How to change the privacy settings of scheduled TikTok content?

TikTok has gained immense popularity as a platform for short-form videos, offering a vast audience of more than 1 billion monthly active users for content creators. However, with such a large user base, controlling the visibility of your content is essential. 

Managing privacy settings is crucial to ensuring that your content reaches only the intended audience and that the privacy of your overall account remains protected. 

This guide aims to provide clear and concise instructions on modifying the privacy settings of scheduled TikTok content within the ContentStudio platform. 

Following these steps will give you full control over who can view your TikTok videos, ensuring that your content aligns with your desired audience and privacy preferences.

Overview of TikTok privacy settings

TikTok offers several privacy options to control the visibility of your content. Understanding these settings is crucial for effectively managing who can view your videos.

Let’s go through the three main privacy settings on TikTok:

1. Public

Your content is visible to everyone on TikTok, regardless of whether they follow you. Your videos can be discovered through the TikTok “For You” page, search results, and other public areas of the platform. Anyone can like, comment on, and share your content, which is the default setting for most users.

2. Mutual follow friends

Your content is visible only to users who follow you and whom you follow back (mutual followers). In other words, your content is limited to a smaller audience of mutual followers. This setting provides a balance between privacy and sharing with a trusted group.

3. Self-only

Only you and the approved followers can view your content. Your content is hidden from the public and only accessible to approved followers. This is a great setting for users who want to hide content from friends and the public and only add it for their memory or safe draft content.

By selecting the appropriate privacy setting, you can control who can access your TikTok content and protect your personal information.

Using ContentStudio to change the privacy settings of scheduled TikTok content

It is possible that you have already scheduled TikTok content in ContentStudio, but you forgot to properly configure its privacy settings. In such a situation, you still can change the privacy settings by following these steps:

Step 1. Login to your ContentStudio account

Open ContentStudio’s website. Log in to your account through which you scheduled the TikTok content. 

Step 2. Open scheduled posts

You can access your scheduled posts by opening the detailed calendar under Planner or simply clicking the Scheduled Post option. 

Step 3. Select the TikTok content to edit

Select the scheduled TikTok content whose privacy settings you want to change and click the Edit icon.

Step 4. Select new privacy settings

Select the new privacy settings to determine whether you want your content visible only to the public, mutual friends, or yourself. 

Click on the Schedule button to complete the process and let ContentStudio post your TikTok content with the new privacy settings at the selected time. 

Best practices for TikTok privacy settings

While understanding the basic privacy settings on TikTok and how to manage them through ContentStudio is essential, there are additional considerations to ensure your content strategy is both practical and secure.

Public content

• Brand awareness and marketing: If you’re a brand or influencer aiming to reach a broader audience, making your content available to the public is beneficial. This allows anyone to view, like, comment on, and share your videos, maximizing your visibility and engagement.
• Viral trends and challenges: Do you like participating in viral trends or challenges on TikTok? Keeping these posts public can help you gain traction and potentially go viral, as more users can discover and engage with your content.

Friends only content

• Exclusive updates: Share updates or content with your loyal followers or friends. This could include behind-the-scenes footage, personal milestones, or exclusive offers you want to keep within a trusted circle.
• Community building: Limiting visibility to friends can help create a more intimate and engaging environment for content that builds a community or fosters closer connections.

Private content

• Drafts and unfinished content: Use the private setting to save drafts or work-in-progress videos. This way, you can perfect your content before making it public or sharing it with your friends.
• Sensitive or personal content: For content that is meant to be private or is sensitive in nature, keeping it private ensures that it’s only visible to you, providing a secure way to store personal memories or content that you may later decide to share.

Importance of reviewing privacy settings regularly

Regularly reviewing and updating your privacy settings is crucial for controlling your TikTok account. Here’s why:

1. Stay aligned with content goals: Your privacy settings should evolve as your content strategy evolves. Regular reviews ensure your settings reflect your current goals,  increasing engagement or maintaining exclusivity.
2. Adapt to audience changes: Your audience may grow or shift over time. Updating privacy settings helps you manage new followers and ensure that your content remains appropriate and engaging for your audience.
3. Respond to platform updates: TikTok frequently updates its features and settings. Regular reviews allow you to take advantage of new privacy options and ensure compliance with the latest guidelines.
4. Maintain security: Regular updates to your privacy settings can help protect your account from unauthorized access and ensure that your content is only viewed by the intended audience.

Related Read: How to manage social media privacy settings?

Conclusion

By effectively managing privacy settings for your scheduled TikTok content on ContentStudio, you can control who sees your videos, protect your personal information, and ensure that your content reaches the right audience. 

Following the steps outlined in this guide, you can easily adjust privacy settings to align with your goals and preferences.

FAQs

Is TikTok safe for privacy?

TikTok offers various privacy settings to protect user information. However, like any social media platform, it’s essential to be aware of potential risks and take precautions.

What privacy settings does TikTok have?

TikTok provides options to control who can view your videos (public, private, friends), who can send you messages, and who can duet or stitch your content.   

Can I set TikTok to private?

You can set your TikTok account to private, meaning only approved followers can see your content.   

Can I hide my videos on TikTok?

While you can’t completely hide your videos, you can set individual video privacy to ‘Only me’ or ‘self-only’ in ContentStudio, making them visible only to you.