Top 11 TikTok analytics tools for marketers in 2025

Looking for reliable TikTok analytics tools to expand your reach on the platform? We’ve got you covered!

Understanding TikTok’s explosive growth – now at around 1.5 billion monthly active users worldwide​ and projected to reach roughly 2.1 billion by 2025​.

It is crucial for brands targeting Gen Z and Millennials. This rapid growth has turned TikTok into a goldmine for reaching these demographics.

Marketers need robust TikTok analytics tools to transform raw metrics into actionable insights and make the most of this potential. Success on TikTok isn’t just about following the latest dance trend; it’s about data. The high engagement potential of the platform means that every like, comment, and view is significant

It’s important to remember that without analytics, you’re essentially ‘flying blind’ on TikTok. To help you navigate this platform, we’ve compiled a list of the best premium TikTok analytics tools social media managers, agencies, and brands use in 2025.

These platforms go beyond TikTok’s native analytics, offering deeper insights – from competitor benchmarking to influencer tracking – to enhance your TikTok strategy for better results. Using these tools is not just about improving your strategy; it’s about the journey of discovery and learning.

Let’s dive in and explore the world of TikTok analytics tools!

Why do TikTok analytics matter?

TikTok isn’t just about posting viral videos—it’s about understanding what works and why. If you’re not tracking your performance, you’re guessing instead of strategizing. With the right analytics, you can turn insights into action and create content that consistently engages, converts, and grows your audience.

Decoding audience behavior and preferences

TikTok trends move at lightning speed, and what worked yesterday might flop today. Without analytics, you’re shooting in the dark. A data-driven approach helps you:

• Understand audience behavior—who’s watching, when, and how they engage
• Spot emerging trends before they peak
• Identify your best-performing content so you can double down on what resonates

From demographic breakdowns to engagement heatmaps, analytics tools give you a clear picture of your target audience so you can create content they want to see.

Optimizing content strategy in real-time

The TikTok algorithm never stops evolving, and neither should your strategy. With real-time analytics, you can:

• Pinpoint winning video formats—know what keeps people watching till the end
• Post at the correct times—reach your audience when they’re most active
• Track content trends —see what’s gaining traction and adapt fast
• Avoid wasted effort—stop investing in content that doesn’t perform

When you know what’s working (and what’s not), you can make instant adjustments to your content strategy—instead of waiting weeks to realize a strategy isn’t delivering.

Measuring ROI and justifying marketing spend

For brands, agencies, and creators, TikTok is more than just a fun platform—it’s a business tool. Without solid analytics, it’s tough to measure success or justify resources. Tracking the proper metrics allows you to:

• Calculate ROI —see how TikTok stacks up against other marketing channels
• Make data-backed budget decisions—know where to invest for maximum impact
• Show stakeholders real value—turn raw numbers into compelling reports that prove TikTok’s effectiveness

If you want to scale your TikTok marketing strategy, analytics aren’t optional—they’re essential.

Navigating platform challenges

TikTok’s unique ecosystem presents challenges that only data can help you navigate:

• Ever-changing algorithm—Analytics decode what TikTok prioritizes so you can stay ahead.
• Fast-moving trends—Real-time insights help you react before it’s too late.
• Cross-platform strategy—Seamlessly integrate TikTok with your social media game plan.

10 TikTok analytics tools to boost your strategy in 2025

As TikTok continues to dominate the social media landscape, choosing the right analytics tool becomes crucial for success. Here’s a comprehensive look at the top tools to help you maximize your TikTok performance in 2025.

1: ContentStudio

ContentStudio is a comprehensive social media management tool combining advanced TikTok analytics with robust content management capabilities. The platform offers a sophisticated unified dashboard where users can seamlessly schedule posts, monitor real-time performance metrics, and analyze detailed engagement data across multiple social networks simultaneously.

What sets ContentStudio apart is its AI-powered analytics engine that tracks basic metrics, actively identifies emerging content trends and provides deep insights into audience preferences. The platform analyzes patterns in your content performance to suggest optimal posting times and content types that resonate with your specific audience.

Key features

• Cross-platform analytics dashboard for multiple social networks
• Real-time performance tracking with customizable metrics dashboard
• TikTok performance tracking (views, likes, shares, comments)
• AI-powered trend identification and content suggestions
• Competitor benchmarking tools
• White-label reporting capabilities
• Unified content calendar with AI-assisted timing
• Team collaboration features

Pros

• Comprehensive all-in-one solution
• Strong AI-powered insights
• Multi-channel dashboard functionality
• Detailed engagement statistics
• Built-in team collaboration tools
• 14-day free trial available

Cons

• Limited social listening capabilities
• Requires paid subscription for full access

Pricing

ContentStudio offers plans tailored to different needs. Pro plans start at $49/month, and agency plans range from $99, scaling by several social accounts and team members. All plans include TikTok analytics. There’s a free 14-day trial to evaluate the platform’s capabilities before committing.

Who it’s best for

ContentStudio is perfect for agencies, brands, and marketers who juggle multiple social networks and want to manage everything in one place. If you need to schedule content and analyze performance across TikTok, Instagram, Facebook, and more without jumping between tools, ContentStudio is a top choice. Its collaboration and white-label reporting features make it especially handy for agencies reporting to clients or social media teams working together.

2: Sprout Social

Sprout Social is an enterprise-grade social media analytics platform that delivers professional-level insights and management capabilities for TikTok and other social networks. The platform stands out for its sophisticated analytics engine that provides granular data visualization and custom report-building capabilities.

At its core, Sprout Social offers an intuitive yet powerful interface combining deep analytics and practical management tools. The platform’s analytics suite includes detailed performance metrics, audience insights, and competitive analysis, all presented through customizable dashboards and visual reports.

Key features

• Comprehensive TikTok analytics dashboard
• Custom report builder
• Interactive charts and filters
• Cross-platform comparison tools
• Social listening integration
• Advanced team collaboration features
• AI-driven posting time recommendations

Pros

• Enterprise-level analytics depth
• Advanced reporting capabilities
• Strong team collaboration features
• Powerful social listening tools
• Cross-platform analytics integration

Cons

• Premium pricing structure
• Steep learning curve
• No free plan is available
• Limited lower-tier features

Pricing

Sprout Social is on the higher end: plans start at $199/user per month (billed annually)

Who it’s best for

Sprout Social is best suited for medium to large businesses, agencies, and enterprises that need a holistic social media management platform.

Related: ContentStudio vs. Sprout Social: We have a winner

3: Iconosquare

Iconosquare delivers specialized social media analytics with an extreme focus on TikTok metrics, offering over 100 data points for comprehensive performance analysis. The platform stands out for its ability to provide granular insights into every aspect of your TikTok presence, from detailed engagement metrics to sophisticated audience behavior analysis.

The platform’s analytics dashboard is highly customizable, allowing users to create personalized monitoring environments focused on their most important KPIs.

Key features

• In-depth TikTok analytics (100+ metrics)
• Detailed audience insights
• Competitor tracking capabilities
• Customizable dashboards
• One-click data exports
• Multi-platform support

Pros

• Comprehensive metrics collection
• Strong community analytics
• Easy data export features
• User-friendly interface
• Cross-platform convenience

Cons

• Limited to organic metrics
• Basic publishing features
• No free plan
• Customer support response times

Pricing

Iconosquare’s starting plan is about $33/month, which includes TikTok analytics and support for a couple of social profiles.

Who it’s best for

It’s widely used by agencies, data-driven marketers who must deliver social media reports, and content creators who want to track their growth closely.

4: Socialinsider

Socialinsider is a sophisticated social media analytics and reporting platform engineered explicitly for agencies and marketing teams who require in-depth performance analysis. The platform distinguishes itself through its powerful historical data capabilities, allowing users to analyze long-term trends and patterns across TikTok accounts.

The tool includes advanced competitor benchmarking features that allow brands to compare their TikTok performance against industry standards or specific competitors.

Key features

• Unified TikTok dashboard
• Historical analytics access
• Content grouping by topic
• Spike and drop monitoring
• Competitor analysis tools
• Automated reporting

Pros

• Rich data insights
• Automated reporting features
• Strong competitor tracking
• Excellent customer support
• User-friendly interface

Cons

• Learning curve for advanced features
• Limited customization options
• Higher price point
• Maybe complex for basic needs

Pricing

Socialinsider’s pricing starts at $82 per month​ for the base plan, which includes TikTok analytics and a healthy allowance of social profiles and competitors to track.

Who it’s best for

Socialinsider is best for mid-to-large businesses, agencies, and social media teams who need advanced analytics and reporting for TikTok and other network

5: Rival IQ

Rival IQ represents the cutting edge of competitive intelligence for social media, with a robust suite of tools designed explicitly for TikTok performance benchmarking and competitor analysis. The platform excels at providing context to your TikTok metrics by showing how they stack up against industry averages and direct competitors.

The platform’s competitive analysis engine goes beyond basic metrics to provide detailed insights into content strategy, posting patterns, and engagement trends across multiple accounts.

Key features

• Competitive benchmarking tools
• Post-level analytics
• Social media audits
• Social listening capabilities
• Custom reporting
• Cross-platform analytics

Pros

• Superior competitive insights
• Deep data analysis
• Customizable reporting
• Cross-platform functionality
• Free benchmarking tool

Cons

• Limited TikTok-specific features
• Complex for beginners
• Higher pricing tier
• Learning curve

Pricing

Rival IQ’s plans start at $239 monthly (with a 14-day free trial available). This base plan allows tracking a set number of companies (your accounts + competitors) across platforms.

Who it’s best for

Rival IQ is best for data-driven teams and agencies, especially those needing to track competitors closely. If you are a brand in a competitive industry where every social move is strategic, Rival IQ helps you stay informed.

6: Brand24

Brand24 is a specialized social listening and monitoring platform that has evolved into a powerful tool for tracking brand presence and reputation on TikTok. Unlike traditional analytics tools, Brand24 monitors and analyzes conversations about your brand across the platform, providing real-time insights into brand perception and reach.

What sets Brand24 apart is its ability to calculate the share of voice metrics, showing how much of the conversation in your industry belongs to your brand versus competitors.

Key features

• Real-time mention tracking
• Sentiment analysis
• Mentions analytics
• Reach and influence metrics
• Share of voice tracking
• Alert system

Pros

• Strong listening capabilities
• Real-time monitoring
• Sentiment tracking
• Multi-platform coverage
• Instant viral alerts

Cons

• Not for profile analytics
• No content scheduling
• Limited engagement tracking
• Premium pricing

Pricing

Brand24’s plans start at $79 per month for the Individual plan , which includes a limited number of keywords and mentions.  All plans come with a 14-day free trial.

Who it’s best for

Brand24 is perfect for brands that care about reputation and word-of-mouth on TikTok. PR teams, brand managers, and social media marketers who want to keep their ears on the ground will benefit.

7. Pentos

Pentos is a specialized TikTok analytics platform that has carved out a unique niche in trend analysis and performance tracking. The platform’s primary strength lies in its ability to identify and analyze emerging TikTok trends, making it an invaluable tool for content creators and brands looking to stay ahead of the curve.

Pentos’s Trends Pro dashboard is a standout feature that provides comprehensive trend data, including leaderboards of top songs, users, videos, and hashtags.

Key features

• Trend analysis
• Account performance tracking
• Competitor benchmarking
• Top content identification
• Unlimited historical data
• Data export capabilities

Pros

• Specialized trend tracking
• Comprehensive competitor data
• Extensive historical data
• Strong export features
• Detailed trend insights

Cons

• TikTok-only platform
• Higher costs for scale
• No free trial
• Limited feature set

Pricing

Pentos Trends Pro plans start at $99/month. That base plan allows tracking specific trends and accounts (for instance, a handful of hashtags and competitor profiles).

Who it’s best for

Pentos is ideal for TikTok-focused marketers, talent agencies, music labels, and content creators.

8. Analisa

Analisa represents the intersection of AI tools for social media and analytics, providing AI-powered insights for TikTok profiles and hashtags. What makes Analisa unique is its ability to generate detailed analytics for any public TikTok profile or hashtag without requiring account access, making it an invaluable tool for competitive analysis and influencer research.

It also offers sophisticated audience insights, including demographics analysis and authenticity checking, which are beneficial for brands evaluating potential influencer partnerships.

Key features

• Profile analytics for an account
• Hashtag analysis
• AI-powered insights
• Demographics tracking
• Campaign reporting
• Multi-platform support

Pros

• Quick competitor analysis
• Easy-to-use interface
• Free version available
• AI-driven insights
• Cross-platform analysis

Cons

• Limited historical data (free plan)
• Slower report generation
• Limited integrations
• Premium features require a subscription

Pricing

Analisa has a free plan that anyone can use when visiting their site. For more features, the Premium plan is about $59/month (billed annually), which unlocks more historical data and deeper analytics.​

Who it’s best for

Analisa is one of the best TikTok analytics tools for social media marketers and small agencies that need a simple tool to audit TikTok profiles or hashtags.

9. Metricool

Metricool stands out as a comprehensive yet affordable social media automation solution that combines robust analytics with practical content management features. The platform’s strength lies in its ability to track how TikTok content performs over time, not immediately after posting, providing valuable insights into content longevity and engagement patterns.

Key features

• Performance Analytics
• Account growth tracking
• TikTok Ads integration
• Content scheduling
• Unified social inbox
• Real-time tracking

Pros

• Combined analytics and scheduling
• Multi-platform support
• Affordable pricing
• User-friendly interface
• Free plan available

Cons

• No TikTok competitor analysis
• Limited reporting features
• Basic social listening
• Limited advanced features

Pricing

Metricool offers a free plan (forever) that allows one social profile per network and basic features – a great way to try it out. Paid plans start at around $18/month.

Who it’s best for

Metricool is best for small-to-medium businesses, solo marketers, and agencies on a budget. If you need a tool that covers planning, publishing, and analytics across multiple social media platforms, including TikTok, Metricool is an excellent choice without breaking the bank.

10. Keyhole

Keyhole has established itself as a TikTok specialist in hashtag analytics and campaign tracking, offering real-time monitoring and detailed performance analysis. The platform’s core strength lies in its ability to track and analyze hashtag performance, making it particularly valuable for brands running hashtag campaigns or challenge-based promotions on TikTok.

The platform provides comprehensive campaign tracking capabilities, allowing users to monitor multiple metrics simultaneously and receive real-time updates on campaign performance.

Key features

• Real-time hashtag tracking
• Campaign analytics
• Influencer identification
• Trend monitoring
• Performance metrics
• Automated reporting

Pros

• Strong hashtag analytics
• Real-time monitoring
• Campaign tracking
• Influencer insights
• User-friendly reports

Cons

• Premium pricing
• Limited platform integration
• No free trial
• Complex pricing structure

Pricing

Keyhole operates on a quote-based pricing model (you need to contact them for a price)​

Who it’s best for

Keyhole is best for marketing agencies, brands, and media companies that run campaigns or hashtag-based promotions on TikTok and across social media.

11. TrendTok Analytics

TrendTok Analytics is a specialized TikTok analytics platform designed to help creators and brands understand and capitalize on emerging trends. The platform combines real-time trend detection with comprehensive performance analytics, offering users insights into TikTok’s viral patterns and content opportunities.

The platform also includes a sophisticated content performance tracking system that monitors your TikTok videos’ performance against trending metrics, helping you understand how well your content aligns with current platform trends.

Key features

• Real-time trend detection and analysis
• Predictive trend forecasting
• Sound and music performance tracking
• Hashtag growth analytics
• Content theme analysis
• Engagement rate benchmarking
• Viral pattern recognition
• Custom trend alerts
• Competitor trend adoption tracking
• Demographics insight for trends

Pros

• Advanced trend prediction capabilities
• Comprehensive trend analysis
• Real-time monitoring
• User-friendly interface
• Detailed sound analysis
• Early trend detection
• Custom alert system
• Regular trend reports

Cons

• Higher price point for premium features
• Limited historical data in the basic plan
• Focus solely on TikTok platform
• Requires frequent monitoring for best results
• Learning curve for advanced feature

Pricing

TrendTok Analytics offers a subscription-based pricing model with flexible options:

• Weekly Plan: $2.99 per week
• Annual plan: $19.99 per year

Who it’s best for

TrendTok Analytics is ideal for TikTok influencers, social media marketers, and brands looking to stay ahead of the curve by capitalizing on the latest TikTok trends.

Tips for maximizing TikTok analytics tools

1. Integrate analytics with content planning

Make your analytics work harder by using tools like ContentStudio that combine data insights with content planning capabilities. Instead of analyzing data in isolation, use it to inform your content calendar directly. For example, when ContentStudio’s analytics reveal peak engagement times or trending topics, you can immediately schedule content through the same platform, ensuring your content strategy remains agile and data-driven.

2. Set up custom dashboards for different stakeholders

Different team members need different insights. Create customized dashboards that show relevant metrics for each stakeholder:

• Executive team: High-level performance metrics and ROI
• Content creators: Engagement rates and content performance details
• Community managers: Audience interaction metrics and response time
• Marketing managers: Campaign performance and trend analysis

3. Implement regular performance reviews

Establish a routine for analyzing your TikTok performance:

• Daily: Check basic engagement metrics and respond to trends
• Weekly: Review content performance and adjust upcoming content
• Monthly: Analyze broader trends and update strategy
• Quarterly: Conduct comprehensive performance reviews and set new goals

4. Leverage cross-platform insights

Use analytics tools that offer cross-platform comparison capabilities to:

• Identify content that performs well across multiple platforms
• Understand platform-specific audience preferences
• Optimize content distribution strategy
• Track brand consistency across channels
• Measure the impact of cross-platform campaigns

5. Automate report generation

Save time and maintain consistency by setting up automated reports. With tools like ContentStudio, you can:

• Schedule regular performance reports
• Create custom report templates for different purposes
• Automatically distribute reports to stakeholders
• Include AI-powered insights and recommendations
• Track progress against KPIs automatically

6. Focus on actionable metrics

Avoid getting lost in vanity metrics by concentrating on data that drives decisions:

• Conversion rates over follower count
• Engagement quality over quantity
• Content completion rates overview counts
• Audience growth rate over total audience size
• Return on investment over total spend

Conclusion

As TikTok continues to evolve, the importance of robust analytics tools cannot be overstated.

The right analytics solution – especially comprehensive platforms like ContentStudio – can transform your TikTok strategy from guesswork to a data-driven success story. By choosing the right tools and implementing them effectively, you can stay ahead of trends, understand your audience deeply, and create content that truly resonates.

Remember, the goal isn’t just to collect data but to turn those insights into actionable strategies that drive real results on TikTok.

FAQ’s

What is the best TikTok analytics tool?

ContentStudio and Sprout Social lead the market among TikTok analytics tools. Both are ideal for agencies and brands needing comprehensive social media management.

How to check TikTok analytics?

• In-app: Profile → Menu → Creator tools → Analytics (requires Business account)
• Third-party tools: Connect your account with ContentSTudio and access the dashboard for detailed metrics

Is TikTok analytics free?

• Free: Basic native analytics with Business account (7-28 days history)
• Paid: ContentStudio starts at $19/month, with other tools ranging up to $199/month for advanced analytics and team features

How to check TikTok trends?

• In-app: Monitor Discover page, For You page, and trending sounds
• Analytics tools: Track hashtags, monitor viral content, analyze engagement rates

Best practice: Focus on trends that align with your brand and content strategy.

What is the trend analyzer for TikTok?

Pentos specializes in TikTok trend analysis and performance tracking, as well as monitoring viral hashtags, sounds, and content patterns to help creators maximize engagement.