How to schedule a repeat post on LinkedIn?

Repeating posts on social media platforms like LinkedIn can come in handy to increase your engagement and make sure your followers are always seeing necessary updates from your page. ContentStudio, an all-in-one social media management platform, provides the option of scheduling posts and repeating them at suitable intervals to help you achieve this goal. 

In this guide, we will explore the entire process of scheduling a repeat post on LinkedIn with ContentStudio.

Using ContentStudio to schedule a repeat post on LinkedIn

Scheduling repeat posts on LinkedIn can help maximize your content’s visibility and engagement by reaching different segments of your audience over time. 

ContentStudio makes this process straightforward and efficient. 

Here’s a step-by-step guide on how to schedule a repeat post on LinkedIn using ContentStudio.

Step 1. Register on ContentStudio

If you’re new to ContentStudio, the first step is to sign up for an account. Visit the ContentStudio and click on the Sign in option if you already have an account. Otherwise, you can Start your free trial to access ContentStudio’s dashboard for the first time. 

Step 2. Connect your LinkedIn profile

Before you can schedule posts, you need to connect your LinkedIn profile to ContentStudio. To do this:

• Click on your profile picture in the top-right corner of the dashboard.
• From the dropdown menu, select Social Accounts.

• Scroll down the LinkedIn section and choose to Connect a new LinkedIn profile/page.

• Follow the on-screen instructions to authorize ContentStudio to access your LinkedIn account. Your connected LinkedIn account will now show up. 

Once your LinkedIn profile is connected, you’re ready to start creating and scheduling posts.

Step 3. Open the social post composer

Now that your LinkedIn profile is connected, it’s time to create your post.

In the navigation bar, hover over the Compose option and click on Social Post.

This will open the Social Post Composer, where you can draft and customize your LinkedIn post.

Step 4. Create your LinkedIn post

In the Social Post Composer:

• On the left side, select your LinkedIn profile from the list of connected accounts.

• Craft engaging content, images, videos, PDFs, etc in Post Composer. 
• For added creativity and engagement, utilize the ContentStudio built-in AI Writing Assistant. This tool can help you craft compelling copy that resonates with your audience.

Step 5. Select a suitable schedule time 

After crafting your post:

• Click on the Schedule option located under the Posting Schedule section.

• Choose a suitable date and time for your post to go live. Remember the time you select will be used to repeat posts, so you must choose the right time at this stage. 

Step 6. Enable the repeat post option

ContentStudio offers a handy feature to repeat your post multiple times:

• Toggle the ‘Repeat Post?’ option to enable it.

• Specify the number of times you want the post to be repeated. ContentStudio allows you to repeat a post between 1 to 30 times.
• Select the interval between each repeat—whether you want the post to repeat daily, weekly, or monthly.

ContentStudio will display a preview of all the scheduled dates and times for your repeat posts. This preview is crucial as it allows you to ensure that everything is aligned with your content strategy.

Step 7. Schedule your LinkedIn post

Once you’re satisfied with your post and the repeat settings, click on the Schedule button.

ContentStudio will take care of the rest, automatically posting your content according to the schedule and repeat intervals you’ve set.

And that’s it! You’ve successfully scheduled a repeat post on LinkedIn using ContentStudio.

Bonus tips for repeating posts on LinkedIn

Repeating posts on LinkedIn can be a powerful way to extend the reach of your content, but it’s essential to do it strategically. 

Here are some bonus tips to help you maximize the effectiveness of your repeat posts:

• Vary the content slightly

While repeating a post can help reach different audience segments, it’s a good idea to make slight variations to each repeat. You can change the wording of the post, swap out images, or adjust the call to action. This keeps the content fresh and avoids giving the impression that you’re simply recycling the same message.

• Target different times of the day

LinkedIn users are active at different times, depending on their location and work habits. To optimize engagement, schedule your repeat posts at various times of the day. For example, you might schedule one post in the morning, another in the afternoon, and another in the evening. This increases the likelihood of reaching different parts of your audience.

Related: Best time to post on LinkedIn

• Monitor performance and adjust

After your posts have gone live, monitor their performance using ContentStudio’s LinkedIn analytics metrics. Pay attention to which times and variations generate the most engagement. Use this data to adjust your future repeat posts for even better results.

• Engage with your audience

Repeating posts isn’t just about getting your message out there; it’s also an opportunity to engage with your audience. Respond to comments, like replies, and encourage further interaction. This not only boosts the visibility of your posts but also helps build relationships with your audience.

• Be mindful of frequency

While repeating posts can be beneficial, be careful not to overdo it. Posting too frequently or repeating the same content too often can lead to audience fatigue, where your followers start ignoring your posts. Balance repetition with fresh content to keep your audience engaged without overwhelming them.

Related: How often should you post on social media in 2024?

• Leverage hashtags wisely

LinkedIn hashtags can increase the visibility of your posts by making them discoverable to a broader audience. When repeating posts, experiment with different hashtags to see which ones resonate most with your target audience. This not only helps in reaching new viewers but also ensures that your content stays relevant.

• Use A/B testing for messaging

Repeating posts offers a great opportunity for A/B testing. Try different headlines, calls to action, or content formats to see which version performs better. Over time, you’ll gather insights that can refine your overall LinkedIn strategy.

• Keep an eye on LinkedIn’s algorithm

LinkedIn’s algorithm prioritizes content based on user engagement and relevance. To maximize the impact of your repeat posts, stay updated on any changes to the algorithm and adjust your posting strategy accordingly. Engaging posts with high relevance will be more likely to appear in your audience’s feed multiple times.

• Respect the platform’s guidelines

While repeating posts can be effective, it’s essential to follow LinkedIn’s community guidelines. Avoid spamming or overly promotional content that might lead to penalties or decreased visibility. Always aim for value-driven posts that offer insights, information, or entertainment to your audience.

By applying these tips, you can enhance the effectiveness of your repeat posts on LinkedIn, ensuring that your content continues to engage and inform your audience over time.

Conclusion

Scheduling repeat posts on LinkedIn with ContentStudio is a smart way to keep your content in front of your audience, maximize engagement, and save time. 

By following these simple steps and incorporating strategic tips, you can ensure your message reaches more people without overwhelming your followers. 

Start using ContentStudio’s repeat post feature today, and watch your LinkedIn presence grow effortlessly!

FAQs

Should you repeat posts on LinkedIn?

Yes, repeating posts on LinkedIn can be a good strategy to ensure your content reaches a wider audience. Not everyone in your network will see your post the first time you share it. By repeating posts at different times, you increase the chances of engagement and visibility. However, it’s important to vary the content slightly and not overdo it to avoid appearing spammy.

Is it good to post frequently on LinkedIn?

Posting frequently on LinkedIn can be beneficial, as it keeps you active and visible to your network. Regular posting helps maintain a consistent presence and shows your audience that you’re engaged. 

Can I post twice on LinkedIn?

Yes, you can post twice on LinkedIn, but it’s advisable to space out your posts with ContentStudio’s scheduling features. Posting too close together might reduce engagement on both posts as they compete for attention. Instead, schedule your posts at different times of the day or on different days to maximize reach and interaction.

Can you repost the same post on LinkedIn?

Yes, you can repost the same content on LinkedIn, but it’s a good idea to make slight adjustments to the post, such as tweaking the wording or adding a different image. Reposting helps you reach different segments of your audience and increases the chances of engagement without coming across as repetitive.