14 Best Publer alternatives for agencies and marketers

As the digital marketing landscape becomes more competitive, agencies and marketers require tools that not only streamline social media management but also provide the flexibility and power to scale operations. While Publer is a popular social media management tool, it may not offer all the features or customization options required by every agency or marketer.

Hence, considering alternatives to Publer could help you find a solution that better aligns with your specific needs, whether it’s more advanced analytics, enhanced collaboration features, or budget-friendly pricing options.

In this article, we’ll explore 14 of the best Publer alternatives that agencies and marketers can leverage to improve their social media strategies.

Table of contents

Why should you consider Publer alternatives?

Top 14 Publer alternatives for social media agencies

1. ContentStudio

2. Hootsuite

3. Buffer

4. Sprout Social

5. Loomly

6. Sendible

7. Agorapulse

8. Zoho Social

9. Socialbee

10. Later

11. Meetedgar

12. CoSchedule

13. Sprinklr

14. PromoRepublic

Why should you consider Publer alternatives?

Publer is widely used by businesses to schedule, analyze, and automate social media posts across various platforms. Publer might not tick every box. Here are a few reasons why you might want to explore alternatives:

• Limited advanced features: While Publer works well for small to mid-sized agencies, larger organizations with more complex requirements might find Publer’s feature set somewhat limited. For instance, Publer may lack advanced social listening, influencer management, or in-depth reporting that large-scale campaigns require.
• Integrations: Certain tools integrate seamlessly with your existing workflow, allowing for smoother operations. If Publer lacks the necessary integrations with your preferred CRM, marketing automation tools, or other software, an alternative may offer the functionality you need.
• Pricing: If your agency is scaling and you need to manage numerous social media accounts or have a larger team, Publer’s pricing might become restrictive. Switching to an alternative with more flexible pricing tiers could help manage costs better.
• Unique needs: Not every agency has the same requirements. Some may prioritize content collaboration, while others focus on automation, analytics, or team management. Exploring alternatives ensures that you find a tool that meets the specific needs of your agency.

Now, let’s explore top 14 Publer alternatives that cater specifically to agencies and marketers, providing a comprehensive look at their features, pricing, and how they compare to Publer.

Top 14 Publer alternatives for social media agencies

1. ContentStudio

ContentStudio is an all-in-one platform designed for managing social media accounts, content planning, scheduling, and analytics. It’s particularly appealing to agencies due to its rich set of features and AI-driven tools that make content creation and scheduling more efficient. This makes ContentStudio a solid alternative to Publer, especially for agencies handling multiple brands and content formats.

Pros:

• Comprehensive platform: It offers tools for managing various social media channels, making it easier for agencies to handle different clients in one place.
• AI-powered content generation: ContentStudio’s AI tools can help with content discovery, generation, and curation, reducing the time needed for brainstorming and creating posts.
• Collaboration features: It’s ideal for teams, as it provides built-in collaboration tools that streamline content approval processes and enhance communication between team members.
• Detailed analytics: The platform offers advanced social media analytics, enabling agencies to track engagement, reach, and post performance across multiple channels.

Cons:

• Complex interface: Due to its extensive features, the interface can be somewhat overwhelming for beginners or those looking for a simpler tool.

Pricing:

• Standard: $19/month (5 social accounts, 1 workspace, 1 user)
• Advanced: $49/month (10 social accounts, 2 workspaces, 2 users)
• Agency Unlimited: $99/month (25 social accounts, unlimited users, and workspaces)

G2 rating:

ContentStudio vs Publer:

While both tools are designed to simplify social media management, ContentStudio excels in offering a broader range of tools, including AI-powered content creation, making it more suitable for agencies managing a wide variety of clients and content types. Publer, on the other hand, is a more affordable option, particularly for small teams looking for basic scheduling and automation features.

2. Hootsuite

Hootsuite is one of the most widely recognized social media management platforms available today. It offers robust tools for scheduling, monitoring, and analyzing social media performance across various platforms. Hootsuite’s extensive features and reliability make it a strong alternative to Publer, especially for larger agencies needing more advanced capabilities.

Pros:

• Comprehensive management: Hootsuite supports multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and more, making it versatile for agencies managing various client accounts.
• Advanced scheduling: You can plan and schedule posts across different platforms from a single dashboard, streamlining your workflow.
• Detailed analytics: The platform provides in-depth insights into post performance, audience engagement, and social media trends, enabling agencies to optimize their content marketing strategies.

Cons:

• Higher pricing: Hootsuite’s premium features come at a higher cost, which might not be suitable for smaller agencies or solo marketers.
• Learning curve: The tool can feel overwhelming for new users due to its extensive feature set.

Pricing:

• Professional $99 per month
• Team $249 per month

G2 rating:

Hootsuite vs Publer:

Hootsuite offers far more in terms of social media management, analytics, and team collaboration features, making it better suited for larger agencies. However, Publer’s simplicity and affordability make it more appealing for small businesses or individual marketers looking for straightforward scheduling and automation tools.

3. Buffer

Buffer is a simple yet effective tool that is particularly suited for small businesses and individual marketers. With its clean, user-friendly interface, Buffer is designed to simplify social media scheduling and analytics without overwhelming the user with too many features. Buffer is one of the most affordable Publer alternatives for agencies that are just starting.

Pros:

• Intuitive interface: Buffer’s clean, easy-to-navigate design makes it ideal for beginners and small teams.
• Free version: Buffer offers a freemium model, allowing users to schedule a limited number of posts across a few social accounts.
• Excellent customer support: Users often praise Buffer for its quick, responsive, and helpful customer service.

Cons:

• Limited integrations: Compared to Publer and some other alternatives, Buffer’s integrations with third-party tools are fewer.
• Basic collaboration features: While Buffer offers essential scheduling and posting tools, it lacks the advanced collaboration features needed by larger agencies.

Pricing:

• Essentials: $6 per month for 1 channel
• Team: $12 per month for 1 channel
• Agency: $120 per month for 10 channels

G2 rating:

Buffer vs Publer:

Buffer’s simplicity and affordability make it an attractive option for solo marketers or small businesses. However, Publer offers more advanced automation and scheduling features, making it a better fit for agencies with larger teams or more complex content strategies.

4. Sprout Social

Sprout Social is a premium social media management tool that offers a wide range of features to help agencies and marketers manage their social media accounts more effectively. It is known for its powerful analytics, team collaboration features, and ease of use, making it an ideal Publer alternative for agencies looking to take their social media efforts to the next level.

Pros:

• Advanced analytics and reporting: Sprout Social excels in providing detailed insights into social media performance, helping agencies optimize their strategies.
• User-friendly interface: Despite its extensive feature set, Sprout Social’s interface is intuitive and easy to navigate.
• Excellent customer support: Users frequently praise Sprout Social’s customer support team for being responsive and helpful.

Cons:

• High pricing: Sprout Social’s premium features come with a hefty price tag, which may not be ideal for smaller agencies or marketers with tight budgets.
• Limited integration options: While Sprout Social integrates with the most popular platforms, it doesn’t offer as many third-party app integrations as some competitors.

Pricing:

• Standard – $249 per month
• Professional – $399 per month
• Advanced -$499 per month

G2 rating:

Sprout Social vs Publer:

Sprout Social is better suited for larger agencies or businesses that need detailed analytics, reporting, and team collaboration tools. Publer, by contrast, is a more cost-effective option that offers essential features for smaller teams and simpler workflows.

5. Loomly

Loomly is a user-friendly social media management platform designed to simplify the process of content planning, creating, and scheduling social media posts. With a focus on collaboration and visual content, Loomly is a fantastic alternative to Publer for agencies working heavily on visually oriented platforms like Instagram or Pinterest.

Pros:

• Easy-to-use interface: Loomly’s design is simple and intuitive, making it easy for teams to onboard and start using quickly.
• Collaboration features: Loomly provides strong collaboration tools, including post approval workflows and real-time notifications, which make it ideal for agencies with large teams.
• Affordable pricing: Loomly offers a lower price point compared to some premium tools, making it accessible to smaller agencies.

Cons:

• Limited advanced analytics: While Loomly provides basic performance metrics, it doesn’t offer the depth of analytics that other platforms like Sprout Social or Hootsuite provide.
• No robust customer support: Some users have noted that the support can be slower compared to other alternatives.

Pricing:

• Base plan: $42 per month for 10 social accounts
• Standard plan: $80 per month for 20 social accounts
• Advanced plan: $175 per month for 35 social accounts
• Premium plan: $369 per month for 50 social accounts

G2 rating:

Loomly vs Publer:

Loomly offers a more user-friendly interface and collaboration tools compared to Publer, making it a better option for agencies looking to streamline their social media workflow. However, Publer offers more automation features, making it better suited for teams focused on maximizing efficiency.

6. Sendible

Sendible is an all-in-one social media management tool designed for agencies looking to manage multiple clients. It offers a range of features from scheduling posts to monitoring and reporting, allowing agencies to streamline their operations efficiently. Sendible is an excellent alternative to Publer, especially for agencies managing many clients or focusing on comprehensive reporting and social listening.

Pros:

• Client management tools: Sendible is built with agencies in mind, offering features such as white-label reporting and custom dashboards that allow agencies to present results in a branded format for clients.
• Social listening: Sendible includes social listening tools that allow you to monitor keywords, hashtags, and trends, making it easier for agencies to stay on top of industry news and client mentions.
• Customizable workflows: Agencies can set up approval workflows, making it easier for teams to collaborate on content creation and publishing.

Cons:

• Expensive for smaller teams: Sendible’s pricing structure, although feature-packed, may not be the best fit for smaller agencies with limited budgets.
• Complexity: The extensive feature set may feel overwhelming for new users, requiring a learning curve before being fully optimized.

Pricing:

• Creator: $29 per month
• Traction: $89 per month
• Scale: $199 per month
• Advanced: $240 per month
• Enterprise: $750 per month

G2 rating:

Sendible vs Publer:

Sendible offers more advanced client management and social listening tools, making it a better choice for agencies working with multiple clients or needing detailed reporting. Publer, on the other hand, is simpler and more affordable, making it more suitable for smaller teams or solo marketers.

7. Agorapulse

Agorapulse is another powerful social media management tool designed specifically for agencies and businesses looking for a more streamlined social media workflow. It combines scheduling, monitoring, and reporting into one platform, helping agencies stay organized and efficient. Agorapulse is particularly well-known for its social media inbox and listening features, which are critical for agencies managing multiple accounts.

Pros:

• Unified social inbox: Agorapulse consolidates all social interactions into a single inbox, allowing you to manage conversations from multiple accounts in one place.
• Advanced social listening: Agorapulse offers extensive social listening tools, helping agencies monitor brand mentions and keep track of trends.
• Collaboration-friendly: The platform supports team collaboration with content approval workflows and real-time feedback, making it easy to work across teams and departments.

Cons:

• Limited integrations: Compared to other platforms, Agorapulse offers fewer integrations with third-party apps, which can limit its utility in more complex workflows.
• Higher pricing: The platform’s pricing might be too high for smaller agencies that don’t need its full feature set.

Pricing:

• Standard: $69 per month  
• Professional: $99 per month
• Advanced: $149 per month

G2 rating:

Agorapulse vs Publer:

Agorapulse offers a unified inbox and more advanced social listening features than Publer, making it ideal for agencies needing to manage social interactions and monitor online mentions. Publer, while simpler, is more cost-effective for teams that don’t need these advanced features.

8. Zoho Social

Zoho Social is part of the larger Zoho ecosystem, making it a great option for agencies already using Zoho products like CRM or Zoho Analytics. Zoho Social is designed to simplify social media management with features like scheduling, analytics, and monitoring. Its seamless integration with other Zoho tools gives it an edge for agencies looking for a broader suite of marketing and sales tools.

Pros:

• Part of Zoho’s larger ecosystem: For agencies already using Zoho products, Zoho Social integrates seamlessly with Zoho CRM, making it easier to manage client relationships and marketing campaigns.
• Detailed analytics: Zoho Social provides advanced analytics and reporting features that help agencies measure the success of their social media strategies.
• Affordable pricing: Zoho Social is priced competitively, making it a great option for smaller agencies looking for cost-effective solutions.

Cons:

• Limited standalone features: While it’s a great tool within the Zoho ecosystem, Zoho Social might feel lacking for agencies that aren’t using other Zoho products.
• Basic automation: Compared to other alternatives, Zoho Social’s automation features are somewhat limited, making it less ideal for teams looking for advanced scheduling options.

Pricing:

• Standard: $10 per month
• Professional: $30 per month
• Premium: $40 per month

G2 rating:

Zoho Social vs Publer:

Zoho Social offers more integration options within the Zoho ecosystem, making it a better fit for agencies that are already Zoho users. Publer offers better automation and simpler workflows for agencies focusing primarily on social media management rather than CRM integration.

9. SocialBee

SocialBee is a powerful social media scheduling tool designed for agencies and marketers who need to focus on content organization and automation. With content categories, SocialBee allows users to categorize their posts to keep their social media content balanced and fresh. It’s a robust alternative to Publer for agencies looking for better content management and recycling options.

Pros:

• Content categorization: SocialBee’s unique feature of categorizing content helps keep your social media feeds diverse and balanced without overwhelming the audience.
• Content recycling: You can set posts to be recycled at regular intervals, ensuring that your evergreen content gets the exposure it deserves.
• Affordable for small teams: SocialBee offers a range of pricing plans that cater to both individual marketers and agencies, making it accessible for businesses of all sizes.

Cons:

• Limited integrations: While SocialBee does well in terms of scheduling and automation, it lacks the extensive integration options that some other tools offer.
• Basic analytics: Compared to more advanced tools, SocialBee’s analytics features are relatively basic.

Pricing:

• Bootstrap – $29 per month; 5 social accounts, 1 user per workspace, 1 workspace
• Accelerate – $49 per month; 10 social accounts, 1 user per workspace, 1 workspace
• Pro – $99 per month; 25 social accounts, 3 users per workspace, 5 workspaces

G2 rating:

SocialBee vs Publer:

SocialBee’s content categorization and recycling features give it an edge for agencies looking to organize their content better. Publer, on the other hand, offers more integrations and automation features, making it ideal for teams looking for a more versatile platform.

10. Later

Later is a visual content scheduling platform primarily designed for Instagram but has expanded to support other platforms like Facebook, Pinterest, and Twitter. Later focuses on making visual content easy to manage, plan, and post, making it an excellent Publer alternative for agencies working heavily with visual content.

Pros:

• Visual content calendar: Later’s drag-and-drop visual content calendar makes it easy for agencies to plan and organize Instagram posts.
• Linkin.bio feature: The Linkin.bio feature allows users to drive traffic from Instagram posts to specific web pages, perfect for agencies working on social commerce strategies.
• Affordable pricing: Later offers affordable pricing plans that cater to agencies of different sizes, especially those focused on Instagram.

Cons:

• Limited to visual content: Later is primarily designed for visual content on platforms like Instagram, so it might not be the best choice for agencies focusing on written content or less visual platforms.
• Basic analytics: Later’s analytics tools are basic compared to some of the more comprehensive platforms on this list.

Pricing:

• Starter $16.67 per month
• Growth $30 per month
• Advanced $53.33 per month
• Agency $133.33 per month

G2 Rating:

Later vs Publer:

Later is the better choice for agencies focused on visual platforms like Instagram and Pinterest, while Publer offers more comprehensive features across different platforms, making it a more versatile tool for agencies managing multiple types of content.

11. MeetEdgar

MeetEdgar is a social media scheduling tool that focuses heavily on automating content recycling. Designed for small businesses and entrepreneurs, it allows users to recycle content from a content library, making it a good Publer alternative for agencies looking for simplicity and automation.

Pros:

• Content recycling: MeetEdgar automatically recycles posts, ensuring that your evergreen content continues to engage audiences.
• Easy to use: The platform is simple and user-friendly, making it easy to onboard and start using right away.
• Content library: MeetEdgar helps you create a categorized library of posts, making it easier to schedule and reuse content.

Cons:

• Limited to smaller teams: MeetEdgar lacks the more advanced collaboration and analytics tools required by larger agencies.
• Limited platform support: It currently supports fewer social media platforms compared to other tools on this list.

Pricing:

• Eddie monthly plan – $29.99 per month; 5 social media accounts, unlimited posts, 20 team members
• Edgar monthly plan – $49.99 per month; 25 social media accounts, unlimited posts, 20 team members

G2 rating:

MeetEdgar vs Publer:

MeetEdgar’s content recycling and ease of use make it ideal for smaller teams focused on evergreen content, while Publer offers better flexibility and more features for agencies with diverse content needs.

12. CoSchedule

CoSchedule is a marketing calendar platform that helps agencies organize and schedule content across multiple platforms. It offers additional project management features, making it an ideal Publer alternative for agencies that need to manage marketing projects alongside social media content.

Pros:

• All-in-one marketing calendar: CoSchedule helps agencies plan and execute their entire marketing strategy in one place, not just social media.
• Team collaboration: CoSchedule offers advanced project management tools that allow teams to collaborate on tasks, deadlines, and content approvals.
• Integration with other tools: CoSchedule integrates with tools like WordPress, Mailchimp, and Google Analytics, making it a great choice for agencies needing more than just social media management.

Cons:

• More expensive: CoSchedule’s full feature set comes at a higher price point, which may not be feasible for smaller agencies or those focusing solely on social media.
• Complex interface: Due to its extensive feature set, CoSchedule can feel overwhelming for users looking for a simple social media tool.

Pricing:

• CoSchedule social calendar: $19 per month
• Coschedule agency calendar: $49 per month

G2 rating:

CoSchedule vs Publer:

CoSchedule’s marketing calendar and project management features make it ideal for agencies managing complex campaigns across multiple channels. Publer is a simpler tool that focuses on social media management, making it more suitable for agencies that don’t need advanced project management features.

13. Sprinklr

Sprinklr is an enterprise-level social media management platform designed for large organizations and agencies. It offers a wide range of features, including social listening, content scheduling, customer engagement, and analytics. It’s a Publer alternative for agencies handling large-scale social media operations and customer interactions.

Pros:

• Enterprise-level features: Sprinklr is designed to handle large volumes of social media interactions, making it ideal for agencies working with large clients or managing high traffic.
• Comprehensive social listening: Sprinklr’s social listening tools allow agencies to monitor conversations across a wide range of platforms and channels.
• Multi-channel support: The platform supports a wide array of social media channels and even integrates with messaging apps, making it a great fit for large-scale operations.

Cons:

• Expensive: Sprinklr’s enterprise-level features come with a higher price tag, making it less accessible for smaller agencies.
• Steep learning curve: Due to its extensive feature set, Sprinklr requires significant onboarding and training for teams to fully utilize the platform.

Pricing:

• Self-serve $245 per month

G2 rating:

Sprinklr vs Publer:

Sprinklr is ideal for large-scale operations that require extensive social media monitoring and engagement across multiple channels. Publer is a simpler, more affordable alternative for agencies with smaller clients or fewer social media accounts to manage.

gencies looking for a simple and affordable scheduling solution. Publer, on the other hand, offers more advanced features and automation options, making it a better fit for agencies with more complex social media needs.

14. PromoRepublic

PromoRepublic is a content marketing platform that combines social media management, content creation, and scheduling. It’s particularly useful for agencies working with small businesses, franchises, or marketing teams looking to build a strong online presence with pre-made content templates and social media calendars.

Pros:

• Customizable templates: PromoRepublic offers a vast library of customizable content templates, making it easier for agencies to quickly create engaging social media posts.
• Social media calendar: The tool offers a social media content calendar to help agencies plan and schedule posts across multiple platforms.
• Local marketing focus: PromoRepublic is perfect for agencies managing social media for franchises or businesses with multiple locations, providing geo-targeted social campaigns.

Cons:

• Limited advanced features: PromoRepublic excels in content creation and scheduling but lacks the advanced analytics and social listening features available in other tools.
• Higher pricing for advanced features: While the basic plan is affordable, agencies looking for premium features will need to invest in higher-tier plans.

Pricing:

• Small business – $59 per month
• Agency – $99 per month

G2 rating:

PromoRepublic vs Publer:

PromoRepublic offers a better solution for agencies looking to create branded content quickly and at scale, especially for local businesses. Publer is more versatile for scheduling and automation, making it a better fit for agencies focused on maximizing efficiency.

Final Thoughts

Agencies and marketers have an abundance of tools to choose from when seeking alternatives to Publer. The best choice depends on the agency’s specific needs, from simple content scheduling to advanced social media analytics and AI content creation. While Publer offers a powerful mix of automation, scheduling, and affordability, tools like ContentStudio, Sendible, and Buffer provide alternatives that cater to agencies of all sizes and complexities.

By evaluating the pros, cons, and pricing of each tool, agencies can find the best fit for their social media management strategies and enhance their overall digital marketing efforts.

FAQs

• What is Publer, and why would an agency need an alternative?

Publer is a social media management tool for scheduling and automation. Agencies may seek alternatives for additional features like advanced analytics, social listening, or better team collaboration.

• How do I choose the best social media management tool for my agency?

Identify your needs, budget, and workflow. Look for features like analytics, collaboration, and ease of use. Tools like ContentStudio and Hootsuite are versatile, while Tweetmonk is great for Twitter-focused agencies.

• Are there any free alternatives to Publer?

Yes, tools like Buffer and F5Bot offer free plans with basic scheduling and social listening features, though advanced capabilities require paid plans.

• What are the best Publer alternatives for agencies managing multiple accounts?

ContentStudio, Sendible, and PromoRepublic are ideal for agencies managing multiple accounts, with features like multichannel posting, analytics, and team collaboration.