Krissed

What is Krissed?

"Krissed" refers to a popular social media prank where viewers are baited with sensational or fake news, only to be surprised by a clip of Kris Jenner dancing to "Lady Marmalade" in a sparkly green outfit. 

Similar to the internet phenomenon of "Rickrolling," getting "Krissed" has become a widespread meme particularly on platforms like TikTok. 

The unexpected appearance of Kris Jenner dancing, often accompanied by text saying "You just got Krissed!" has become a cultural shorthand for being playfully deceived online.

In today's fast-moving social media landscape, trends like "Krissed" demonstrate how quickly viral content can spread across platforms. Understanding these phenomena is essential for anyone looking to maintain an effective social media strategy.

Origin of the Krissed meme

The original video

The "Krissed" meme originates from a decade-old video originally uploaded to Kendall and Kylie Jenner's shared YouTube channel. 

In the video, the Kardashian-Jenner family is seen dancing to the song "Lady Marmalade," with Kris Jenner's solo dance in a glittery green outfit becoming the focal point of the meme years later.

This particular snippet remained relatively obscure until it was repurposed as part of a viral social media trend in 2022, demonstrating how older content can suddenly find new life online. Creating evergreen content that can be repurposed over time is a valuable strategy for content creators.

How the trend started

The trend was popularized by TikTok user @wandakardashian, who shared a photo of Kim Kardashian and her children with a clickbait caption suggesting drama with Pete Davidson: "I can't believe Pete did this to Kim, she was so happy with him." 

The image then cuts to Kris Jenner dancing with the caption "You just got Krissed! Send this to your friends to totally #Kris them!"

This format quickly gained traction, becoming one of the many social media challenges that spread virally across platforms. For brands and marketers, understanding how these trends develop can inform content planning strategies.

How the Krissed trend works

Anatomy of a "Krissed" video

A typical "Krissed" video follows a simple but effective formula:

1. The bait: Creators start with sensational, often false information or celebrity gossip
2. The switch: The video unexpectedly cuts to Kris Jenner dancing
3. The reveal: Text appears stating "You just got Krissed!" or similar
4. The reaction: Viewers comment on being fooled yet again

This format plays on users' curiosity about trending topics and celebrity news, making it particularly effective at generating engagement. Understanding these patterns can help marketers improve their own content creation strategies.

Platforms where Krissed is popular

While the "Krissed" trend originated and gained the most traction on TikTok, it quickly spread to other platforms, including:

• TikTok: The primary home of the trend, where videos often garner millions of views
• Instagram: Spreading through Reels and Stories
• Twitter (X): Shared as video clips with reactions
• Facebook: Circulated in groups and on personal pages

This cross-platform spread illustrates the importance of an omni-channel marketing approach for brands looking to maximize their reach. Using tools that support social media automation can help maintain a consistent presence across multiple platforms.

The cultural impact of Krissed

Comparison to other internet pranks

"Krissed" joins a long tradition of internet bait-and-switch pranks, most notably:

• Rickrolling: The original bait-and-switch where links lead to Rick Astley's "Never Gonna Give You Up"
• Gnoming: Similar to Rickrolling but featuring a video of a garden gnome
• Unexpected John Cena: Videos that suddenly transition to John Cena's entrance

These recurring formats show how social media culture embraces inside jokes and shared experiences. For brands, understanding these cultural references can help create more authentic content that resonates with audiences.

The Kardashian influence on meme culture

The "Krissed" meme is just one example of the Kardashian-Jenner family's outsized influence on internet culture. As masters of social media engagement, the family has consistently generated viral content and trends.

This influence demonstrates the power of personal branding in the digital age. Businesses can learn from celebrities who effectively leverage their social media presence to build and maintain audience engagement.

How to use the Krissed trend in content marketing?

Leveraging trends responsibly

For brands considering jumping on the "Krissed" trend, it's important to approach with caution and creativity:

• Understand your audience: Ensure the meme resonates with your target demographic
• Maintain brand voice: Adapt the trend to fit your established brand identity
• Stay timely: Use the trend while it's still relevant
• Add value: Bring something new or unique to the format

Being mindful of social media etiquette is crucial when adapting trends for marketing purposes. The most successful brands know how to balance trending content with their core messaging.

Creating shareable content

The "Krissed" trend succeeds because it's inherently shareable. Brands can apply similar principles to their own content:

• Element of surprise: Create content with unexpected twists
• Emotional appeal: Humor and surprise drive shares
• Call to action: Explicit invitations to share, like "Kris your friends"
• Simplicity: Easy-to-understand format that's quickly recognizable

These elements align with best practices for creating shareable content across platforms. Using social media analytics tools can help measure the effectiveness of such content.

The evolution of social media memes

The "Krissed" phenomenon represents the ever-evolving nature of internet culture, where trends emerge rapidly and can disappear just as quickly. For marketers and content creators, staying informed about these developments is crucial for maintaining relevance.

Platforms like TikTok, Instagram, and Twitter (X) each have their own unique meme ecosystems that influence broader internet culture. Using content discovery tools can help identify emerging trends before they go mainstream.

As digital communication continues to evolve, understanding formats like "Krissed" offers valuable insights into how content spreads and engages audiences in the social media age. 

Whether you're managing a brand's social presence or creating personal content, recognizing these patterns can help craft more effective digital strategies.