Top 22 Buffer alternatives for marketing agencies in 2025

If you’re looking to streamline your social media management, finding the right scheduling tool is key. Buffer is a popular choice among businesses, but it’s not the only option out there. With the ever-changing social media landscape, new and improved buffer alternatives are emerging in 2025.

From advanced analytics and team collaboration features to affordable pricing options, these alternatives offer a range of benefits that make them worth considering. In this blog post, we’ll take a closer look at some of the best buffer alternatives on the market and help you decide which one is the best fit for your business.

P.S. Are you looking for new marketing ideas for your socials? Go through the top social media trends for marketers!

Table of contents

Why should you consider Buffer alternatives?

What to look for in a Buffer alternative?

Top 22 Buffer alternatives for marketing agencies

1. ContentStudio

2. Sprout Social

3. Promo Republic

4. Napoleon Cat

5. Sprinklr

6. Hootsuite

7. MeetEdgar

8. Crowdfire

9. Missinglettr

10. SocialBee

11. Sendible

12. Social Champ

13. Hubspot

14. Agorapulse

15. Later

16. StoryChief

17. Tailwind

18. Zoho Social

19. Planoly

20. Keyhole

21. Sked Social

22. Oktopost

Why should you consider Buffer alternatives?

Considering Buffer alternatives can be a smart move for several reasons, depending on your specific needs and goals for social media management. Here are a few key reasons:

• Basic functionality: Buffer is known for its simplicity and ease of use, but this may also be limiting if you need advanced features such as detailed analytics, advanced team management, or competitor analysis, which Buffer lacks or offers only at higher tiers.
• AI capabilities: If you’re looking for tools with built-in AI features for content creation, caption generation, Hashtags, or image generation, Buffer may not be a good choice.
• Pricing tiers: Buffer’s paid plans can become expensive for businesses that manage multiple accounts or need more advanced features.
• Fewer integrations: Buffer offers integrations with many platforms, but some alternatives provide more extensive integrations with CRM tools, customer service platforms, or even e-commerce websites, offering a more holistic solution for businesses.
• Niche requirements: Businesses with specific needs, such as influencer management, advanced UGC (User-Generated Content) creation, or multi-channel campaigns, might find Buffer’s features too general and can benefit from more specialized tools.

What to look for in a Buffer alternative?

Deciding which social media marketing tools are best for your brand is not simple. When choosing between apps like Buffer, you need to ask yourself: What is your eventual goal when investing in this particular app? Once you’ve defined your end goal, you can focus on the issues you must consider before deciding on your social media management software. In this article, we are going to try and simplify your predicament. A few important factors you should consider before investing in tools like Buffer are:

Compatibility: Compatibility should be the first and most crucial consideration when selecting your tool. You must ensure that it is compatible with all social media channels where your brand is active.

Metrics insights: The decision maker is primarily concerned with metrics. Therefore, select a solution that gives you real-time access to all desired metrics, such as clicks, reach, post-performance, sentiment analysis, interaction, etc.

Insightful analysis: It’s crucial to assess your metrics for use in future strategies once you have them. The software should be able to give a relevant analysis or summary of how the campaign or content performed.

Value for money: The cost influences whether or not a person chooses to pursue a particular software. Therefore, when choosing social media marketing automation tools, you must ask yourself: How much money do you have to put into your tool? Does it provide a free trial so you may try it out and decide whether to buy it later? Is the service worth the investment?

User-friendly interface: You should search for a social media platform that makes your life easier. The buffer alternative should have a user-friendly interface. This will make it easier for you to schedule and manage your social media posts and reduce the learning curve for new team members.

Integrations: If you use other tools in your workflow, ensure the buffer alternatives integrate with them. This can save you time and make managing your social media presence easier. For example, if you use a CRM system to manage customer interactions, look for a buffer alternative that integrates with it.

Price: Consider the cost of the buffer alternative and compare it to your social media budget. Look for a tool that offers good value for the price and consider whether it provides a free trial or a money-back guarantee.

Customer support: Look for a buffer alternative that offers good customer support if you have any questions or issues. This could include email support, a help center, or live chat.

Customization options: Consider whether the buffer alternative offers customization options, such as the ability to customize the appearance of your scheduled content or create custom post templates. This can help create a consistent look and feel for your social media presence.

Collaboration tools: If you work with a team on social media, look for a buffer alternative that offers collaboration tools, such as the ability to assign tasks, leave comments, and track changes. This can help you work efficiently and effectively as a team.

Mobile app: If you need to manage your social media accounts on the go, make sure the buffer alternative has a mobile app available. This can be especially useful if you travel frequently or must respond to real-time social media updates.

User reviews: Check out user reviews to see what others say about the buffer alternative you’re considering. This can give you a sense of how well the tool works and whether it fits your needs. Also, look for reviews from users in similar industries or with similar social media goals to get a more accurate picture of how the tool will work for you.

Now that’s clear, let’s dive into the 22 best alternatives to Buffer:

Top 22 Buffer alternatives for marketing agencies

Buffer alternative #1: ContentStudio

ContentStudio is the most affordable alternative to Buffer, particularly for businesses and agencies seeking advanced social media management tools. While Buffer is known for its simplicity, ContentStudio offers a broader range of features, including AI-powered content generation, multi-channel campaigns, and content recycling, which make managing diverse social media platforms easier and more efficient.

Additionally, ContentStudio provides robust analytics, deeper insights, and more comprehensive reporting, helping teams track performance in detail. Its collaboration tools are also superior, with content approval workflows and role-based access, making it ideal for larger teams. Moreover, ContentStudio integrates well with multiple platforms, offering more flexibility and scalability compared to Buffer.

One element that ContentStudio’s rivals lack is a robust content curation and automation tool. The evergreen content tool also allows you to create a “set and forget” schedule for content you want to publish regularly.

Top features:

• Social media scheduling and publishing
• Social media automation
• Content approval workflow
• Custom publishing queues
• Content calendar
• Client workspaces
• Task management and team collaboration
• Multi-channel analytics
• Competitor analytics
• Social inbox
• AI caption generator
• AI Writer
• RSS feed reader
• Content discovery
• Best time to publish

Social channels:

• Twitter
• Instagram
• LinkedIn
• Pinterest
• TikTok
• YouTube
• WordPress
• Facebook
• Medium, and more.

Platform integrations:

• Shopify
• Webflow
• Pocket
• GMB
• Giphy
• Pixabay
• Flickr
• Imgur
• Replug
• Bit.ly
• Feedly and more.

Pricing

ContentStudio offers pricing plans that are flexible and scalable, catering to a variety of business needs:

• Standard Plan: $19 per month (or $228 annually), ideal for managing up to 5 social accounts, with features like AI-powered content creation, publishing, scheduling, and a visual content calendar.
• Advanced Plan: $49 per month (or $588 annually), supporting up to 10 social accounts, 2 workspaces, and 2 users. It includes advanced features like a centralized Social Inbox, competitor analytics, campaign and label analytics, and evergreen content recycling.
• Agency Unlimited Plan: Starting at $99 per month, this plan supports 25 social accounts, unlimited workspaces, and unlimited users. Additional social accounts can be added at discounted rates for scalability, making it perfect for marketing agencies.

With pricing starting at just $19 per month, ContentStudio offers a cost-effective alternative to Buffer. It provides advanced social media management features tailored to meet the needs of marketing agencies of any size. Additionally, the white-label solution allows agencies to provide a branded experience to their clients, eliminating third-party marks and enhancing credibility.

G2 rating

Buffer alternative #2: Sprout Social

Sprout Social is a powerful, enterprise-grade social media management platform that unifies all aspects of social media operations, making it a great alternative to Agorapulse.

The platform provides sophisticated social listening capabilities and detailed analytics, making it particularly valuable for larger organizations with complex social media needs.

The platform’s cornerstone is its Smart Inbox, which centralizes all social media interactions across multiple platforms into a streamlined interface.

Top features:

• Comment moderation
• Message completion
• Conversation history
• Engagement reporting
• Task completion reporting

Social channels:

• Twitter
• Instagram
• LinkedIn
• Pinterest
• TikTok
• YouTube
• WhatsApp
• Facebook
• Facebook Messenger
• Google my business

Platform integrations:

• Bitly
• Canva
• Dropbox
• Feedly
• Glassdoor
• Slack

Pricing:

• Standard – $249 per month
• Professional – $399 per month
• Advanced -$499 per month

G2 rating

Buffer alternative #3: Promo Republic

PromoRepublic is a marketing software that provides marketing firms and multi-location companies with the knowledge and resources needed to manage social media and uphold the integrity of their brands.

Unlike most social media marketing tools, you don’t need to open any other graphics software to create attractive posts. PromoRepublic does resemble Canva in many ways, but it’s a social media management that lets you schedule and distributes your designs. Thus, being one of the finest in buffer alternatives list.

Top features:

• Activity dashboard
• Alerts/notifications
• Artwork management
• Automated publishing
• Automated scheduling

Social channels:

• Twitter
• Instagram
• LinkedIn
• Pinterest

Platform integrations:

• Hootsuite
• Meta
• Weebly

Pricing:

• Small business – $59/mo.
• Agency – $99/mo.

G2 rating:

Buffer alternative #4: Napoleon Cat

NapoleonCat is one of the best alternatives to Buffer. It’s a great publishing and analytics tool that allows you to engage with your audience meaningfully. In addition to the features typical of most social media marketing solutions,

NapoleonCat assists you in automating your customer service process so you can communicate with clients and create deeper relationships with them.

More importantly, you can automate your social customer campaign so you won’t have to respond to each message they send. By doing this, you delegate the labor-intensive tasks to NapoleonCat while concentrating on ways to improve the workflow.

Top features:

• Alerts/notifications
• Automated publishing
• Automated scheduling
• Brand tracking
• CRM
• Calendar management
• Campaign analytics

Social channels:

• Twitter
• Instagram
• LinkedIn
• Youtube

Platform integrations:

• Google My Business

Pricing:

• Standard: starting at $32 per month for 3 profiles and 1 user.
• Pro: starting at $76 per month for 3 profiles and 1 user.

G2 rating:

Buffer alternative #5: Sprinklr

A customer experience management platform, Sprinklr provides a comprehensive solution for social media management, customer service, and marketing. It is a viable alternative to Buffer, providing a more comprehensive range of capabilities, including customer service and marketing automation.

Top features:

• Social Media Management:
• Customer Service
• Marketing Automation 
• Data Management

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• Pinterest
• TikTok

Platform integrations:

• Marketo
• Pardot
• Eloqua
• Zendesk
• Salesforce

Pricing:

• Self-serve $245/month

G2 rating:

Buffer alternative #6: Hootsuite

One well-known brand among social media marketing tools is Hootsuite. The platform is perfect for marketing teams and small to medium-sized organizations. It aids in post creation, social media analysis, and insight into user profile analytics.

Hootsuite is a powerful social media tool with many useful features and a great user experience. Additionally, it has numerous third-party integrations that give it credibility.

Since the social media landscape is ever-changing, the Hootsuite app makes it simple to stay on top of your posts.

Related Read:15 Best Hootsuite alternatives for marketing agencies

Top features:

• AB testing
• Access controls/permissions
• Activity dashboard
• Activity tracking
• Activity/news feed
• Advertising management
• Alerts/escalation
• Alerts/notification

Social channels:

• Facebook
• Instagram
• Youtube
• LinkedIn
• Twitter
• Pinterest
• TikTok

Platform integrations:

• Microsoft teams
• Canva
• Dropbox
• Mailchimp
• Hubspot
• Slack
• Trello

Pricing:

• Professional $99 per month
• Team $249/month

G2 rating:

Buffer alternative #7: MeetEdgar

MeetEdgar provides comprehensive, practical, and user-friendly organizational tools. Through this, resharing and optimizing social media material becomes very simple. It also enables you to create and schedule posts to go live on the date of your choice. Additionally, it allows you to add a variety of social media postings into a library of various categories. All these reasons ensure that it is one of the best alternatives to buffer.

Top features:

• Social media scheduling
• Social media calendar tool
• Content library
• Automated social sharing
• Automatic post re-sharing
• URL shortener

Social channels:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram

Platform integrations:

• Chrome browser
• Safari bookmarklet
• Firefox bookmarklet
• Zapier
• Mobile apps.

Pricing:

• Eddie monthly plan – $29.99 per month; 5 social media accounts, unlimited posts, 20 team members
• Edgar monthly plan – $49.99 per month; 25 social media accounts, unlimited posts, 20 team members

G2 rating:

Buffer alternative #8: Crowdfire

Crowdfire has integrations with several other websites like Twitch and WordPress. Therefore, wherever you wish to increase your internet visibility, Crowdfire probably offers the tools you require to do so. Moreover, you can use it for more than simply scheduling and uploading media. You can also know better what content performs better through its reports and analytics. It’s one of the best tools, just like all other Buffer alternatives.

Top features:

• Automated publishing
• Brand tracking
• Content management
• Customer engagement
• Multi-account management
• Post scheduling
• Reporting/analytics
• Social media monitoring

Social channels:

• Instagram
• Twitter
• LinkedIn
• Facebook

Platform integrations:

• Meta
• Slack
• Asana
• Shopify
• Dropbox

Pricing:

• Free: $0/mo
• Plus: $9.99 /mo
• Premium: $49.99 /mo
• VIP: $99.99 /mo

G2 rating:

Buffer alternative #9: Missinglettr

Missinglettr is a wonderful addition to anyone’s social media marketing efforts, as Missinglettr makes starting social campaigns simple and convenient.

Top features:

• Activity dashboard
• Automated publishing
• Calendar management
• Campaign analytics
• Campaign management
• Campaign scheduling
• Campaign tracking

Social channels:

• Instagram
• Facebook
• Twitter
• Linkedin

Platform integrations:

• Bitly
• Replug
• PixelMe

Pricing:

• Free – $0
• Solo AI- $15 per month
• Pro AI- $59 per month

G2 rating:

Buffer alternative #10: SocialBee

SocialBee allows users to schedule content directly from RSS feed readers or Pocket to restock content that can be published over time. Ultimately, it is a fantastic social media marketing tool that enables you to categorize material, schedule and recycle it on your preferred social networks, and monitor results from a single location.

Top features:

• Social media scheduling
• Content creation
• Content re-scheduling
• Social media analytics
• Team collaborations

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• TikTok

Platform integrations:

• Canva
• Zapier
• Bit.ly
• Replug
• Rebrandly
• PixelMe
• RocketLink
• Pocket, and more

Pricing:

• Bootstrap – $29 per month; 5 social accounts, 1 user per workspace, 1 workspace
• Accelerate – $49 per month; 10 social accounts, 1 user per workspace, 1 workspace
• Pro – $99 per month; 25 social accounts, 3 users per workspace, 5 workspaces

G2 rating:

Buffer alternative #11: Sendible

Sendible is a robust alternative to Buffer for social media management, especially for startups and small businesses. 

With its comprehensive features, Sendible provides businesses and marketers with a powerful platform to schedule and publish posts, engage with their audience, and analyze campaign performance. 

Top features:

• Access controls/permissions
• Activity dashboard
• Activity tracking
• Ad hoc reporting
• Alerts/notifications
• Approval process control
• Automated publishing

Social channels:

• Instagram
• Twitter
• LinkedIn

Platform integrations:

• Slack
• Dropbox
• Google Drive
• Canva
• WordPress

Pricing:

• Creator: $29 per month
• Traction: $89 per month
• Scale: $199 per month
• Advanced: $240 per month
• Enterprise: $750 per month

G2 rating:

Buffer alternative #12: Social Champ

Clients can quickly manage incoming messages and product requests with Social Champ and generate creative posts with essential photographs and videos. In turn, this helps to increase ROI, measure analytics in real-time, generate reports, and facilitate the production and maintenance of content. It is one of the cleanest tools accessible for optimum social media management methods.

Top features:

• Access controls/permissions
• Automated publishing
• Automated scheduling
• Calendar management
• Campaign management
• Campaign scheduling

Social channels:

• Google drive
• Dropbox business

Platform integrations:

• Wave.video
• VistaCreate

Pricing:

• Champion: $29 / month.
• Business: $99 / month
• Agency: $299 / month

G2 rating:

Buffer alternative #13: Hubspot

One of the main advantages of using HubSpot is its user-friendly interface. The platform is intuitive and easy to navigate, making it simple for anyone on your team to get up and running quickly. The platform also integrates with various other tools, such as CRMs and email marketing platforms, making managing your marketing efforts in one place easy. HubSpot’s social media management tool is available at different price points, depending on your desired features. 

Top features:

• Schedule posts in advance
• Collaborate with team members
• Analyze the performance of your content

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram

Platform integrations:

• CRMs
• Emails marketing platforms

Pricing:

• Marketing hub professional: $890/month
• Marketing hub enterprise: $3600/month

G2 rating:

Buffer alternative #14: Agorapulse

Agorapulse is a comprehensive buffer alternative for social media management. Its range of features, support for multiple social media platforms, and integrations make it a powerful tool for businesses of all sizes.

Top features: 

• Schedule and publish posts across multiple social media accounts
• Analyze the performance of your social media campaigns
• Collaborate with team members and clients
• Monitor and respond to social media messages and comments in one place

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube

Platform integrations:

• Google analytics
• Mailchimp 

Pricing:

• Standard: $69/month  
• Professional: $99/month
• Advanced: $149/month

G2 rating:

Buffer alternative #15: Later

Later is a social media scheduling tool that is often compared to Buffer as an alternative. Both tools have similar features such as scheduling posts in advance and analytics, but Later offers additional functionality such as automated posting, hashtag management, and a built-in hashtag suggestion feature.

Top features:

• Visual planner for Instagram
• Scheduling for Instagram, Pinterest, TikTok and Twitter
• Multi-account management
• Analytics and insights

Social media channels:

• Instagram
• Pinterest
• TikTok
• Twitter

Platform integrations:

• Later integrates with several other platforms, including Shopify, Lightroom, Unfold, Canva and more.

Pricing:

• Starter $16.67/month
• Growth $30 per month
• Advanced $53.33/month
• Agency $133.33/month

G2 rating:

Buffer alternative #16: StoryChief

StoryChief is a content marketing and collaboration platform often compared to Buffer as an alternative. Both tools have similar features, such as social media scheduling and content management, but StoryChief offers additional functionality for creating editing, and publishing content. 

Top features:

• Collaboration 
• Multi-channel publishing 
• Content marketing 
• Content curation
• Workflow automation 
• Integrations
• Reporting and analytics 
• Multi-language support

Social media channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• TikTok
• YouTube
• Vimeo
• Medium

Platform integrations

• Google analytics
• Salesforce
• Shopify
• Squarespace
• WooCommerce
• BigCommerce
• Wix
• Weebly
• Zapier

Pricing:

• Social media plan for small business: $10/month
• Content marketing plan for small business: $25/month
• For agencies and enterprise plan: Contact sales

G2 rating:

Buffer alternative #17: Tailwind

Tailwind is a popular buffer alternative for scheduling and publishing social media content.

Top features:

• Easy-to-use scheduling interface
• Advanced analytics and performance tracking
• Automated content suggestions and recycling
• Collaboration and multi-account management

Social media channels:

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

Platform integrations:

• Hootsuite
• Sprout Social
• Buffer

Pricing:

• Pro plan for $14.99/month
• Advanced plan for $24.99/month
• Max for $49.99/month.

G2 rating:

Buffer alternative #18: Zoho Social

Zoho Social is a social media management tool that can be considered as a strong alternative to Buffer in 2025.

Top features:

• Social media scheduling and publishing
• Performance metrics and analytics
• Social listening and monitoring
• Lead generation and management
• Team collaboration

Social media channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Google my business
• YouTube

Platform integrations:

• Zoho CRM
• Google analytics
• Hootsuite
• Slack
• Canva

Pricing:

• Standard: $10/month
• Professional: $30/month
• Premium: $40/month

G2 rating:

Buffer alternative #19: Planoly

Effective social media is built on planning and consistency, and Planoly is the architect of these. With its visual planning tools and grid previews, brands can visualize their content storylines, guaranteeing alignment with overall objectives.

Top features:

• Social media scheduling and publishing
• automatic publishing at different times
• Performance metrics and analytics
• Organize and store media assets
• Team collaboration

Social media channels:

• TikTok
• Instagram
• Facebook
• YouTube
• LinkedIn
• Pinterest
• X (Twitter)

Platform integrations:

• Unsplash
• Giphy
• Canva

Pricing:

• Starter: $16/month
• Growth: $28/month
• Pro: $43/month

G2 rating:

Buffer alternative #20: Keyhole

Keyhole is a social media publishing and scheduling tool for Twitter, Facebook, and Instagram. It offers real-time social media analytics tracking, empowering users to make more informed decisions based on facts. This results in improved plans, more effective campaigns, and a higher return on investment.

For all remote teams, Keyhole’s team collaboration capability is quite useful.

Keyhole bills itself as an all-in-one social networking solution that saves expenses and time.

Top features:

• Social media publishing and scheduling
• Social listening and campaigns
• Profile analytics
• Influencer tracking
• Social media trends
• Historical data
• competitor analytics

Social media channels:

• TikTok
• Instagram
• Facebook
• YouTube
• LinkedIn
• X (formerly known as Twitter

Platform integrations:

• Media monitoring
• TikTok analytics
• YouTube analytics
• Twitter (X) analytics
• Instagram analytics
• Facebook analytics
• LinkedIn analytics

Pricing:

• Contact sales team for pricing.

G2 rating:

Buffer alternative #21: Sked Social

Sked Social supports allows for direct post scheduling and auto-posting to Instagram stories. This tool lets you view your postings in a graphic calendar, add links to your bio, track analysis, and much more!

Sked Social mostly aims at retail brands, eCommerce sites, and freelancers who operate as single proprietors.

Top features:

• Social media publishing and scheduling
• Approvals and collaboration
• Multi-channel publishing
• Inbox and listening
• Link-in bio tool
• Analytics and reporting

Social media channels:

• TikTok
• Instagram
• Facebook
• YouTube
• LinkedIn
• Pinterest
• Snapchat
• Threads
• Google Business Profile
• X (formerly known as Twitter

Platform integrations:

• Canva
• Zapier

Pricing:

• Essentials: $59/month
• Professional: $199/month
• Enterpreise: Contact sales

G2 rating:

Buffer alternative #22: Oktopost

Oktopost’s social media management solutions include scheduling, publishing, monitoring, and reporting features. It is among the greatest options for new or small enterprises. Oktopost lacks a content calendar designed explicitly for advocacy postings despite its benefits.

Top features:

• Social media publishing and scheduling
• Employee advocacy
• Customer care
• Social listening
• Link-in bio tool
• Social analytics and reporting

Social media channels:

• TikTok
• Instagram
• Facebook
• LinkedIn
• X (formerly known as Twitter

Platform integrations:

• Salesforce
• Dynamics 365
• Marketo
• Hubspot
• Microsoft Teams and Power BI
• Bitly
• Feedly
• Canva
• Azure AD
• Zapier

Pricing:

• Provided only on demo.

G2 rating:

Note: The above-mentioned features and integrations may vary with the pricing plans , please check with the official websites for the latest information.

Ending thoughts

An excellent social media management tool will provide valuable insights and detailed metrics. ContentStudio stands out as a premier alternative to Buffer due to its comprehensive features that seamlessly integrate social media management and automation with powerful AI capabilities.

With ContentStudio, users can schedule posts across multiple platforms, analyze performance metrics, and engage with their audience effectively. What sets ContentStudio apart is its AI-powered content assistant, which helps you generate content for social media and blogs. Also, generate images and hashtags to improve your content discoverability across different platforms.

While the market is populated with great apps like Buffer, it is essential to analyze what suits you best. A great way to do it is to conduct a cost-benefit analysis for all tools and choose one of the buffer alternatives that best matches your marketing needs.

Also read:Top 28 social media management tools