Google AdSense calculator
Estimate your AdSense revenue from page impressions, click-through rate and cost per click. Free, no sign-up.
Page impressions *
Click-through rate in % (CTR) *
Cost per click (CPC) *
- Free forever
- No sign-up
- Daily, monthly and yearly estimate
- 3 simple inputs
What is an AdSense revenue calculator?An AdSense revenue calculator estimates how much you could earn from Google AdSense ads. You enter page impressions, click-through rate (CTR) and cost per click (CPC), and it multiplies them to project daily, monthly and yearly earnings. ContentStudio's Google AdSense calculator is free and needs no sign-up.
How to use it
How to Use the AdSense Calculator
Enter page impressions
Use your average daily page views. You'll find them in Google Analytics or your AdSense reports.
Enter your CTR
The percentage of ad views that turn into clicks. Typical AdSense CTR is somewhere between 1% and 5%, depending on niche and ad placement.
Enter your CPC
The average amount you earn per click, in your currency. CPC varies a lot by niche, audience location and advertiser competition.
Click Calculate
See your estimated earnings.
The tool returns:
- Daily earnings based on the inputs you entered
- Monthly earnings (daily earnings × 30)
- Yearly earnings (daily earnings × 365)
Change any input and calculate again to compare scenarios, for example what happens if your traffic doubles or your CTR drops.
Tip: use your own numbers from the AdSense dashboard whenever you can. Industry averages are only a starting point.
The formula
How the AdSense revenue calculator works
The calculator uses the standard cost-per-click formula:
Daily earnings = page impressions × (CTR ÷ 100) × CPC
Example: 10,000 page impressions a day × 2% CTR = 200 clicks. 200 clicks × $0.50 CPC = $100 a day, about $3,000 a month and $36,500 a year.
Page RPM
AdSense reports also show page RPM: what you earn per 1,000 page views. Page RPM = (earnings ÷ page views) × 1,000. In the example above, $100 ÷ 10,000 × 1,000 = a $10 page RPM. RPM is the easiest number to compare across months, pages and sites, because it already includes CTR and CPC.
CPC and CPM ads
AdSense pays for both clicks (CPC) and impressions (CPM, cost per 1,000 ad views). This calculator models click earnings. If many of your ads are paid per impression, your real earnings can be higher than the estimate.
Earnings scenarios
AdSense earnings by traffic level
These scenarios use the formula above with a 2% CTR and a $0.50 CPC. They are worked examples, not averages. Your CTR and CPC may be very different.
| Daily page impressions | Daily clicks | Daily | Monthly (× 30) | Yearly (× 365) |
|---|---|---|---|---|
| 1,000 | 20 | $10 | $300 | $3,650 |
| 5,000 | 100 | $50 | $1,500 | $18,250 |
| 10,000 | 200 | $100 | $3,000 | $36,500 |
| 50,000 | 1,000 | $500 | $15,000 | $182,500 |
| 100,000 | 2,000 | $1,000 | $30,000 | $365,000 |
Halve the CTR or the CPC and every number halves too. That is why two sites with the same traffic can earn very different amounts.
What affects earnings
What affects your AdSense earnings
Niche
Advertisers pay more to reach people about to spend money. Finance, insurance, software and legal topics usually earn far higher CPCs than entertainment or memes.
Audience location
Clicks from the US, UK, Canada and Australia usually pay more than clicks from markets where advertisers spend less.
Season
Ad budgets rise before the holidays, so Q4 often pays the most, and January often pays less.
Ad placement and viewability
Ads that people actually see, near the content, earn more than ads at the bottom of the page. Too many ads hurt the reader experience.
Device
Mobile and desktop visitors can have different CTRs and CPCs. Check them separately in your reports.
Page speed and ad blockers
Slow pages lose visitors before ads load, and visitors with ad blockers see no ads at all.
Pay per 1,000 views
How much does AdSense pay per 1,000 views?
There is no fixed rate. What you earn per 1,000 views is your page RPM, and it depends on everything above: niche, location, season and placement. Two sites with the same traffic can have RPMs that differ many times over.
To find yours, open the AdSense dashboard and look at page RPM for the last 28 days. Then work backward: page views × RPM ÷ 1,000 = expected earnings. Google says publishers receive 68% of the revenue for AdSense for content ads, and the CPC and RPM figures in your reports are already your share.
To grow earnings, you can raise traffic, raise RPM, or both. Better keywords bring more visitors from high-value searches: start with the Keyword planner tool.
YouTube AdSense
YouTube AdSense calculator: estimating video earnings
YouTube earnings are paid through AdSense, but they work differently from website ads. In the YouTube Partner Program, creators get 55% of the net ad revenue from ads shown on their long-form videos, and 45% of their share of the Shorts revenue pool.
For YouTube, think in views and RPM instead of clicks: estimated earnings = monetized views × RPM ÷ 1,000. YouTube Studio shows your channel's RPM under Analytics > Revenue. RPM varies widely by topic, audience country and video length, so use your own figure rather than one you read online.
How much do YouTubers make per view?
Usually a fraction of a cent per view. A channel with a $4 RPM earns about $0.004 per view, or $4 per 1,000 views. Finance, tech and business channels tend to have higher RPMs than gaming or music channels.
To join the YouTube Partner Program with ad revenue sharing, a channel needs 1,000 subscribers plus either 4,000 public watch hours in the past 12 months or 10 million public Shorts views in the past 90 days.
Tips
Tips to increase AdSense revenue
Write for high-value searches
Pages that answer buying questions ("best", "vs", "cost of") attract ads with higher CPCs.
Grow traffic from social media
Share every new article on the networks where your readers spend time. Tag those links with the UTM builder so you can see which network sends visitors who stay and read.
Test ad placements
Try Auto ads, then compare manual placements near the content. Change one thing at a time and compare page RPM, not just clicks.
Never click your own ads
Invalid clicks, including your own and any you encourage, can get your account limited or closed. Grow earnings with real readers only.
Grow the traffic behind your AdSense revenue
More readers means more ad revenue. ContentStudio is an AI social media management platform that brings readers back to your site from social media. With it you can:
- Share every new article automatically. Connect your blog's RSS feed and post new articles to Facebook, X, LinkedIn and more.
- Schedule YouTube videos and Shorts. Plan uploads and promote them on every network from one calendar.
- See which networks perform best. Compare engagement, reach and growth across channels in ContentStudio's social media analytics tool.
Is it free?
Is the AdSense Calculator Free?
Yes. ContentStudio's Google AdSense calculator is free with no usage cap and no account required. It is part of ContentStudio's suite of free social media tools.
- Free forever
- No sign-up
- Daily, monthly and yearly estimate
- 3 simple inputs
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