Best practices & platforms for Instagram Threads scheduling

Instagram Threads, also simply called Threads, is a microblogging platform that broke records with over 100 million users in just a week. As of August 2024, Threads has 200 million active users, so it is evident that it is one of the fastest-growing social media platforms. 

In order to make your mark on Threads with consistent content creation, you should know how to schedule Instagram Threads posts. Businesses and individuals can greatly benefit from scheduling the content in advance.

There are different platforms that can help you schedule and manage your Threads posts. So, keep reading to learn all about these tools!

But before we dive into the details of the scheduling tools and process, it is important to discuss some basics.

Can you schedule Instagram Threads posts?

Yes, it is possible to schedule Instagram Threads posts with the help of a third-party social media management and scheduling tool like ContentStudio. 

Threads does not currently have a built-in function to schedule a post in advance. As a result, it is vital that you choose a reliable platform to manage the content calendar and planning for your Threads account. 

ContentStudio – Best platform to schedule Instagram Threads posts

ContentStudio, being an all-in-one social media management platform, is the best way to schedule Instagram Threads posts. It can significantly improve your social media strategy by making sure your content is reaching the target audience at the right time.

A major reason why ContentStudio is an ideal platform to manage your Threads posts is it is capable of posting and scheduling all types of content on the platform. Whether you want to post simple text, videos, images, carousels, or multi-threads, you can do it all with ContentStudio. 

So, without any delay, let’s discover how you schedule Thread posts with ContentStudio. 

How to schedule Threads posts in ContentStudio?

Scheduling your posts on Instagram Threads becomes quick and easy with ContentStudio as you only need to follow 4 main steps in this process.

Step # 1: Sign-up on ContentStudio

Open the ContentStudio’s website and visit its sign-up page to create a new account. 

If you already have an account, you can simply sign in with your email and password. Alternatively, you can quickly log in through your Gmail, Facebook, or X account. 

Step # 2: Connect your Threads account

Once you are logged in to your account, the next step is to connect your Threads account with ContentStudio.

Click on your profile picture in the navigation bar and open Social Accounts.

Under Social Accounts, scroll down to the Threads section and choose Connect Threads.

Provide permission to connect ContentStudio with Threads and access your account. 

Once your Threads account is successfully connected, it will show up under Social Accounts. 

Step # 3: Create your Threads post

After connecting your Threads account to ContentStudio, the next step is to create an engaging post for your audience on Threads. 

Hover over the Compose option in the navigation bar and open Social Post.

Select the connected Threads account from the left bar. 

You have various options to create an engaging post or even a multi-threads post for Instagram Threads in the Post Composer. You can simply write a text-based post or upload an engaging image or video to captivate the audience. 

You should try out ContentStudio’s AI Writing Assistant to create engaging posts for your Instagram Threads. 

Once your content and media files are finalized, check the post under Post Preview to see how it will be visible to your followers on Threads. 

Step # 4: Schedule your Threads post

After finalizing the post, the final step is to either directly post it on your account or schedule it in advance so that your audience can get the Threads post at a suitable time. 

Under the Posting Schedule, click on the Schedule option. 

A new window will pop up where you can select a suitable date and time at which you want to upload the Threads post. 

Finally, click on the Schedule button to complete the process and ensure the post is added to the ContnetStudio’s Planner.

Third-party tools for Instagram Threads scheduling

ContentStudio is certainly the best option you have when it comes to scheduling Instagram Threads content because of its extensive features.

However, if you are still looking for other third-party apps capable of scheduling posts on Threads, you do have a few options. 

1. Metricool

Metricool is an online marketing platform meant to facilitate brands and agencies in social media management. It can gather data from leading social media platforms and present them in a single dashboard. 

The user-friendliness and comprehensive features of Metricool makes it a good platform to post and schedule content on Instagram Threads. 

Pros

• Quick and easy to setup 
• Availability of a free trial

Cons

• Lack of comprehensive reporting features in its affordable plans
• Limited features, especially when compared to platforms like ContentStudio. 
• Lack of content organization features. 
• Lack of built-in AI writing capabilities

Pricing

2. Publer

Publer is another popular social media management software that has recently extended its support to Threads. Social media scheduling is the primary feature of Publer, so you can easily schedule content for your Threads account using its user-friendly interface. 

Moreover, Publer also has Canva and VistaCreate integrations, so you can easily design images to make your Threads content more captivating for the audience. 

Pros

• Easy to use
• Integrations with image editing tools
• AI-powered features, such as content creation

Cons

• Highly limited functionalities, especially in the basic plan
• Publer primarily focuses on scheduling social media content, so you cannot expect advanced social media management functions from it

Pricing

3. MeetEdgar

MeetEdgar is a powerful social media scheduling tool. It allows businesses and individuals to streamline their social media workflow with the help of comprehensive content calendar planning. 

A unique feature of MeetEdgar is that it records all of your content in a library and whenever you want to post or schedule something for your Threads account, you can repurpose the existing content. 

Pros

• Reliable AI-powered features
• Bulk scheduling
• Comprehensive content organization and categorization options

Cons

• Lack of customization options when you are scheduling content for multiple social media platforms
• It does not support all social media platforms under one dashboard
• Lack of comprehensive analytics
• Expensive 

Pricing

Benefits of using ContentStudio to schedule Instagram Threads posts

Considering the different features and capabilities of various social media management tools, ContentStudio is clearly the best platform to use for scheduling content for Instagram Threads. 

Here are some of the many benefits you can get by scheduling posts on Instagram Threads with ContentStudio:

Save time

Social media management is a time-consuming task, especially when you are likely to be managing accounts on multiple platforms. By scheduling your Threads content in advance, you can free up a significant amount of time in your daily life. 

Consistency

No one likes following an account that stays AWOL for a long period. By scheduling Threads posts, you can build an attractive and active presence on the platform. It will also increase the chances of more people coming across your posts and interacting with your account. 

Brand building

Consistent posting also contributes to building a strong brand identity. Even though a massive number of users are on Threads, it is still a relatively new platform, and you can gain a competitive edge by building a loyal following on the platform. 

Better workflow

ContentStudio is an ideal social media management app for individuals as well as large social media teams. You can add your team members as ‘Administrators,’ ‘Collaborators’ or ‘Approvers’ depending on their role. 

Hence, such collaboration features are useful in streamlining the social media workflow and post or scheduling Threads content quickly by assigning it to the relevant member. 

Better organization

ContentStudio has multiple features that allow you to properly categorize the marketing content and posts of various social media platforms, including Threads. For instance, you can create different Campaign Folders or Labels to organize your Threads content properly. 

This type of categorization is useful in ensuring your social media account has a mix of different types of content, and you can publish the content at a suitable time as per their specific category.

Related: Optimize your social strategy with ContentStudio’s Label Performance Analytics

5 strategies to maximize the benefits of scheduling Threads

Now that you are familiar with the different platforms to schedule Threads content, it is recommended that you also get familiar with the best practices and strategies you should follow to create engaging content for Threads. 

While scheduling posts on Threads is a great way of making sure the content reaches its target audience at the right time, you should also focus on making ever post engaging and attractive for the audience. 

1. Post a variety of content

Bringing variety to your social media content is one of the most effective ways of reaching a wide audience. Thread being a competitor to X is mainly known for its text-based posts. 

Nevertheless, you can post different types of social media content, including images, videos, GIFs, polls, and multi-threads. Such a large variety of content on Threads will help you in benefitting from the massive reach of Threads and make sure more people interact with your content.

2. Regularly interact with your audience

Scheduling Threads posts and posting them is only one part of your social media strategy. Never make the mistake of scheduling a piece of content and completely forgetting about it. Instead, you have to monitor the performance of your posts and interact with the audience through replies, direct messages, comments, etc. 

Regular interaction with your followers and target audience on Threads increases the overall visibility of your account on Threads.

3. Use short and engaging text

Threads has a limit of a maximum of 500 characters per post. However, it does not mean that you have to use this entire available space. In fact, short and concise posts are likely to attract more users when they are scrolling through the feed on Threads. 

The goal of any Threads post is to increase engagement and make the maximum impact on your audience. So, your priority should be on crafting a clear and concise message instead of achieving any word count. 

4. Follow the content specifications

Every social media platform has certain guidelines related to format and technical specifications that you have to follow to ensure you can post your content. 

Following are the key specifications you have to follow while curating content for Threads:

Specification	Details
Image Specifications	Format: JPEG and PNG (officially supported)File size: 8 MB maximumAspect ratio limit: 10:1Minimum width: 320 (scaled up if necessary)Maximum width: 1440 (scaled down if necessary)Maximum display size: 1070×1424 pixelsHeight: Varies (depending on width and aspect ratio)
Video Specifications	Container: MOV or MP4File size: 1 GB maximumResolution: 1920 pixels wideRecommended aspect ratio: 9:16Maximum file size: 500 MBMaximum duration: 5 minutes
Text Limitations	Text posts: Limited to 500 characters
Carousels	Number: Must have a minimum of 2 and a maximum of 10 media items (pictures or videos)Mixing ratios: Carousels can mix aspect ratios and follow the same standards as single images
Links	In captions: Links can be included with images slightly wider than those on other platforms

5. Be creative

The last and most important thing you have to keep in mind while using Threads is that this platform is all about being creative and authentic in your communication. You can benefit from it by posting a wide range of content, such as behind-the-scenes, personal stories, product demonstrations, and many more. Learn more about Instagram Threads algorithm, to significantly boost your growth on the platform.

The good thing is that you can easily create a reliable pipeline of content by scheduling it with ContentStudio. So, start scheduling your Threads posts today!!

Conclusion

Overall, scheduling Threads posts is definitely possible with reliable social media management and scheduling tools like ContentStudio. All you need to do is sign up for ContentStudio today, connect your Threads account, and start scheduling engaging content for your profile. 

By following the tips and best practices discussed in this article, you will be able to make the maximum impact with your Threads posts and connect with your target audience on a deeper level. 

So, start scheduling your Threads posts today and watch your account grow

FAQs

Can you schedule Threads posts?

Yes! You can schedule Threads posts with the help of a third-party scheduling tool like ContentStudio. Since Threads does not have a native scheduler, you must rely on a third-party tool. 

Does Instagram have a scheduling tool?

Instagram supports basic scheduling in Meta Business Center, but it is only limited to Instagram and does not support Threads. Hence, it is vital to use a third-party social media management and scheduling tool to fulfill your scheduling requirements. 

How does Threads scheduling work?

Threads scheduling is quick and easy in ContentStudio as it involves only four steps:

1. Sign up on ContentStudio and access its dashboard. 
2. Connect your Threads account. 
3. Create an engaging Threads post under the Post Composer. 
4. Choose a suitable date and time to schedule the Threads post in advance.