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ASERT’s move to unified social management
Discover how ASERT, a mission-driven organization supporting the autism community, streamlined social media workflows, saved hours weekly, and strengthened team collaboration using ContentStudio.
50%
increase in productivity with ContentStudio
$900+
saved monthly on social media management costs
9 hrs/week
saved on content planning and scheduling
We have multiple people who manage our social media pages, so Content Studio has been a great way for us all to work collaboratively. Even since we started using it about a year ago there have been multiple updates that have greatly improved the platform.
Isabel Paterson
Digital Strategy Manager at ASERT
Industry & audience overview
ASERT operates in the nonprofit sector, serving families, caregivers, and professionals connected to the autism community across the United States. Their social media strategy focuses on Facebook, Instagram, and LinkedIn to reach and engage their diverse audience.
Challenges faced by ASERT
Before adopting ContentStudio, ASERT encountered several hurdles:
1. Manual posting was time-consuming and labor-intensive.
2. Maintaining a consistent posting schedule proved challenging.
3. Team collaboration and approval workflows often caused delays and inefficiencies.
Despite dedicating 5–10 hours per week to content planning and scheduling, the process remained cumbersome and resource-draining.
Top time drainers
The most time-consuming tasks included:
Creating and curating engaging content.
Scheduling posts across multiple platforms.
Managing team approvals and collaboration.ContentStudio: The winning solution
ASERT selected ContentStudio after evaluating several alternatives, drawn by its:
Unified dashboard for managing multiple social accounts and platforms.
All-in-one scheduling, automation, and content calendar features.
Advanced analytics and reporting to refine strategy.
User-friendly interface that simplified daily workflows.
Cost-effectiveness compared to other tools.
What set ContentStudio apart for ASERT
The most valuable features of ContentStudio for the company were:
Manage all accounts easily from one dashboard.
Use analytics to refine content and strategy.
Simplify collaboration with built-in workflows.Discover trending ideas and create content faster.Cost savings & productivity improvement
By implementing ContentStudio, ASERT cut costs by $500–$1,000 per month by reducing manual work and consolidating tools, while improving team efficiency by over 50%. The platform also supported a 10–25% lift in audience growth and interaction across their social channels.
Achievement of marketing goals
ContentStudio empowered ASERT to:
Streamline multi-platform social media management.
Increase brand awareness and audience engagement.Gain deeper audience insights through comprehensive analytics.Strengthen team collaboration and workflow efficiency.Conclusion
ASERT’s experience with ContentStudio highlights how an all-in-one social media management platform can empower mission-driven organizations to do more with less.
By simplifying workflows, enabling collaboration, and providing actionable analytics, ContentStudio has become indispensable in ASERT’s mission to support the autism community-helping them reach more people, more effectively, every day.
