Hurb’s social media growth story
Discover how Hurb, Brazil’s leading travel social brand, overcame social media challenges and enhanced their online presence with ContentStudio.
40%
increase in productivity with ContentStudio
$900+
saved monthly on social media management costs
5 hrs/week
saved on content planning and scheduling
Industry & audience overview
Hurb operates in the travel experiences sector, focusing primarily on Instagram to engage travelers seeking unique and accessible travel adventures across Brazil and beyond.
Challenges faced by Hurb
Before adopting ContentStudio, Hurb faced multiple social media management challenges:
1. Inconsistent posting hurt visibility and engagement.
2. Limited content ideas reduced post variety.
3. Slow approvals delayed publishing.
4. Lack of insights made strategy optimization hard.
Despite spending less than 5 hours weekly on content planning and scheduling, the process remained inefficient and time-consuming.
Top time drainers
The most time-consuming tasks included:
Scheduling posts across multiple platforms, primarily Instagram.
Tracking content performance and generating reports.ContentStudio: The winning solution
Hurb selected ContentStudio for its:
All-in-one social media scheduling and automation capabilities.User-friendly, intuitive interface that simplified management.
Cost-effectiveness compared to other tools.
Unified social media calendar for effective content strategy visualization.
What sets ContentStudio apart for Hurb
The most valuable features of ContentStudio for Hurb were:
Simplified team workflows and approvals.Repurpose best content to reduce creation efforts.Cost savings & productivity improvement
By leveraging ContentStudio, Hurb saves between $500 to $1,000 monthly through reduced manual effort and tool consolidation. Productivity improved by 30-50% due to streamlined planning, scheduling, and collaboration.
Achievement of marketing goals
ContentStudio helped Hurb:
Achieve higher social media engagement across platforms.Simplify social media with smart scheduling.
Enhance team collaboration and approval efficiency.Conclusion
Hurb’s experience with ContentStudio illustrates how an all-in-one social media management platform can transform a travel brand’s online presence. By simplifying content creation, scheduling, and team workflows, ContentStudio enabled Hurb to boost productivity, improve engagement, and refine their social media strategy—demonstrating the platform’s value for businesses aiming to optimize social media operations and achieve marketing success.
