Struggling to reach the right audience on TikTok? You might be in need of trending TikTok hashtags to expand your reach and engagement.
With over 1.5 billion active users worldwide, TikTok has become the ultimate playground for creators, brands, and businesses looking to capture hearts, minds, and, most importantly, views. Millions of videos compete for attention on TikTok. As a result, even if your content is of the highest quality, you can sometimes face difficulty in reaching the right audience.
However, using the relevant and popular hashtags on TikTok can be the difference between your content getting lost in the void and achieving viral status. This comprehensive guide will provide you with 450+ carefully curated TikTok hashtags across various categories, along with expert strategies to maximize your viral potential.
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Try ContentStudio for FREETikTok hashtags are clickable keywords or phrases preceded by the pound symbol (#) that categorize and organize content on the platform. Think of them as digital labels that help users discover videos related to specific topics, trends, or interests.
When you include a hashtag in your video caption, you’re essentially adding your content to a searchable database. Users can click on any hashtag to view all videos that have used that particular tag, creating an endless stream of related content. For example, you can search a hashtag relevant to your interest on TikTok and open it to access the content:
Unlike other social media platforms where hashtags might feel like an afterthought, on TikTok, they’re integral to the algorithm’s content distribution system. The platform uses hashtags to understand your content’s context and determine which users are most likely to engage with it.
Hashtags are the invisible threads that connect your content to your ideal target audience. They act as digital breadcrumbs, guiding users to discover your videos through search and the coveted For You Page (FYP). When used strategically, hashtags can exponentially increase your reach, boost engagement rates, and help you tap into trending conversations that matter to your niche.
Here’s why trending TikTok hashtags should be at the center of your TikTok marketing strategy:
Research shows that videos with hashtags receive significantly more engagement than those without, with #FYP being the most used hashtag on TikTok.
Also Read: Does TikTok show who viewed your video & profile?
In 2025, certain hashtags have emerged as the powerhouses of TikTok content discovery. These hashtags span various categories and purposes, from broad appeal tags that work across multiple niches to specific trending tags that capture the flavor of the season.
Let’s explore the trending TikTok hashtags for different categories and purposes:
General hashtags are the foundation of any solid TikTok hashtag strategy. These broad-appeal tags work across multiple content types and consistently drive discovery:
These general hashtags should form the backbone of your hashtag strategy, as they provide broad reach while keeping your content discoverable across TikTok’s diverse user base.
The most trending hashtags for 2025 reflect current cultural moments, viral challenges, and emerging social phenomena. These tags change frequently, so staying updated is crucial:
Understanding how to identify and use trending hashtags can significantly impact your content’s performance and help you stay relevant in TikTok’s fast-moving environment.
Popular hashtags maintain consistent usage and engagement over time. These tags have proven staying power and continue to drive discovery:
These popular hashtags provide consistent reach and are particularly effective when combined with more specific, niche-targeted tags.
The best hashtags for TikTok combine high search volume with manageable competition. These strategic tags help you balance reach with the likelihood of standing out:
When selecting the best hashtags for TikTok, consider your content’s specific theme and your target audience’s interests.
Top-performing hashtags in 2025 span various categories but share common characteristics: high engagement rates, consistent usage, and strong algorithmic support.
These top hashtags work exceptionally well when you want to signal that your content is current, high-quality, and worth the algorithm’s attention.
Viral hashtags are the golden tickets of TikTok marketing. These tags have historically driven massive reach and engagement:
Overall, learning how to go viral on TikTok involves strategic hashtag use combined with compelling content that resonates with your audience.
For You Page (FYP) hashtags are specifically designed to increase your chances of appearing on users’ personalized feeds:
These FYP-focused hashtags work best when combined with high-quality, engaging content that encourages user interaction.
Humor is one of TikTok’s most popular content categories. These funny hashtags help comedy content find its audience:
Comedy content performs exceptionally well on TikTok, and using these funny hashtags can help your humorous videos reach audiences looking for entertainment and laughs.
The fitness community on TikTok is massive and highly engaged. These hashtags help fitness content reach motivated audiences:
These fitness hashtags are perfect for trainers, fitness enthusiasts, and anyone sharing workout content or health tips.
Food content consistently performs well on TikTok. These cooking hashtags help culinary creators reach hungry audiences:
Food content creators can use these hashtags to tap into TikTok’s massive foodie community and showcase their culinary skills.
Fashion and beauty content dominate TikTok’s creative space. These hashtags help style-focused creators reach fashion-forward audiences:
These fashion and beauty hashtags help creators in the style space connect with audiences interested in trends, tutorials, and product recommendations.
Seasonal and holiday content performs exceptionally well on TikTok. These hashtags help you capitalize on holiday engagement:
Holiday hashtags are perfect for creating timely, seasonal content that resonates with users’ current experiences and emotions.
Sports content has a dedicated and passionate following on TikTok:
Travel content inspires wanderlust and performs consistently well:
Gaming content has exploded on TikTok:
Home improvement content has gained massive popularity:
Content featuring household products and cleaning tips:
Pet content is incredibly popular on TikTok:
Technology content attracts engaged audiences:
Discovering trending hashtags requires a strategic approach and the right tools. Here’s how to stay ahead of the curve:
Strategic hashtag usage can dramatically improve your content’s reach and engagement. Here’s how to maximize their effectiveness:
The optimal number of hashtags for TikTok videos has been a subject of much debate, but research and best practices suggest:
Remember, the goal is to use hashtags strategically to help the right audience discover your content, not to use as many as possible.
Going viral on TikTok isn’t just luck. It is all about strategic hashtag use combined with compelling content. Here are seven proven tips:
1. Ride the wave of trending hashtags early: Jump on trending hashtags when they’re still gaining momentum, not when they’ve peaked. This gives you a better chance of being discovered before the hashtag becomes oversaturated.
2. Create your own hashtag challenge: Develop a unique, branded hashtag and create content that encourages others to use it. User-generated content around your hashtag can drive massive engagement and reach.
3. Use the 70-20-10 rule: Allocate 70% of your hashtags to popular/trending tags, 20% to moderately popular niche tags, and 10% to unique or branded hashtags. This balances reach with discoverability.
4. Use micro-trending hashtags: Find hashtags that are trending within your specific niche or community. These often have less competition but highly engaged audiences.
5. Analyze viral content in your niche: Study videos that have gone viral in your content category. Identify common hashtag patterns and adapt them to your content style.
6. Time your hashtag strategy: Use different hashtags for different posting times. Peak hours might require different hashtag strategies than off-peak times due to varying competition levels.
7. Combine hashtags with strong hooks: Your hashtags get people to your content, but your hook keeps them watching. Ensure your first 3 seconds are compelling enough to make viewers stay and engage.
Remember, viral success often comes from the perfect storm of trending hashtags, quality content, optimal timing, and a bit of luck.
Here’s a simple 2-step strategy you can use to maximize your reach on TikTok using trending hashtags.
Instead of scrambling for hashtags every time you post, maintain a spreadsheet with different hashtag combinations for various content types. Include:
The best part is that you can either copy-paste the hashtags provided in this article or use the free hashtag generator to generate hashtags based on your specific video description. For example, if your video is about the increasing popularity of AI, you can enter the prompt and click the generate button to get lots of suggestions:
You can also post or schedule your TikTok content, along with the popular hashtags, through ContentStudio’s TikTok scheduler. This is useful to:
This systematic approach transforms hashtag selection from guesswork into a strategic advantage that compounds over time, while ContentStudio’s integrated tools make managing your entire TikTok presence effortless and data-driven.
Mastering TikTok hashtags in 2025 is essential for anyone serious about growing their presence on the platform. With over 460 carefully curated hashtags across various niches and industries, you now have the tools to reach your target audience effectively.
Remember, a successful hashtag strategy isn’t just about using popular tags. It is about understanding your audience, staying current with trends, and consistently delivering content that resonates. The hashtags provided in this guide serve as your foundation, but the key to viral success lies in how strategically you implement them.
So, stay consistent, keep experimenting, and don’t forget to engage authentically with the communities around your chosen hashtags to take your TikTok marketing to the next level!
Update your hashtag strategy monthly and adjust individual hashtags based on performance. Always stay current with trending hashtags, but maintain a core set of evergreen tags that consistently perform well for your niche.
While you can reuse effective hashtags, avoid using the exact same combination repeatedly. Mix up your hashtag sets to avoid appearing repetitive to the algorithm and to test what works best for different content types.
Always include hashtags in your caption rather than comments. TikTok’s algorithm primarily considers hashtags in the original caption for content categorization and distribution.
Check the hashtag’s view count and recent post volume. If a hashtag has billions of views and thousands of new posts hourly, it might be too competitive for smaller accounts. Balance popular hashtags with more niche alternatives.
Yes, using banned or shadowbanned hashtags can limit your content’s reach. Regularly check if your hashtags are still active and avoid using hashtags associated with inappropriate content.
Absolutely! Branded hashtags help build a community around your content and make it easier to track user-generated content. Just ensure they’re memorable, relevant, and easy to spell.
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