Metricool pricing 2026: Plans, costs, and what you actually pay

Metricool charges by the number of brands you manage, not by the number of people on your team. Paid plans start at $20 per month on annual billing for up to 5 brands, and the top published tier reaches $159 per month for up to 50 brands. There is a permanent free plan for one brand, and there is no free trial of the paid plans because you can simply upgrade from Free whenever you need to.

That per-brand model is the single most important thing to understand before you buy. It means a solo freelancer and a ten-person agency pay the same price for the same number of brands, but it also means team collaboration is locked behind the Advanced tier regardless of how few brands you manage.

This article breaks down every published Metricool plan, the real monthly and annual figures in both USD and EUR, what a team of three or five ends up paying, the add-ons that quietly raise the bill, and where ContentStudio costs more or less for the same job. 

TL;DR:

• Metricool offers a permanent free plan for one brand, with 20 scheduled posts per month, 5 competitor profiles, and 30 days of analytics history.
• Paid plans start at $20/month (billed annually) or $25/month for up to 5 brands on Starter.
• Starter offers two tiers: 5 brands at $20/month and 10 brands at $36/month, both on annual billing.
• Advanced starts at $53/month for 15 brands and includes unlimited team members, client management, approval workflows, and API access.
• Metricool doesn’t charge per user on Advanced or Custom, so teams of three and five pay the same subscription price.
• Any team needing multiple logins must upgrade to Advanced, even if it manages just one or two brands.
• X/Twitter connections cost an extra $10/month per connected account, which can significantly increase the total bill.
• Advanced Analytics costs from $12/month on Starter and $36/month on Advanced after its 15-day inclusion period.
• Metricool’s highest published plan costs $159/month annually for 50 brands. Custom pricing is available for agencies needing more capacity or white labeling.

Metricool plans at a glance

Metricool publishes four plan families: Free, Starter, Advanced, and Custom. Starter and Advanced each contain multiple brand tiers, which is why the pricing page shows “From $20/month” and “From $53/month” rather than a single figure.

All prices below are the published USD rates. Metricool states that listed prices exclude VAT, which is calculated before you sign up.

Plan	Annual billing (per month)	Monthly billing	Brands	Users	Key limits	Free option
Free	$0	$0	1	1 (no team members)	20 scheduled posts/month, 5 competitors, 30 days of analytics, 5 AI credits/brand/month	Free forever
Starter (5 brands)	$20	$25	Up to 5	1 (no team members)	Unlimited publishing under fair use, 100 competitors, unlimited analytics history, 20 AI credits/brand/month	None
Starter (10 brands)	$36	$45	Up to 10	1 (no team members)	Same as above	None
Advanced (15 brands)	$53	$67	Up to 15	Unlimited team members	Approval workflow, role management, Data Studio connector, API access, 35 AI credits/brand/month	None
Advanced (25 brands)	$85	$107	Up to 25	Unlimited team members	Same as above	None
Advanced (50 brands)	$159	$210	Up to 50	Unlimited team members	Same as above	None
Custom	Contact sales	Contact sales	Custom	Unlimited team members	White label, dedicated account manager, custom AI credits	None

If you bill in euros, the published rates are €16, €29, €43, €69 and €130 per month on annual billing, and €20, €37, €54, €87 and €172 per month on monthly billing. The euro and dollar figures are separate published prices, not a currency conversion of each other.

Metricool advertises savings of up to 24% on annual billing. The discount is not identical across tiers: the 5-brand Starter tier saves 20% ($20 against $25), while the 50-brand Advanced tier saves roughly 24% ($159 against $210).

One billing detail worth flagging: the annual rates are shown as a monthly figure, but annual plans are paid for the full year. The 15-brand Advanced tier at $53 per month means $636 charged upfront, not $53 taken out each month.

If you are still at the shortlist stage, our guide on how to choose a social media management tool covers the criteria that matter before price enters the picture.

What does each Metricool plan include?

Free: $0 per month

The Free plan is a genuine product, not a trial, and Metricool’s FAQ describes it as free forever. It covers one brand with one connection per network, and it excludes LinkedIn and X/Twitter from that allowance.

The hard ceiling is publishing volume. You get 20 scheduled posts per month across that brand, which works out to roughly five posts a week before you run dry. Analytics storage caps at 30 days, competitor tracking caps at five profiles, and you get 5 AI assistant credits per brand per month.

What Free leaves out matters more than what it includes: no Data Studio connector, no automated reports, no post approval system, and no team members. It suits a solo creator testing the planner, or a small business posting a handful of times a week. It does not suit anyone who needs to show work to a client before it goes live.

Starter: From $20 per month (annual) / $25 per month (monthly)

Starter removes the publishing ceiling. Metricool describes it as unlimited content publishing subject to a fair use policy, which is the practical upgrade most Free users are chasing.

The tier also unlocks unlimited analytics history, up to 100 tracked competitors, PDF and PPT reports with automated monthly sending, Flows, Smartlinks for multiple link-in-bio pages, and Google Drive plus Canva integrations. AI credits rise to 20 per brand per month.

Starter comes in two published brand tiers: up to 5 brands at $20 per month annually, and up to 10 brands at $36 per month annually. On monthly billing, those become $25 and $45.

The restriction that catches people out is collaboration. Starter includes no team members. It is a single-operator plan, no matter how many brands you load into it. If a second person needs their own login, Starter is not the plan.

Starter is also the tier most often compared against entry plans elsewhere, since $20 a month buys unlimited publishing for five brands. The Metricool alternative breakdown sets that against what the same budget buys on other tools.

Two paid extras attach here. Advanced Analytics starts at €10/$12 per month, and connecting X/Twitter costs $10 per month per connected account as an add-on. Campaign Dashboards and Metricool Studio are available but limited on this tier.

Advanced: From $53 per month (annual) / $67 per month (monthly)

Advanced is where Metricool becomes a team product. It adds unlimited team members, client management, role management, and a post approval system, the three things that make it usable inside an agency or a marketing department.

It also adds complete X/Twitter analytics, customizable report templates, the Looker Studio (Data Studio) connector, API access, Zapier and Make.com integrations, a post library with repurposing across brands, and hashtag search. AI credits rise to 35 per brand per month.

Advanced publishes three brand tiers: 15 brands at $53, 25 brands at $85, and 50 brands at $159, all per month on annual billing. Monthly billing moves those to $67, $107, and $210.

Advanced Analytics is included for the first 15 days only, after which it becomes an add-on starting at €30/$36 per month. That is a meaningful detail if advanced analytics is the reason you upgraded.

Custom: Contact sales

Custom covers everything in Advanced plus a custom number of brands, up to 50 more connections per network than Advanced allows, white labelling, dedicated account management, custom AI assistant credits, and Metricool integration into your own business systems.

Metricool does not publish a price for Custom. Treat it as the tier for agencies managing more than 50 brands or reselling the platform under their own name, and budget for it through a sales conversation rather than a calculator.

How much does Metricool cost for a team of three or five?

Here is where Metricool’s pricing diverges sharply from most of its competitors. Team size does not change the price. What changes the price is the number of brands you connect, and whether you need more than one person to have an account at all.

That creates a single decision point: if you need two or more logins, you need Advanced, and Advanced starts at $53 per month on annual billing regardless of whether you have three people or thirty.

How much does Metricool cost for a team of three?

A three-person team cannot use Starter, because Starter includes no team members. The entry point is Advanced at the 15-brand tier.

Billing	Plan	Published rate	Annual payment	Effective monthly
Annual	Advanced, up to 15 brands	$53/month	$636	$53
Monthly	Advanced, up to 15 brands	$67/month	$804	$67

The $636 and $804 figures are calculated from Metricool’s published monthly rates, not prices Metricool itself displays. Annual billing saves $168 a year on this tier.

How much does Metricool cost for a team of five?

The answer is identical. Five people on Advanced pay the same $53 per month on annual billing as three people, because Advanced includes unlimited team members.

Billing	Plan	Published rate	Annual payment	Effective monthly	Cost per person
Annual	Advanced, 15 brands	$53/month	$636	$53	$10.60
Monthly	Advanced, 15 brands	$67/month	$804	$67	$13.40

The per-person figures are ours, derived by dividing the published rate by headcount. They illustrate the point rather than reflecting anything Metricool charges: add a sixth person and the bill does not move.

What actually pushes the bill up

Three things, in order of how often they bite:

1. Brand count: Crossing from 15 to 25 brands costs an extra $32 per month on annual billing. Crossing from 25 to 50 costs another $74.
2. X/Twitter connections: At $10 per month per connected account, five X accounts add $50 per month, more than the base Advanced subscription on the 15-brand tier.
3. Advanced Analytics: From $36 per month on Advanced after the 15-day inclusion ends.

For context, the same five-person team on ContentStudio pricing would sit on Agency Unlimited at $99 per month with 25 social accounts and no separate charge for X.

A five-person agency on Advanced with 15 brands and five X accounts connected lands at roughly $103 per month on annual billing before VAT, of which nearly half is the X add-on. That calculation uses Metricool’s published add-on rate; confirm the exact figure at checkout, since the add-on is priced per connected account.

What are Metricool’s hidden costs and pricing limits?

Metricool’s pricing page is more transparent than most, so there are few genuine surprises. There are, however, several charges and ceilings that are easy to miss when you are comparing headline prices.

The X/Twitter add-on: Starter and Advanced both require a paid add-on to connect X, at $10 per month per connected account. Metricool lists this openly, but it sits below the plan cards rather than in the headline price. For any team running multiple X profiles, this is the largest single variable in the bill.

Advanced Analytics: Starter users pay from €10/$12 per month. Advanced users get it free for 15 days and then pay from €30/$36 per month. The “from” wording suggests the price scales with usage; the page does not publish the scale, so verify before committing.

VAT: Metricool states plainly that listed prices do not include applicable VAT, which is calculated before signing. For EU and UK buyers, that is a real increase on the quoted figure, not a rounding detail.

No team members below Advanced: This is a feature restriction rather than a fee, but it has a price consequence: a two-person team managing one brand still pays Advanced rates, which is $53 per month annually against the $20 they might have expected from the Starter card.

Brand tier boundaries: Metricool’s tiers step rather than scale smoothly. Managing 16 brands costs the same as managing 25, so there is dead money in the middle of each tier and a sharp jump at each boundary.

Annual commitment: The headline rates everyone quotes are annual rates. Metricool allows cancellation at any time with paid access running to the end of the billing cycle, and downgrades take effect at the end of the billing period, but the annual payment is made upfront.

If the X add-on is the line that breaks your budget, the Metricool vs. ContentStudio comparison shows how the same account mix is priced without it.

One thing that is not a hidden cost: per-seat fees. Metricool does not charge per user on Advanced, and that is a real structural advantage over most per-seat competitors.

Is Metricool free?

Yes. Metricool offers a permanent free plan, not a time-limited trial, and the FAQ describes it as free forever.

What the free plan includes: one brand, one connection per network excluding LinkedIn and X/Twitter, 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics storage, 5 AI assistant credits per brand per month, and access to Metricool’s MCP with limits.

What it excludes: team members, the post approval system, automated reports, the Data Studio connector, unlimited analytics history, and the Flows and Smartlinks tools that come with Starter.

Is there a free trial of the paid plans? The pricing page does not advertise one. Because the free plan is permanent and upgrades are prorated, the practical path is to use Free, then upgrade when a limit starts to hurt. If a trial of Starter or Advanced matters to you, ask Metricool directly rather than assuming one exists.

When you will need to upgrade: the 20-posts-per-month ceiling is usually the first wall. The second is the 30-day analytics window, which makes month-over-month reporting impossible. The third is the moment a second person needs access, which skips Starter entirely and lands you on Advanced.

How Metricool pricing compares to ContentStudio

These two tools price on different axes, which makes the comparison genuinely interesting rather than a simple cheaper-or-not question. Metricool prices by brands. ContentStudio prices by social accounts, workspaces, and users.

Entry-level comparison

	Metricool Starter (5 brands)	ContentStudio Standard
Annual billing	$20/month ($240/year)	$19/month ($228/year)
Monthly billing	$25/month	$29/month
Capacity	Up to 5 brands	5 social accounts, 1 workspace
Users	1, no team members	1
Free option	Free plan, 1 brand	7-day free trial, no card required

At the bottom of the range, the two are close on annual billing ($228 against $240 a year), and Metricool is cheaper on monthly billing at $25 against $29.

The capacity units differ, though, and the difference matters. A Metricool “brand” can hold multiple connections, so five brands can represent considerably more connected profiles than five ContentStudio social accounts. If you manage five clients with four networks each, Metricool Starter covers it, and ContentStudio Standard does not.

Team comparison

	Metricool Advanced (15 brands)	ContentStudio Advanced
Annual billing	$53/month ($636/year)	$49/month ($588/year)
Monthly billing	$67/month	$69/month
Users included	Unlimited	2
Extra user cost	$0	$10/month
Capacity	Up to 15 brands	10 social accounts, 2 workspaces
Approval workflow	Yes	Yes

For a team of three, ContentStudio Advanced at $49 per month plus one extra user at $10 comes to $59 per month on annual billing, against Metricool’s flat $53. Metricool is cheaper.

For a team of five, ContentStudio Advanced plus three extra users reaches $79 per month, against Metricool’s unchanged $53. Metricool’s lead widens as the team grows, which is the logical result of a model with no per-seat fees.

The comparison flips when you look at account capacity and the X add-on. ContentStudio Agency Unlimited at $99 per month on annual billing includes 25 social accounts, unlimited workspaces, and unlimited users, with no separate charge for connecting X and, on top of that, many more features like AI Image and Video generation capabilities.

The nearest Metricool tier by capacity, Advanced at 25 brands, is $85 per month, but add five X connections at $10 each and it reaches $135.

Where each one wins on price

Metricool is cheaper when you manage many brands with a small number of X connections and need several people in the account. The absence of per-seat pricing at the Advanced tier is a real structural advantage, and the 15-brand tier at $53 per month is hard to beat for a mid-sized agency.

ContentStudio is cheaper when X is central to your publishing, when you need unlimited workspaces for client separation, or when you want AI content credits included rather than metered per brand. ContentStudio’s Standard plan includes 25,000 AI text credits against Metricool Starter’s 20 AI credits per brand per month, which are different units but a large difference in practice.

A fuller feature-by-feature breakdown sits on the comparison page linked above. For pricing alone, the rule of thumb is: count your brands, count your X accounts, then run both numbers.

Is Metricool worth the price?

For the right buyer, yes. And the right buyer is easier to describe than usual, because the pricing model draws such clear lines.

Metricool makes sense if you manage multiple brands with a team. At $53 per month on annual billing for 15 brands and unlimited users, the per-brand cost is $3.53, and the per-user cost is zero. Very little on the market competes with that at the same capacity.

It also makes sense for a solo operator who needs unlimited publishing. Starter at $20 per month annually for five brands removes the free plan’s 20-post ceiling and adds unlimited analytics history, which is the upgrade most free users actually need.

It is poor value if X is central to your work. Paying $10 per month per X connection on top of a subscription is the single most expensive line in Metricool’s catalogue for high-volume X publishers, and it scales linearly with no volume break published.

It is also poor value for a two-person team with one brand. That buyer pays $53 per month on Advanced for capacity they will never touch, purely because team members are unavailable below that tier. A per-seat competitor would charge far less for the same job.

Check these before you buy: how many brands you will have in twelve months, not today, because the tier boundaries step sharply; whether X connections are in your plan; whether you need Advanced Analytics beyond the 15-day inclusion; and whether your VAT position changes the headline figure.

If the brand count is high and the X count is low, Metricool is one of the better-priced tools in this category. If either condition flips, run the numbers against a cheaper Metricool alternative before committing to an annual payment.

A quick decision table, based on the published limits rather than marketing positioning.

Your situation	Plan	Annual billing	Why
One brand, posting a few times a week, solo	Free	$0	20 posts a month and 30 days of analytics cover light publishing
One to five brands, solo, unlimited posting	Starter (5 brands)	$20/month	Removes the post ceiling and adds unlimited analytics history
Six to ten brands, still solo	Starter (10 brands)	$36/month	Cheapest route to ten brands without team features
Any team of two or more	Advanced (15 brands)	$53/month	Team members and approvals start here, at any brand count
16 to 25 brands with a team	Advanced (25 brands)	$85/month	The next tier up; nothing in between
More than 50 brands, or white label needed	Custom	Contact sales	50 brands is the published ceiling

The decision collapses to two questions. Does more than one person need a login? If yes, you are on Advanced regardless of brand count. How many brands will you have in twelve months? Pick the tier that covers that number, not today’s, because the steps are wide and mid-tier capacity is wasted money either way.

Add the X/Twitter cost separately. At $10 per connected account per month, it is often the largest variable in the final figure, and it does not appear in any plan comparison until you reach checkout.

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