How to post a video on Facebook in 2026: Step-by-step guide

Facebook videos grab attention quickly and often outperform static images in terms of reach and engagement. With Facebook now the second-largest video-sharing platform after YouTube, knowing how to post a video on Facebook is essential for brands, agencies, and creators who want to share stories that stand out.

If you’re wondering how to post a video on Facebook for your business, clients, or personal brand, this guide walks you through every option: mobile, desktop, Pages, groups, Meta Business Suite, and how to edit and optimize your videos for better performance. You’ll also find answers to common upload problems and limits so you can keep keeping your audience engaged.

How to post a video on Facebook from the mobile app

We’ll walk through the steps to post a video on Facebook from your phone, whether you’re posting to your personal profile or to a Page using the Facebook app.

Step 1: Open the post composer

Open the Facebook app and tap “What’s on your mind?”

You can do this from your main News Feed or by going to your profile first. If you manage a Page and you’re using the Facebook app to post as that Page, switch to the Page profile, then tap the composer there.

Step 2: Choose “Photo/video”

Tap “Photo/video” to open your phone’s gallery or camera roll.

Step 3: Select and prepare your photo or video

Upload your video from the gallery. You can:

• Tag friends
• Add a location
• Use emojis in your description
• Add feelings/activities or check-ins if they fit the context

In the top left corner of the video preview, tap “Edit” if you want to make basic changes before posting.

Step 4: Edit your video inside Facebook

You can add music and text, trim your video, and apply effects and stickers to make it more engaging and on-brand. Keep the first few seconds tight and visually clear so people stop scrolling and watch

Step 5: Write your caption and publish

Add a clear description that explains what the video/photo is about and encourages comments or reactions. This is also a good place for hashtags and mentions.

Before you publish, check:

• Audience (Public, Friends, Only me, or a custom list)
• Location (if relevant)
• Tagging of people or Pages featured in the video
• Facebook Story sharing, if you also want to repost it as a Story

Then tap “Next” in the top-right corner. You will see the “Post” option in the top-right corner, tap on it to publish.

Your video will be set to post.

Related: Ultimate Guide to Schedule Facebook Posts, Reels & Stories

How to optimize your Facebook video posts

Knowing how to post a video on Facebook is the first step. To get real results, reach, watch time, and conversions, you also need to optimize how those video marketing are presented.

Titles and descriptions that hook viewers

On Pages and in Meta Business Suite, you can give your video a title and a caption.

• Use a short, descriptive title that explains exactly what the video covers.
• Include important keywords your audience might search for.
• In the caption, lead with a strong hook: a question, bold statement, or outcome viewers will get.
• Add a clear call to action at the end (comment, click, share, save, etc.).
• Put the most important information in the first two lines, as long captions get truncated.

Well-written titles and descriptions help Facebook understand your content and show it to the right people.

Tags, captions, and thumbnails

Use Facebook’s video options to make your content easier to discover and watch:

• Tags: Add relevant topic tags so Facebook can categorize your video and recommend it to people who like similar content.
• Captions: Many people watch with sound off. Turn on auto-generated captions and then edit them, or upload your own .srt file for accuracy and accessibility.
• Thumbnail: Choose a suggested frame, select a frame from the video, or upload a custom thumbnail with branding and text. A strong thumbnail can significantly improve click-through rates.
• Description formatting: Break longer captions into short paragraphs or lists so they’re easy to skim on mobile.

These small optimizations take just a few extra minutes every time you post a video on Facebook, but they can dramatically improve performance over time.

Recommended specs and length

For most marketing content:

• Use MP4 or MOV formats.
• Aim for 1080p (1920 x 1080) or higher.
• Stick to vertical (9:16) or square (1:1) for mobile-first feeds.
• Keep most videos under 3 minutes for feed content, unless you’re sharing a detailed tutorial or webinar highlight.

Facebook allows much longer videos, but shorter, focused content usually performs better for busy audiences. If you have a longer piece, like a webinar:

• Share the full version on your Page as a single video or live replay.
• Cut key moments into short clips and post them as separate Facebook videos, each with its own caption and hook.

You can plan and schedule these clips in advance using tools such as ContentStudio or Meta Business Suite to get more mileage from a single recording.

How to edit a Facebook video after posting

If you spot a typo in your caption or want to refine your metadata, you don’t have to delete the post. You can edit many details after you post a video on Facebook.

Editing on a Page

If you have full Facebook access to a Page:

1. Switch to the Page profile using the profile switcher.
2. Go to your Page and open the Videos tab (or scroll the timeline to find the post).
3. Click the video thumbnail to open it.
4. Click the three dots (…) and select “Edit post.”
5. Update the caption, tags, and location.
6. Click “Video options” (if available) to change the title, tags, captions, or thumbnail.
7. Click “Save.”

If you have “task access,” you’ll need to edit through Meta Business Suite instead of the main Facebook interface.

Editing on a personal profile

On your personal profile:

1. Find the video post on your timeline.
2. Click or tap the three dots (…) on the post.
3. Choose “Edit post.”
4. Update the caption, tags, or location.
5. Save your changes.

You can’t replace the actual video file in an existing post. If the footage needs to be changed, you’ll need to delete the post and upload a new video. To avoid losing stats on a high-performing post, review your captions, tags, and thumbnails carefully before you hit Post.

FAQs

Why can’t I upload a video on Facebook?

If you can’t post a video on Facebook, the issues are often: 

• Unstable or slow internet 
• Large or unsupported files
• Outdated Facebook app or browser
• Phone settings/storage problems. 

Check your connection, update your app or browser, and ensure the video is MP4 or MOV and within the size limits. For Pages or scheduling, verify that there are no restrictions.

If it still fails, try another device, switch data types, clear the cache, use a different browser, disable the VPN, and close other downloads.

What is the maximum video length on Facebook?

Facebook supports videos up to 240 minutes long and 10 GB in size. However, very large files may:

• Take longer to upload and process
• Fail on weak connections
• Lose quality during compression

For marketing, shorter videos work better. Split longer content into a series, each with its own headline and thumbnail for better engagement.

What’s the best way to post high-quality videos on Facebook?

To maintain video quality when you post on Facebook:

• Upload using a stable connection
• Use HD (1080p or higher) files
• Enable Upload HD in Facebook app settings
• Avoid re-exporting files multiple times
• Use good lighting and clear audio

Document your workflow to maintain consistent quality. Tools like ContentStudio or Meta Business Suite help standardize your process.

Can I schedule Facebook videos instead of posting immediately?

Yes. Scheduling gives you better control over timing:

• Page composer allows direct scheduling of some video posts
• Meta Business Suite lets you schedule across Facebook and Instagram with calendar views
• ContentStudio enables multi-network scheduling for consistent publishing

Scheduling is ideal for agencies and teams managing multiple accounts or time zones.

How do I add captions or subtitles to my Facebook videos?

Captions improve accessibility and engagement for viewers watching without sound:

• Upload an SRT file when posting or editing
• Use Facebook’s auto-generated captions and edit for accuracy
• Type captions manually through editing tools

To add captions after publishing, select your video post, click the three dots menu, choose Edit Video, then Captions. Always review auto-generated captions before finalizing. Quality captions significantly boost engagement and watch time.