Character counter

ContentStudio's free character counter shows the character count, word count, and sentence count of any text in real time. Paste or type your text, and the counts update instantly. Use it to check caption lengths, meta descriptions, subject lines, and post copy before publishing. For publishing directly to social media after checking your character counts, social media publishing through ContentStudio handles scheduling and posting across platforms.

How to Use the Character Counter

1. Type or paste your text into the text area.
2. The character count, word count, and sentence count update in real time as you type.
3. Check whether your text fits the character limit for your target platform.
4. Edit the text until it meets the required length.
5. Copy the final text and use it in your post, caption, or email.

The counter shows character count both with spaces and without spaces. Select the relevant count for your use case, most social media platforms count spaces as characters.

Character Counts with and Without Spaces

Characters with spaces: The total number of all characters, including spaces, punctuation, and line breaks. This is the standard used by most social media platforms when enforcing character limits. When X (Twitter) says you have 280 characters, it counts every space.

Characters without spaces: The total count excluding space characters. This is used for some word processing word count requirements, certain academic citation formats, and some CMS systems that measure content density.

Does character count include spaces? Yes, for social media platform limits. Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube all count spaces toward their character limits. When checking whether a caption fits, use the characters-with-spaces count.

Character Limits for Social Media Platforms

Different platforms enforce different character limits. These are the current limits as of 2026:

Platform

Character limit

Notes

X (Twitter)

280 characters

Standard accounts. X Premium: up to 25,000

Instagram caption

2,200 characters

First 125 characters visible before "more"

Instagram bio

150 characters

Instagram comment

2,200 characters

Facebook post

63,206 characters

Engagement peaks at 40 to 80 characters

LinkedIn post

3,000 characters

First 210 characters visible before "more"

TikTok caption

2,200 characters

First 150 characters visible before truncation

YouTube title

100 characters

Google displays ~60-70 in search

YouTube description

5,000 characters

First 157 characters visible before "more"

Threads post

500 characters

Bluesky post

300 characters

Pinterest description

500 characters

First 50 characters most visible

Email subject line

No hard limit

Best practice: 40 to 60 characters

SEO meta description

No hard limit

Google displays ~155 to 160 characters

SEO title tag

No hard limit

Google displays ~50 to 60 characters

Google Ads headline

30 characters

Per headline. Up to 15 headlines per ad

Instagram Character Counter

Instagram has several distinct text fields with different character limits. The character counter handles all of them:

Instagram caption: 2,200 characters maximum. Instagram truncates captions in the feed at approximately 125 characters on mobile and 218 characters on desktop before showing the "more" option. The most important text, the hook or the key message, should appear within the first 125 characters.

Instagram bio: 150 characters maximum. Unlike captions, the bio displays in full on the profile page without truncation. Every character counts in a 150-character bio.

Instagram comment: 2,200 characters maximum, matching the caption limit.

Instagram word counter: Instagram does not enforce a word limit only a character limit. However, the feed truncation threshold of 125 characters corresponds to approximately 18 to 22 words depending on word length.

Threads Character Counter

Threads (Meta's text-based platform) allows up to 500 characters per post. Threads shows a circular progress indicator in the compose view that fills as you approach the 500-character limit and turns red when exceeded. Use the character counter to draft and check Threads posts before opening the app.

TikTok and Bluesky Character Counters

TikTok captions: 2,200 characters maximum. The visible portion before "more" is approximately 150 characters. The first line of a TikTok caption functions as the hook keep it within 150 characters for maximum impact.

Bluesky posts: 300 characters maximum. All 300 characters display in the feed without truncation. URLs pasted into Bluesky posts count toward the 300-character limit and are not automatically shortened.

Is the Character Counter Tool Free

Yes. ContentStudio character counter is free with no usage cap and no account required. It is part of ContentStudio suite of free content and social media tools.