Agencies Social Media Content Marketing Digital Marketing Instagram Marketing Social Customer Support Product Updates Help Center

450+ Trending TikTok hashtags to go viral in 2025

Published by Waqas Ali

Jul 2, 202516 minutes

Struggling to reach the right audience on TikTok? You might be in need of trending TikTok hashtags to expand your reach and engagement.

With over 1.5 billion active users worldwide, TikTok has become the ultimate playground for creators, brands, and businesses looking to capture hearts, minds, and, most importantly, views. Millions of videos compete for attention on TikTok. As a result, even if your content is of the highest quality, you can sometimes face difficulty in reaching the right audience.

However, using the relevant and popular hashtags on TikTok can be the difference between your content getting lost in the void and achieving viral status. This comprehensive guide will provide you with 450+ carefully curated TikTok hashtags across various categories, along with expert strategies to maximize your viral potential.

Plan, schedule, share, and analyze content for 15+ social media channels.

Try ContentStudio for FREE

What are TikTok hashtags?

TikTok hashtags are clickable keywords or phrases preceded by the pound symbol (#) that categorize and organize content on the platform. Think of them as digital labels that help users discover videos related to specific topics, trends, or interests.

When you include a hashtag in your video caption, you’re essentially adding your content to a searchable database. Users can click on any hashtag to view all videos that have used that particular tag, creating an endless stream of related content. For example, you can search a hashtag relevant to your interest on TikTok and open it to access the content:

Unlike other social media platforms where hashtags might feel like an afterthought, on TikTok, they’re integral to the algorithm’s content distribution system. The platform uses hashtags to understand your content’s context and determine which users are most likely to engage with it.

Why are TikTok hashtags important?

Hashtags are the invisible threads that connect your content to your ideal target audience. They act as digital breadcrumbs, guiding users to discover your videos through search and the coveted For You Page (FYP). When used strategically, hashtags can exponentially increase your reach, boost engagement rates, and help you tap into trending conversations that matter to your niche.

Here’s why trending TikTok hashtags should be at the center of your TikTok marketing strategy:

Algorithm optimization: TikTok’s algorithm relies heavily on hashtags to categorize and distribute content. When you use relevant hashtags, you’re essentially telling the algorithm what your video is about and who should see it.
Improve discoverability: Hashtags act as search terms, making your content discoverable to users who aren’t following you. This organic discovery is crucial for growth and reaching new audiences.
Trend participation: Many TikTok trends are built around specific hashtags. By using trending hashtags, you can participate in viral conversations and challenges, significantly increasing your visibility.
Niche targeting: Specific hashtags help you reach users genuinely interested in your content type, leading to higher engagement rates and more meaningful connections.
FYP placement: Strategic hashtag use increases your chances of appearing on users’ For You Pages, TikTok’s primary content discovery feed.
Community building: Hashtags help you connect with like-minded creators and audiences, fostering a sense of community around shared interests or niches.

Research shows that videos with hashtags receive significantly more engagement than those without, with #FYP being the most used hashtag on TikTok.

Also Read: Does TikTok show who viewed your video & profile?

Trending hashtags for TikTok in 2025

In 2025, certain hashtags have emerged as the powerhouses of TikTok content discovery. These hashtags span various categories and purposes, from broad appeal tags that work across multiple niches to specific trending tags that capture the flavor of the season.

Let’s explore the trending TikTok hashtags for different categories and purposes:

General hashtags for TikTok

General hashtags are the foundation of any solid TikTok hashtag strategy. These broad-appeal tags work across multiple content types and consistently drive discovery:

Core platform hashtags:

#TikTok
#ForYou
#FYP
#ForYouPage
#TikTokVideo
#TikTokFamous
#TikTokChallenge
#TikTokTrend
#TikTokLife
#TikTokDaily

These general hashtags should form the backbone of your hashtag strategy, as they provide broad reach while keeping your content discoverable across TikTok’s diverse user base.

Most trending hashtags for TikTok

The most trending hashtags for 2025 reflect current cultural moments, viral challenges, and emerging social phenomena. These tags change frequently, so staying updated is crucial:

Current viral trends:

#MainCharacterEnergy
#SoftLife
#DeInfluencing
#QuietLuxury
#CoreCore
#BeReal
#DigitalDetox
#MindfulnessJourney
#SelfCareRoutine
#GlowUp2025

Understanding how to identify and use trending hashtags can significantly impact your content’s performance and help you stay relevant in TikTok’s fast-moving environment.

Best hashtags for TikTok

The best hashtags for TikTok combine high search volume with manageable competition. These strategic tags help you balance reach with the likelihood of standing out:

Engagement drivers:

#Relatable
#Real
#Authentic
#Honest
#Truth
#Facts
#Reality
#LifeHacks
#Tips
#Advice

Community building:

#Community
#Together
#Support
#Share
#Connect
#Friendship
#Family
#Squad
#Team
#Unity

When selecting the best hashtags for TikTok, consider your content’s specific theme and your target audience’s interests.

Top TikTok hashtags

Top-performing hashtags in 2025 span various categories but share common characteristics: high engagement rates, consistent usage, and strong algorithmic support.

Content quality indicators:

#Quality
#HighQuality
#Professional
#Expert
#Master
#Pro
#Advanced
#Premium
#Elite
#TopTier

These top hashtags work exceptionally well when you want to signal that your content is current, high-quality, and worth the algorithm’s attention.

Viral TikTok hashtags

Viral hashtags are the golden tickets of TikTok marketing. These tags have historically driven massive reach and engagement:

Momentum building:

#Momentum
#Trending
#Rising
#Climbing
#Exploding
#BlowingUp
#OnFire
#Unstoppable
#Breaking
#Breakthrough

Overall, learning how to go viral on TikTok involves strategic hashtag use combined with compelling content that resonates with your audience.

FYP hashtags for TikTok

For You Page (FYP) hashtags are specifically designed to increase your chances of appearing on users’ personalized feeds:

Algorithm optimization:

#AlgorithmFriendly
#TikTokAlgorithm
#AlgorithmBoost
#FeedWorthy
#TimelineReady
#DiscoverPage
#Recommended
#Suggested
#Curated
#Selected

Engagement-focused:

#EngageWithThis
#InteractiveContent
#EngagementBoost
#DoubleTab
#HeartThis
#CommentYourThoughts
#ShareYourStory
#TagYourFriends
#DuetThis
#StitchThis

These FYP-focused hashtags work best when combined with high-quality, engaging content that encourages user interaction.

Funny hashtags for TikTok

Humor is one of TikTok’s most popular content categories. These funny hashtags help comedy content find its audience:

Comedy classics:

#Funny
#Comedy
#Hilarious
#LOL
#LMAO
#Jokes
#Humor
#Laughs
#Giggles
#Chuckles

Meme culture:

#Meme
#MemeContent
#MemeLife
#MemeLord
#MemeQueen
#MemeKing
#Memes2025
#ViralMemes
#FreshMemes
#DankMemes

Relatable humor:

#Relatable
#SoTrue
#MoodForever
#BigMood
#ThatsMe
#CallMeOut
#PersonalAttack
#WhyYouGottaCallMeOut
#IFeelSeen
#TooReal

Situational comedy:

#Awkward
#Cringe
#Embarrassing
#Fail
#EpicFail
#Oops
#Whoopsie
#ThatBackfired
#PlotTwist
#UnexpectedEnding

Comedy content performs exceptionally well on TikTok, and using these funny hashtags can help your humorous videos reach audiences looking for entertainment and laughs.

TikTok hashtags for fitness

The fitness community on TikTok is massive and highly engaged. These hashtags help fitness content reach motivated audiences:

General fitness:

#Fitness
#Workout
#Exercise
#Training
#FitnessMotivation
#FitnessJourney
#FitnessLife
#FitnessGoals
#FitnessAddict
#FitnessTips

Specific workouts:

#HomeWorkout
#GymLife
#Cardio
#StrengthTraining
#HIIT
#Yoga
#Pilates
#Running
#WeightLifting
#Bodyweight

Transformation content:

#Transformation
#GlowUp
#WeightLoss
#MuscleGain
#BodyGoals
#FitnessTransformation
#HealthyLifestyle
#GetFit
#FitLife
#HealthJourney

These fitness hashtags are perfect for trainers, fitness enthusiasts, and anyone sharing workout content or health tips.

TikTok hashtags for cooking and recipes

Food content consistently performs well on TikTok. These cooking hashtags help culinary creators reach hungry audiences:

General cooking:

#Cooking
#Recipe
#Food
#Foodie
#Chef
#CookingTips
#KitchenHacks
#HomeCooking
#Baking
#Recipes2025

Recipe types:

#EasyRecipes
#QuickMeals
#HealthyRecipes
#ComfortFood
#DessertRecipes
#VeganRecipes
#GlutenFree
#MealPrep
#Breakfast
#Dinner

Cooking styles:

#CookingFromScratch
#OnePotMeals
#InstantPot
#AirFryer
#SlowCooker
#Grilling
#BakeFromHome
#CookingChallenge
#RecipeTest
#FoodExperiment

Food trends:

#FoodTrend
#ViralRecipe
#FoodieTrend
#CookingTrend
#FoodHack
#TikTokMadeMeDoIt
#FoodTikTok
#RecipeTok
#CookTok
#BakeTok

Food content creators can use these hashtags to tap into TikTok’s massive foodie community and showcase their culinary skills.

TikTok hashtags for fashion and beauty

Fashion and beauty content dominate TikTok’s creative space. These hashtags help style-focused creators reach fashion-forward audiences:

Fashion fundamentals:

#Fashion
#Style
#Outfit
#OOTD
#Fashion2025
#StyleInspo
#FashionTrends
#Fashionista
#StyleTips
#FashionHaul

Beauty basics:

#Beauty
#Makeup
#Skincare
#BeautyTips
#MakeupTutorial
#BeautyHacks
#Cosmetics
#BeautyRoutine
#MakeupLooks
#BeautyTrends

Shopping and reviews:

#Haul
#ShoppingHaul
#ProductReview
#MustHave
#WorthIt
#BudgetFinds
#LuxuryFinds
#BeautyFinds
#FashionFinds
#StyleSteal

These fashion and beauty hashtags help creators in the style space connect with audiences interested in trends, tutorials, and product recommendations.

Holiday hashtags for TikTok

Seasonal and holiday content performs exceptionally well on TikTok. These hashtags help you capitalize on holiday engagement:

Major holidays:

#Christmas
#Halloween
#Thanksgiving
#NewYear
#ValentinesDay
#Easter
#FourthOfJuly
#MemorialDay
#LaborDay
#MothersDay

Holiday activities:

#HolidayPrep
#HolidayTraditions
#HolidayRecipes
#HolidayDIY
#HolidayDecor
#HolidayOutfits
#HolidayMakeup
#HolidaySpirit
#Festive
#Celebration

Holiday hashtags are perfect for creating timely, seasonal content that resonates with users’ current experiences and emotions.

Sports hashtags for TikTok

Sports content has a dedicated and passionate following on TikTok:

#Sports
#Athletics
#Competition
#Training
#Athlete
#Football
#Basketball
#Soccer
#Baseball
#Tennis

Travel hashtags for TikTok

Travel content inspires wanderlust and performs consistently well:

#Travel
#Adventure
#Explore
#Wanderlust
#TravelTips
#Beach
#Mountains
#City
#Vacation
#Journey

Gaming hashtags for TikTok

Gaming content has exploded on TikTok:

#Gaming
#Gamer
#VideoGames
#Fortnite
#Minecraft
#CallOfDuty
#Valorant
#Esports
#GamingTips
#GamingLife

TikTok hashtags in home improvement

Home improvement content has gained massive popularity:

#HomeImprovement
#DIY
#HomeRenovation
#HomeDecor
#BeforeAndAfter
#HomeHacks
#Woodworking
#Painting
#HomeMakeover
#FixerUpper

TikTok hashtags in household products

Content featuring household products and cleaning tips:

#CleanTok
#Cleaning
#Organization
#CleaningHacks
#ProductReview
#HomeProducts
#CleaningTips
#OrganizationHacks
#CleaningMotivation
#HomeManagement

TikTok hashtags in the pet industry

Pet content is incredibly popular on TikTok:

#Pets
#PetTok
#DogsOfTikTok
#CatsOfTikTok
#FunnyPets
#PetCare
#PetTraining
#PetHealth
#AdoptDontShop
#RescuePets

TikTok hashtags in tech

Technology content attracts engaged audiences:

#Tech
#TechReview
#Gadgets
#iPhone
#Android
#TechTips
#Innovation
#TechHacks
#TechTrends
#TechLife

How to find the best trending hashtags on TikTok?

Discovering trending hashtags requires a strategic approach and the right tools. Here’s how to stay ahead of the curve:

Use TikTok’s discover page: TikTok’s Discover page shows trending hashtags, sounds, and effects. Check it regularly to identify emerging trends before they peak.
Use hashtag generator tools: ContentStudio’s TikTok hashtag generator is a completely free tool you can use without even signing up to discover relevant hashtags based on your content theme and target audience.

Monitor competitor accounts: Follow successful creators in your niche and analyze their hashtag strategies. Note which combinations consistently perform well for them.
Use TikTok’s search function: Type keywords related to your content into TikTok’s search bar and explore the suggested hashtags. This shows you what people are actually searching for.
Follow hashtag performance: Track how your chosen hashtags perform over time. Use TikTok analytics tools to measure reach, engagement, and growth.
Stay updated with social media news: Follow social media marketing blogs and news sites to stay informed about platform updates and emerging trends.
Join TikTok creator communities: Engage with other creators in Facebook groups, Discord servers, or Reddit communities where hashtag strategies are frequently discussed.
Experiment with hashtag combinations: Test different combinations of trending, niche, and general hashtags to find what works best for your content and audience.

How to use hashtags on TikTok for better reach?

Strategic hashtag usage can dramatically improve your content’s reach and engagement. Here’s how to maximize their effectiveness:

Research your audience: Understand what hashtags your target audience follows and engages with. This ensures your content reaches people genuinely interested in your niche.
Mix hashtag types: Combine trending hashtags (high competition, high reach) with niche hashtags (low competition, targeted audience) for optimal results.
Create branded hashtags: Develop unique hashtags for your brand or campaign. This helps build community and makes it easier to track user-generated content.
Use location-based tags: If your content is location-specific, include geographic hashtags to reach local audiences.
Time your posts strategically: Use the best time to post on TikTok to ensure your content reaches the target audience when they are most active.
Engage with hashtag communities: Don’t just use hashtags. Instead, engage with content under those hashtags by liking, commenting, and following other creators.
Update your strategy regularly: Hashtag performance changes constantly. Review and update your hashtag strategy monthly to maintain effectiveness.
Track performance metrics: Monitor which hashtags drive the most engagement, followers, and reach. Double down on what works and eliminate underperforming tags.

How many hashtags to use on a TikTok video?

The optimal number of hashtags for TikTok videos has been a subject of much debate, but research and best practices suggest:

Recommended range: Use 3-5 hashtags per video for optimal performance. This provides enough variety for discovery without appearing spammy.
Quality over quantity: It’s better to use fewer, highly relevant hashtags than to max out with less targeted ones.
Strategic placement: Place hashtags naturally within your caption text or at the end. Avoid cramming them awkwardly into sentences.
Test different approaches: Experiment with different numbers of hashtags (3, 4, 5, 6) to see what works best for your content type and audience.
Consider caption space: Leave room for engaging caption text that tells a story or asks questions, rather than filling everything with hashtags.
Avoid hashtag stuffing: Using too many hashtags can make your content appear spammy and may actually hurt your reach.

Remember, the goal is to use hashtags strategically to help the right audience discover your content, not to use as many as possible.

7 useful tips to go viral on TikTok using hashtags

Going viral on TikTok isn’t just luck. It is all about strategic hashtag use combined with compelling content. Here are seven proven tips:

1. Ride the wave of trending hashtags early: Jump on trending hashtags when they’re still gaining momentum, not when they’ve peaked. This gives you a better chance of being discovered before the hashtag becomes oversaturated.

2. Create your own hashtag challenge: Develop a unique, branded hashtag and create content that encourages others to use it. User-generated content around your hashtag can drive massive engagement and reach.

3. Use the 70-20-10 rule: Allocate 70% of your hashtags to popular/trending tags, 20% to moderately popular niche tags, and 10% to unique or branded hashtags. This balances reach with discoverability.

4. Use micro-trending hashtags: Find hashtags that are trending within your specific niche or community. These often have less competition but highly engaged audiences.

5. Analyze viral content in your niche: Study videos that have gone viral in your content category. Identify common hashtag patterns and adapt them to your content style.

6. Time your hashtag strategy: Use different hashtags for different posting times. Peak hours might require different hashtag strategies than off-peak times due to varying competition levels.

7. Combine hashtags with strong hooks: Your hashtags get people to your content, but your hook keeps them watching. Ensure your first 3 seconds are compelling enough to make viewers stay and engage.

Remember, viral success often comes from the perfect storm of trending hashtags, quality content, optimal timing, and a bit of luck.

Pro tip: A complete workflow for using popular TikTok hashtags

Here’s a simple 2-step strategy you can use to maximize your reach on TikTok using trending hashtags.

1. Create a hashtag bank organized by content themes

Instead of scrambling for hashtags every time you post, maintain a spreadsheet with different hashtag combinations for various content types. Include:

Theme-based sets (motivational Monday, funny Friday, etc.)
Performance tracking (which combinations drive the most engagement)
Trending hashtag alerts (set up notifications for hashtags in your niche)
Seasonal variations (holiday-specific hashtag combinations)

The best part is that you can either copy-paste the hashtags provided in this article or use the free hashtag generator to generate hashtags based on your specific video description. For example, if your video is about the increasing popularity of AI, you can enter the prompt and click the generate button to get lots of suggestions:

2. Post or schedule the content

Content Studio TikTok scheduler dashboard

You can also post or schedule your TikTok content, along with the popular hashtags, through ContentStudio’s TikTok scheduler. This is useful to:

Plan your content calendar weeks in advance
Schedule posts for optimal engagement times
Maintain consistent posting even when you’re busy
Cross-post to multiple social platforms simultaneously
Save your best-performing hashtag combinations for future use
Analyze content performance directly from ContentStuduo

This systematic approach transforms hashtag selection from guesswork into a strategic advantage that compounds over time, while ContentStudio’s integrated tools make managing your entire TikTok presence effortless and data-driven.

Conclusion

Mastering TikTok hashtags in 2025 is essential for anyone serious about growing their presence on the platform. With over 460 carefully curated hashtags across various niches and industries, you now have the tools to reach your target audience effectively.

Remember, a successful hashtag strategy isn’t just about using popular tags. It is about understanding your audience, staying current with trends, and consistently delivering content that resonates. The hashtags provided in this guide serve as your foundation, but the key to viral success lies in how strategically you implement them.

So, stay consistent, keep experimenting, and don’t forget to engage authentically with the communities around your chosen hashtags to take your TikTok marketing to the next level!

FAQs

How often should I change my TikTok hashtags?

Update your hashtag strategy monthly and adjust individual hashtags based on performance. Always stay current with trending hashtags, but maintain a core set of evergreen tags that consistently perform well for your niche.

Can I use the same hashtags on every TikTok video?

While you can reuse effective hashtags, avoid using the exact same combination repeatedly. Mix up your hashtag sets to avoid appearing repetitive to the algorithm and to test what works best for different content types.

Should I use hashtags in my TikTok caption or comments?

Always include hashtags in your caption rather than comments. TikTok’s algorithm primarily considers hashtags in the original caption for content categorization and distribution.

How do I know if a hashtag is too competitive?

Check the hashtag’s view count and recent post volume. If a hashtag has billions of views and thousands of new posts hourly, it might be too competitive for smaller accounts. Balance popular hashtags with more niche alternatives.

Can using banned or flagged hashtags hurt my account?

Yes, using banned or shadowbanned hashtags can limit your content’s reach. Regularly check if your hashtags are still active and avoid using hashtags associated with inappropriate content.

Should I create my own branded hashtags?

Absolutely! Branded hashtags help build a community around your content and make it easier to track user-generated content. Just ensure they’re memorable, relevant, and easy to spell.

Struggling with social media management?

Create, schedule, publish, and analyze your content across all social networks in one place.

*no credit card required

Recommended for you

Social Media