Social media image sizes for 18 platforms [2025 guide]

Have you ever faced difficulty in choosing the perfect size and aspect ratio for your social media photos? If so, this comprehensive social media image sizes guide will help you get familiar with all the integral image dimensions you need to know across major social media sites.

Whether it is choosing the right size for your Instagram profile picture, Facebook post, Bluesky cover photo, YouTube banner, or any other type of social media image, you will find this blog post to be the key to ensuring your posts on social media adhere to the best quality standards.

Social media image sizes: Ultimate cheat sheet for 2025

Whether you’re managing multiple social accounts or focusing on specific platforms, you need to be familiar with the best social media image sizes for every platform you use.

Let’s start with a quick overview of every platform’s photo size requirements and then dive deep into each one.

Platform	Content type	Recommended size	Aspect ratio
Facebook	Profile picture	320 x 320 px	1:1
	Cover photo	851 x 315 px	2.7:1
	Feed posts	1080 x 1350 px	4:5
	Group cover	1640 x 856 px	1.91:1
	Event cover	1920 x 1005 px	1.91:1
Instagram	Profile picture	320 x 320 px	1:1
	Feed posts	1080 x 1350 px	4:5
	Stories	1080 x 1920 px	9:16
	Square posts	1080 x 1080 px	1:1
X (Twitter)	Profile picture	400 x 400 px	1:1
	Header photo	1500 x 500 px	3:1
	Feed images	1600 x 900 px	16:9
	Card images	800 x 418 px	1.91:1
	Multiple images	1200 x 675 px	16:9
LinkedIn	Profile picture	400 x 400 px	1:1
	Cover photo	1584 x 396 px	4:1
	Feed posts	1200 x 627 px	1.91:1
	Blog post	1200 x 627 px	1.91:1
Threads	Profile picture	320 x 320 px	1:1
	Feed posts	1080 x 1920 px	9:16
	Square posts	1080 x 1080 px	1:1
	Landscape posts	1080 x 566 px	1.91:1
Google Business	Logo	720 x 720 px	1:1
	Cover photo	1024 x 576 px	16:9
	Profile photo	720 x 720 px	1:1
	Additional photos	720 x 720 px	1:1
Bluesky	Profile picture	400 x 400 px	1:1
	Banner image	1500 x 500 px	3:1
	Portrait posts	1080 x 1350 px	4:5
	Landscape posts	1920 x 1080 px	16:9
	Square posts	1080 x 1080 px	1:1
TikTok	Profile picture	200 x 200 px	1:1
	Videos	1080 x 1920 px	9:16
	Cover image	1080 x 1920 px	9:16
YouTube	Profile picture	800 x 800 px	1:1
	Channel art	2560 x 1440 px	16:9
	Thumbnails	1280 x 720 px	16:9
	End screen	1280 x 720 px	16:9
	Shorts thumbnail	1080 x 1920 px	9:16
Pinterest	Profile picture	165 x 165 px	1:1
	Pins	1000 x 1500 px	2:3
	Square pins	1000 x 1000 px	1:1
	Board display	222 x 150 px	1.48:1
	Story pins	1080 x 1920 px	9:16

Use the table of contents below to jump directly to your platform of interest, or continue reading for an in-depth exploration of the best social media image sizes:

1. Facebook

2. Instagram

3. X (Twitter)

4. TikTok

5. LinkedIn

6. Bluesky

7. Meta Threads

8. Google Business

9. Pinterest

10. YouTube

11. Tumblr

12. Snapchat

13. WhatsApp

14. Mastadon

15. WeChat

16. RedNote

17. Reddit

18. Twitch

Facebook image sizes

Using the right Facebook image sizes in posts, stories, ads, and any other visual content is vital to building a strong presence. Creating engaging Facebook posts with the right aspect ratio and quality is also key to making an impressive visual impact.

Facebook profile picture size

Your profile picture is often the first thing people notice about your Facebook account. It’s that circular image that appears on your timeline, in search results, and next to your comments across the platform.

The display size of your Facebook profile picture changes depending on whether you are using Facebook on a desktop or smartphone:

• Desktop: Your profile picture displays at 170 x 170 pixels
• Mobile: The size shrinks to 128 x 128 pixels
• Comment section: Your picture appears even smaller at 36 x 36 pixels

Considering these display sizes, the best size for a Facebook profile picture is 320 x 320 pixels. Remember, while you might upload a square image, Facebook will crop it into a circle, so keep important elements centered.

Facebook cover photo size

Your cover photo is prime real estate on your Facebook profile – it’s your chance to make a strong first impression. This wide banner image spans the top of your profile and needs to look good on both desktop and mobile devices.

Just like the profile photo, the display sizes of the Facebook cover image also vary. For desktop, it is 820 x 312 pixels, while for mobile, it is 640 x 360 pixels.

So, the best size for a Facebook cover photo is 851 x 315 pixels (or 2.84 inches x 1.05 inches) to ensure it is clearly visible on both desktops and smartphones.

Facebook cover photo design tip: When designing your cover photo, keep in mind that your profile picture will overlap the left side of the image. On mobile devices, this overlap can be up to 75% of your profile picture, so you should keep your key visual elements in the center and right portions of the image.

Facebook shared post size

When sharing images in your regular Facebook posts, you have some flexibility with size, but certain dimensions work better than others.

• Optimal size: 1080 x 1350 pixels
• Maximum file size: 8MB
• Images appear in the feed at a maximum width of 470 pixels
• On your page, images display up to 504 pixels wide

Tip: If you want to share multiple images, you should stick to square images of 1200 x 1200 pixels for Facebook carousel posts. You can share up to 10 images in a single post, making it perfect for product showcases or photo collections.

Related: What is a carousel post? Benefits, platform requirements, & creation tips

Facebook story size

Stories have become increasingly popular on Facebook, offering a full-screen, immersive experience for your audience. Since they’re designed for mobile viewing, they follow rules different from regular posts.

• Best Facebook story size: 1080 x 1920 pixels
• Aspect ratio: 9:16 (vertical format)
• Minimum width: 500 pixels

Tip to design Facebook story: When creating Stories, leave some breathing room at the top and bottom of your image – about 250 pixels (14%) at each end. This space ensures your content won’t be covered by profile photos or action buttons that Facebook adds to Stories.

Related: How to create Facebook stories through ContentStudio?

Facebook event cover photo size

If you are creating an event on Facebook, you should prioritize creating an engaging cover photo with an ideal size to catch the potential attendees’ attention. Unlike regular cover photos, event images have their own specific dimensions.

• Ideal size: 1920 x 1005 pixels
• Minimum dimensions: 400 x 150 pixels

Key thing to remember: Once you’ve created your event and uploaded the cover photo, you can’t edit it. Make sure you’re happy with your choice before finalizing the event.

Facebook ad image sizes

Facebook’s advertising platform – Meta Ads – offers a variety of ad formats to help you reach your audience effectively. Each format is designed for specific placements and objectives, making it crucial to understand the requirements for each type.

Here’s a comprehensive breakdown of Facebook ad image sizes and their specific use cases:

Here’s your optimized table with a separate column for aspect ratio and improved readability:

Facebook ad type	Ad image size	Aspect ratio	Description
Feed ads	1080 x 1080 px	1.91:1 to 1:1	High-visibility ads in the main feed, ideal for engagement and brand awareness.
Right column ads	1200 x 1200 px	1:1	Sidebar ads for desktop, great for retargeting and conversions.
Marketplace ads	1080 x 1080 px	1:1	Shown in Facebook Marketplace, ideal for e-commerce and local sales.
Messenger inbox ads	1080 x 1080 px	1:1	Appears in Messenger inbox, perfect for direct response campaigns.
Stories ads	1080 x 1920 px	9:16	Immersive, full-screen ads between stories, great for storytelling.
Search results ads	1080 x 1080 px	1.91:1 to 1:1	Shown in search results, reaching users looking for specific content.
Instant articles ads	1080 x 1080 px	1.91:1 to 1:1	Fast-loading native ads within articles, great for content marketing.

Must-know Facebook image size tips

• Feed images scale to 470px width in timeline – ensure text remains readable at this size
• Cover photos display differently on mobile (640 x 360px) vs desktop (820 x 312px)
• Profile pictures display in various sizes (170px to 36px) – test visibility at smallest size
• Group covers need 1640 x 856px for proper display across devices

Instagram image sizes

Want to make your Instagram feed stand out? Understanding the correct Instagram dimensions is key to creating appealing content for both personal and business accounts.

Instagram profile picture size

Your Instagram profile picture is your brand’s visual identity on the platform. While it might seem small, it plays a crucial role in making your account instantly recognizable.

• Upload size: 320 x 320 pixels
• Display size: 110 x 110 pixels
• Minimum size: 110 x 110 pixels

Keep in mind that Instagram profile pictures are displayed in a circle, so center your key elements to avoid unwanted cropping.

Unlike other platforms, Instagram doesn’t allow users to click and expand profile pictures, so make sure your profile picture is clear and recognizable even at its small circle size of 110 x 110 pixels.

Instagram feed photo post sizes

Getting your Instagram post size right is crucial for posting appealing content. Instagram has moved far beyond its square-only origins, now supporting multiple orientations and Instagram aspect ratios to help you tell your visual story in the best possible way.

Let’s explore the optimal Instagram dimensions for each post type.

Square format

• Recommended size: 1080 x 1080 pixels
• Aspect ratio: 1:1
• Perfect for: Symmetrical compositions, product photos, and maintaining a consistent grid layout

Portrait format

• Recommended size: 1080 x 1350 pixels
• Aspect ratio: 4:5
• Perfect for: Fashion shots, full-body photos, and vertical product displays

Landscape format

• Recommended size: 1080 x 566 pixels
• Aspect ratio: 1.91:1
• Perfect for: Wide-angle shots, group photos, and scenic landscapes

Pro tip: Instagram will store your images at 1080 pixels width, regardless of which format you choose. If you upload a larger image, it will be sized down, and if you upload something smaller than 320 pixels wide, it will be sized up.

Instagram Story & Reel sizes

Stories and Reels have become the go-to features for sharing engaging, full-screen content on Instagram. Getting these dimensions right is crucial to providing an immersive experience to your target audience:

• Recommended size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Minimum width: 500 pixels

Tip: When creating Stories or Reels, leave some breathing room in your design:

• Top 14% (250 pixels): Keep free of important elements
• Bottom 20% (340 pixels): Avoid placing key content here
• These spaces ensure your content won’t be covered by profile icons, buttons, or stickers

Related: Everything you need to know about Instagram Reel analytics

Instagram carousel post size

Carousel posts let you share up to 20 images in a single Instagram post, perfect for storytelling or showcasing product collections. Ideally, all images in your carousel should use the same aspect ratio for a consistent look. The recommended Instagram carousel post image sizes are as follows:

• Square: 1080 x 1080 pixels (1:1 ratio)
• Portrait: 1080 x 1350 pixels (4:5 ratio)
• Landscape: 1080 x 566 pixels (1.91:1 ratio)

Pro tip: Choose your aspect ratio based on your first image – all subsequent images will be cropped to match.

Instagram ads image sizes

Instagram offers various ad placements, each with its own specifications for optimal performance.

Ad type	Image size	Key specs	Description
Feed ads	1080 x 1080px	• Aspect ratio: 1:1 • Minimum width: 320px • Maximum file size: 30MB	Appears in users’ main feeds, offering high visibility and engagement opportunities.
Stories ads	1080 x 1920px	• Aspect ratio: 9:16 • Safe zones: Leave 250px top/bottom • Full-screen format	Immersive, full-screen ads that appear between user stories.
Reels ads	1080 x 1920px	• Aspect ratio: 9:16 • Safe zones: Same as Stories • Vertical format	Multiple images in a single ad, gare reat for showcasing product collections.
Carousel ads	1080 x 1080px	• Up to 10 images • Consistent aspect ratio • Maximum file size: 30MB	Multiple images in a single ad are great for showcasing product collections.

Must-know Instagram image size tips

• Stories and Reels require 1080 x 1920px for full-screen vertical display
• Feed posts work best at 1080 x 1350px (4:5 ratio) for maximum feed presence
• Carousel posts must maintain consistent aspect ratios across all images
• Profile picture displays at 110px diameter – ensure visibility at this size

X (Twitter) image sizes

Understanding the correct X image sizes (formerly Twitter) is crucial for standing out on this fast-paced social media platform.

Whether you’re looking for the perfect X profile picture size, optimal header dimensions, or the right X (Twitter) image sizes for your posts, getting these specifications right can transform your profile from amateur to professional.

Let’s dive into the perfect dimensions that will make your X profile stand out.

X (Twitter) profile picture size

Your profile picture is your visual identity across X. It appears in multiple places, such as in full size on your profile page and next to your posts in feeds.

• Recommended Twitter profile picture size: 400 x 400 pixels
• Minimum size: 200 x 200 pixels
• Maximum file size: 2MB
• Supported formats: JPG, GIF, PNG

Pro tip: Use a clear, recognizable image that looks good even when scaled down to thumbnail size. For brands, using the logo as the Twitter profile picture is often the best choice.

X (Twitter) header photo size

Think of your Twitter header photo as a billboard for your personal or brand identity. This prominent space at the top of your profile is perfect for showcasing your personality or promoting your latest campaign.

• Recommended Twitter header photo size: 1500 x 500 pixels
• Aspect ratio: 3:1
• Maximum file size: 5MB
• Supported formats: JPG, GIF, PNG

Important note: Header images display differently across devices and browsers. Keep important elements centered and test how your image looks on both desktop and mobile.

Related: How to make a Twitter header/banner that wins followers?

X (Twitter) in-stream photo sizes

Posts with images get significantly more engagement – up to three times more than text-only posts. Here’s how to make your in-stream photos look their best.

Single image posts

• Recommended size: 1600 x 900 pixels
• Minimum size: 600 x 335 pixels
• Aspect ratios supported:
  • Desktop: Between 2:1 and 1:1
  • Mobile: 2:1, 3:4, and 16:9

Multi-image posts

• Maximum images per post: 4
• Recommended size: 1200 x 675 pixels
• Size variations:
  • Square: 1080 x 1080 pixels
  • Portrait: 1080 x 1350 pixels
  • Landscape: 1600 x 900 pixels

Pro tip: The platform no longer automatically crops most standard images, but extremely wide or tall images may still be adjusted. Preview your images before posting to ensure they appear as intended.

X (Twitter) card image size

X automatically creates cards when you share links, pulling images from the linked website. These preview cards are crucial for driving engagement with your shared content.

• Minimum size: 120 x 120 pixels
• Recommended Twitter card image size: 800 x 418 pixels
• Maximum file size: 1MB
• Supported formats: JPG, GIF, PNG

Pro tip: Use X’s card validator tool to preview how your links will appear before sharing them.

Ad image sizes

X offers various ad formats, each with specific requirements for optimal performance.

Ad type	Image size	Key specs	description
Single image ads	800 x 418px	• Aspect ratio: 1.91:1 • Max file size: 3MB • Format: JPG/PNG	Standard promoted posts that appear in users’ feeds.
Website cards	800 x 418px	• Aspect ratio: 1.91:1 • Also supports 800 x 800px (1:1) • Max file size: 20MB	Clickable cards that drive traffic to your website.
App cards	800 x 800px	• Supports both 1:1 and 1.91:1 • Max file size: 3MB • Format: JPG/PNG	Specifically designed for app promotion and installs.
Carousel ads	800 x 800px	• Up to 6 images • Max total size: 20MB • Format: JPG/PNG	Multiple images in a single ad unit for storytelling.

Must-know X (Twitter) image size tips

• Header photos scale differently across devices – keep key elements in middle 1500 x 500px
• In-stream images display at max width of 600px – optimize text readability accordingly
• Multi-image posts require consistent dimensions for proper grid display
• Card images need exact 800 x 418px for proper link preview display

Related: Free X (Twitter) post / caption generator

LinkedIn image sizes

LinkedIn, the world’s largest professional network, requires a unique approach to visual content compared to other social platforms. Using the right image sizes is crucial for different types of content, including LinkedIn banners and profile pictures.

This ensures an appealing appearance whether you’re building a personal brand, managing a company page, or showcasing career achievements.

Personal profile image sizes

Your LinkedIn personal profile is often your first impression in the professional world. Getting these images right is essential for building a strong personal brand.

LinkedIn profile picture size

Choosing the right size for your LinkedIn headshot is important because it can make all the difference in establishing credibility on LinkedIn.

• Recommended size: 400 x 400 pixels
• Minimum size: 268 x 268 pixels
• Maximum file size: 8MB
• Supported formats: JPG, PNG

Pro tip: Choose a high-quality, professional headshot where your face takes up about 60% of the frame. This ensures good visibility even when your image appears as a thumbnail in search results or comments.

LinkedIn profile cover photo/banner size

Your cover photo, also called a banner or background photo on LinkedIn, is the primary place where you can show showcase your professional identity or current organization.

• Recommended LinkedIn banner/cover photo size: 1584 x 396 pixels
• Aspect ratio: 4:1
• Maximum file size: 8MB
• Supported formats: JPG, PNG

Important note: LinkedIn displays cover photos differently on desktop and mobile devices. Always preview your image on both platforms before finalizing the banner.

Company page image sizes

LinkedIn company pages require special attention to detail as they represent your brand to potential clients, partners, and employees.

LinkedIn company page logo size

Your company logo is your brand’s primary identifier on LinkedIn, appearing in search results and “Companies to Follow” suggestions.

• Recommended LinkedIn logo size: 400 x 400 pixels
• Minimum size: 300 x 300 pixels
• Maximum file size: 4MB
• Small logo size: 60 x 60 pixels (for navigation)

LinkedIn company page cover photo size

The company cover image, also called banner, appears at the top of your LinkedIn page, setting the tone for your brand’s presence.

• Recommended LinkedIn company banner / cover photo size: 1128 x 191 pixels
• Aspect ratio: approximately 6:1
• Maximum file size: 4MB
• Supported formats: JPG, PNG

Shared content sizes

LinkedIn posts with images typically receive higher engagement on LinkedIn. Here’s how to optimize your shared content.

Regular post images

• Recommended LinkedIn post size: 1200 x 627 pixels
• Square option: 1080 x 1080 pixels
• Portrait option: 1920 x 1080 pixels
• Maximum file size: 5MB

Link preview images

When sharing links, LinkedIn pulls preview images automatically, but you can optimize them:

• Recommended size: 1200 x 627 pixels
• Aspect ratio: 1.91:1
• Maximum file size: 5MB

Life tab images

The Life tab helps showcase your company culture and work environment.

• Hero image: 1128 x 376 pixels
• Company photos: 900 x 600 pixels
• Custom modules: 502 x 282 pixels

Pro tip: The Life tab is primarily viewed on mobile devices, so ensure your images look good on smaller screens.

Ad image sizes

LinkedIn offers various ad formats, each with specific requirements for optimal performance.

Ad type	Image size	Key specs	Description
Sponsored content	1200 x 627px	• Aspect ratio: 1.91:1 • Max file size: 5MB • Format: JPG/PNG	Standard promoted posts in the feed
Carousel ads	1080 x 1080px	• Up to 10 cards • Max file size: 10MB • Format: JPG/PNG	Multiple images in a swipeable format
Spotlight ads	300 x 250px	• Logo: 100 x 100px • Max file size: 2MB • Format: JPG/PNG	Right-rail and desktop-only ads
Company logo ads	100 x 100px	• Square format only • Max file size: 2MB • Format: JPG/PNG	Ads featuring just your company logo

Must-know LinkedIn image size tips

• Company page banners display at 1128 x 191px – design for this specific size
• Article images preview at 1200 x 627px in feed – maintain 1.91:1 ratio
• Profile photos appear as small as 60px in comments – test small size visibility
• Cover images need safe zones for mobile cropping (1584 x 396px total)

TikTok image sizes

TikTok is one of the most popular social media platforms, with over 1 billion monthly active users. While the platform is known for its short-form videos, getting your image sizes right is crucial for maintaining a professional presence and maximizing engagement.

TikTok profile picture size

The profile picture is your visual identity on TikTok, appearing in feeds, comments, and search results. So, it is important to use the right TikTok profile image size to make a great impact:

• Recommended profile picture size: 200 x 200 pixels
• Minimum size: 20 x 20 pixels
• Aspect ratio: 1:1 (square)
• Supported formats: JPG, PNG, GIF (non-animated)

Pro tip: While TikTok allows very small profile pictures, always upload a larger, high-quality image (at least 200 x 200 pixels) to ensure your profile looks sharp across all devices and future updates.

TikTok video cover photo size

Video covers act as thumbnails for your content on TikTok. They play a crucial role in attracting viewers.

• Recommended TikTok cover photo size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Minimum width: 640 pixels
• Supported formats: JPG, PNG

Important note: Your TikTok cover image should match your video’s aspect ratio for the best appearance in feeds and on your profile.

TikTok carousel post size

Carousel posts allow you to share multiple images in a single post, perfect for tutorials, before-and-after reveals, or product showcases.

• Recommended size: 1080 x 1920 pixels
• Supported ratios:
  • Vertical: 9:16 (preferred)
  • Square: 1:1
  • Portrait: 4:5
• Maximum images: Up to 35 per carousel

Pro tip: While TikTok supports multiple aspect ratios for carousels, using the 9:16 ratio consistently provides the best viewing experience for your audience.

Related: How to make and post TikTok carousels?

TikTok in-feed image size

While TikTok is primarily a video platform, you can also share static images in your feed.

• Recommended size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Minimum width: 640 pixels
• Maximum file size: 500MB

TikTok ad image sizes

TikTok offers various ad formats to help you reach your target audience effectively. Each format has specific requirements to ensure optimal performance across the platform. Here’s a complete breakdown of different types of TikTok ad image sizes:

Ad type	Image size	Key specs	Description
In-feed ads	1080 x 1920px	• Aspect ratio: 9:16, 1:1, or 16:9 • Display image: 1:1 ratio • Max file size: 500MB	Appears naturally in users’ For You feed, offering high visibility and engagement.
Global app bundle	720 x 1280px	• File type: JPG, PNG • Max file size: 100MB • Brand name: 2-20 characters	Full-screen ads optimized for app promotion.
Spark ads	Any size	• Length: Up to 10 minutes • Flexible specs • Supports organic content	Boost existing TikTok content with preserved engagement metrics.
Pangle ads	1200 x 628px	• Alternative sizes: 640 x 640px or 720 x 1280px • Max file size: 100MB • Format: JPG, PNG	Extends reach through TikTok’s advertising network.

Must-know TikTok image size tips

• Videos and images require 1080 x 1920px for full-screen display
• Profile photos display at various sizes – design for 200 x 200px minimum
• Cover images must maintain 9:16 ratio for proper scaling
• Keep important elements within center 80% to avoid UI overlays

YouTube image sizes

YouTube isn’t just about posting great videos – it’s also about creating a cohesive visual brand. From your channel art to video thumbnails, getting your YouTube image sizes right can help you stand out among millions of creators and keep viewers coming back for more.

YouTube profile picture size

Your profile picture (or channel icon) represents your brand across YouTube, appearing in search results, comments, and channel listings.

• Recommended YouTube profile picture size: 800 x 800 pixels
• Display size: 98 x 98 pixels
• Maximum file size: 4MB
• Supported formats: JPG, PNG, GIF (non-animated)

Pro tip: While your image displays at 98 x 98 pixels, uploading at the recommended size ensures your profile picture looks sharp across all devices and future platform updates.

YouTube channel banner size

Your channel banner (or channel art) is the large header image that spans the top of your YouTube channel, setting the tone for your brand.

• Recommended YouTube channel banner size: 2560 x 1440 pixels
• Minimum size: 2048 x 1152 pixels
• Safe zone: 1546 x 423 pixels
• Maximum file size: 6MB

Important considerations:

• Keep essential elements within the safe zone
• Different devices show different portions of your banner
• Test how your banner appears across various devices

YouTube video thumbnail size

Creating engaging and properly-sized YouTube thumbnails are vital to attract clicks and views. They’re often the first thing potential viewers see.

• Recommended YouTube video thumbnail size: 1280 x 720 pixels
• Aspect ratio: 16:9
• Minimum width: 640 pixels
• Maximum file size: 2MB
• Supported formats: JPG, PNG, GIF (non-animated)

Pro tip: Custom thumbnails tend to perform better than auto-generated ones. Ensure your thumbnail is clear and legible, even in smaller sizes.

YouTube end screen size

End screens help promote your content in the crucial final seconds of your YouTube videos.

• Recommended YouTube end screen size: 1280 x 720 pixels
• Aspect ratio: 16:9
• Duration: 5-20 seconds
• Position: Appears in the last portion of your video

Note: While end screens use the same dimensions as your video, you should leave space in your video’s final frames for end screen elements.

YouTube Shorts thumbnail size

YouTube Shorts require different thumbnail dimensions due to their vertical format.

• Recommended YouTube Shorts thumbnail size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Maximum file size: 2MB
• Format: JPG, PNG

Related: Mastering YouTube Shorts in 2025: A guide for beginners

Must-know YouTube image size tips

• Channel art displays differently across devices – use safe area 1546 x 423px
• Thumbnails appear at various sizes – optimize for 1280 x 720px
• End screens need exact 1280 x 720px placement area
• Profile picture scales from 800px to 98px – test visibility at all sizes

Pinterest image sizes

As a visual discovery platform, Pinterest demands special attention to image dimensions and quality. Whether you are making a board to share product photos, infographics, or lifestyle content on Pinterest, using the right image sizes can significantly impact your content’s performance and visibility.

Pinterest profile picture size

Your profile picture helps users recognize your brand across Pinterest, appearing in search results and alongside your pins.

• Recommended Pinterest profile picture size: 165 x 165 pixels
• Maximum file size: 10MB
• Supported formats: JPG, PNG
• Display: Circular crop

Pro tip: While Pinterest allows you to import profile pictures from Facebook or Google, uploading a custom image gives you more control over your brand presentation and choosing the best dimensions.

Pinterest profile cover size

Your profile cover is the banner image that appears at the top of your profile, setting the tone for your Pinterest presence.

• Recommended Pinterest profile cover size: 800 x 450 pixels
• Aspect ratio: 16:9
• Maximum file size: 10MB
• Supported formats: JPG, PNG

Important note: Avoid using portrait images as cover photos; landscape images work best in this space.

Pinterest pin sizes

Pinterest offers various pin formats to showcase your content effectively.

Standard pins

• Recommended size: 1000 x 1500 pixels
• Optimal aspect ratio: 2:3
• Maximum file size: 20MB
• Display width: 236 pixels in feed

Square pins

• Recommended size: 1000 x 1000 pixels
• Aspect ratio: 1:1
• Maximum file size: 20MB
• Best for: Product photos and infographics

Story pins

• Recommended size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Maximum file size: 20MB
• Format: Full-screen vertical content

Pinterest board cover sizes

Boards are collections of your pins, and their cover images are crucial for navigation.

• Recommended Pinterest board cover size: 600 x 600 pixels
• Aspect ratio: 1:1
• Maximum file size: 32 MB
• File formats: JPG or PNG

Pinterest ad formats and sizes

Pinterest offers various ad formats to help promote your content effectively.

Ad type	Image size	Key specs	Description
Standard pin ads	1000 x 1500px	• Aspect ratio: 2:3 • Max file size: 20MB	Regular promoted pins in feed
Carousel ads	1000 x 1500px	• Up to 5 images • Consistent aspect ratios	Multiple images in swipeable format
Shopping ads	1000 x 1500px	• Aspect ratio: 2:3 • Product tags supported	Product-focused ads with pricing
Collection ads	1000 x 1500px	• Main image plus 3 smaller • Same aspect ratio for all	Showcase multiple products

Must-know Pinterest image size tips

• Optimal pin size is 1000 x 1500px (2:3 ratio) for best feed presence
• Pins scale to 236px width in feeds – ensure text is legible at this size
• Board covers display at 222 x 150px – design specifically for this size
• Story pins require 1080 x 1920px for full-screen display

Bluesky image sizes

Since Twitter’s rebranding to X, Bluesky is gaining traction as a decentralized alternative to traditional social platforms. Whether you’re making the switch from other platforms or starting fresh, getting your image sizes right is crucial for maintaining a professional presence.

Bluesky profile picture size

Your profile picture is your visual identity on Bluesky, appearing alongside your posts and in users’ feeds.

• Recommended Bluesky profile picture size: 400 x 400 pixels
• Format: Square image (displays as circle)
• Maximum file size: 1MB
• Supported formats: JPG, PNG

Pro tip: Since your profile picture appears in a circular frame, keep important elements centered to avoid unwanted cropping.

Bluesky banner size

Your banner (or cover photo) is the large header image that spans the top of your Bluesky profile, offering a great opportunity to showcase your personality or brand.

• Recommended size: 1500 x 500 pixels
• Aspect ratio: 3:1
• Maximum file size: 1MB
• Supported formats: JPG, PNG

Important note: Bluesky banners display differently on desktop (full-width) versus mobile (full-height), so test your image on both devices.

Bluesky post image sizes

Bluesky supports multiple image formats to help you share your content effectively.

Portrait format

• Recommended size: 1080 x 1350 pixels
• Aspect ratio: 4:5
• Best for: Personal photos, vertical content

Landscape format

• Recommended size: 1920 x 1080 pixels
• Aspect ratio: 16:9
• Best for: Scenic photos, wide content

Square format

• Recommended size: 1080 x 1080 pixels
• Aspect ratio: 1:1
• Best for: Versatile content, profile consistency

Must-know Bluesky image size tips

• Profile images appear in various sizes – design for 400 x 400px base
• Banner images need 1500 x 500px with a centered focus
• Posts maintain original aspect ratios – no forced cropping
• Images scale between timeline and expanded views

Related: How to post on Bluesky using ContentStudio?

Threads image sizes

As Meta’s text-focused platform connected to Instagram, Threads offers a more flexible approach to image dimensions than its sister platform. Understanding these requirements will help you maintain visual quality across both desktop and mobile experiences.

Threads profile picture size

Your Threads profile picture can be synced with your Instagram profile or set independently.

• Recommended Threads profile picture size: 320 x 320 pixels
• Maximum file size: 8MB
• Supported formats: JPG, PNG
• Display: Circular crop

Threads post image sizes

Threads offers remarkable flexibility with post images, accepting various dimensions while maintaining original aspect ratios.

Vertical format (recommended)

• Optimal size: 1080 x 1920 pixels
• Aspect ratio: 9:16
• Best for: Maximum feed presence
• Display: Full-width on mobile

Square format

• Optimal size: 1080 x 1080 pixels
• Aspect ratio: 1:1
• Best for: Profile-style images
• Display: Maintains square shape

Must-know Threads image size tips

• Images scale to full width on mobile – optimize for vertical viewing
• Carousels maintain original aspect ratios unlike Instagram
• Profile photos sync with Instagram but display independently
• Post images appear both in feed and expanded views – test both

Related: Everything You Need to Know About Instagram Threads App

Google Business profile image sizes

For any local business, Google Business Profile (formerly Google My Business) serves as your digital storefront across Google Search, Maps, and other Google properties. Optimizing your images with the correct dimensions ensures your business looks professional and attractive to potential customers.

Google Business profile logo size

Your logo represents your brand across Google services and should be instantly recognizable.

• Recommended Google business profile logo size: 720 x 720 pixels
• Aspect ratio: 1:1 (square)
• Maximum file size: 5MB
• Supported formats: PNG, JPG

Pro tip: Use PNG format for logos to ensure crisp edges and text clarity.

Google Business cover photo size

Your cover photo is often the first visual customers see when finding your business on Google.

• Recommended Google Business cover photo size: 1024 x 576 pixels
• Aspect ratio: 16:9
• Maximum file size: 5MB
• Supported formats: PNG, JPG

Google Business profile photo size

This image represents your business in Google interactions and reviews.

• Recommended Google Business profile photo size: 720 x 720 pixels
• Aspect ratio: 1:1
• Maximum file size: 5MB
• Format: PNG, JPG

Additional business photos

Showcase different aspects of your business with supplementary images.

• Recommended size: 720 x 720 pixels
• Aspect ratio: 1:1
• Maximum file size: 5MB
• Format: PNG, JPG

Must-know Google Business Profile image size tips

• Logo displays at multiple sizes – ensure clarity at 200 x 200px minimum
• Cover photos need 16:9 ratio for proper display across Google services
• Additional photos maintain quality up to 720px maximum
• Profile photo appears in Google Maps – test visibility at small sizes

Related: A Google Business Profile scheduler for brand management

Best social media image sizes for other platforms

While major social networks discussed above often dominate the conversation, many other platforms play crucial roles in specific markets, communities, or use cases.

Whether you’re expanding your reach to decentralized networks like Mastodon, messaging apps like WhatsApp, or community-driven platforms like Reddit, optimizing your images for each platform ensures your content maintains its impact.

Here’s your quick guide to nailing the perfect social media image sizes across these diverse platforms.

Tumblr

For a platform known for its creative freedom, Tumblr has specific image requirements that help maintain quality across its highly customizable interface. From profile photos to expansive banners, here’s what you need to know about Tumblr’s image dimensions.

Content type	Recommended size	Aspect ratio	Notes
Profile picture	128 x 128 px	1:1	PNG recommended
Banner	3000 x 1055 px	16:9	Scales responsively
Image posts	500 x 750 px	2:3	Expands to 2048 x 3072 px
Feed photos	1280 x 1920 px	2:3	Best for dashboard

Related: How to schedule a blog post on Tumblr?

Snapchat

With over 443 million daily active users, Snapchat revolutionized how we share visual content through its ephemeral, vertical-first format. Whether you’re creating Stories, designing Geofilters, or running ads, understanding Snapchat’s unique image dimensions is crucial.

The platform’s mobile-first approach and interactive features like filters and lenses demand specific attention to image sizes to ensure your content looks professional and engaging across all features.

Content type	Recommended size	Aspect ratio	File size limit	Best for
Profile picture	320 x 320 px	1:1	2MB	Personal identity
Geofilters	1080 x 1920 px	9:16	5MB	Location overlays
Story posts	1080 x 1920 px	9:16	5MB	Vertical content
Ads	1080 x 1920 px	9:16	5MB	Promotional content
Collection ads	1080 x 1920 px	9:16	5MB per image	Product showcases

WhatsApp

WhatsApp is all set to have to more than 3 billion users in 2025. It means the platform has evolved from being a simple messaging app to a powerful business communication tool.

Hence, getting your WhatsApp image sizes right is crucial for maintaining a strong presence for both personal and business accounts:

Content type	Recommended size	Best for
Profile picture	500 x 500 px	Business profiles, personal accounts
Square posts	800 x 800 px	Product photos, promotional content
Stories	750 x 1334 px	Vertical content
Broadcast images	Any size	Marketing messages

Mastodon

Mastadon is a decentralized social media platform. It handles images differently from traditional social networks, with specific size limits and automatic processing for optimal display.

Content type	Maximum size	Downscaled to	Supported formats
Profile picture	2MB	400 x 400 px	PNG, JPG, WEBP
Profile banner	2MB	1500 x 500 px	PNG, JPG, WEBP
Post images	16MB	8.3 megapixels	PNG, JPG, HEIF, WEBP, AVIF, GIF

WeChat

As China’s dominant social platform, WeChat combines messaging, social media, and business features. Its mobile-first approach requires careful attention to image optimization.

Content type	Recommended size	File size limit	Best for
Profile photo	200 x 200 px	10MB	Brand recognition
Article header	900 x 500 px	10MB	Content preview
Article thumbnail	400 x 400 px	10MB	Feed visibility
Stickers	240 x 240 px	60KB	Engagement

Related: Social media for e-commerce in 2025

RedNote (Xiaohongshu)

As TikTok’s status fluctuates in the US market, RedNote (also known as Xiaohongshu or “Little Red Book”) is gaining traction as an alternative lifestyle and shopping platform. This image-first social commerce app demands high-quality visuals like TikTok with specific formatting requirements.

Content type	Recommended size	Aspect ratio	Best for
Cover image	1242 x 1660 px	3:4	Post thumbnails
Square posts	1080 x 1080 px	1:1	Product showcases
Vertical posts	1080 x 1440 px	3:4	Style content
Full screen	1080 x 1920 px	9:16	Immersive content

Reddit

As one of the internet’s largest community platforms, Reddit requires specific image dimensions to ensure your content looks professional across both desktop and mobile interfaces.

Content type	Recommended size	Minimum size	Best for
Profile picture	256 x 256 px	—	Personal branding
Banner	1920 x 384 px	960 x 120 px	Subreddit customization
Post images	1920 x 1080 px	—	General content

Twitch

As the leading platform for live streaming, Twitch demands precise attention to image dimensions across your channel elements.

From perfecting your Twitch profile picture size (PFP size) to optimizing your banner size and emotes, each visual element plays a crucial role in creating a professional streaming presence.

Content type	Recommended size	File size limit	Supported formats
Profile picture	800 x 800 px	10MB	GIF, JPG, PNG
Banner	1200 x 480 px	10MB	GIF, JPG, PNG
Offline banner	1080 x 720 px	10MB	GIF, JPG, PNG
Panels	320 x 80 px	10MB	GIF, JPG, PNG
Emotes	28×28 / 56×56 / 112×112 px	25KB	PNG
Overlay	1920 x 1080 px	12MB	PNG, WEBM

Making the most out of correct social media image sizes

There are plenty of online tools to create social media graphics. But you can only create appealing images when you are familiar with the right social media image sizes for different platforms.

So, keep this guide handy as your reference for creating perfectly sized visuals for each platform.

Tools like ContentStudio can help streamline this process by optimizing your images for different platforms and helping you schedule and post them to all platforms.

The key thing is to test your content across both desktop and mobile devices, and periodically check for any platform updates to image requirements.

With the right social media dimensions, aspect ratios, and optimization tips discussed throughout this article, you should have no problem maintaining an appealing and consistent presence across all social networks.

FAQs

What is the ratio of social media photo size?

Social media platforms support various aspect ratios, but the most common are 1:1 (square), 16:9 (landscape), 9:16 (vertical), and 4:5 (portrait). Each platform has its preferred ratios – Instagram favors 1:1 and 4:5, while YouTube primarily uses 16:9, and TikTok focuses on 9:16.

Is Instagram 16:9 or 4:3?

Instagram supports multiple aspect ratios. For feed posts, you can use between 1.91:1 (close to 16:9) and 4:5. However, Instagram’s most optimal and commonly used ratios are 1:1 (square) and 4:5 (portrait), as these formats take up maximum space in users’ feeds.

What social media size is 1080×1920?

1080×1920 pixels (9:16 ratio) is the standard size for vertical content across several platforms, including Instagram Stories and Reels, TikTok videos, Snapchat Stories, Facebook Stories, Pinterest Idea Pins,. among others.

What is the best image size for social media?

Each social media platform has its own unique image size requirements:

Facebook

• Feed posts: 1080 x 1350 px
• Profile picture: 320 x 320 px
• Cover photo: 851 x 315 px

Instagram

• Feed posts: 1080 x 1350 px (4:5 ratio)
• Profile picture: 320 x 320 px
• Stories: 1080 x 1920 px

X (Twitter)

• Feed images: 1600 x 900 px
• Profile picture: 400 x 400 px
• Header photo: 1500 x 500 px

Threads

• Feed photos: 1080 x 1920 px
• Profile picture: 320 x 320 px
• Square posts: 1080 x 1080 px

Google Business Profile

• Logo: 720 x 720 px
• Cover photo: 1024 x 576 px
• Additional photos: 720 x 720 px

LinkedIn

• Feed posts: 1200 x 627 px
• Profile picture: 400 x 400 px
• Cover photo: 1584 x 396 px

Bluesky

• Profile picture: 400 x 400 px
• Banner image: 1500 x 500 px
• Post images – portrait: 1080 x 1350 px
• Post images – square: 1080 x 1080 px

TikTok

• Videos: 1080 x 1920 px
• Profile picture: 200 x 200 px

YouTube

• Thumbnails: 1280 x 720 px
• Channel art: 2560 x 1440 px
• Profile picture: 800 x 800 px

Pinterest

• Pins: 1000 x 1500 px
• Profile picture: 165 x 165 px
• Board display: 222 x 150 px