutique. She loves fashion, lifestyle, and photography. Let’s check out her influencer media kit:

Image source

Lacie uses the PDF file format to display her influencer media kit. Even though it’s four pages long, it’s still beautifully designed and covers all major aspects.

4. Chelsea Burnett

Chelsea Burnett is a meteorology expert who calls herself a storm chaser. She is an award-winning public speaker and expert on storms and extreme weather conditions.

Image source

Chelsea has a unique approach to putting her media kit out there as she uses the Instagram carousel post to display the influencer media kit.

5. Tiffany Hinton

Tiffany Hinton is a lifestyle coach, best-selling author, speaker, and expert on health and lifestyle. She has authored two best-selling books called Gluten-Free Mom Certified and Mom Certified Celebrates Heritage.

Let’s take a look:

Image source

Tiffany’s well-crafted, 8-page media kit is hosted on her website. She also presents her influencer media kit in PDF format.

So, these are five influencer media kit examples that you can learn from or study to create your own with some added flavor.

How to use your influencer media kit

The primary purpose of an influencer media kit is to showcase your social media numbers, past campaigns, clientele, and contact details so that it makes a great first impression. Here are different ways to use the influencer media kit to make it more effective:

1. Create influencer media in multiple formats

Influencers create and distribute their media kits to spread the word about their brand across different social media platforms. It’d be a shame if some prospective clients could not open the influencer media kit.

So, always make sure you make it available in multiple file formats, such as PDF, SVG, PNG/JPG, and Canva templates. Creating multiple file formats would only take a few minutes.

2. Sending it to brands and agencies

One essential use case of an influencer media kit is to be delivered to brands and organizations for potential collaborations. However, most influencers keep their media kits publicly available on their marketing channels so that anyone can access them.

Furthermore, some influencers who don’t make it public usually keep it ready to be delivered upon request. Brands and agencies are interested in seeing social media analytics and past engagements of the influencers before they offer any brand deal.

3. Adding it to your email signature or bio link

The influencer media kit is only effective if it’s visible to the brands that are genuinely interested in the collaboration. Therefore, it should be added to as many places as possible so that it serves its purpose.

Make sure to put your media kit link in the most strategic areas, such as your email signature, social bio link, and QR code.

4. Linking to it through a website or blog

Don’t miss out on the opportunities for both a website and a blog offer. Marketers, influencers, and content creators can utilize websites or blogs to put forth their influencer media kit for potential clients.

It’s vital to make it visible and appealing so that visitors easily click through to access or download it.

5. Keeping it updated with fresh data and collaborations

Try to keep your influencer media kit up-to-date. It’s best to update it every three to four months and fill it with fresh data and recent collaborations with brands.

Always keep access to the source file (whether it’s built on Canva using a template or designed in any other tool), so that you can make changes easily.

Common mistakes to avoid in the influencer media kit

Let’s go through some of the mistakes influencers make when creating, designing, and presenting their media kits:

i. Overloading with unnecessary information

A common mistake some influencers make is including too much information, which can overwhelm potential collaborators. Keep your media kit concise, focusing only on key metrics, audience insights, and past partnerships.

ii. Not updating engagement metrics

Always ensure that you’re adding the latest social media statistics. Outdated stats can mislead brands and hurt your credibility. Regularly update your follower count, engagement rates, and recent campaign results to reflect your current influence.

iii. Ignoring brand consistency in design

An influencer media kit that doesn’t match your brand’s style can appear irrelevant and unprofessional. Infuse your brand colors, fonts, and style to bring consistency to your media kit; it will align it with your social media presence.

iv. Lack of visibility on the website

Mentioning the media kit link somewhere on the “About” page isn’t going to cut it. Placing the media kit link somewhere deep on the website will make it hard for brands to access your social media statistics and can cost you opportunities. Try to make it visible and easily accessible.

v. Keeping it in a single format

When it comes to downloading files, not everyone prefers the same file type. For easy access and sharing, offer your media kit in multiple formats like PDF, Google Docs, or a Canva template.

Final thoughts

Undoubtedly, influencer marketing is on the rise – brands and organizations spend billions of dollars every year on brand sponsorships and paid collaborations.

The purpose of writing this piece was to ensure that social media influencers don’t miss out on potential brand collaborations. Plus, you could learn about the important tools that might come in handy in the process.

Moreover, we want to spread as much awareness as possible so that micro-influencers, content creators, YouTubers, and Instagrammers know about this essential marketing component beforehand.

This article encapsulates everything influencers need to know about creating, enhancing, and showcasing their influencer media kits.

FAQs about influencer media kit

Let’s shed some light on the frequently asked questions about the influencer media kit:

Do I need an influencer media kit if I’m just starting?

You won’t necessarily need an influencer media kit if you’re just starting as a beginner. However, if you reach a thousand subscribers on YouTube Instagram, or TikTok, you should think about creating your media kit.

How often should I update my influencer media kit?

It’s best to keep your influencer media kit up-to-date. Try to update your media kit at least after 6 months or so. Some influencers update media kits quarterly.

Can I create my influencer media kit for free?

Yes. You can create your influencer media kit for free – all you need is to compile your social media statistics through your social media analytics tools and use a tool like Canva to create your media kit for free.

Should I include pricing in my media kit?

It depends on you – a lot of influencers prefer not to include their pricing in the media kit because it limits their opportunity to make more money. However, some influencers don’t hesitate to include their pricing/rates in their media kits.