How to get more followers on Pinterest in 2025

Pinterest is a visual content platform that competes with all mainstream players on the block. No wonder creators, brands, and marketers want to know how to get followers on Pinterest.

However, it doesn’t happen on a whim. In fact, it takes some time before the Pinterest content gets some traction on the platform and eventually converts impressions into an engaged audience.

So, it comes down to that big fat question: how do you get more followers on Pinterest?

While there is no shortcut to Pinterest’s success, it’s clear that successful users follow some growth tactics worth noticing.

Before we plunge deep into Pinterest strategies and growth hacks, let’s discuss some fundamentals first.

Why is having a large following on Pinterest important?

A common belief in the social media marketing world is that numbers don’t matter. Many influencers and experts teach and preach don’t chase the number of followers, but build strong connections instead.

While it’s not bad advice to stop going after the number of followers, it’s also true that it usually comes from people with sizeable followers based on social media.

Regardless of what people think, it often comes down to what it means to the brand or individual getting started with the social media platform.

Here are the four reasons why a large following based on Pinterest is important:

1. Top-tier social media platform

If you’re curious why Pinterest matters so much to most niches/industries, then the answer is that this visual content platform attracts over 522 million monthly active users.

It’s one of the major social media platforms and competes with Facebook, X, YouTube, TikTok, Instagram, and LinkedIn. So, no questions about the popularity of the platform.

2. Engagement and user activities increase

When more and more people are following an individual or brand on a social platform, this account is going to get more attention eventually. It’s not just a Pinterest algorithm secret; every social media platform recommends content this way.

It’s true that when more followers are getting engaged with your content, it showcases that there is a lot more user activity as compared to similar accounts. This social media attention creates a snowball effect and this profile or page starts to get more visibility on the platform.

3. Brand reputation improves

A large following on Pinterest may have several perks. One of those perks is the brand reputation. It’s a term used to describe brand awareness, popularity, and acceptability.

It’s obvious that when a Pinterest account is getting attention, meaning gaining more followers, people are engaging with the content and repinning the pins – it checks the “brand reputation” box on the Pinterest success checklist.

4. Drives visitors to the website

Every social media wants people to stay on their platform. However, every social media user would like a fair share of their followers to check out their website, read their blog, or visit the landing page. So, it’s a tug of war-between the users and the social media platforms.

Eventually, a Pinterest user with a rather large follower base can drive a significant number of visitors to their website compared to a user with fewer followers.

These are some of the reasons why it’s important to have a large following on Pinterest.

Why shouldn’t you buy followers on Pinterest?

There are several reasons why you shouldn’t buy followers on Pinterest or any other social media platform for that matter. Let’s quickly discuss some of the important ones:

1. They don’t stick around longer

When you buy followers on Instagram, YouTube, or X, they don’t stick around forever. The primary reason is that almost all major social media platforms are keen to remove fake followers or bot accounts from their platforms. So, if you ever buy followers on Pinterest, chances are you’ll lose a bunch of them.

Example: This X user knows the deal. The fake followers won’t stick around.  

2. Some of them aren’t real humans

One of the many problems with fake (or bought) followers is that all of them aren’t even human users. A large segment of those fake followers are bots that are programmatically generated for the sake of the numbers and they don’t do any good.

Example: Bot followers are the fake followers that don’t matter anyway. Here’s an example of a user sharing the story of losing bot followers:

3. You get zero engagement from them

When you buy followers for your Pinterest account or any other social profile, don’t expect great things to happen for you. The reason is that engagement is the stepping stone of social media success. While you have fake followers, even if they’re humans, they don’t know you for crying out loud. Why do you expect them to care about your content anyway?

Example: Here’s the X user sharing a common mistake people make on Pinterest. They put out hundreds of pins that nobody clicks. So, they don’t get engagement in the end. 

4. The content click-through rate plunges

Another issue occurs when you buy followers on Pinterest (or any other social media platform). The balance between your number of impressions and click-through rate gets a little odd, which raises suspicion. Pinterest may see such cases as low-quality or irrelevant content. Thus, it stops ranking content from this user.

Example: Take a look at the Pinterest statistics graph in the screenshot below: 

It showcases a %1634 increase in clicks; it happens when a Pinterest user publishes high-quality, effective content.

5. Impossible to convert them into customers

When the Pinterest account doesn’t have genuine followers, they won’t care what you’re posting or don’t want to know about you. Since they didn’t follow you in the first place, it’s highly unlikely that they would purchase something from you.

Example: This tweet validates our point that fake followers don’t convert:

So, these are the important reasons why you should never buy Pinterest followers.

Practical strategies on how to get more followers on Pinterest

Are you ready to explore what Pinterest has gotten to offer? Before you go all in on Pinterest content creation, comprehend some of the practical strategies to get more Pinterest followers along the way. Here are the Pinterest growth tactics worth reading:

1. Research your niche on Pinterest

Researching your niche means going deep into your niche through Pinterest search and trying to comprehend what people are struggling with, what type of content is attracting engagement, and what topics are being discussed in your niche.

Niche research is effective on every social media platform – Pinterest is no different. Understanding your niche dynamics will give you insights into what your audience might want to know. Once your Pinterest content strategy is in place, you’re ready to step on the right foot to gain followers on Pinterest.

2. Explore the Pinterest trends section

Pinterest trends section is the game-changer in the Pinterest content creation. It can skyrocket your Pinterest growth by providing access to the top-performing keywords and topics.

It’s safe to say that it’s the easiest yet effective method to get followers on Pinterest. All it takes is understanding your strengths, identifying your niche topics, and creating high-quality content to attract the right eyeballs.

3. Create Pinterest content in bulk

Creating bulk content for publishing and scheduling on social media seems like an underrated technique. However, it’s not as easy as it may look like. The most difficult part of the process is to come up with Pinterest content ideas, but the advent of AI tools like ChatGPT and Claude has made this comparatively easier.

Stick to your niche and opt for the relevant topics when hunting for the topics to create Pinterest pins. The underlying fact about the process is that content creation is in bulk. Make the most of tools like ChatGPT, Canva, Answer Socrates, and others to come up with content ideas and create Pinterest pins in bulk.

4. Schedule pins for consistent publishing

Pinterest scheduling is an effective strategy to get more followers on the platform. It helps maintain publishing consistency over the next few days or weeks, which improves overall brand visibility, engagement, and clickability.

Pinterest does have a native pin scheduling feature that allows users to schedule pins in advance. However, a lot of Pinterest experts and influencers use third-party Pinterest schedulers to schedule their pins.

ContentStudio is a state-of-the-art social media management dashboard for publishing, scheduling, managing, and analyzing social media content across all major social media platforms. 

The users can easily schedule Pinterest pins via ContentStudio. This tool offers a 14-day free trial with no strings attached.

5. Design attractive, visually pleasing pins

Pinterest pins are essentially images unless the user chooses to post vertical videos. It’s vital to design visually appealing and attractive Pinterest pins to get more attention and eventually gain followers.

It doesn’t matter whether you’re using Canva, Crello, or Adobe Spark to design Pinterest pins – creativity and innovation must be there to make your Pinterest pins stand out from the crowd.

6. Utilize color psychology in the pins

Colors psychology is a technique to capitalize on the power of colors to attract and engage the audience. It’s not just the copy of the social media images that catches the attention, sometimes colors do the same thing.

It’s recommended to use sharp, bright colors in the Pinterest pins, such as yellow, green, red, blue, etc. It doesn’t necessarily mean you shouldn’t use the pictures at all. Test different types of Pinterest pin designs and see which outperforms the rest.

7. Use a content planner to manage content

A content planner refers to the content calendar feature available in most social media management dashboards. The purpose of a social media content planner or content calendar is to provide an overview of the publishing schedule.

ContentStudio has a feature called Planner that does this exact thing. It gives insights into the published and scheduled social media content, which helps manage content and makes social content planning easier.

8. Publish multiple pins every day

Certainly, there’s no exact number for publishing Pinterest pins per day. All you have to do is strike a balance between publishing too many pins that look spam and putting out fewer pins that don’t even get noticed.

A lot of Pinterest experts believe that publishing somewhere between two to five Pinterest pins is just fine. It’s essential to publish multiple posts every day to get followers, but creating relevant pins is equally important.

9. Optimize pin headlines and descriptions

Pinterest SEO carries some weight, so don’t overlook the headlines and descriptions optimization. Since Pinterest search is a reality, ignoring the pin optimization would be a huge mistake.

Include primary keywords and keep the statements as clear as possible. Headlines must entice the audience to click through and open the description, whereas the descriptions should be fully loaded with semantic keywords. This Pinterest SEO strategy will skyrocket your Pinterest growth.

10. Choose simple yet beautiful fonts for text

Besides designing aesthetically appealing and beautiful graphics designs for your Pinterest pins, try to use simple yet attractive fonts for the pins’ text.

The text on the Pinterest pins plays a vital role in the overall design of the pin, so pay close attention to that. It’s a surefire way to get more engagement, eventually leading to more Pinterest followers.

11. Infuse branding in the pin designs

Branding includes a name, logo, color scheme, and graphics that represent or remind the audience of a specific brand. For instance, Apple’s logo on the iPhone’s back or Nike’s logo on the garments or footwear are examples of branding.

Therefore, it’d be smart to infuse branding in your pin designs so that the audience could differentiate your content from others. In the long run, it could surely contribute to getting more followers on Pinterest.

12. Follow and engage with relevant accounts

Social media success depends on several pillars; one of those pillars is engagement. It’s important to follow, connect, talk, and engage with other relevant Pinterest users in the niche.

Not only does it get you more attention, but it also allows you to explore the Pinterest content strategies of other users. Connecting with relevant Pinterest users helps you get new followers along the way.

13. Repin others’ content on your boards

Repinning is just like retweeting, but it’s just on Pinterest. Repinning is sharing and pinning other Pinterest users’ content on your Pinterest account.

When you follow relevant Pinterest accounts, make sure to repin some of their relevant pins occasionally. It’ll boost Pinterest engagement and, eventually, earn you more followers.

Wrapping up

Getting more Pinterest followers is no magic; it’s purely the strategy that works out for many brands, influencers, and experts. This piece aims to put forth some practical techniques that work in the real world.

While consistency is the secret sauce required on every social media platform, publishing high-quality content is yet another game-changing aspect of the process.

In fact, don’t write off Pinterest content planning, keyword and topic research, scheduling and publishing, and analytics.

Pinterest users who get a ton of followers always use a bunch of AI content generators, Pinterest analytics tools, social media schedulers, and online graphics designing tools to come up with great content.

So, create your Pinterest strategy and be open to adapting as the Pinterest campaign progresses.

FAQs

Take a look at some of the commonly asked questions about getting followers on Pinterest:

How can I increase my Pinterest followers?

The process of gaining Pinterest followers starts when a Pinterest account gets more visibility, reaches new audiences, and gets higher engagement than before. The key to increasing Pinterest followers is simple: put out useful, relevant content that gets impressions, clicks, and conversions.

How to get 10,000 followers on Pinterest? 

To get 10,000 or more followers on Pinterest, follow the same advice of publishing high-quality, relevant, and engaging content that pushes people to interact with you. However, consistent publishing does wonders for users who have massive followers based on Pinterest.

How do I make my Pinterest popular?

First things first, make a great Pinterest account by putting out effective, relevant content. Secondly, mention your Pinterest profile on other social profiles, such as Instagram, YouTube, and TikTok. Thirdly, collaborate with Pinterest creators to get your Pinterest pins repinned. That’s how you can step on the right foot and make your Pinterest account popular.

How do you earn money from Pinterest?

Pinterest lets users promote affiliate products by tagging along with the content. Furthermore, you can drive Pinterest audience to your product pages on the ecommerce store or website to generate more revenue. There are several possibilities to earn from Pinterest; all it takes is attention from the Pinterest audience.