The impact of AI on content management’s future

Artificial intelligence (AI) isn’t a science-fiction concept anymore. Individuals, companies, and organizations are adopting it with every passing day. According to McKinsey & Company’s survey done in 2024, more than 65% of respondents reported that their organizations regularly use generative AI in at least one field including content management. And this number was 33.3% in the last year.

This technology is being used in many fields, to create, manage, store, access, deliver, and refine digital content, media, or information (or its different versions) through a platform.

Artificial intelligence (AI) makes content management more efficient, easy to handle, personalized, and data-driven. That said, here is a detailed explanation of how AI impacts content management: 

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Speed up content creation and editing

Content management involves a lot of content creation. While it takes a lot of time to manually brainstorm, create, and/or prepare content, AI technology revolutionizes this game, whether research, writing, or refinement. 

According to a Botco report, 73% of marketing departments use AI across many businesses, and 58% of them are doing so solely for content creation. 

There are many gen AI based tools to help us in creating content, such as ContentStudio, Copy AI, and ChatGPT are a few examples of it. You can even use tools like Editpad Paragraph Generator to generate introductions, conclusions, and random paragraphs for blog posts, articles, research papers, and more. This is the perfect way to move your creativity if stuck in writer’s block. 

An average-sized 2000-word blog post takes 5-6 hours to be completed. But what about the research? If we include that part, too, it will exceed the aforementioned time limit. Wouldn’t it?

Now, let’s involve AI-powered tools in your content marketing campaigns! They can draft entire articles, reports, or social media posts (from scratch) in a few seconds without any manual intervention. 

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This even saves you from doing a lot of research and data gathering. All you need to do is to open the tool, submit your query, generate content, proofread, and edit or refine it to make it publish-ready. Would you save a lot of time this way? 

But how are AI tools so fast in generating content? Well, because they use advanced algorithms to analyze large amounts of data in seconds, pick out key trends, and arrange information into a well-structured piece of content in seconds.

AI tools can even generate graphics and visual content such as images and videos. For example, tools like Synthesia lets the users create video content without the need for human actors, scripts, or expensive production setups.

NOTE: Artificial intelligence isn’t yet capable enough to be solely relied on. However, we can use it to assist in speeding up the process of content generation. 

Analyze users’ data and personalize content in real time

AI is also known for ‘real-time’ content personalization. 

AI algorithms can analyze customer data such as behavioral patterns, browsing history, search queries, demographics, interests, and many other factors to predict future needs, expectations, and preferences.

Many marketers and advertising platforms, such as Google Ads and Facebook Ads, use AI to collect users’ data and categorize them into different segments. 

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The advantage of this is that they can target each customer segment with personalized content in order to boost customer engagement and satisfaction and bring more sales to increase the overall revenue. 

Other than that, entertainment media platforms like Netflix and Spotify also use AI algorithms to recommend content that users are likely to enjoy, based on their viewing or listening history. 

AI can even alter content based on user interactions in real-time. For instance, websites such as Instagram and Facebook can adjust content, such as content, images, posts, etc., according to what a particular user has shown interest in. In fact, you can even know the best time to post on social media channels through platforms like ContentStudio. 

In short, AI technology is best at analyzing users’ data, and these capabilities are being used by many platforms to create a more personalized and engaging experience for the visitors.

Optimize content to achieve better search engine ranking

Content optimization to achieve better search engine ranking is an important aspect of content management and content management systems (CMS). 

Artificial intelligence can directly optimize content for these matrices:

1. SEO engine optimization 
2. Readability
3. Engagement 

While there are various considerations for search engine optimization (SEO), the use of relevant keywords, optimal word counts, and content structure are a few important ones. 

AI tools can help up prepare content as per the aforementioned aspects. These tools ensure that content aligns with the current ranking algorithms to index fast, ranking higher, and generate more leads. 

In addition, content readability does impact SEO as well. If your content is worded awkwardly, has complex sentence structure, or contains jargon, readers are less likely to read it until the end and engage with it and more likely to leave very soon. 

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When readers leave a page quickly, it means a higher bounce rate, which Google uses as a signal that the content quality isn’t good. As a result, it deranks your content and/or website. 

Tools like Grammarly and Hemingway use AI to improve the readability of content. It suggests better sentence structure, vocabulary, and tone for this purpose. 

In addition, these tools can also help adjust the complexity of language to appeal to different audience segments. This is another way to ensure that content is accessible and engaging.

Publish content automatically

Have you ever found the need for a feature, tool, or technology to send a “Happy Birthday” message to your friend automatically at 12:00 AM while you are sleeping? If so, this is called automation, and there are tools to do so. 

AI is revolutionizing content distribution in many ways, and one is automating repetitive tasks to ensure that content reaches the right audience at the right time.

First, AI tools, such as ContentStudio can schedule social media posts and automatically post them across many platforms. It takes social media management to the next level. It not only lets you schedule posts automatically but also create them, send them to your clients, and post them once approved.

But how do these tools work? Well, they go through historical data engagement of the users interacting with a platform to find out the time with the maximum reach and impact on each post. They pick the time when posting brings the best result and post. 

Almost the same happens with AI-driven email marketing. Platforms like Mailchimp and Brevo can split recipients into different segments based on their behavior and preferences. 

Later, they create personalized email campaigns for each segment and distribute them automatically. This ensures that each recipient receives the most relevant content.

Simplify the content curation process

Content curation is the process of finding and collecting information and data for a specific topic or area. However, manually doing so is a very hectic task. Afterall, going through tens of articles, white papers, eBooks, and so on isn’t easy. 

Again, AI tools can help us save time and make the process of content curation fast and easy. AI-driven content curation tools can filter through vast amounts of information to identify and organize the most relevant and valuable content for specific audiences.

AI can automate content discovery. They can scan millions of web pages, social media posts, and other digital content to find pieces that match specific topics or trends. 

In addition to finding the right content for a particular topic, AI can compile content from various sources. For example, they can organize content into a coherent structure for newsletters, blogs, or social media posts. 

This capability ensures that audiences receive a comprehensive view of a topic without the content manager having to manually skim through information.

AI doesn’t just gather content; it also assesses the quality and relevance based on user engagement metrics and predefined criteria. This makes the marketers sure that only the best content is shared with the audience.

Conclusion

AI is changing the ways we manage content. It is faster, more personalized, and smarter. 

Interestingly, it can generate full articles, emails, ad copies in seconds, which saves time. AI can also analyze recipients, their behavior, and previous interaction to also tailor content for maximum engagement. It can even improve content readability and optimize content for search engines to achieve better ranking. You can use AI automation to schedule, send, and distribute content automatically at the best times. 

Artificial intelligence technology is capable of tagging and categorizing content automatically. While it’s not yet perfect or entirely autonomous, AI serves as a powerful assistant that enhances efficiency, accuracy, and creativity in content management processes. The future of content management is undeniably AI-driven, and staying ahead in this evolving field means embracing these technological advancements. This feature makes content management easier and more efficient.

FAQs

1. What is content management, and how does AI impact it?

Content management (CM) involves the creation, management, storage, and distribution of digital content. AI impacts CM by making it more efficient, personalized, and data-driven, helping to automate processes like content creation, personalization, optimization, and distribution.

2. How does AI speed up content creation?

AI speeds up content creation by using advanced algorithms to quickly analyze data, generate content, and even create visuals like images and videos. AI tools can draft entire articles or social media posts in seconds, reducing the time spent on research and writing.

3. Can AI personalize content in real-time?

Yes, AI can analyze user data in real-time to personalize content based on factors like behavior, preferences, and demographics. This helps create a more engaging and tailored experience for users, increasing customer satisfaction and sales.

4. How does AI optimize content for search engines?

AI optimizes content for search engines by ensuring it aligns with SEO best practices, such as keyword usage, read